Sip Sip Hooray! MadTree Turns 10 and Is Ready To Celebrate


CINCINNATI (January 23, 2023) – Cheers to ten years. MadTree, Ohio’s first craft brewery to can their beer is officially a decade old and has become so much more than craft beer. Over its history, MadTree has moved into a new facility in Oakley, branched out and launched a vodka soda line, Sway by MadTree, and opened Alcove kitchen + bar in historic Over-The-Rhine. They have also joined 1% for the Planet, giving back 1% of all sales to local environmentally sustainable nonprofits, achieved LEED Gold certification at their Alcove location, and applied for B-corp certification. 


“Fifty percent of small businesses fail within five years,” says Co-owner Kenny McNutt, “To be at a point where we’re double that mark along with all the new innovation and different areas of business we’ve tapped into is a testament to our community’s support and our employees’ commitment to the brand.”


It started as friends brewing together in a garage who took the leap to start a business doing something they actually enjoy. Now, it’s a company that is driven to produce the best products around while giving back to the community and connecting people to nature and each other.


“We’re so proud of how far we’ve come as both a company and as people,” says Co-owner Brady Duncan. “It’s been a whirlwind of ups and downs, but we’ve never been more focused and aligned than where we are now. The next ten years and beyond are going to be really exciting as we continue to build a brand that we want our kids and future generations to be proud of.”


MadTree is also bringing back their anniversary party, Bonanza, for the first time since 2020 on February 25th, 2023. Featuring a brunch bingo, cake baking contest with Cincinnati Magazine, rare beers from guest breweries, a DANCEFIX performance, live music, karaoke, food trucks, and more, this is going to be their best birthday bash yet.


“This is one of our favorite traditions here at MadTree,” says McNutt, “And it’s so nice to say that it’s finally back. Bonanza epitomizes everything we love to celebrate including our community, friends, local partners & businesses as well as other breweries.”


Like every purchase you make, 1% of all sales during Bonanza will be donated back to local nonprofits like Cincinnati Parks Foundation, Cincinnati Zoo & Botanical Garden, Adventure Crew, and Groundwork ORV. For a full list of what will be happening during the day, please visit: www.madtree.com/bonanza.



About MadTree Brewing Company


MadTree puts purpose in every pour. Founded in 2013, MadTree has always been driven to craft great beer - but more importantly - to build something bigger than themselves and the high-quality beer they produce. Since the beginning, MadTree has cared deeply about creating meaningful connections with their communities. They embrace their namesake and work to celebrate and protect nature while reducing their impact on the environment. They are proud members of 1% for the Planet with a commitment to donate 1% of sales to non-profits focused on environmental sustainability. The craftspeople at MadTree wake up every day to connect people to nature and each other. MadTree. Inspiring Madness. Rooted in Purpose.


Cheapskates or Brilliant Marketers? Dogfish Head Craft Brewery Breaks into the Big Game with One of the Year's Smallest Ad Buys

Off-centered brewery to air first-ever Big Game commercial in a super small way, spending 1,000 times less than some advertisers

MILTON, Del., Jan. 24, 2023 /PRNewswire/ -- Bringing its off-centered ethos to the football field, Dogfish Head Craft Brewery sprints into next month's Big Game with one of the year's smallest ad buys.

With some advertisers reportedly spending up to $7 million for a 30-second commercial during the Big Game this year, Dogfish Head is spending 1,000 times less.

Airing exclusively in the Delmarva (Delaware, Maryland, Virginia) area, a subset of the Salisbury Designated Market Area (DMA), which is ranked 137 out of 210 – and the region Dogfish Head calls home – the brewery's 30-second spot will cost just $7,000 to air.

Dogfish Head's spot – its first ever Big Game commercial – pokes a little fun at Big Game marketing hoopla, and instead of highlighting professional football, it highlights Electric Football. Featuring the brewery's Founder & Brewer, Sam Calagione, the commercial pays homage to his use of Tudor Games' iconic Electric Football game to invent the brewing method of continual hopping, from which the brewery's beloved beers, 60 Minute IPA, 90 Minute Imperial IPA and 120 Minute IPA, were born.

By rigging an Electric Football game over a brew kettle, Calagione was able to cascade hops into his beers at a consistent rate to create a lineup of IPAs that are outrageously hoppy, without being crushingly bitter. To honor this invention's impact on the craft brewing community, Dogfish Head's original continual hopping mechanism now sits in the permanent collections of the Smithsonian Museum.

"Throughout our 27+ years in business, our only game plan has been venturing off the beaten path, and this commercial, as well as our partnership with Tudor are perfect examples of that overarching passion for off-centered exploration," said Calagione. "From one of the smallest craft breweries in America to one of the smallest Big Game commercial spends, we felt it only fitting to air our spot featuring a tiny football game exclusively in our slight but mighty backyard, coastal Delaware. At Dogfish, we take what we do seriously … ourselves? Not so much."

Continuing its longtime relationship with Tudor Games, Dogfish Head recently announced its exclusive beer sponsorship of the "not-so" big game, the Electric Football World Championships. Slated for Saturday, Feb. 4, and Sunday, Feb. 5, the only weekend of the professional football season without any live games, the Electric Football World Championships is expected to draw elite coaches from across the country to battle for one coveted title. Taking place at Dogfish Head's Tasting Room & Kitchen in Milton, Del., the brewery will livestream the event's most anticipated moments on its YouTube channel for those unable to attend.

To complement the brewery's big game spot and sponsorship of the Electric Football World Championships, Dogfish Head will launch a custom beer-themed edition of Tudor Games' Electric Football game. Later this month, boards will be available at www.dogfish.com/shop for $110 each. Supplies are limited.

For more on Dogfish Head, visit www.dogfish.com. To learn about Tudor Games, check out www.tudorgames.com.

Dogfish Head:

Dogfish Head has focused on brewing beers with culinary ingredients outside the Reinheitsgebot since the day it opened as one of the smallest American craft breweries more than 27 years ago. A Delaware-based brand and supporter of the Independent Craft Brewing Seal, Dogfish consists of Brewings & Eats®, an off-centered brewpub, Chesapeake & Maine®, a seafood and cocktail spot, Dogfish Inn®, a beer-themed hotel and Dogfish Head Craft Brewery®, a production brewery and distillery featuring the Tasting Room & Kitchen and Dogfish Head Distilling Co.® For more, visit www.dogfish.com.

Tudor Games:

Since 1949, Tudor Games has sold over 40 million Electric Football games, igniting the imagination of football fans young and old. Since buying the company in 2012, we have been re-imagining and re-designing Electric Football. Our amazing new products bring kids and adults of all ages together for healthy play. What could be more fun than that?

SOURCE Dogfish Head Craft Brewery

Offici-ALE Weather Report: Dogfish Head Tracks Progression of Citrus Squall

MILTON, Del., Jan. 26, 2023 /PRNewswire/ -- Coming to you from Dogfish Head Craft Brewery in coastal Delaware. National weather reports confirm there's a squall (of the delicious kind!) brewing and it's set to touch down in cities from coast to coast. Our best advice? Grab your ponchos … er, pint glasses and get ready!

Dogfish Head proudly introduces Citrus Squall, the perfect storm of a double golden ale and a paloma cocktail brewed with grapefruit juice, blue agave nectar, lime peels and a touch of sea salt. At 8.0% ABV, Citrus Squall brings strong gusts of citrusy hop and grapefruit aromas, counterbalanced by a downpouring of bright and tart grapefruit flavor and a blue agave nectar sweetness. Starting on the East Coast, Citrus Squall will quickly billow out and roll its way to taps and shelves across the nation both on draft and in 6pk/12oz cans, expected to hit ground in early spring. Ahead of its arrival, Dogfish suggests the following preparation plan.

How to Spot (& Enjoy) a Citrus Squall:

  1. Visit your favorite local store, beer distributor, bar or restaurant.
  2. Quickly make your way to the craft beer section of the location or menu.
  3. Calmly seek out Citrus Squall's bright magenta-pink packaging or tap handle.
  4. Get ready for a delicious storm of tequila-inspired grapefruit flavor!

Using Dogfish Head's weather tracker, folks are encouraged to keep an eye on the weather conditions emerging at Citrus Squall's impetus point in coastal Delaware. From Feb. 1, through Apr. 1, upon detection of rainfall within the Milton city limits, Dogfish will unlock chances for fans to win daily giveaways, offers and experiences. When asked for comment, Dogfish Head Founder & Brewer, Sam Calagione, cited, "When it Rains, We Pour!"

For more on Dogfish Head Craft Brewery, visit www.dogfish.com. To chase down the closest Citrus Squall, check out Dogfish Head's Fish Finder.

Dogfish Head Craft Brewery:

Dogfish Head has focused on brewing beers with culinary ingredients outside the Reinheitsgebot since the day it opened as one of the smallest American craft breweries more than 27 years ago. A Delaware-based brand and supporter of the Independent Craft Brewing Seal, Dogfish consists of Brewings & Eats®, an off-centered brewpub, Chesapeake & Maine®, a seafood and cocktail spot, Dogfish Inn®, a beer-themed hotel and Dogfish Head Craft Brewery®, a production brewery and distillery featuring the Tasting Room & Kitchen and Dogfish Head Distilling Co.® For more, visit www.dogfish.com.


The Makers of HORMEL® Chili and Modist Brewing Co. Collaborate on Limited Edition Beer for the Big Game


AUSTIN, Minn., Jan. 24, 2023 /PRNewswire/ -- The makers of HORMEL® chili today launched the first-ever HORMEL® Chili Cheese Brew, a sippable beer inspired by the dippable chili cheese dip. The makers of HORMEL® chili are leveling up your gameday snacks with the perfect chip dip partner – an effervescent and flavorful HORMEL® Chili Cheese Brew.

The makers of HORMEL® chili teamed up with brewers at award-winning, Minneapolis-based Modist Brewing Co. to create an unexpected sip inspired by everybody's favorite dip for this real-life, totally delicious collaboration. With a little bit of madness and a serious amount of chili-inspired spices, the beer is now ready for fans' taste buds.

Starting today, Jan. 24 at 8 a.m. ET, four-packs are available at www.HormelChiliCheeseBrew.com while supplies last. The party friendly four-packs are available for $24, which includes shipping and handling. HORMEL® Chili Cheese Brew will ship in time for fans to enjoy when watching the Big Game on Feb. 12. 

"Football season is just as much about the delicious food and drinks as it is about the game and the people you enjoy watching it with," said Jason Hron, HORMEL® chili brand manager. "This year we were inspired to bring fans together and create something everyone can agree on – an irresistible sip that unites the best flavors of our famous HORMEL® Chili Cheese Dip."

How can beer taste like chili cheese dip? The crushable American lager features Minnesota Pilsner barley malt and flaked corn. With this delicious corn chip-flavored base, Modist Brewing Co. added a mix of savory spices and hints of cheddar cheese powder to bring the flavors of HORMEL® Chili Cheese Dip to life. To learn more about the HORMEL® Chili Cheese Brew, watch the video here.

Whether sipping on the HORMEL® Chili Cheese Brew, or whipping up the famous HORMEL® Chili Cheese Dip, any snack sesh can have an extra dose of excitement with HORMEL® chili. For more information about HORMEL® chili, including recipes for any occasion and a store locator, visit www.hormel.com/brands/hormelchili or follow the brand on social media at www.facebook.com/hormel.chili, www.twitter.com/hormelchiliwww.instagram.com/hormelchili, and www.pinterest.com/hormelchili

ABOUT HORMEL FOODS – INSPIRED PEOPLE. INSPIRED FOOD.™ 

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin's®, WHOLLY®, Hormel® Black Label®, Columbus®Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three years, is one of Fortune magazine's most admired companies, has appeared on the "100 Best Corporate Citizens" list by 3BL Media 13 times, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and http://csr.hormelfoods.com/.

ABOUT MODIST BREWING COMPANY:

Modist Brewing Co., based in the North Loop neighborhood of Minneapolis, MN, opened in April of 2016 aiming to push past traditional brewing to create unconventional beers through unconstrained experimentation. Utilizing the region's only mash filter-powered brewing system, Modist has risen to become one of Minnesota's most well-recognized and fastest-growing breweries. In their brief history, Modist has received a multitude of awards including the Best New Brewery in Minnesota by Growler Magazine, BeerAdvocate's list of "The 50 Best Breweries in the United States, Most Innovative Brewery by the MN Craft Brewers Guild, and were recently named one of Brewbound's Rising Stars of 2022. For more information, visit www.modistbrewing.com.

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