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Spring has sprung with Waterloo Brewing's new offerings

KITCHENER, ON, March 3, 2023 /CNW/ -

HIGHLIGHTS: Waterloo Brewing is releasing two new products, Waterloo Guava Lime Radler and a new installment of the Waterloo Signature Series Premium Collection featuring three intriguing new flavours: Waterloo Saison, Waterloo Passionfruit Wheat and Waterloo Grapefruit Hibiscus IPA Both products will be available at the LCBO, The Beer Store, select grocers and The Waterloo Brewing Beer Store Celebrate the start of a new season with Waterloo Brewing's two new offerings this spring: Waterloo Guava Lime Radler and a new release of the award-winning Waterloo Signature Series Premium Collection. Waterloo Guava Lime Radler is bursting with bright citrus flavour and a delicious tropical guava aroma. This seasonal sipper is tart, sweet and refreshing all at once – and at only 2.5% you'll have no problem reaching for another. It is the perfect addition to the already juicy lineup of Waterloo Radlers – featuring Waterloo Tart Cherry Radler and classic Waterloo Grapefruit Radler. Additionally, the newest release of the Waterloo Signature Series Premium Collection features two cans of each new beer: Waterloo Saison, Waterloo Passionfruit Wheat and Waterloo Grapefruit Hibiscus IPA. The new Waterloo Saison is true to style – slightly dry with subtle hints of clove. Waterloo Passionfruit Wheat blends bright aromas and tart flavours of tropical passionfruit juice. Finally, juicy grapefruit meets floral hibiscus tea in Waterloo Grapefruit Hibiscus IPA to create a perfectly balanced IPA. This new 6-pack is the perfect crowd pleaser with something for everyone! "Our Waterloo Signature Series Premium Collection has been recognized in the past by both the Canadian Brewing Awards and the Ontario Brewing Awards," said Trish Benne, Director of Brewing and Blending for Waterloo Brewing. "With this series comes an incredible opportunity for our team of talented brewers to flex their creativity and innovation. We are incredibly excited to be releasing this new collection!" As Ontario's first craft brewery, Waterloo Brewing is a leader when it comes to quality, taste and innovation. Their portfolio includes a wide array of styles and flavours, which will become more diverse with these delicious new additions. "Waterloo Radlers have always been a fan favourite," said Kim Mannerow, Director of Marketing for Waterloo Brewing. "The Waterloo Signature Series Premium Collection, although still a relatively new series, has been very well received. We're thrilled to extend both our line of radlers and Signature Series this spring!" Both products became available at The Waterloo Brewing Beer Store, The Beer Store and select grocers at the end of February, and will be hitting the shelves of the LCBO at the end of March – just in time for spring! About Waterloo Brewing Waterloo Brewing is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Waterloo Brewing Ltd. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Waterloo Brewing has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark® and Margaritaville®. In addition, Waterloo Brewing utilizes its leading-edge brewing, blending, and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers, and ciders. Waterloo Brewing trades on the TSX under the symbol WBR. Visit us at www.WaterlooBrewing.com. Forward-Looking Statements All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology, and include statements with respect to the estimated revenue per year.  Although the Company believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties, and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements.  The forward-looking statements, including the statement of estimated revenue, are based on, among other things, the following material factors and assumptions: no early termination of the agreement, no material change in consumer preferences, input costs for blending and packaging materials, competitive activity, and regulatory environment, and no material supply, cost or quality control issues with vendors.  The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Company does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

CRUSH-ing it! Dogfish Head Adds NEW Crush Canned Cocktail Offerings to Award-Winning Lineup of Spirits-Based RTDs

MILTON, Del., Feb. 28, 2023 /PRNewswire/ -- Adding to its lineup of award-winning Canned Cocktails, Dogfish Head releases a Grapefruit & Pomegranate Vodka Crush and the Crush Variety Pack, an 8pk/12oz cans complete with four distinct (and delicious) Canned Cocktails, including a new variety pack exclusive recipe, the Pineapple & Orange Rum Crush. Both the Crush Variety Pack and 4pk/12oz cans of Grapefruit & Pomegranate Vodka Crush are now hitting shelves nationwide.

Drawing inspiration from its coastal Delaware roots, Dogfish Head's Crush Canned Cocktails are an off-centered take on the Delmarva (Delaware, Maryland Virginia) region's renowned Crush cocktail, which features a choice of vodka, rum or gin topped with freshly 'crushed' fruit juice. "Here in Delaware, we sit deep in the heart of 'Crush' country. In fact, the crush cocktail was invented just a couple miles down the road from our Milton brewery and distillery," said Dogfish Head Founder, Sam Calagione. "It's awesome to share one of our area's most well-known traditions with drinkers from coast-to-coast, and it's in the convenience of a can. No shaker or, in this case, fruit-juicer needed!" The launch of Dogfish Head's Grapefruit & Pomegranate Vodka Crush and Crush Variety Pack bring its already expansive lineup of ready-to-drink Canned Cocktails to seven unique libations. Artfully showcasing the brand's 20+ years of distilling and mixology experience, each Canned Cocktail clocks in at 7.0% ABV, contains two full-proof shots of Dogfish Head Distilling Co. spirits and features a bevy of real culinary ingredients. Dogfish Head's Canned Cocktails are currently growing at +56%*, swiftly outpacing the booming spirits-based Canned Cocktail segment. Dogfish Head's Lineup of Award-Winning Canned Cocktails: NEW Grapefruit & Pomegranate Vodka Crush: Vodka distilled over real grapefruit and pomegranate, then blended with ruby red grapefruit juice for a tart, subtly sweet sipper. Blood Orange & Mango Vodka Crush: Vodka distilled over real blood oranges and mango, then topped with fruit juice for light, refreshing, juicy flavor. Lemon & Lime Gin Crush: Bright and citrusy gin distilled over real lemon and lime, then topped with lemon and lime juices for a citrusy, herbaceous, palate-cleansing crowd-pleaser. NEW Crush Variety Pack: An 8pk/12oz can medley of four crush-style cocktails, including the new Grapefruit & Pomegranate Vodka Crush, Blood Orange & Mango Vodka Crush, Lemon & Lime Gin Crush and a new variety pack exclusive recipe, the Pineapple & Orange Rum Crush. NEW Pineapple & Orange Rum Crush: Rum distilled over real pineapple and Valencia oranges, then blended with orange and pineapple juices for a refreshingly tropical cocktail. Available exclusively in the Crush Variety Pack. Strawberry & Honeyberry Vodka Lemonade: Vodka distilled over real honeyberries and strawberries, then blended with lemonade for a libation with balanced notes of sweet and sour. Blueberry Shrub Vodka Soda: Vodka distilled over real blueberries, sweetened with balsamic and red wine vinegars, and mixed with soda water for a tart and juicy refresher. Bar Cart Variety Pack: An 8pk/12oz can assortment of four vodka-based Canned Cocktails, including Strawberry & Honeyberry Vodka Lemonade, Blood Orange & Mango Vodka Crush, Blueberry Shrub Vodka Soda and a variety pack exclusive recipe, the Cranberry Apple Vodka Mule. Cranberry Apple Vodka Mule: Vodka distilled over real Northern Spy apples, cranberries and lime, then blended with classic ginger beer ingredients for a bright, crisp cocktail with a subtle ginger kick. Available exclusively in the Bar Cart Variety Pack. For more on Dogfish Head and its Canned Cocktails, visit www.dogfish.com. *IRI MULO + C L13W thru 2/5/2023. Dogfish Head Craft Brewery: Dogfish Head has focused on brewing beers with culinary ingredients outside the Reinheitsgebot since the day it opened as one of the smallest American craft breweries more than 27 years ago. A Delaware-based brand and supporter of the Independent Craft Brewing Seal, Dogfish consists of Brewings & Eats®, an off-centered brewpub, Chesapeake & Maine®, a seafood and cocktail spot, Dogfish Inn®, a beer-themed hotel and Dogfish Head Craft Brewery®, a production brewery and distillery featuring the Tasting Room & Kitchen and Dogfish Head Distilling Co.® For more, visit www.dogfish.com.

J BALVIN WANTS TO PICK UP YOUR MILLER LITE TAB

Miller Lite and J Balvin are teaming up for the third year to give back to Latino communities.

CHICAGO, Feb. 22, 2023 /PRNewswire/ -- Miller Lite and J Balvin are back for another round and this time they are picking up the tab for fans and supporting Latino business owners through their continued work with Accion Opportunity Fund. Fans will be able to enter for the chance to have global superstar and entrepreneur, J Balvin and Miller Lite pick up their tab by visiting www.millerlite.com/jbalvin. Starting March 1st - April 30th, Miller Lite and J Balvin will be giving away up to 10,000 beers per week as well as the chance to win other prizes like signed merch." In addition to J Balvin's Tab, Miller Lite is bringing back the Balvin-inspired limited-edition pints as a continuation of their mission to support and empower the Latino community. Miller Lite will donate a portion of proceeds from the limited-edition pints purchased during the program, up to $150,000, to Accion Opportunity Fund. This donation can help provide funding for up to 50 Latino business owners across the country. The refreshed limited-edition pints will be available nationwide in the coming weeks and feature the same great taste Miller Lite fans know and love. "From the very beginning, we have shared J Balvin's love for real moments and creating a positive impact, whether that's with friends and family or the Latino community nationwide." said Elizabeth Hitch, Senior Director, Miller Lite. "In our latest collab, we have the same mission- making more moments taste like Miller Time while also giving back". This is the latest initiative that Miller Lite and J Balvin have collaborated on to support the Latino community. Last year, Miller Lite and J Balvin created a bodega-inspired merch collection, aptly named BodegaWear, and gave the proceeds to Accion Opportunity Fund to help support bodegas, corner stores, and other Latino businesses. In 2021, they announced their partnership with the release of a limited edition can. As a result of their partnerships, Miller Lite and J Balvin have donated a total of $275,000 to the Accion Opportunity Fund in support of Latino business owners. "I'm excited Miller Lite and I could collaborate again to not only bring some new cool can art to shelves but also make a real impact in the Latino community," said Balvin. "So many Latino businesses were devastated over the past few years, and I'm glad Miller Lite was excited to team up and give them a boost. So pick up some Miller Lite because the next round's on me!"    The limited-edition Balvin pints that will be sold nationally in 15 and 9-packs starting on March 20th. Fans can enter for their chance to win a beer on Balvin or other great prizes starting March 1 by visiting www.millerlite.com/jbalvin. For more updates on Miller Lite and J Balvin's partnership, fans should follow @MillerLite on Instagram, Twitter, and Facebook. About Miller Brewing Company Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter, YouTube.com/MillerLite) was introduced nationally in 1975 and is among the top-five selling beers in the United States. The brewery's oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and still is brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company is part of the North America business unit of Molson Coors Beverage Company. Learn more at MolsonCoors.com, at Facebook.com/Molsoncoors or Instagram and Twitter through @MolsonCoors. About Accion Opportunity Fund Accion Opportunity Fund works to create an inclusive, healthy financial system that supports the nation's small business owners by connecting entrepreneurs to affordable capital, educational resources, coaching, and networks. Through innovative partnerships and outreach strategies, we reach entrepreneurs of color, low-income entrepreneurs, and women, who often lack access to the financial services they need to build and grow their businesses. Miller Lite partners with J Balvin to support Latino business owners

Peroni Nastro Azzurro 0.0% brings superior Italian taste to the non-alcoholic category

Peroni Nastro Azzurro launches a new non-alcoholic lager offering the same crisp, refreshing taste and superior Italian quality as Peroni Nastro Azzurro.

CHICAGO, Feb. 27, 2023 /PRNewswire/ -- Peroni Nastro Azzurro is bringing its superior Italian taste to a new category that helps fans live every moment. Introducing Peroni Nastro Azzurro 0.0%— a premium non-alcoholic lager. Created with moderation in mind, Peroni Nastro Azzurro 0.0% is for drinkers looking to supplement their night with a beverage that prioritizes balance in drinking without compromising on taste. Peroni Nastro Azzurro 0.0% is made with superior Italian ingredients including the same Nostrano dell'Isola maize grown exclusively for Peroni Nastro Azzurro in Northern Italy. Peroni Nastro Azzurro 0.0% has been developed with an innovative dealcoholization process to deliver the superior taste that customers expect from Peroni Nastro Azzurro. In fact, consumer testing revealed that 90% of tasters felt the flavor matched that of Peroni Nastro Azzurro (Concept Product Research MMR). The launch of Peroni Nastro Azzurro 0.0% marks the latest innovation in the non-alcoholic category for Molson Coors driven by consumer demand, with an increased market segment focused on moderation. According to a Nielsen study, the market for non-alcoholic beer, wine, and spirits grew more than 20% year-over-year from 2021 to 2022. Non-alcoholic beer accounted for the majority of sales at 85.3%. However, these consumers are not swearing off alcohol forever—82% of non-alcoholic drink buyers still purchase drinks that contain alcohol as well [1]. Peroni performance in the U.S. has been strong, ending 2022 with revenue up double digits according to IRI [2]. With Peroni Nastro Azzurro 0.0% showing strong early performance in Europe, the product is primed to expand into the United States. The recent high performance of the brand in Europe combined with growth in above premium non-alcoholic beer sector were key elements in the decision to introduce Peroni Nastro Azzurro 0.0% to the U.S. market. "We understand consumers are shifting lifestyle priorities, but they still want to enjoy the taste of a premium beer that captures all the same Italian passion and style of the original Peroni Nastro Azzurro," says Joy Ghosh, Vice President Marketing of Above Premium Beer at Molson Coors Beverage Company. "We also plan to support our newest innovation of Peroni Nastro Azzurro 0.0% by bringing the product to a new, dynamic global sports fan base through an existing global strategic partnership with the Aston Martin Aramco Cognizant Formula One™ Team. I can't think of another fan base that better matches Peroni's passion and flair." Aston Martin Formula One™ Team enthusiasts are fierce and passionate loyalists to the racing world and the definition of living every moment to the fullest. As part of its existing global partnership, Peroni Nastro Azzurro 0.0% and the Aston Martin Formula One™ Team aim to help fans and beer drinkers everywhere feel the passion inside and bring the fast-paced excitement from inside the garage to locations all over the world. Fans can look for Peroni Nastro Azzurro 0.0% and Aston Martin Formula One™ Team branded experiences at the Miami, Austin and Las Vegas races this year. Peroni Nastro Azzurro is proud to be applying its Italian values of quality and craftsmanship to a non-alcoholic beer that still offers its signature taste. Must be 21+ to purchase. For more information on where you can find Peroni Nastro Azzurro 0.0%, please visit www.peroniUSlocator.com. Follow along on Instagram, Facebook and Twitter @PeroniUSA. About Molson Coors Beverage Company For over two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White Belgian-Style Wheat Ale, Leinenkugel's Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more. Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.