Cutwater Canned Cocktails Make a Splash in Canada as the Newest Addition to Labatt Breweries' Beyond Beer Portfolio

TORONTO, May 3, 2023 /CNW/ - This week, a hyped cocktail bar "opened" in Toronto – with a twist. To celebrate Cutwater canned cocktails exclusively hitting select LCBO shelves across Ontario, the brand introduced 'Anywhere Bar', a seemingly new bar with delicious, handcrafted cocktails, made with award-winning spirits.

To further amplify the launch, the brand turned cocktail and lifestyle-focused content creators into megaphones, to inspire Ontarians to visit Anywhere Bar. Ultimately, the grand reveal was that Anywhere Bar isn't a physical space, but rather it's anywhere a Cutwater canned cocktail is in hand. "Consumer demand for choice is continually evolving, with canned cocktails – outside of Caesars – becoming the fastest growing ready-to-drink sub-segment in Canada in 2022," said Brian Kuhn, Beyond Beer Vice President, Labatt Breweries of Canada. "Bringing Cutwater's canned cocktails to Canada, following its incredible success in the U.S. market, is just another way we're continuing to expand our product lineup with industry-leading offerings, led by consumer trends and insights." Established in 2017, Cutwater Spirits was co-founded by master distiller Yuseff Cherney. The brand has had a meteoric rise in the U.S., becoming an award-winning craft spirits brand and a pioneer in canned classic cocktails. Cutwater's portfolio of products continues to be guided by Cherney's experimental nature and strong commitment to quality. Today, Cutwater is the best-selling spirit-based canned cocktail across the U.S. "Cutwater continues to disrupt the canned cocktails space with its array of award-winning, real-spirit based cocktails," said Gwen Conley, Head of Innovation & Global Expansion, Cutwater Spirits. "Our aim is to authentically deliver on the bar-quality taste consumers crave while delivering the ultimate convenience of a ready-to-drink beverage. This expansion into the Canadian market is a milestone moment for us, having started as humble spirits distillery to now an international product offering." Cutwater is available now on shelves, exclusively at select LCBOs across Ontario in three delectable flavours, including: Rum Mint Mojito (5.9% ABV), Tequila Grapefruit Paloma (7.0% ABV) and Tequila Lime Margarita (12.5% ABV). Be sure to follow along and engage on social media @CutwaterSpiritsCan. About Cutwater: First established in San Diego and known for its award-winning lineup of 20+ canned cocktail classics made form its portfolio of bottled spirits, Co-Founder Yuseff Cherney began distilling as a side project under Ballast Point Brewing. In 2017, Cutwater was established as a separate entity from the brewery and today, Cutwater has earned over 2,500+ awards across its portfolio of products and has finally made its way into the Canadian market. For more information, visit www.cutwaterspirits.com.

BJ's RESTAURANT & BREWHOUSE® SUPPORTS NATIONAL MULTIPLE SCLEROSIS SOCIETY WITH NEW BJ's CUREVEZA™ MEXICAN-STYLE LAGER

Supporting the Search for a Cure, BJ's Restaurants Will Donate 25 Cents for Every CureVeza™ Pint Brewed

HUNTINGTON BEACH, Calif., May 1, 2023 /PRNewswire/ -- On May 4th, BJ's Restaurants, INC. (NASDAQ: BJRI) will introduce a new craft beer for a cause: BJ's CureVeza™ Mexican-Style Lager. Available at all locations, while supplies last, BJ's brand-new CureVeza™ was developed to raise money for its long-term partner, The National Multiple Sclerosis Society. By donating 25 cents for every pint brewed to the non-profit organization, BJ's is helping build awareness and eradicate a disease that currently affects nearly 1 million Americans. With more than 26 years of experience brewing award-winning craft beers, BJ's Restaurant & Brewhouse is renowned for its authentic, creative, and fresh brews. BJ's new seasonal beer, CureVeza™, marks the latest milestone in a 25-year partnership with The National MS Society. The Mexican pale lager is the newest seasonal beer crafted by BJ's award-winning brewery, and features hints of lime and salt and is a crisp, approachable beer for guests to enjoy this summer. "We're proud to support The National MS Society to help in the fight against a disease that affects so many," said Alex Puchner, Senior Vice President of Brewery Operations at BJ's Restaurant & Brewhouse. "We support this cause passionately at BJ's, and it was a natural next step in our partnership to make a donation for every CureVeza™ pint brewed to support our community and foster scientific research for a cure." Available starting on May 4th through June 28, 2023, CureVeza™ arrives just in time for Cinco de Mayo celebrations and is the perfect remedy for cooling off on a warm day. The medium-bodied, refreshing beer is inspired by Mexican-style lagers which are widely enjoyed for their drinkability and subtle flavors; plus, it pairs perfectly with BJ's signature dishes including Avocado Egg Rolls, Loaded Nachos, Shrimp Tacos, and more! For more information on BJ's Restaurant & Brewhouse and the limited-edition CureVeza™ beer, please visit bjsrestaurants.com. For more information on The National MS Society, visit  nationalmssociety.org. About The National Multiple Sclerosis Society The National MS Society, founded in 1946, is the global leader of a growing movement dedicated to creating a world free of MS. The Society provides global leadership and funds research for a cure, drives change through advocacy and provides programs and services to help people affected by MS live their best lives. Connect to learn more and get involved: nationalMSsociety.org, Facebook, Twitter, Instagram, YouTube or 1-800-344-4867. About BJ's Restaurants, Inc. BJ's Restaurants, Inc. is a national brand with brewhouse roots where Craft Matters®. BJ's broad menu has something for everyone: slow-roasted entrees, like prime rib, BJ's EnLIGHTened Entrees® including Cherry Chipotle Glazed Salmon, signature deep-dish pizza and the often imitated, but never replicated world-famous Pizookie® dessert. A winner of the 2023 Vibe Vista Award in the Best Spirits Program category and the most decorated restaurant-brewery in the country, BJ's has been a pioneer in the craft brewing world since 1996 and takes pride in serving BJ's award-winning proprietary handcrafted beers, brewed at its brewing operations in four states and by independent third-party craft brewers. The BJ's experience offers high-quality ingredients, bold flavors, moderate prices, sincere service, and a cool, contemporary atmosphere. Founded in 1978, BJ's owns and operates over 200 casual dining restaurants in 30 states. All restaurants offer dine in, take out, delivery, and large-party catering. For more information on BJ's, visit http://www.bjsrestaurants.com.

Leading Non-Alcoholic Craft Beer Maker Athletic Brewing and JetBlue Strike First-of-Its-Kind Partnership

JetBlue becomes the first major U.S. airline to serve non-alcoholic beer in the skies

MILFORD, Conn. and SAN DIEGO, May 1, 2023 /PRNewswire/ -- Athletic Brewing Company, America's leading producer of non-alcoholic craft beer, today announced that JetBlue will become the first major U.S. airline to sell non-alcoholic beer at 35,000 feet. Beginning in May 2023, JetBlue customers will be able to enjoy Athletic Brewing's award-winning Upside Dawn Golden on all domestic flights. "We're excited to take flight with JetBlue and allow flyers to relax at 35,000 feet with a great-tasting alternative to full-strength brews," said Bill Shufelt, Athletic Brewing co-founder & CEO. "This is a huge milestone for Athletic and a key partnership for us in the travel industry." According to a recent survey, one-third of Americans are trying to consume less alcohol in 20231. At the same time, year-to-date dollar sales of non-alcoholic beer are up 34%2. Athletic Brewing is the second-largest non-alcoholic beer brand in the U.S., with dollar sales growing 94%3. As the demand for non-alcoholic beverage options continues to grow, Athletic Brewing's Upside Dawn will provide a refreshing alternative for JetBlue customers who want to enjoy a brew without the effects of alcohol. "In our continued effort to provide customers with an onboard experience customized to their needs and preferences, JetBlue is proud to be the first major U.S. airline to serve non-alcoholic beer," said Mariya Stoyanova, director of product development, JetBlue. "We're thrilled to partner with industry leader Athletic Brewing to offer our customers the refreshing, balanced taste of a classic craft Golden without the alcohol." Upside Dawn is a bright and light-bodied brew that has been crafted to remove gluten4. Crisp with floral and earthy notes, it is made with premium Vienna malt and a combination of English and American hops. Upside Dawn contains just 45 calories and 10 grams of carbohydrates5. JetBlue customers can enjoy this new offering as part of the airline's commitment to providing high-quality, delicious food and beverage offerings for diverse palates. Athletic Brewing is the most decorated non-alcoholic brewer in the world, and Upside Dawn has won over a dozen international brewing awards for taste and quality. Launched in 2018, Athletic Brewing developed a proprietary brewing method to craft its award-winning non-alcoholic beers. The company doesn't rely on any alcohol removal techniques and fully ferments its brews to be less than 0.5% ABV, which is the legal limit for non-alcoholic beer in the U.S. Notes: 1 NCSolutions consumer sentiment survey of 1,000 Americans. 2,3 NielsenIQ, Total US xAOC + Liq Plus + Conv, CYTD ending 3/25/23. 4 This product is fermented from grains containing gluten and crafted to remove gluten. The gluten content of this product cannot be verified, and this product may contain gluten. 5 Average Analysis per 12 fl. oz. - Calories 45, Carbohydrates 10 g, Protein <1 g, Fat 0g. About Athletic Brewing Company Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is the 13th largest craft brewer in America and the leading producer of non-alcoholic craft beer. The company's brews, which launched commercially in 2018, are now distributed in all 50 states and available at 50,000 retail stores nationwide. In 2023, Athletic was ranked as the 4th fastest-growing company in the Americas by Financial Times. Athletic was also ranked as the fastest-growing U.S. beverage manufacturer by Inc. Magazine in 2022, and named one of TIME's "100 Most Influential Companies." The company has won over 70 prestigious brewing awards, including Gold & Silver for its Run Wild and Free Wave IPAs in the 2022 US Open of Beer Championship. It was also named the North American Brewer of the Year at the 2022 International Beer Challenge. Athletic has custom breweries in Milford, Connecticut, and San Diego, and donates up to $2 million of all sales to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Plus, as a part of its IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up. Athletic Brewing is proudly a Certified B Corporation™. Its full-flavored near beers and hop-infused sparkling waters are available on www.athleticbrewing.com. About JetBlue JetBlue is New York's Hometown Airline®️, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers to more than 100 cities throughout the United States, Latin America, Caribbean, Canada, and United Kingdom. For more information and the best fares, visit jetblue.com.

Asia's largest beer festival returns from 22 - 25 June at new festival grounds in Singapore

With its largest exhibitor line-up yet, the 13th edition of Beerfest Asia takes place at Kallang offering over 600 varieties of local and regional craft brews

SINGAPORE, May 18, 2023 /PRNewswire/ -- Award-winning local brewers RedDot BrewHouse, Brewlander, Sunbird Brewing Company and Lion Brewery Co are among the headlining brands of Singapore-made craft beers at Beerfest Asia 2023, taking place from 22 – 25 June on new festival grounds at the Kallang Outdoor Arena, the open carpark space outside Leisure Park Kallang. With over 600 varieties of beer from around the world, the 13th edition of Beerfest Asia will feature the largest line-up of exhibitors ever at the event, with over 100 booths offering top-selling brews, fresh new flavours and a special curation of gourmet food over four days for beer enthusiasts and festival-goers. Highlights include top-rated Australian craft breweries Range, Mountain Culture, One Drop and Deeds, Vault City from Scotland, Sudden Death from Germany, Overtone, Tartarus and North Brewing from the United Kingdom, Jing A from Beijing and Young Master Ale from Hong Kong. Beerfest Asia also welcomes the local breweries joining the festival for the first time such as Rye and Pint, Ollie Hard Seltzer and Alive Brewing. Expect a buzzing entertainment line-up with more than 30 musical acts across four days. Look out for international tribute bands headlined by festival favourites Killer Queen Experience from Australia and local tribute bands The Unfortunate Sons (tribute to Creedence Clearwater Revival ) and Peep Show (tribute to Guns & Roses and Muse), popular homegrown musicians including 53A and Supersonic, party powerhouse Blackout Agency presenting stalwarts of the local underground electronic music scene Brendon P, Tony Tay and Kaye, as well as an all-female roster with DJ Sakura, DJ Red and DJ Nicole spinning hard-hitting EDM beats. The much-anticipated BJCP-certified Asia Beer Awards will also be returning to the festival, celebrating the best tasting brews across 13 categories. The judging panel comprises esteemed judges and brewers from Singapore, Hong Kong and Thailand, led by Founder & Yeast Whisperer at Brewlander John Wei. An event of Constellar, Beerfest Asia is returning physically for the first time after a three-year hiatus. Ian Lim, Event Director at Constellar, said: "As one of the hardest hit during the pandemic, the industry has been thirsting to reconvene and connect with consumers directly at the vibrant festival atmosphere we've become known for. With an overwhelming number of returning and new exhibitors we're excited to welcome everyone to our largest and most electrifying Beerfest Asia to-date." Early bird tickets for Beerfest Asia 2023 are now on sale starting from S$28.00. Get tickets and the latest updates on the Beerfest Asia website, and follow us on Facebook and Instagram Media Assets can be downloaded here About Beerfest Asia Beerfest Asia is co-owned by Constellar and lifestyle company Timbre Group. With a vision to become the largest beer festival in Southeast Asia, Beerfest is a tribute to the experimentation process of discovering and enjoying beers that consumers may not otherwise have come across locally. It is also the premier beer marketplace in Asia offering the industry a vibrant platform for knowledge exchange, connections and product showcases. About Constellar Constellar connects a global eco-system of event partners and consumers through a holistic portfolio of intellectual property (IP) in the Meetings, Incentives, Conventions and Exhibitions (MICE) industry. As Asia's partner of reference for curating innovative event and venue experiences, Constellar activates impactful networks to bring global markets, businesses and consumers together for sustainable growth. With our expertise and dedication, we are invested in helping you build trusted relationships with stakeholders for the long term and enabling cross-industry collaboration through world-class audience engagement solutions. Visit constellar.co for more information.

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