Craft Beverage Expo Selected Pittsburgh for its 2023 Conference

CBX and VisitPITTSBURGH are Hosting a Weeklong Celebration of the Craft Beverage Industry

PITTSBURGH, Feb. 16, 2023 /PRNewswire/ -- The 2023 Craft Beverage Expo is being held in Pittsburgh for the first time and will feature a weeklong festival of events throughout Allegheny County, March 27-April 2, 2023. For small-batch brands, the Craft Beverage Expo provides attendees with access to an exciting lineup of industry experts. Educational classes teach how to create a strong brand from professionals in the industry. Last year, CBX was held in Louisville and was a tremendous success. The organizer chose Pittsburgh for its 2023 conference due to the area's fast-growing craft beverage scene. "Our region has been fighting for craft beverage since 1794, dating back to the infamous Whiskey Rebellion. In contemporary times, our craft beverage scene has continued to build in scope, reach, and momentum, making Pittsburgh the perfect destination for a major expo like CBX," said Jerad Bachar, President & CEO of VisitPITTSBURGH. Local brewers and distillers are encouraged to come and learn from industry experts, network with their peers, and discover new ways to grow their businesses. Sessions cover topics that include: empowering women in the industry, navigating markets, consumer experience insights, financing, inclusivity, modern sales strategies, sustainable packaging, and much, much more. "Those looking for new ways to streamline production will be able to speak with companies that offer turnkey solutions," said Kellie Shevlin, Executive Director of Craft Beverage Expo, and Distribution. "There are so many companies out there that cater specifically to independent producers and they would love your business." "You can learn about new technology that will help you source fresh ingredients, manage labels and shipping, and optimize your finances," added Shevlin. "Whether you operate as an on-premise, off-premise, or third-party organization, the expo is a great way to discover new turn-key solutions for branding, packaging, creative distribution, retail marketing, and other areas that are specific to production and distribution of craft beverages."  CBX 2023 highlights every element of craft beverage making, including beer, wine, spirits, cider, sake, mead, and more. CBX is a country-wide celebration, offering education and experiences exploring the craft beverage ecosystem through the Craft Beverage Expo, Craft Beverage Excellence, and Craft Beverage Experience. CBX will kick off with the industry/tradeshow component, Craft Beverage Expo, taking place at the David L. Lawrence Convention Center March 30-31. The Expo focuses on independent beverages and the issues that producers face, from finding the right technology and equipment for their operations to getting their beverages onto stores' shelves. The tradeshow features vendors looking to partner with craft beverage makers, and the conference features industry-leading speakers discussing topics that range from financing to packaging to distribution. CBX Experience is a consumer-tasting event inviting small-batch vendors from across Allegheny County to showcase their products to industry partners and the general public. The 2023 inaugural event will take place on March 31, and a limited number of tickets will be available for purchase. Ongoing throughout CBX, CBX Excellence will engage and activate Allegheny County businesses from hotels, restaurants, culture, and other attractions throughout the region to participate in CBX by offering specials, discounts, events, and more. About VisitPITTSBURGH: VisitPITTSBURGH is the official tourism marketing and promotion agency of the Pittsburgh region. The organization is dedicated to generating business events, sports events, and leisure travel. For more information, visit visitpittsburgh.com. About the Craft Beverage Expo (CBX) and Distribution Conference: CBX is the leading trade exposition and conference for the entire craft beverage industry, with the primary goal of bringing various vertical beverage markets together to exchange ideas and foster a community of collaboration based on common goals. Whether it is beer, wine, spirits, mead, or cider, Craft Beverage Expo and Distribution Conference focuses on small-batch beverages and the issues that producers face, from finding the right technology and equipment for their operations to getting their beverages onto stores' shelves. For more information, visit craftbeverageexpo.com.

New single-serve 473ml cans of LandShark Lager bring the beach to you

KITCHENER, ON, Feb. 16, 2023 /CNW/ -

HIGHLIGHTS: LandShark Lager will now be offered in a single-serve 473ml can at The Beer Store, select grocery and the Waterloo Brewing Beer Store By adding this new format, more Fin Fans will be able to enjoy the refreshing taste of LandShark Lager Put on your shades – 2023 just got a whole lot sunnier. Starting mid-February, LandShark Lager will be offered in single-serve 473ml cans at The Beer Store, select grocery and the Waterloo Brewing Beer Store. "LandShark has always been about good times, good friends and great beer," said Jim Manz, Vice President, Sales and Key Accounts at Waterloo Brewing. "We want to keep that going this year by expanding our Landshark lineup." Landshark Lager is a refreshing, island-style lager that's golden in colour and brewed with subtle hop notes. Inspired by Jimmy Buffet, LandShark is the official beer of Margaritaville properties, a brand that hopes to achieve feelings of beachy getaways and island vibes, wherever you may be. LandShark Canada launched in the spring of 2016, and will be celebrating seven years in the Canadian market this year. What better way to commemorate than by offering a new option to enjoy Canada's favourite island-style lager! "We know that Canadian Fin Fans will be excited to now be able to purchase LandShark Lager in single-serve tall cans at more retailers," said Kim Mannerow, Director of Marketing at Waterloo Brewing. "It's now easier than ever to grab a single can of LandShark Lager in Canada!" So while Canadians won't be hitting the beach for another several months, they will be able to achieve that vacation state of mind this February with single-serve 473ml cans of LandShark Lager.  About Waterloo Brewing Waterloo Brewing is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Waterloo Brewing Ltd. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Waterloo Brewing has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark® and Margaritaville®. In addition, Waterloo Brewing utilizes its leading-edge brewing, blending, and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers, and ciders. Waterloo Brewing trades on the TSX under the symbol WBR. Visit us at www.WaterlooBrewing.com. Forward-Looking Statements All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology, and include statements with respect to the estimated revenue per year. Although the Company believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties, and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements, including the statement of estimated revenue, are based on, among other things, the following material factors and assumptions: no early termination of the agreement, no material change in consumer preferences, input costs for blending and packaging materials, competitive activity, and regulatory environment, and no material supply, cost or quality control issues with vendors. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Company does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise. SOURCE Waterloo Brewing Ltd.

Genesee Leans on Crowdsourcing for Next Specialty Beer

Fans Can Vote Genesee for '23; Online Polls and Voting Booths Now Open

ROCHESTER, N.Y., Feb. 17, 2023 /PRNewswire/ -- Here's an election we can all get behind. Vote Genesee for '23! For the first time, fans will choose the new Genesee Specialty beer by voting. Genny-lovers can flock to the polls now through March 31 with voting available in-person at the Genesee Brew House and online at geneseebeer.com/geneseefor23. To cast a ballot, fans can also follow Genesee on social media @geneseebrewery and discover additional pop-up voting booths across Rochester and Buffalo. "People have created the Genesee story for generations. Now we're looking for our most loyal fans to help us create our next beer," said Jaime Polisoto, Genesee brand director. "We are a regional brewery, which gives us the opportunity to engage our community and brew them what they want. And that's what we plan on doing so cast your vote and let your voice be heard!" There are four beers vying for a spot in the Genesee Specialty line that also includes New York state's favorite summer beer, Ruby Red Kolsch. All four 'candidates' embrace a crisp and delicious cold weather agenda. Here's what's on the beer ballot: Pear CinnamonA light and refreshing ale with hints of warm cinnamon and sweet pear promises to delight no matter the fickle weather of winter. Winter CitrusAn ale that will deliver bright flavors of blood orange, lime, lemon, and tangerine to the forefront of a smooth ale base, offering a refreshing change to a cooler season. Winter BerryThis beer pledges to bring together a bevy of berries in an ale like no other. Light, refreshing notes of raspberry, blueberry, strawberry, and elderberry complement pale malts and subtle hop notes. AppleThe subtle, yet instantly recognizable flavor of apple in ale is ready to be picked. This beer aims to deliver a balanced drinking experience that will have you coming back for more all season long. The new Genesee Specialty beer will be available in late 2023 across NY, PA, NC, VA, MA, FL, MD, NJ, VT and OH. About Genesee Brewing Company Established in 1878, the Genesee Brewery—New York state's oldest brewery—makes the classic Genesee line of beers, Cream Ale and the Original Honey Brown Lager, as well as Seagram's Escapes. For more information, visit www.geneseebeer.com Always drink responsibly.

Ardagh Metal Packaging launches new can size to support beverage brands

New 19.2 oz.(568ml) aluminum beverage can offering enables further retail differentiation, while delivering leading sustainability metrics

CHICAGO, Jan. 23, 2023 /PRNewswire/ -- Ardagh Metal Packaging North America (AMP - NA) is extending its already substantial product line for beverage brand customers by launching a new 19.2 oz.(568ml) beverage can. The new can size, expected to serve strong growth in the single serve channel, represents the first time a 19.2 oz. (568ml) can has been manufactured in the United States by AMP. The product provides an offering between the more traditional sizes of 16 oz. and 24 oz., and is supporting brands looking to expand in such categories as beer, ciders, hard seltzers and water, to name a few. The new product also benefits from inherent beverage can sustainability characteristics such as leading recycle rates and recycled content rates. Beverage cans also deliver ideal filling, distribution and retail display economics, further strengthening customer business objectives. AMP - NA CEO Claude Marbach says the extension of the company's product line is in response to the continued focus on sustainability by consumers and the growth opportunities for cans across numerous beverage categories. "This is also a clear indication of AMP's commitment to customers," he said. "We're enabling brands to further differentiate their product on retail shelves by choosing from a wide array of sizes, graphics and tab and end options. This new 19.2 oz. (568ml) size is indicative of this commitment, where AMP serves as a one-stop partner in enabling our customers to achieve their brand and bottom line targets." The new 19.2 oz. (568ml) beverage can will be produced at AMP's new Huron, OH, manufacturing facility and will be available by the end of the first quarter. For more information about AMP, please access www.ardaghmetalpackaging.com Further information  Jennifer Cumbee, Ardagh Metal Packaging, jennifer.cumbee@ardaghgroup.com Ardagh Metal Packaging Ardagh Metal Packaging (NYSE:AMBP) is a leading supplier of sustainable and infinitely recyclable beverage cans globally. Ardagh Metal Packaging operates 24 production facilities in nine countries, employing more than 5,000 people with sales of approximately $4.1bn. SOURCE Ardagh Metal Packaging

Sip Sip Hooray! MadTree Turns 10 and Is Ready To Celebrate

CINCINNATI (January 23, 2023) – Cheers to ten years. MadTree, Ohio’s first craft brewery to can their beer is officially a decade old and has become so much more than craft beer. Over its history, MadTree has moved into a new facility in Oakley, branched out and launched a vodka soda line, Sway by MadTree, and opened Alcove kitchen + bar in historic Over-The-Rhine. They have also joined 1% for the Planet, giving back 1% of all sales to local environmentally sustainable nonprofits, achieved LEED Gold certification at their Alcove location, and applied for B-corp certification. 

“Fifty percent of small businesses fail within five years,” says Co-owner Kenny McNutt, “To be at a point where we’re double that mark along with all the new innovation and different areas of business we’ve tapped into is a testament to our community’s support and our employees’ commitment to the brand.”

It started as friends brewing together in a garage who took the leap to start a business doing something they actually enjoy. Now, it’s a company that is driven to produce the best products around while giving back to the community and connecting people to nature and each other.

“We’re so proud of how far we’ve come as both a company and as people,” says Co-owner Brady Duncan. “It’s been a whirlwind of ups and downs, but we’ve never been more focused and aligned than where we are now. The next ten years and beyond are going to be really exciting as we continue to build a brand that we want our kids and future generations to be proud of.”

MadTree is also bringing back their anniversary party, Bonanza, for the first time since 2020 on February 25th, 2023. Featuring a brunch bingo, cake baking contest with Cincinnati Magazine, rare beers from guest breweries, a DANCEFIX performance, live music, karaoke, food trucks, and more, this is going to be their best birthday bash yet.

“This is one of our favorite traditions here at MadTree,” says McNutt, “And it’s so nice to say that it’s finally back. Bonanza epitomizes everything we love to celebrate including our community, friends, local partners & businesses as well as other breweries.”

Like every purchase you make, 1% of all sales during Bonanza will be donated back to local nonprofits like Cincinnati Parks Foundation, Cincinnati Zoo & Botanical Garden, Adventure Crew, and Groundwork ORV. For a full list of what will be happening during the day, please visit: www.madtree.com/bonanza.

About MadTree Brewing Company

MadTree puts purpose in every pour. Founded in 2013, MadTree has always been driven to craft great beer - but more importantly - to build something bigger than themselves and the high-quality beer they produce. Since the beginning, MadTree has cared deeply about creating meaningful connections with their communities. They embrace their namesake and work to celebrate and protect nature while reducing their impact on the environment. They are proud members of 1% for the Planet with a commitment to donate 1% of sales to non-profits focused on environmental sustainability. The craftspeople at MadTree wake up every day to connect people to nature and each other. MadTree. Inspiring Madness. Rooted in Purpose.

Cheapskates or Brilliant Marketers? Dogfish Head Craft Brewery Breaks into the Big Game with One of the Year's Smallest Ad Buys

Off-centered brewery to air first-ever Big Game commercial in a super small way, spending 1,000 times less than some advertisers

MILTON, Del., Jan. 24, 2023 /PRNewswire/ -- Bringing its off-centered ethos to the football field, Dogfish Head Craft Brewery sprints into next month's Big Game with one of the year's smallest ad buys. With some advertisers reportedly spending up to $7 million for a 30-second commercial during the Big Game this year, Dogfish Head is spending 1,000 times less. Airing exclusively in the Delmarva (Delaware, Maryland, Virginia) area, a subset of the Salisbury Designated Market Area (DMA), which is ranked 137 out of 210 – and the region Dogfish Head calls home – the brewery's 30-second spot will cost just $7,000 to air. Dogfish Head's spot – its first ever Big Game commercial – pokes a little fun at Big Game marketing hoopla, and instead of highlighting professional football, it highlights Electric Football. Featuring the brewery's Founder & Brewer, Sam Calagione, the commercial pays homage to his use of Tudor Games' iconic Electric Football game to invent the brewing method of continual hopping, from which the brewery's beloved beers, 60 Minute IPA, 90 Minute Imperial IPA and 120 Minute IPA, were born. By rigging an Electric Football game over a brew kettle, Calagione was able to cascade hops into his beers at a consistent rate to create a lineup of IPAs that are outrageously hoppy, without being crushingly bitter. To honor this invention's impact on the craft brewing community, Dogfish Head's original continual hopping mechanism now sits in the permanent collections of the Smithsonian Museum. "Throughout our 27+ years in business, our only game plan has been venturing off the beaten path, and this commercial, as well as our partnership with Tudor are perfect examples of that overarching passion for off-centered exploration," said Calagione. "From one of the smallest craft breweries in America to one of the smallest Big Game commercial spends, we felt it only fitting to air our spot featuring a tiny football game exclusively in our slight but mighty backyard, coastal Delaware. At Dogfish, we take what we do seriously … ourselves? Not so much." Continuing its longtime relationship with Tudor Games, Dogfish Head recently announced its exclusive beer sponsorship of the "not-so" big game, the Electric Football World Championships. Slated for Saturday, Feb. 4, and Sunday, Feb. 5, the only weekend of the professional football season without any live games, the Electric Football World Championships is expected to draw elite coaches from across the country to battle for one coveted title. Taking place at Dogfish Head's Tasting Room & Kitchen in Milton, Del., the brewery will livestream the event's most anticipated moments on its YouTube channel for those unable to attend. To complement the brewery's big game spot and sponsorship of the Electric Football World Championships, Dogfish Head will launch a custom beer-themed edition of Tudor Games' Electric Football game. Later this month, boards will be available at www.dogfish.com/shop for $110 each. Supplies are limited. For more on Dogfish Head, visit www.dogfish.com. To learn about Tudor Games, check out www.tudorgames.com. Dogfish Head: Dogfish Head has focused on brewing beers with culinary ingredients outside the Reinheitsgebot since the day it opened as one of the smallest American craft breweries more than 27 years ago. A Delaware-based brand and supporter of the Independent Craft Brewing Seal, Dogfish consists of Brewings & Eats®, an off-centered brewpub, Chesapeake & Maine®, a seafood and cocktail spot, Dogfish Inn®, a beer-themed hotel and Dogfish Head Craft Brewery®, a production brewery and distillery featuring the Tasting Room & Kitchen and Dogfish Head Distilling Co.® For more, visit www.dogfish.com. Tudor Games: Since 1949, Tudor Games has sold over 40 million Electric Football games, igniting the imagination of football fans young and old. Since buying the company in 2012, we have been re-imagining and re-designing Electric Football. Our amazing new products bring kids and adults of all ages together for healthy play. What could be more fun than that? SOURCE Dogfish Head Craft Brewery