Genesee Brewery's Three-Story Keg Tree is Must-See Holiday Tradition in Upstate New York

532 Kegs Stacked 30 feet high, wrapped with 24,000 twinkling lights attracts thousands of beer lovers from near and far.

ROCHESTER, N.Y. , Dec. 12, 2023 /PRNewswire/ -- Genesee Brewery's three-story Keg Tree is a holiday tradition that shouldn't be missed. Throughout the season thousands of beer lovers descend upon Rochester, New York to catch a glimpse of this unique tree made entirely of 532 kegs stacked 30-feet high and wrapped with 24,000 lights! Since 2014, a crew of Genesee Brewery employees assemble and decorate the tree, as well as program the lights to holiday music. "This is a beer lovers' ultimate holiday tradition – bundle up, gather around a tree made of kegs and enjoy a cold Genesee beer with your friends," said Tiffany Benning, brand manager for Genesee. "Who could ask for a more perfect way to celebrate the holiday season?" Situated next to the largest urban waterfall in the U.S., the Genesee Keg Tree will remain lit throughout the entirety of the season at the Genesee Brew House located on Cataract Street next to the iconic Genesee Brewery in Rochester, New York. Visitors are encouraged to stop by the Genesee Brew House to enjoy beer and food, along with Genesee Brewery history and artifacts while shopping in the retail store. Genesee fans can also enjoy a cold pint or a flight of beer at the Tasting Bar and get a peek of the Pilot Brewery led by award-winning brewmaster Dean Jones. Visitors can share their Keg Tree photos and Genesee Brew House experience by tagging @GeneseeBrewery on social media. About Genesee Brewing Company Established in 1878, the Genesee Brewery—New York state's oldest brewery—makes the classic Genesee line of beers, Cream Ale and the Original Honey Brown Lager, as well as Seagram's Escapes. The Genesee Brewing Company is owned by FIFCO USA. For more information, please go to: https://www.fifcousa.com/ For more information, visit www.geneseebeer.com. Always drink responsibly.

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Guy Fieri and Two Roads Brewing Co. Launch Alcoholic Beverage Brand: Flavortown Spiked

Debuting with a fruit punch recipe and crafted in partnership with Two Roads Brewing Co., the canned adult beverages are borne of real fruit, bold flavors and better ingredients; now available for purchase

STRATFORD, Conn., Nov. 29, 2023 /PRNewswire/ -- Guy Fieri is bringing his fervor for flavor and signature spikey hair to the adult beverage game with the launch of Flavortown Spiked, a new line of premium, flavored malt beverages. The line's debut recipe, Flavortown Spiked Fruit Punch, is a next-level boozy refresher that delivers a liquid symphony of fruit sensations and bold, out-of-this-world taste. Inspired by classic fruit punch and made with real cranberry and orange juices, its bright notes of fresh berries and fruit infuse every sip at 6% ABV. Flavortown Spiked Fruit Punch is just the start, as the line will expand to include a variety pack of additional spiked punch and hard tea recipes in early 2024, all inspired by Fieri's favorite drinks. When Fieri is in the kitchen, real ingredients with bold, fresh flavors aren't limited to what's on a plate. They are the foundation for every recipe he makes and served as his inspiration for Flavortown Spiked. Fieri long wanted to create shareable versions of his favorite drink recipes that tasted like they came from his own kitchen. With a relentless focus on real fruit, better ingredients, and bolder flavors, Guy teamed up with a brewery that shares his unwavering commitment to quality and big flavor to bring his vision to life—award-winning Two Roads Brewing Co. The partnership was facilitated by Flavortown's licensing representative IMG. "It's happy hour in Flavortown and we've got real-deal fresh flavors that pack a punch," said Fieri. "Just like I'd make in my own kitchen, we use real fruit juices and high quality ingredients to deliver fast fresh flavor every time. So, grab a Flavortown Spiked and get the party started!" "No one knows flavor like Guy Fieri. When our team first started working with him on recipe ideas, it was a no-brainer for both of us to insist on using real and high-quality ingredients.   Fans will instantly taste his influence in every Flavortown Spiked recipe – and we couldn't be more honored to help him deliver that and more," said Brad Hittle, Two Roads' CEO and co-founder. For fans looking to pair their Flavortown Spiked Fruit Punch with something chef-approved, Fieri suggests spicy dishes, like jalapeño pig poppers or cheese and andouille stuffed jalapeños wrapped in bacon and glazed with barbecue sauce. Flavortown Spiked Fruit Punch is now available to enjoy responsibly this fall everywhere Two Roads is sold. Available to start in 6-packs of 12 oz. cans for $11.99 with large-format 19.2 oz. cans rolling out in early 2024. To learn more about Flavortown Spiked and find it near you, visit www.flavortownspiked.com. Guy Fieri is represented by WME, part of the Endeavor network alongside IMG. About Guy Fieri Chef, restaurateur and Emmy Award-winning television host Guy Fieri, a native of Columbus, Ohio, is one of the world's most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network favorites Diners, Drive-Ins & Dives, Guy's Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include over 80 restaurants worldwide, Flavortown Kitchen, Hunt & Ryde Vineyard, Santo Tequila, and Knuckle Sandwich Cigars.

Faribault Mill and Fulton Brewing Introduce Collaboration Winter Warmer Ale

Dec. 7th Taproom Release Party Celebrates One Year Anniversary of the Spread The Warmth Campaign

MINNEAPOLIS, Nov. 27, 2023 /PRNewswire/ -- Faribault Mill, the esteemed American heritage brand renowned for its handcrafted, Made in USA wool and cotton throw blankets, bed blankets and accessories, announces the debut of a craft beer brewed in collaboration with award-winning, Minneapolis-based Fulton Brewing commemorating the first anniversary of Spread The Warmth – a national philanthropic campaign launched by Faribault Mill in November 2022 to donate a wool bed blanket for every one purchased to organizations serving youth experiencing homelessness in cities across the country. Spread The Warmth Winter Warmer Ale will have limited distribution throughout Minnesota beginning the week of December 4. The 4-pack of 16oz cans feature four classic and collectable Faribault Mill blanket designs on the labels. "This Winter Warmer Ale is a collaboration of craftsmanship and compassion forged between two Minnesota manufacturers to embrace the dropping thermometer," said Ryan Petz, Fulton Brewing founder and CEO.  A marriage of tradition and surprise, a subtle malt presence mingles with the holiday comforts of citrus and cherry with hints of ginger and juniper to create an iconic 7% ABV beverage that wraps you up like an ageless Frontier wool blanket. A portion of proceeds from every 4-pack supports Spread The Warmth, locally benefitting YouthLink, which serves homeless youth ages 16-24 in Minneapolis. "For 158 years, Faribault Mill has kept Americans warm," said Ross Widmoyer, President and CEO of Faribault Mill. "The holiday season is a celebration of family, traditions, gratitude and giving, and this collaboration between two local brands with shared values serves as an opportunity to raise awareness for a cause close to our hearts." To-date, Faribault's Spread The Warmth campaign has donated over 10,000 blankets nationwide, far exceeding its goal for year one…and the campaign is here to stay, becoming a permanent fixture for Faribault Mill. A launch party will take place at the Fulton taproom at 5 pm on Thursday, Dec. 7 with Faribault Mill giveaways, live music, and fresh crowlers to-go. In addition, Faribault Mill blankets and co-branded merchandise will be available for purchase. Media samples will be available for distribution beginning the week of November 27.  About Faribault Mill: Founded in 1865, Faribault Mill is renowned for producing timeless, handcrafted blankets, decorative throws, apparel, and accessories. Throughout its storied history, the company has provided woolen blankets to pioneers heading west and comforted our troops through two world wars. Today, Faribault Mill continues to create products that are built to stand the test of time, with a commitment to 100% Made in USA manufacturing using naturally sustainable fibers like wool and cotton. The company and its workers are woven into American history, so please visit us online at faribaultmill.com or at retail stores in Faribault, Edina, and Excelsior, MN, as well as a brand new store in Portland, ME, to learn more about our iconic brand. About Fulton Brewing: Fulton Beer was founded by four home brewers in a Southwest Minneapolis garage in 2009 with the mantra, "Ordinary Guys Brewing Extraordinary Beer." When Fulton opened the very first taproom in the North Loop neighborhood of Minneapolis, they laid the foundation for the philosophy of 'Minnesota Made.' Since then, Fulton has been making a name for itself as one of the most authentic, approachable, and community-driven breweries in Minnesota. Their commitment to quality laid the groundwork for making award-winning craft beers. From best-known brands like Sweet Child of Vine — one of Minnesota's first IPAs, and Lonely Blonde — an easy-drinking Blonde Ale, to Hop Kingdom — an unforgettable family of award-winning Minnesota-inspired IPAs, Fulton is restless and relentless in its drive to meet and beat expectations. The iconic Hop Star logo is a calling card for unforgettable experiences and surprising innovations from a local brewery built on the trust, enthusiasm, and integrity of its founders.