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Athletic Brewing Company Partners with Viral Internet Granny to Help Hosts Hack the Holidays

Barbara "Babs" Costello from Brunch with Babs invites holiday hosts to put a new tradition on the table with Athletic Brewing's award-winning non-alcoholic beer

MILFORD, Conn. and SAN DIEGO, Nov. 8, 2023 /PRNewswire/ -- Athletic Brewing Company, the largest non-alcoholic brewery in America, is kicking off its 2023 holiday campaign by teaming up with the internet's favorite grandma, Barbara "Babs" Costello from Brunch with Babs, to bring fans her top tips for holiday hosting. Costello, a 74-year-old social media sensation with millions of followers, regularly shares motherly advice, recipes, and other life hacks. Together with Athletic Brewing, she will help party planners nationwide throw better get-togethers this holiday season. "I've planned my fair share of parties and know how stressful hosting can be — especially during the holidays," said Costello. "I'm thrilled to be working with Athletic Brewing to share some of my proven holiday hacks for pleasing all of your guests this season." Throughout November and December, Costello will offer her do's and don'ts for hosting success — a recipe that includes stocking the fridge with Athletic Brewing's great-tasting non-alcoholic beers. "Trying to figure out what to serve your guests during the holidays can feel like a bad hangover," said Rosalie Kennedy, Athletic Brewing's Director of Marketing. "But Athletic knows that great hosts have great taste, and keeping our award-winning brews on ice will help you win over even the toughest critics — from your crazy cousins to your awkward aunts." To make it even easier for entertainers, Athletic has also curated the perfect holiday playlist. Whether you're attending or hosting a party this season, set the mood and keep the vibes high with this soundtrack that is sure to satisfy. In the spirit of helping hosts elevate their game, Athletic will also launch a special Brew Time Bundle on November 8. The limited-edition bundle will cost $37.99 and include a 6-pack of Run Wild IPA, a set of four bamboo coasters emblazoned with the Athletic Brewing logo, and a custom candle featuring delicate scents of citrus and pine. The candle, which brings to mind a freshly cracked Run Wild IPA, appropriately sits in a stylish 5 oz. can glass donning Run Wild artwork. The launch of the campaign comes at a time when 22% of Americans over the age of 21 plan to drink less alcohol1 over the next year. At the same time, a record-high 39% of Americans now believe that consuming one to two drinks per day is bad for one's health2. To locate a U.S. retailer in your area, please visit the Athletic Brewing storefinder. Please follow Brunch with Babs on Instagram, and Athletic Brewing on Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube to stay up-to-date on all things Athletic. About Athletic Brewing Company Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is the 13th largest craft brewer in America and the leading producer of non-alcoholic craft beer. The company's brews are distributed in all 50 states and available at over 50,000 retail stores nationwide. In 2023, Athletic was ranked as the 4th fastest-growing company in the Americas by Financial Times. Athletic was also ranked as the fastest-growing U.S. beverage manufacturer by Inc. Magazine in 2022, and named one of TIME's "100 Most Influential Companies." The company has won over 75 prestigious brewing awards and has earned the title of North American Brewer of the Year in the last four International Beer Challenge competitions. Athletic has custom breweries in Milford, Connecticut, and San Diego, and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic Brewing is proudly a Certified B Corporation™. Its full-flavored near beers and hop-infused sparkling waters are available on www.athleticbrewing.com.

Stone Brewing Launches Full Line of Specialty Coffee

ESCONDIDO, Calif., Nov. 7, 2023 /PRNewswire/ -- Stone Brewing announces the launch of its full line of specialty coffees, now available online and rolling out to stores nationwide in early 2024. Stone Brewing Coffee will adopt the branding and flavor characteristics of three of the brewery's popular brands:

Arrogant Bastard Ale Stone Buenaveza Salt & Lime Lager Stone Xocoveza Plus, a Black Label Collection of highly exclusive, rotating single-origin offerings Known for pioneering the West Coast Style IPA and helping to fuel the modern craft beer revolution, Stone introduces its line of coffees to offer fans a new way to experience the celebrated brand's 27-year heritage. Coffee has long been one of the favorite special ingredients for Stone's brewers to work with. The flavors and aroma of coffee blend beautifully with the unique tastes, bitterness, and complexity of hops. Stone Xocoveza, a best-selling special release Mocha Stout, is one of those beers. The rich depth of its flavor is owed in large part to a hefty dose of beautifully roasted coffee. Stone released its first custom, small batch roasted coffee beans, inspired by Stone Xocoveza, in 2021. Encored by a deep roast, inspired by Stone Imperial Stout, the following year. When Stone fans showed their love for Stone coffee, it became clear that they are as passionate about unique, bold coffee as they are about beer. Erin Smith, Stone Brewing Sr. Vice President of Marketing, said, "There is a definite overlap in what attracts people to craft beer and to craft coffee. Quality, intention, and passion are what our fans seek. We're excited to extend the bold and bitter personality of Arrogant Bastard Ale and the cross-border influence of Stone Buenaveza and Stone Xocoveza into these specialty coffee offerings." The full line of specialty coffee products includes: Single-serve DRIPKIT pour-overs Single-serve brew bags Whole bean 12oz coffee bags Industrial Compostable K-Cups Stone Brewing Coffee is produced in partnership with NuZee, Inc. (Nasdaq: NUZE), a leading coffee co-packing and technology company. As Stone began exploring how to grow its potential in the world of coffee, it looked no further than NuZee, the producer of Stone's earlier special release small batches. NuZee shares the brewery's mission of bringing quality ingredients and unapologetically bold flavors to passionate people across the country and around the world.  Stone Brewing Coffee will be distributed nationwide through NuZee's vast network of natural grocery, traditional grocery, and convenience store channels, as well as office coffee, hotel brokers, distributors, and direct-to-consumer channels. Find the coffee at Stone Brewing locations and online at Coffee.StoneBrewing.com. Quick Facts: Name: Stone Brewing Coffee Producer: NuZee, Inc. Release Date: Wednesday, November 7, 2023 Product types: Single-serve DRIPKIT pour-overs Single-serve brew bags Whole bean 12oz coffee bags Industrial Compostable K-Cups Website: Coffee.stonebrewing.com Stone Coffee Tasting Notes: Stone Buenaveza Coffee: Earthy, Chocolatey, Sweet Stone Xocoveza Coffee: Toffee, Cherry, Milk Chocolate Arrogant Bastard Coffee: Nutty, with hints of dark chocolate and caramel About Stone Brewing Founded in 1996, Stone Brewing pioneered the West Coast Style IPA, helping to fuel the modern craft beer revolution and inspire generations of hop fanatics. Today, Stone operates breweries in Escondido, CA and Richmond, VA, plus seven tap room and bistro locations. Stone offers a wide range of craft beers including its most popular Stone IPA, Stone Delicious IPA and Stone Buenaveza Salt & Lime Lager. The company's long list of environmental efforts includes a LEED Silver Certification, world-class water reclamation and creative uses of spent grain. Stone has been called the "All-time Top Brewery on Planet Earth" by BeerAdvocate magazine twice. To find Stone beers, visit find.stonebrewing.com. For more information on Stone Brewing visit stonebrewing.com, Facebook, Instagram or Twitter.   About NuZee, Inc. NuZee, Inc., (Nasdaq: NUZE), is a leading co-packing company for single-serve coffee formats that partners with companies to help them expand within the single-serve and private label coffee category. Providing end-to-end innovative and sustainable solutions with the flexibility and capacity for both small roasters and large global brands, NuZee is revolutionizing the way single-serve coffee is enjoyed in the U.S. Through the brand's unique process, NuZee fulfills every aspect of co-packing needs, from sourcing, roasting and blending, to packing and packaging.