PREAKNESS 148 PARTNERS WITH BALTIMORE'S GUINNESS OPEN GATE BREWERY ON LIMITED EDITION ALE

Exclusive "Preakness Ale" Beer will be available at Preakness 148, Guinness Open Gate Brewery and Select Baltimore Area Locations

BALTIMORE, April 18, 2023 /PRNewswire/ -- Preakness 148 announces a unique partnership with Baltimore's Guinness Open Gate Brewery to launch a first-of-its-kind "Preakness Ale". The limited edition collaboration beer brewed with blood orange and hibiscus will debut on May 11 on draft and in cans to-go at Guinness Open Gate Brewery, at select Baltimore area bars while supplies last and at 1/ST's Pimlico Race Course during Preakness 148 weekend.

In honor of Preakness 148, the "Preakness Ale" was brewed exclusively at Guinness Open Gate Brewery in their 10-barrel innovation brewery, where Irish brewing experience meets American beer creativity. At a 5% ABV with a ruby red hue, the fruit-forward beer brings bold flavor and aroma to those raising a pint to Preakness 148. The Guinness Open Gate Brewery will also serve a special beer cocktail inspired by the iconic Black-Eyed Susan incorporating Preakness Ale and a fresh pineapple-based mixer.

On Monday, May 15, the Guinness Open Gate Brewery will open with special hours to host the Preakness 148 Post-Position Draw, which will be free and open to the public from 5:30pm-7:30pm. The Post-Position Draw is a time-honored tradition and the official kick-off to the Preakness 148 celebrations.

"The partnership between the Preakness and Guinness represents the pairing of two iconic brands coming together to celebrate Baltimore," said Nick Hines, SVP of Business Development & Experience at 1/ST. "We are thrilled to be collaborating with the Guinness Open Gate Brewery, a local brand who shares our commitment to excellence." 

"It is very exciting to create something special for Preakness, given how integral to Baltimore's culture the race is," said Oliver Gray, Guinness Open Gate Brewery, Marketing Manager. "From the Guinness gates to the Preakness Stakes, this is the beer to enjoy while celebrating the occasion. We can't wait to welcome the community to the brewery for the Preakness 148 Post-Position Draw event – an entirely new way to engage in Preakness festivities in a different space." 

The Preakness Stakes, the middle jewel of the coveted Triple Crown, returns on May 20 for its 148th running with the finest contenders in Thoroughbred horse racing competing for a total of $3.5 million in purse winnings as part of the two-day race program. Preakness weekend will kick off on Black-Eyed Susan Day on May 19 with a full day race card ending in the running of the 98th George E. Mitchell Black-Eyed Susan Stakes.

Preakness 148 hospitality experiences offer something for everyone. Tickets for all Preakness 148 areas are on sale now at www.preakness.com/tickets and start at $30 for General Admission.

For more information about Preakness 148 please visit www.preakness.com or follow the excitement on social media @PreaknessStakes and #Preakness.

Urban Artifact Brewery marks 8th Anniversary with Unearthed Artifacts and Treasured Tarts!

 Urban Artifact Brewery Celebrates Eight Years with Unearthed Artifacts and Treasured Tarts

Cincinnati, OH - Urban Artifact Brewery is thrilled to announce its eighth anniversary celebration on Saturday, April 29, 2023. The festivities will include a range of activities, from tasting dinos unearthed from the brewery's cellar to enjoying live music from some of Cincinnati's most talented musicians.

"We're thrilled to celebrate eight years of brewing at Urban Artifact," said Scott Hand, Co-Founder of Urban Artifact. "It's been an amazing journey, and we couldn't have done it without the support of our community. This event is our way of saying thank you to everyone who has been part of our story."

As part of the anniversary celebration, Urban Artifact Brewery has brewed three throwback fruit tarts after consulting with their Small Batch Society club members. Guests will also have the opportunity to purchase special party glassware and new merchandise items all released for the event.

Live music will take place in the Radio Artifact Studio throughout the day, featuring performances by Kyle Hackett & Matt Waters from 1-4pm, Chandler Carter at 8pm, Our Misery’s End at 9pm, and Devin Burgess & Friends feat. Siri Imani, Tiger Good & More at 10pm.

In addition to the music, everyone can enjoy a variety of snacks, food, and good cheer.

The anniversary celebration will take place at Urban Artifact Brewery located at 1660 Blue Rock St, Cincinnati, OH 45223 on Saturday, April 29, 2023, from 1 pm to midnight.

For more information about the event, visit Urban Artifact Brewery's website or follow them on social media.

Genesee Brewery's Tropical Pineapple Kolsch Returns

ROCHESTER, N.Y., April 25, 2023 /PRNewswire/ -- The Captain delivers… again! Tropical Pineapple Kolsch is now available in stores. Genesee Brewery's Tropical Pineapple Kolsch celebrates its second year, after scoring the number one spot in the Brand-New Category in Upstate New York* in 2022. With its tropical pineapple flavor, this bright golden ale has quickly become the perfect companion to Genesee's modern classic, Ruby Red Kolsch. Tropical Pineapple Kolsch is available in 12-packs of 12-ounce cans and on draft at select locations.

"When we launched Tropical Pineapple Kolsch, we worried that it would cannibalize sales of Ruby Red Kolsch. But the exact opposite happened," said Inga Grote-Ebbs, Genesee brand director. "Fans purchased Tropical Pineapple Kolsch right alongside Ruby Red Kolsch, leading to the creation of a brand-new beer dubbed the "Captain's Mix."

The Ultimate "Captain's Mix"

After the launch of Tropical Pineapple Kolsch, Genesee fans started combining Tropical Pineapple and Ruby Red Kolsch to create what Genesee now calls the "Captain's Mix." Fans became their own brewmaster, combining both Kolsches into one glass. The amount of each Kolsch added is up to the individual, but the result is the same for everyone; a personally customized and balanced tropical summer beer.

The Genesee Brew House recently adopted the consumer trend. People can now try a "Captain's Mix," at the Brew House. While there, consumers can also pick up new Genesee Kolsch swag featuring the quirky, boat-loving, pipe-smoking captain. Tropical Pineapple Kolsch merchandise is available for purchase.

*Source: IRI Unify, Upstate NY – MULO, $ Sales for new brand launches, L4W ending 5-15-22, TTL Beer, FMB, & Cider.

About Tropical Pineapple Kolsch

Tropical Pineapple Kolsch has a perfect addition of tropical pineapple flavor to complement this bright golden ale's bready malt body and mild hop bitterness. In 19th century Germany, a new style of beer began to appear around the ports of Cologne. Inspired by our German brewing lineage, we set out to brew a new and just-as-refreshing companion to our modern classic, Ruby Red Kolsch. Prost!

About Genesee Brewing Company

Established in 1878, the Genesee Brewery—New York state's oldest brewery—makes the classic Genesee line of beers, Cream Ale and the Original Honey Brown Lager, as well as Seagram's Escapes. For more information, visit www.geneseebeer.com

Always drink responsibly.



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