New single-serve 473ml cans of LandShark Lager bring the beach to you

KITCHENER, ON, Feb. 16, 2023 /CNW/ -

HIGHLIGHTS: LandShark Lager will now be offered in a single-serve 473ml can at The Beer Store, select grocery and the Waterloo Brewing Beer Store By adding this new format, more Fin Fans will be able to enjoy the refreshing taste of LandShark Lager Put on your shades – 2023 just got a whole lot sunnier. Starting mid-February, LandShark Lager will be offered in single-serve 473ml cans at The Beer Store, select grocery and the Waterloo Brewing Beer Store. "LandShark has always been about good times, good friends and great beer," said Jim Manz, Vice President, Sales and Key Accounts at Waterloo Brewing. "We want to keep that going this year by expanding our Landshark lineup." Landshark Lager is a refreshing, island-style lager that's golden in colour and brewed with subtle hop notes. Inspired by Jimmy Buffet, LandShark is the official beer of Margaritaville properties, a brand that hopes to achieve feelings of beachy getaways and island vibes, wherever you may be. LandShark Canada launched in the spring of 2016, and will be celebrating seven years in the Canadian market this year. What better way to commemorate than by offering a new option to enjoy Canada's favourite island-style lager! "We know that Canadian Fin Fans will be excited to now be able to purchase LandShark Lager in single-serve tall cans at more retailers," said Kim Mannerow, Director of Marketing at Waterloo Brewing. "It's now easier than ever to grab a single can of LandShark Lager in Canada!" So while Canadians won't be hitting the beach for another several months, they will be able to achieve that vacation state of mind this February with single-serve 473ml cans of LandShark Lager.  About Waterloo Brewing Waterloo Brewing is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Waterloo Brewing Ltd. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Waterloo Brewing has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark® and Margaritaville®. In addition, Waterloo Brewing utilizes its leading-edge brewing, blending, and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers, and ciders. Waterloo Brewing trades on the TSX under the symbol WBR. Visit us at www.WaterlooBrewing.com. Forward-Looking Statements All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology, and include statements with respect to the estimated revenue per year. Although the Company believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties, and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements, including the statement of estimated revenue, are based on, among other things, the following material factors and assumptions: no early termination of the agreement, no material change in consumer preferences, input costs for blending and packaging materials, competitive activity, and regulatory environment, and no material supply, cost or quality control issues with vendors. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Company does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise. SOURCE Waterloo Brewing Ltd.

Genesee Leans on Crowdsourcing for Next Specialty Beer

Fans Can Vote Genesee for '23; Online Polls and Voting Booths Now Open

ROCHESTER, N.Y., Feb. 17, 2023 /PRNewswire/ -- Here's an election we can all get behind. Vote Genesee for '23! For the first time, fans will choose the new Genesee Specialty beer by voting. Genny-lovers can flock to the polls now through March 31 with voting available in-person at the Genesee Brew House and online at geneseebeer.com/geneseefor23. To cast a ballot, fans can also follow Genesee on social media @geneseebrewery and discover additional pop-up voting booths across Rochester and Buffalo. "People have created the Genesee story for generations. Now we're looking for our most loyal fans to help us create our next beer," said Jaime Polisoto, Genesee brand director. "We are a regional brewery, which gives us the opportunity to engage our community and brew them what they want. And that's what we plan on doing so cast your vote and let your voice be heard!" There are four beers vying for a spot in the Genesee Specialty line that also includes New York state's favorite summer beer, Ruby Red Kolsch. All four 'candidates' embrace a crisp and delicious cold weather agenda. Here's what's on the beer ballot: Pear CinnamonA light and refreshing ale with hints of warm cinnamon and sweet pear promises to delight no matter the fickle weather of winter. Winter CitrusAn ale that will deliver bright flavors of blood orange, lime, lemon, and tangerine to the forefront of a smooth ale base, offering a refreshing change to a cooler season. Winter BerryThis beer pledges to bring together a bevy of berries in an ale like no other. Light, refreshing notes of raspberry, blueberry, strawberry, and elderberry complement pale malts and subtle hop notes. AppleThe subtle, yet instantly recognizable flavor of apple in ale is ready to be picked. This beer aims to deliver a balanced drinking experience that will have you coming back for more all season long. The new Genesee Specialty beer will be available in late 2023 across NY, PA, NC, VA, MA, FL, MD, NJ, VT and OH. About Genesee Brewing Company Established in 1878, the Genesee Brewery—New York state's oldest brewery—makes the classic Genesee line of beers, Cream Ale and the Original Honey Brown Lager, as well as Seagram's Escapes. For more information, visit www.geneseebeer.com Always drink responsibly.

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