Shocker, Another Beer Haul And More Beers Again

Genesee Bets on Brewery's Most Well-Known Beer to Attract New Drinkers

Genesee Cream Ale Gets Modern, Yet Familiar Look (Same, Original Recipe)

ROCHESTER, N.Y., Dec. 6, 2022 /PRNewswire/ -- The original Genesee Cream Ale has debuted a new look that harkens to the height of its popularity when the beer was a favorite across not only New York but throughout the U.S. "Genesee Cream Ale recipe remains the same and has become the style standard," said Jaime Polisoto, brand director for Genesee. "But now the packaging better connects to Genesee's heritage and with a fresh, clean look." First brewed in 1960, Genesee Cream Ale represents one of the only true styles of beer created in the U.S. When it came onto the scene in the 60s the new style piqued curiosity among beer drinkers, quickly rising in popularity and became Genesee's flagship beer. "At the time, Genesee Cream Ale was a completely new take on yellow beer," said Polisoto. "People loved the taste and the story behind the brewery. It became an overnight success." Since that time, Genesee Cream Ale has earned more than 14 major awards, including multiple gold medals from the World Beer Cup. And for a six-year period in the 70s and 80s, it was the best-selling domestically produced ale in the U.S. "While the beer business has changed significantly over the last six decades, appreciation for a well-brewed beer remains," said Polisoto. "We're re-launching the brand with new packaging to introduce Genesee Cream Ale to the next generation of beer drinkers." About Genesee Cream Ale Genesee is the original creator of the Cream Ale. The beer is fermented cold like a traditional lager but with an ale yeast, creating a crisp finish and a touch of sweetness. "Genesee drinkers can expect the same smooth flavor they love from Genesee Cream Ale," said Polisoto. "And now Cream Ale joins the rest of the classics with an old-school look that is authentic to the Genesee brand. The design highlights our New York roots and the rich heritage of the state's oldest brewery." Even though the look has changed over the years, Genesee still uses the original Genesee Cream Ale recipe in the Rochester, New York-based brewery today. Find Genesee beer near you using our Beer Finder. About the Genesee Brewery Established in 1878, the Genesee Brewery, New York state's oldest brewery, makes the classic Genesee Heritage line of beers, Genesee Specialty, Brewers Series, and Seagram's Escapes. Learn more at www.geneseebeer.com and on social media @GeneseeBrewery. Always drink responsibly. ROCHESTER, N.Y., Dec. 6, 2022 /PRNewswire/ -- The original Genesee Cream Ale has debuted a new look that harkens to the height of its popularity when the beer was a favorite across not only New York but throughout the U.S. "Genesee Cream Ale recipe remains the same and has become the style standard," said Jaime Polisoto, brand director for Genesee. "But now the packaging better connects to Genesee's heritage and with a fresh, clean look." First brewed in 1960, Genesee Cream Ale represents one of the only true styles of beer created in the U.S. When it came onto the scene in the 60s the new style piqued curiosity among beer drinkers, quickly rising in popularity and became Genesee's flagship beer. "At the time, Genesee Cream Ale was a completely new take on yellow beer," said Polisoto. "People loved the taste and the story behind the brewery. It became an overnight success." Since that time, Genesee Cream Ale has earned more than 14 major awards, including multiple gold medals from the World Beer Cup. And for a six-year period in the 70s and 80s, it was the best-selling domestically produced ale in the U.S. "While the beer business has changed significantly over the last six decades, appreciation for a well-brewed beer remains," said Polisoto. "We're re-launching the brand with new packaging to introduce Genesee Cream Ale to the next generation of beer drinkers." About Genesee Cream Ale Genesee is the original creator of the Cream Ale. The beer is fermented cold like a traditional lager but with an ale yeast, creating a crisp finish and a touch of sweetness. "Genesee drinkers can expect the same smooth flavor they love from Genesee Cream Ale," said Polisoto. "And now Cream Ale joins the rest of the classics with an old-school look that is authentic to the Genesee brand. The design highlights our New York roots and the rich heritage of the state's oldest brewery." Even though the look has changed over the years, Genesee still uses the original Genesee Cream Ale recipe in the Rochester, New York-based brewery today. Find Genesee beer near you using our Beer Finder. About the Genesee Brewery Established in 1878, the Genesee Brewery, New York state's oldest brewery, makes the classic Genesee Heritage line of beers, Genesee Specialty, Brewers Series, and Seagram's Escapes. Learn more at www.geneseebeer.com and on social media @GeneseeBrewery. Always drink responsibly.

Award-winning ABK Bavarian Beer reaches 3,250 venue milestone in the UK

Milestone reached with ABK Beer now available in the iconic German Gymnasium bar in King's Cross, London

LONDON, Dec. 2, 2022 /PRNewswire/ -- ROKiT Drinks, part of the ROKiT Group of Companies co-founded by Jonathan Kendrick and John Paul DeJoria, is delighted to announce that its ABK Beer is now available in 3,250 venues across the UK.  Founded in 1308 in Kaufbeuren, Bavaria, ABK Beer proudly continues to use the same locally grown Hallertau hops and grains from the same local farms, representing more than 700 years of Bavarian brewing heritage and tradition. Amongst a cabinet full of other trophies and medals won in recent years, ABK's Hell lager was awarded the title of 'World's Best Lager' at the prestigious International Beer Challenge in 2021, following blind tasting by 70 expert judges of hundreds of other beers. The German Gymnasium, built in 1865 as England's first purpose-built gymnasium funded solely by London's German community, now offers a stunning all-day Grand Café, a sophisticated first-floor Restaurant, two bars, and an outdoor terrace. Jonathan Kendrick commented "To achieve the milestone of 3,250 venues offering ABK Beer in the UK with the German Gymnasium is tremendously appropriate! We were stunned by the history and tradition of the ABK brewery and the quality of its beers when we discovered it in 2013, and to see its popularity grow in new markets outside Germany since then is immensely pleasing, as it's clear that those who appreciate the most outstanding beer love it as much as we do." For more information on the German Gymnasium and its specially created menu pairings with ABK Beer, please visit https://www.germangymnasium.com/event/bestselling-bites-abk-pints/ Photo: https://mma.prnewswire.com/media/1960723/ABK_German_Gym.jpg

The Bronx Brewery Opens Third Location in New York City at Hudson Yards

Innovative small craft brewery expands its growth and investment in community, creativity, inclusivity

NEW YORK, Nov. 18, 2022 /PRNewswire/ -- The Bronx Brewery has announced its third location will be at The Shops & Restaurants at Hudson Yards, 20 Hudson Yards, Level Two. The innovative small craft brewery --- dedicated to community, creativity, and inclusivity --- opens its doors today, November 18. Damian Brown, president and co-founder of The Bronx Brewery made the announcement. The new 1400 square-foot space is only the third operating brewery in Manhattan. The Bronx Brewery is a subsidiary of Tenth Avenue Holdings, LLC (TAH). TAH is a privately held, diversified holding company that operates and invests in founder-led businesses. "Hudson Yards is a tremendous opportunity for us to get our brand in front of an entirely new community of New Yorkers as well as international travelers and shoppers," said Brown. "It's a way to use our beer, physical location, events, and partnerships to introduce the Hudson Yards visitor to the dynamic culture, food, music, and creative community of the South Bronx."    The Bronx Brewery Hudson Yards location will be brewing onsite with a one-barrel pilot brew system, offering limited-release craft brews every few weeks that will only be available at that location. It will join the South Bronx and East Village locations to offer exclusive craft brew collaborations with local partners on a regular basis. Collaborations through its limited-release Y-Series beers will highlight a wide range of Bronx-based creatives and support community organizations in the South Bronx. There will also be partnerships with fellow Hudson Yards culinary, apparel, and lifestyle retailers, and partners in the Bronx will participate in merchandise activations most weekends. Those will include onsite print gun customizations of Bronx Brewery streetwear and apparel and custom screen-printing events to create a unique brand shopping experience. "What drew us to become a majority partner in The Bronx Brewery was Damian's deep knowledge of craft brewing and vision for the brand. We are aligned in our belief in the power of beer to build community and commitment to bringing people together while celebrating the rich and diverse cultural scene that is the South Bronx," said Joel Citron, co-founder, and co-CEO of TAH. "Since opening the first craft brewery in the Bronx in 2011 and first manufacturing facility in Manhattan at its East Village location in 2022, we have been looking for the right opportunity to help The Bronx Brewery grow its presence in New York City." The Bronx Brewery at Hudson Yards aesthetic incorporates photography, murals and graffiti from Bronx-based artists Andre Trenier and Francis Montoya. It is an elevated take on the industrial- and street art- forward look of its East Village location, which was designed by HapstakDemetriou+ from Washington, DC and Concept Design Group from New York City. There will be a beer garden called The Stoop on The Shop's concourse featuring vintage Octoberfest tables from Munich, character-worn planters, and light posts. "We're thrilled to welcome The Bronx Brewery to The Shops & Restaurants at Hudson Yards with this vibrant location that offers specialty craft beers brewed on-site exclusively for the neighborhood," said Stephanie Fink, senior vice president at Hudson Yards. "The Bronx Brewery makes an incredible addition to our robust food & beverage offerings and brings in a fresh, new location that's perfect for comfort dining and drinking." The Food: Bronx Street Style Comfort Menu "We are offering a relaxed, bar-focused environment, with an approachable menu for local residents, office workers, commuters, and visitors," explained Brown. "As office and residential density climbs in Hudson Yards, we're creating a casual spot to share drinks and an elevated but comfortable food menu with co-workers, clients, and friends. We want to be the guilty pleasure and escapism location amongst the elite boardrooms and luxury retailers." The Bronx Brewery menu incorporates a range of slow-cooked proteins served in signature cast-iron skillet nacho dishes, including vegetarian and vegan options. The food concept highlights Bronx street-style comfort food. The decadent yet casual food elevates traditional bar fare, maintaining accessibility and disrupting the existing Hudson Yards food scene. It is designed to accompany seasonable beer consumption and attract local clientele to hang out in a space traditionally associated with corporate offices and shopping. In addition to house-made snacks, selection of Señor Lechuga Hot Sauces, a sampling of the signature nachos skillets includes shredded beef short rib, Puerto Rican-style pulled pork, shredded chicken tinga, and slow-cooked black beans. Community. Creativity. Inclusivity. "Revolving around the pillars of community, creativity, and inclusivity, our goal each day is to create a diverse, vibrant culture that uses beer, art, food, and music to inspire, unite and drive positive change in our world," added Brown. "The Bronx Brewery has supported, worked with, or collaborated with over 75 community and philanthropic organizations. Every month, our Y-Series beer releases provide a platform for financial support and awareness to community organizations and initiatives that are meaningful to the artists and creatives we collaborate with on the recipe and label artwork.  Also, through our BeerKulture – Bronx Brewery Production Internship program, which we launched in March 2021, we look to provide populations historically under-represented in craft beer with the foundation of scientific and practical knowledge and networking needed to launch careers in this field and implement change both inside and outside of our own company." Understanding the value of internship programs and focusing on staff development is not new to The Bronx Brewery. The company's Lead Brewer, Manuel Salvatori, for example, began his brewing career as an intern at The Bronx Brewery. He was promoted to Lead Brewer after rising through the ranks as a packaging operator and shift brewer following his internship. He oversees a diverse team of brewers, recipe development, and collaborations with partners. Contrasting sharply with most of the industry, a sizable majority of the production team and company are women and people of color.  Follow @TheBronxBrewery or visit TheBronxBrewery.com to learn more. For information on booking onsite private events or offsite catering and pop-ups, please visit: https://thebronxbrewery.com/private-events-and-group-bookings/. About The Bronx Brewery: The Bronx Brewery believes in beer's power to build community. We're committed to using what we create and where we create it to bring people together, while celebrating the rich and diverse creative scene in our home borough and across New York City. Revolving around the pillars of Community, Creativity and Inclusivity, our goal each day is to create a diverse, vibrant culture that uses beer, art, food and music to inspire, unite and drive positive change in our world. Follow us @TheBronxBrewery on social to learn more. About Tenth Avenue Holdings: Tenth Avenue Holdings, LLC (TAH) is a privately held, diversified holding company that operates and invests in privately and publicly held businesses. It is the parent company of Tenth Avenue Commerce, LLC (TAC). TAH was founded in 2008 to combine the founders' close friendships with a shared desire to build an entity with enduring value. The company's passion is for long-term value creation rooted in relationships with founders and operators. TAH's current portfolio of private holdings and brands includes Big Barker, Bronx Brewery, Brook, and York, Caulipower, E- Garderobe, EQL by Kerrits, Eve's Addiction, FaceVase, fromyouflowers.com, H.Bloom, Horsemen's Pride, Jolly Pets, Kerrits, Kitty Kasas, Lula's Garden, Oughton, PackIt, sendflowers.com, The Gift Basket Store, Tusco Products, Under Your Skin. For more information about Tenth Avenue Holdings, visit www.tenave.com. About Hudson Yards: Hudson Yards is the newest neighborhood on Manhattan's West Side developed by Related Companies and Oxford Properties Group. A template for the future of cities, Hudson Yards is Manhattan's first LEED Gold Certified Neighborhood; home to leading retail brands in every category from luxury to fast fashion, including experiential concepts and first-ever stores from popular online retailers; restaurants and food experiences by world-renowned chefs and restaurateurs; dynamic cultural institutions; modern residences offering unparalleled amenities; more than five acres of public plazas, gardens and groves; the world's first Equinox Hotel; state-of-the-art commercial office space for industry leaders including Meta, Warner Bros. Discovery, BlackRock and more; and eventually a new 750-seat public school. For more information on Hudson Yards, please visit HudsonYardsNewYork.com.

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