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Three new promotional packs from LandShark Canada will help you celebrate the new season

KITCHENER, ON, May 4, 2023 /CNW/ -

HIGHLIGHTS: LandShark Canada is celebrating the warmer weather with three new promotional packs: Fin to Win Sweepstakes, Margaritaville Trip Giveaway and T-Shirt In Case These promotional packs provide Fin Fans with the chance to win free LandShark gear and a LandShark tropical getaway LandShark is available wherever you buy beer in Ontario Put on your sunscreen and pop the lid off your LandShark! LandShark Canada is celebrating the warmer weather with three new promotional packs: Fin to Win Sweepstakes, a Margaritaville Trip Giveaway and every Fin Fan's favourite – T-Shirt In Case. In late May, specially marked 24x355ml bottle cases of LandShark Lager will contain 1 of 5 limited edition LandShark t-shirts. For the sixth year in a row, LandShark has new designs for Fin Fans to collect. These shirts will have you looking spiffy for that summer beach vacation you've been day-dreaming about. "LandShark T-Shirt in case is always a fan favourite. We're so excited to see Fin Fans sporting these new designs as the weather gets warmer," said Kim Mannerow, Senior Marketing Manager at Carlsberg Canada. To go with your new T-Shirt, Fin Fans can also enter to win 1 of 1000 limited edition LandShark prizes by entering the code found in specially marked 24x355ml Big Shore 2-4 can packs of LandShark Lager. A variety of prizes are available to be won, including LandShark sunnies, bucket hats, pool floaties, or even a stand-up paddle board. If that wasn't enough, specially marked 15x355ml can Kickback Packs and 6x473ml can packs also feature a code to enter an exclusive contest for your chance to win 1 of 10 trips for two to Margaritaville, Hollywood Beach Resort in sunny Florida. "We're always looking for new ways to engage with Fin Fans, and this year, we really wanted to reward their loyalty with several different opportunities to win," said Michael Villani, Director of Sales, Ontario at Carlsberg Canada. The following promotional packs will be available this May at a variety of retailers including the Waterloo Brewing Beer Store, the LCBO, The Beer Store and select grocery. So fins up to a great summer full of LandShark freebies – it doesn't get much better than that! About Waterloo Brewing Founded in 1984, Waterloo Brewing Ltd. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Waterloo Brewing has complemented its Waterloo premium beers with the popular Laker brand. In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers, and in 2015 secured the exclusive Canadian rights to both LandShark® and Margaritaville®. In addition, Waterloo Brewing utilizes its leading-edge brewing, blending, and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders.  The Company is a regional brewer of award-winning premium and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production.  Since March 2023, Waterloo Brewing has been a part of the Carlsberg Group, which is one of the largest brewing companies in the world. The Group's purpose is brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.

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"Feed your wild side" With Laker's New Promotional Packs

KITCHENER, ON, May 10, 2023 /CNW/ -

HIGHLIGHTS: Laker Beer is excited to be partnering with Jack Link's this spring and summer by featuring a coupon for $5 off a selection of Jack Link's products in 24x341ml bottle packs of Laker Lager and Laker Light Additionally, 24x355ml can packs of Laker Ice and Laker Lager will be featuring a pin code for your chance to win 1 of 25 inflatable kayaks These promotional packs will be available at the Waterloo Brewing Beer Store, select LCO stores and The Beer Store This spring and summer, Laker drinkers will be able to "Feed Their Wild Side" when they buy specially marked 24x341ml bottle packs of Laker Lager and Laker Light. Inside each case, beer lovers will find a coupon for $5 off a selection of Jack Link's products – bringing together quality beer and quality jerky! Jack Link's dedication to quality made for an obvious partnership with Laker Beer. In 2022, Laker Lager and Laker Ice took home gold by Monde Selection; Monde Selection is an internationally recognized quality organization that rigorously evaluates consumer products from around the world. This echoes the Jack Link's commitment to using quality ingredients like carefully selected lean cuts of 100% premium beef. "Laker Beer is determined to make great quality beer at an affordable price. We often seek partners with similar values to us, so we are proud to be offering this excellent promotion with Jack Link's," said Kim Mannerow, Senior Marketing Manager for Carlsberg Canada. "Jack Link's feels strongly about supporting Canadian Businesses and bringing the great outdoors to you through our high-quality meat snacks. Through this collaboration with Laker Beer, we can bring both together. Cheers to your wild side!" said Curtis Davison, Vice President General Manager at Jack Link's Canada. Additionally, this spring and summer, Laker lovers will be able to find a pin code for their chance to win 1 of 25 inflatable kayaks in 24x355ml can packs of Laker Ice and Laker Lager. Laker Beer is looking forward to giving beer drinkers the ultimate summer this year – from delicious beer, to tasty snacks, to their very own kayak to take to the lake. Keep an eye out for specially marked 24x341ml bottle packs of Laker Lager and Laker Light, and 24x355ml can packs of Laker Ice and Laker Lager in early May. These promotional packs will be available at the Waterloo Brewing Beer Store, select LCO stores and The Beer Store. It's going to be a great summer to spend lakeside! About Waterloo Brewing Founded in 1984, Waterloo Brewing Ltd. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Waterloo Brewing has complemented its Waterloo premium beers with the popular Laker brand. In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers, and in 2015 secured the exclusive Canadian rights to both LandShark® and Margaritaville®. In addition, Waterloo Brewing utilizes its leading-edge brewing, blending, and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders.  The Company is a regional brewer of award-winning premium and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production.  Since March 2023, Waterloo Brewing has been a part of the Carlsberg Group, which is one of the largest brewing companies in the world. The Group's purpose is brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.

Founded in 1873 - Coors Celebrates 150th Anniversary

In honor of its 150th anniversary, Coors Banquet will give away $150,000 to deserving businesses to kick start their own legacies

GOLDEN, Colo., May 10, 2023 /PRNewswire/ -- Coors Brewing Company is celebrating a historic milestone — 150 years of beer brewing in Golden, Colorado. To honor the momentous occasion, the brand's most storied beer, Coors Banquet, is celebrating in a big way with a new global campaign, Start Your Legacy. The campaign is a year-long celebration including a new commercial featuring the iconic voice of Cole Hauser, commemorative 150th limited-edition packaging available nationwide, and culminates in a huge anniversary party in Golden, Colo. this September. The Coors legacy began in 1873, founded with ingenuity, grit and a commitment to quality. Originally brewed for Colorado gold and silver miners to enjoy after a hard day's work, Coors Banquet has been a part of history and pop culture for a century and a half. The iconic stubby bottle was even smuggled across the country before it became available east of the Mississippi in 1981. A known favorite among rock stars, actors, cowboys and presidents, Coors Banquet honors the same brewing tradition since its start 150 years ago — without compromise — still brewed only in Golden with 100% Rocky Mountain water. "It's an honor and a privilege to be a part of a legacy that spans 150 years," said David Coors, fifth generation Coors family member and Molson Coors executive. "We credit our longevity to our incredible employees, loyal supporters, our unwavering commitment to quality and constant evolution. From our legendary Coors Banquet brew, to our new arrivals, Barmen 1873 and Five Trail Whiskey, we plan to continue to find ways to ensure Coors is around for the next 150." Coors continues to build on its lasting legacy by looking to the future, with comprehensive improvements to the Coors brewery underway — an investment into both the Coors operations and the Clear Creek Valley in Golden. "You can't be afraid to modernize your legacy," said Peter Coors, fifth generation Coors family member and director of the Coors brewery modernization project. "Through this upgrade, we'll become one of the most efficient breweries in the world, and at the same time, stay committed to Colorado and our heritage." In celebration of Coors Banquet's long-standing brewing legacy and to help other businesses create their own, Banquet is daring business owners to "Kick Start Your Legacy" through the first-ever Coors Banquet Legacy Fund, just in time for National Small Business Day on May 10th. Through this fund, Coors Banquet will give away a total of $150,000 to entrepreneurial small businesses pursuing their own lasting legacies. "We found only roughly 50%** of crowdfunded projects actually reach their funding goal, and that's a lot of legacies that never had the chance to get started," said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. "The Coors Banquet Legacy Fund will help entrepreneurs of the next generation get one step closer toward their goals by providing funds to help make their business dreams a reality."  Coors Banquet will accept U.S.-based submissions that meet the criteria and uphold the brand's values, like the willingness to persevere through hardships and a commitment to making a positive impact in the community. Not only will the brand help businesses secure resources with the Coors Banquet Legacy Fund, where 15 entrepreneurs will receive $10,000,* but they'll also help business owners celebrate with beer* for them and their backers. Starting today, entrepreneurs can apply and submit their businesses at www.coors.com/kickstartyourlegacy for consideration. Submissions close on May 24, 2023 at 11:59pm CDT. Owners of U.S.-based businesses must be 21+ to submit. Void where prohibited. Msg&data rates may apply. *NO PURCHASE NECESSARY. Owners of new businesses operating/located 50 U.S./D.C., Owners must be 21+. Enter by 5/24/23. See Official Rules for eligibility and entry details, at coors.com/kickstartyourlegacy. Beer money fulfilled as a $500 check. **SkyQuest Technology Consulting About Molson Coors Beverage Company  For more than two centuries, Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Trademark, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more. Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.