Pilsner Urquell: The Original Beer Experience opens in Central Prague

PRAGUE, April 27, 2023 /CNW/ -- Located on Prague's Wenceslas Square, the venue delivers a visitor experience of a kind not seen before in the Czech Republic. Visitors discover the nation's famous beer culture and learn all about its most beloved brand, Pilsner Urquell, in an innovative sensory tour full of technologies to entertain.

Pilsner Urquell, the world's first golden Pilsner lager, was first created in the city of Plzeň in 1842. The Pilsner beer style now accounts for 70% of beer drunk worldwide, but Pilsner Urquell remains in a class of its own and is brewed exclusively in Plzeň, Czechia. The new brand home brings this amazing story to visitors to Prague, now established among Europe's top tourist destinations.

"The Experience will make a big contribution to entertainment in Prague," said Nick Penny, General Manager at The Original Experience Company. "It's a dream come true to bring to life this dynamic, educational and fun visitor attraction paying homage to a true Czech icon."

The Original Tour takes guests on a multimedia journey through the story behind the original Pilsner and how it is brewed, including a 360° interactive game zone and Pilsner Urquell beer tasting in the Beer Hall. State-of-the-art audio guides provide an entertaining narrative in the main languages used by tourists in Prague including Czech, English, French, German, Spanish, Italian, Japanese and Mandarin.

Other tour options include the Tapster Academy, where visitors learn the art of pouring the perfect Pilsner the Czech way. There is also a stylish street taproom operating independently of the visitor tours. Entry for the Original Tour starts at CZK 490 (approx. €21), while entry for the Tapster Academy starts at CZK 659 (€27.90).

Designed by experience design and production company BRC Imagination Arts, the brand home is managed by The Original Experience Company, an official license holder from the brewery Plzeňský Prazdroj a.s.

"The first batch of Pilsner Urquell was brewed on 5 October 1842. Now, 180 years later, we are bringing the full story of Pilsner lager to Prague through the Pilsner Urquell Experience," says Rudolf Šlehofer, Craft and Heritage Director at Plzeňský Prazdroj.

Video - https://www.youtube.com/watch?v=x9GFXegLOUw

Pilsner Urquell: The Original Beer Experience, a new brand home for Pilsner Urquell, just opened in the heart of Prague. This immersive Experience tells the story of the world's first Pilsner beer, celebrating Pilsner Urquell's central place in Czech history and culture.



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Dacha Beer Garden™ Targets East Coast for Franchise Launch

DC's Most Beloved Beer Gardens Offer Franchise Owners a Model for Success

WASHINGTON, April 10, 2023 /PRNewswire/ -- Dacha Beer Garden, one of DC's most popular destinations for locals and tourists alike with two iconic locations, announced it is speaking with investors and potential franchisees about territories for the brand's expansion on the East Coast. Co-owners Dmitri Chekaldin and Ilya Alter said the timing is ideal for high-net-worth investors seeking a successful franchise model, unlimited support, and potentially high profit margins.

"Location is everything, so we will be working to help franchisees secure prime spaces in high traffic areas," said Alter. "We are initially targeting areas along the East Coast, including Virginia, Delaware, South Carolina, North Carolina, Georgia, and Florida. We are also interested in underserved regions in booming coastal cities such as St. Augustine, for example. In addition, although we are targeting the East Coast, we aren't ruling out other desirable locations across the country."

Consistently voted as among the top 5 Best Beer Gardens in the U.S. by USA Today, Dacha is renowned for its Bavarian-style beer gardens with an extensive world-class selection of beers, ciders, wines, spirits, and traditional Bavarian-inspired food. The brand's successful locations in DC's Shaw neighborhood and Navy Yard regularly host crowds who gather for lively events, fundraisers for social causes, special occasions, and an atmosphere that keeps regulars returning for more. All year long, Dacha dials up the fun with everything from doggy birthday parties to events featuring local vendors and fundraisers for charities and causes. Alter said he and his team will be working with franchisees to help them recreate a unique Dacha experience in their own neighborhoods. He mentioned Dacha's two gigantic murals at each of its current locations as an example.

"At our Shaw location, we have an eye-catching mural of Elizabeth Taylor, while our Navy Yard Location features a mural of Jackie Onassis," Alter said. "Both gigantic murals are striking works of art outside the restaurants that have made our locations unforgettable landmarks. We will be working with new franchise owners to ensure their locations are also big, bold, and extraordinary."

Since owners Chekaldin and Alter opened their first Dacha Beer location in DC's Shaw neighborhood in 2013, they have experienced remarkable success in just 10 years. Capitalizing on year-over-year growth and profit margins, they opened a second sprawling location in 2019 at Navy Yard, directly across from Nats Park, home of the Washington Nationals major league baseball team. During the pandemic when many restaurants and bars were struggling, Dacha's unwavering sales prompted them to acknowledge franchising with their proven playbook would be the perfect way to scale the business.

"We talked about supporting franchisees and entrepreneurs who would recognize the opportunity to build a prosperous business that would be able to thrive even during unstable economic times," said Chekaldin. "By the time we opened the second location at Navy Yard, we knew we had an exceptional concept and track record, so we made the decision to franchise and offer our expertise and support to investors."

To learn more about Dacha Beer Garden and franchising opportunities, visit www. Dachabeergardenfranchise.com

ABOUT DACHA BEER GARDEN

As a fixture in DC neighborhoods since 2013, Dacha combines the charm of a classic German beer garden with a modern American bar. With locations in DC's Shaw neighborhood and Navy Yard, the locations feature a lively atmosphere for families, friends, and pets alike with a delicious Bavarian-inspired menu, amazing cocktails, and an unrivaled world-class beer program and Beer Club. Dacha Beer Garden is committed to giving back to the communities it serves and to social causes to make a difference. For more information, visit www.dachabeergarden.com



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