Japan's First Luxury Beer, ROCOCO Tokyo WHITE, is now Available in Taiwan and Served at more than 15 of Taiwan's 44 Michelin Starred Restaurants.

TOKYO, Nov. 1, 2023  /PRNewswire/ -- ROCOCO Tokyo WHITE, Japan's First Luxury Beer, has officially launched in Taiwan. This second international launch marks an exciting milestone for the brand following its launch in Singapore in 2022. ROCOCO is now available at more than 15 of the 44 restaurants in Taiwan that were awarded Michelin stars in the 2023 Michelin Guide. ROCOCO is proud to share that it has already been receiving positive feedback from customers in Taiwan.

Since its original launch in Japan in 2018, ROCOCO has consistently received enthusiastic support from leading chefs and sommeliers. Within a year of its launch, ROCOCO was served at over 100 Michelin starred restaurants in Japan. The ROCOCO recipe was designed to complement, rather than overpower, the subtle flavors of fine cuisine. Chefs and sommeliers describe ROCOCO as a one-of-a-kind beer that possesses a non-bitter and delicate taste. Its silky, luxurious texture, fruity aroma and sharp finish have also made ROCOCO popular among people who don't typically drink beer. Yohay Wakabayashi, CEO of Maison ROCOCO, shared his excitement about the Taiwan launch: "Since our launch in 2018 it has been my dream to share our Japanese luxury beer concept around the world. I am very proud to know that ROCOCO has met the standards of leading chefs and sommeliers, as well as fine dining lovers in Taiwan and Singapore. I will work hard to make it easier for more and more people to enjoy ROCOCO alongside the world's finest cuisine." Introducing 3 Restaurants that Serve ROCOCO in Taiwan ROCOCO Tokyo WHITE would like to introduce 3 of the 15 of Michelin-starred restaurants with which they partner in Taiwan. Maison ROCOCO has appointed William of Welldone T&L Co., Ltd to manage all of our operations and logistics in Taiwan. As such, please reach out to Welldone T&L Co., Ltd with any questions about ordering or logistics. Contact for Welldone T&L Co. info@welldone-trade.com  Impromptu by Paul Lee http://www.impromptu.com.tw/ Awarded 1 Michelin star in the 2023 Taiwan Michelin Guide Chef Paul Lee Comments "I like how ROCOCO incorporated the feedback of leading chefs in Japan to develop their recipe. The result is a beer without any of the bitterness that can interfere with the taste of food. As a chef, I find this absolutely wonderful! " logy https://logy.tw/ Awarded 2 Michelin stars in the 2023 Taiwan Michelin Guide Ranked 24th in The World's 50 Best Restaurants List in 2021 Chef Ryogo Tahara Comments  "It is a pleasure for me to introduce Taiwan to ROCOCO Tokyo WHITE, which is famous in Japan for having made a connection between beer and fine dining. The gentle flavor of ROCOCO Tokyo WHITE pairs beautifully with the flavors I explore in my cuisine, without overpowering them." Sushi Nomura https://guide.michelin.com/jp/en/taipei-region/taipei/restaurant/sushi-nomura Awarded 1 Michelin star in the 2023 Taiwan Michelin Guide Chef Yuji Nomura Comments "ROCOCO captivates fine dining lovers with its champagne like qualities such as having a delicate, creamy texture and a fruity aroma. Its unique, bitterness-free taste sets it apart from traditional beers. The subtle flavors of sushi find harmony with ROCOCO's elegant taste, which creates a delightful pairing" ROCOCO Tokyo WHITE's 5 primary characteristics URL: https://www.rococotokyo.com/ Instagram: @rococotokyo https://www.instagram.com/rococotokyo/ ROCOCO has a gentle flavor profile that is allows it to pair naturally alongside fine cuisine without overpowering its delicate flavors. It has a luxurious delicate texture that is recognized by chefs from Michelin-starred restaurants and leading sommeliers. It is not bitter, which makes it popular among many individuals who generally prefer wines or champagnes. It is brewed using the naturally purified underground waters of Mount Fuji. It is also unpasteurized and unfiltered, and is therefore refrigerated from the time it is brewed to the time it is served. This allows customers around the world to enjoy its fresh taste. It possesses a beautiful color, fruity aroma, and a sharp finish. These characteristics are more fully appreciated when served in a white wine glass. ROCOCO Tokyo WHITE, Japan's First Luxury Beer ROCOCO Tokyo WHITE, Brewed using the naturally purified underground waters of Mount Fuji

UTOPIAS 2023 CONTINUES THE SAMUEL ADAMS 20+ YEAR TRADITION AS ONE OF THE WORLD'S STRONGEST BEERS

With a price tag of $240 per bottle, and an alcohol level of 28% ABV, Utopias is banned in 15 states.

BOSTON, Oct. 31, 2023 /PRNewswire/ -- Since its introduction in 2001, Samuel Adams Utopias® has earned its reputation as one of the world's strongest, most mysterious, and sought-after beers. Its ruby black color and lack of carbonation suggest a vintage Port, while its high alcohol level begins to approach a fine Cognac. As Founder and Brewer Jim Koch explains, "We are delighted to announce the arrival of Utopias 2023, which continues our tradition of surprising beer lovers. It is brewed not distilled, and it is definitely beer!" "In the 1990s the big brewers were competing to make lighter and lighter beers, but I was drawn to the darker, richer end of the beer spectrum. We brewed Samuel Adams Double Bock in 1988, and then a Triple Bock in 1994. These beers are pioneers in the Extreme Beer movement. After the 1999 release of Millenium, we challenged ourselves to create an even stronger, more distinctive beer. Enter Utopias in 2001!" Utopias 2023 Brewing Now released every two years, Utopias is a blend of multiple batches of the brewery's earlier Extreme Beers which are further aged in multiple types of barrels. Utopias has always been aged in charred whiskey casks, and this year the Sam Adams brewers expanded the kinds of barrels for more complex flavors. In addition to American bourbon barrels, we use imported Scotch and peated whisky barrels. The peated Scotch barrels add a wisp of smoke to the flavor, while Ruby Port and Carcavelos casks from Portugal and Cognac barrels from France bring dark fruit notes. New to Utopias 2023 are the barrels from Pineau des Charentes – a rare, fortified French aperitif wine from western France. While Utopias 2023 has European roots, it's a distinctively American innovation. Brewed in Ohio, Aged in Pennsylvania, Blended in Massachusetts, Bottled in Delaware Samuel Adams has grown over the last 39 years, and to celebrate this – as well as the motto for Boston Beer "Together We Are Heavy" – each Utopias 2023 is brewed so that the teams of Boston Beer coworkers in all four states contribute to the final product. It is brewed and fermented at the Samuel Adams Cincinnati Brewery, moved to the beautiful cask room at the Samuel Adams Pennsylvania Brewery for aging, then sampled and blended with previous vintage Utopias in the Samuel Adams Bier Keller at the Boston Brewery. Finally, it is shipped to the Dogfish Head Brewery in Delaware to be bottled. Utopias is packaged in ceramic bottles fabricated by Brazilian artisans that look like a classic copper brew kettle. This extraordinary beer is a labor of love and true team effort. How to indulge in Utopias 2023 This extreme barrel-aged beer is recommended to be served in a two-ounce portion served at room temperature in a sniffer to capture all the aromas. Samuel Adams Utopias® 2023 can be found at select specialty beer and liquor stores starting October 30th for a suggested retail price of $240 per 24.5-ounce bottle. Illegal in 15 states – but perfectly legal in 35! Given it clocks in at 28% ABV, many states have laws regulating the maximum legal ABV for beer and is illegal in Alabama, Arkansas, Georgia, Idaho, Missouri, Mississippi, Montana, New Hampshire, North Carolina, Oklahoma, Oregon, South Carolina, Utah, Vermont, and West Virginia. Prices vary by market and availability is limited. ABOUT SAMUEL ADAMS: THE BEER  Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life and started sampling the beer in Boston with hopes drinkers would appreciate the complex, full flavor. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation's founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world's most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com or follow @SamuelAdamsBeer. ABOUT BOSTON BEER COMPANY  The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider, Dogfish Head Brewery, and Hard Mountain Dew, as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. For more information, please visit our investor relations website at www.bostonbeer.com, which includes links to all of our respective brand websites.

Wormtown Brewery Releases Hazy IPA, "Be Smooth"

The brewery's hazy IPA, Be Smooth, will be available year-round across their New England market starting November 1st, 2023.

WORCESTER, Mass., Oct. 27, 2023 /PRNewswire/ -- Wormtown Brewery announces the launch of their newest year-round offering, Be Smooth. This hazy New England style IPA will be available across Massachusetts on November 1st, 2023, and will be distributed throughout Wormtown Brewery's New England footprint beginning January 2024. True to its name, Be Smooth is a juicy, hazy IPA full of exciting hop aromas while remaining smooth to taste. "We experimented with different brewing techniques to bring you the smoothest New England IPA we could" says Scott Drake, Head Brewer at Wormtown Brewery. "We are known for our traditional west and east coast IPAs and decided we needed a full New England IPA to include in our year-round portfolio. We can appeal to a wider range of hop lovers by bringing more IPA variety to what we offer." Wormtown Brewery is known for their flagship beer, Be Hoppy, a West Coast style IPA. Be Smooth was originally introduced as a part of the brewery's "Be You" Variety Pack, which was released for a limited time in May of 2023. Be Smooth was received well in the market and has been in high demand since. Adding this hazy New England style IPA to the brewery's year-round portfolio falls in line with the brewery's mission to celebrate the community through the love of beer. "We want to provide something that appeals to everyone - the silky, smooth, soft, fruity characteristics of Be Smooth will appeal to so many Wormtown drinkers" says Kim Golinski, President of Wormtown Brewery. Be Smooth will be available along with Be Hoppy at liquor stores, bars and restaurants across Massachusetts starting November 1st, 2023. You can also enjoy this new beer and many other offerings at their taprooms located in Worcester, Ma and Foxborough, Ma. Learn more about Be Smooth by visiting their website: www.wormtownbrewery.com/beers/be-smooth

Meet The Brewery: Left Hand Brewing Head Brewer Gary Class

Introducing Conor McGregor's Forged Irish Stout: Now Available in the USA

NEW YORK, Oct. 13, 2023 /PRNewswire/ -- Conor McGregor, known as one of the greatest fighters in UFC history, introduces his latest venture, Forged Irish Stout, to the United States. Crafted with precision and McGregor's signature commitment to quality and excellence, Forged is launching in the United States and promises an unparalleled drinking experience for beer enthusiasts and stout lovers as the world's creamiest Irish Stout.

McGregor has forged a groundbreaking path inside and outside of the ring as an athlete and entrepreneur. After purchasing his now award-winning pub in 2020, The Black Forge Inn, McGregor began to develop a unique beer offering that featured a custom stout developed in partnership with a local Irish brewery. McGregor and his team tirelessly honed the recipe to exceed even the highest expectations, refining the recipe 9 times over a 12-month period to land on the perfect formulation: a smooth, sessionable dry Irish stout. The beer's overwhelming positive feedback in the Black Forge Inn inspired McGregor and his team to expand the project; McGregor purchased the Dublin brewery in preparation to scale the company internationally. The team has now produced 1 million cans of Forged Irish Stout since launching in Ireland and the UK just over 8 weeks ago, proving the power of a beer crafted in a pub, not a boardroom. "I am excited to launch Forged Irish Stout in New York and the rest of the USA over the coming weeks," says owner Conor McGregor. "It's time the world got to experience a true Irish stout that is 100% Irish compared to the competition. My team and I have worked extremely hard to produce the world's creamiest stout here in my brewery in Dublin, Ireland and it is breaking all records in Ireland and the UK. Now it's time to take over the USA." Forged Irish Stout is made from 100% Irish ingredients and is produced in the heart of Dublin, Ireland, where rich brewing heritage meets modern innovation. Forged stands apart from the competition with its groundbreaking nitro can technology, featuring widget technology that creates its signature silky mouthfeel. This dark-roasted nitro stout is the result of a meticulous blend of malt, barley, and wheat, delivering a rich roasted aroma with notes of coffee and hints of milk chocolate and offering an unparalleled level of depth and complexity without being bitter. In addition to crafting extraordinary beer, McGregor and the Forged Irish Stout team have been unwavering supporters of the fighter community. They have sponsored fighters such as Katie Taylor, Anthony Joshua, Chris Eubank, Maisey Rose and "King" Callum Walsh, supporting those who share McGregor's passion for combat sports. Forged Irish Stout is not just a beverage; it's a symbol of the fighter's spirit, an embodiment of determination, and an ode to those who strive for greatness and seek to create a legacy. The brand plans to expand across the United States over 2023 and 2024, in addition to launches in Canada and Australia. Forged Irish Stout will be available in select locations throughout the Northeast in October. Conor McGregor has conquered the world of combat; now he's conquering the world of brewing. One thing for sure is that Forged Irish Stout is not here to take part… it's here to take over. For more information, please visit www.forgedstout.com/pressroom or contact our media relations team at media@forgedstout.com. Forged Irish Stout in a can featuring the innovative widget technology that creates the signature creamy mouthfeel. Forged Irish Stout

Annual Pink Boots Hop Blend Raises Scholarship Funding for Women and Non-Binary Individuals in Beer and Alcohol Industry

YAKIMA, Wash., Oct. 17, 2023 /PRNewswire/ -- Yakima Chief Hops (YCH), a 100% farmer-owned global hop supplier, is pleased to announce the pre-order opening of their 7th Annual Pink Boots Blend in partnership with Pink Boots Society (PBS). Yakima Chief Hops creates the blend each year with a portion of the proceeds benefitting Pink Boots Society, the non-profit organization whose mission is to assist, inspire, and encourage women and non-binary individuals in the fermented/alcoholic beverage industry to advance their careers through education. YCH will donate $3 from each pound sold of the Pink Boots Blend directly to PBS, helping them to further their mission.

"The Pink Boots Society has evolved over time, adapting to its growing and changing membership. Donations from this blend have directly impacted our ability to broaden our scholarship offerings and provide needed resources for our membership" says Blanca Quintero, PBS President, and Highland Park Brewing Taproom & Education Program Manager. The hop varieties in the 7th Annual Pink Boots Blend were collaboratively selected by PBS members through a combination of mailed kits and in-person voting during the Great American Beer Festival. This year's distinctive combination features a harmonious melody of HBC 638, El Dorado®, Ahtanum®, and Idaho 7®. "We are anticipating strong berry, orange, and stone fruit notes accompanied by herbal undertones," says Yakima Chief Hops' Senior Sensory Manager, Tiffany Pitra. "We're all excited to see this complex blend expressed across a wide range of styles". The bespoke blend will be created in a limited quantity with pre-orders available from October 17th through December 15th. Over the years, the Pink Boots Blend has raised over $500,000 for the Pink Boots Society, driving impact to their already successful Pink Boots Collaboration Brew Day centered around International Women's Day on March 8th. Visit www.yakimachief.com/commercial/hop-wire/7th-annual-pink-boots-blend to learn more about this partnership and to pre-order the blend. Yakima Chief Hops   YCH is a 100% grower-owned global hop supplier with a mission to connect brewers with family hop farms. Operating for more than 30 years, we have become leaders in innovation, quality, and customer service. We are a resource for brewers, providing industry-leading research and products. We are advocates of sustainability and meaningful social causes, working to support the communities around us. https://www.yakimachief.com/