Urban Artifact Ranks Among World's Top 20 Beers

Cincinnati, OH - Urban Artifact has made a splash in 2022, earning the brewery several accolades in Craft Beer & Brewing's Best of 2022 lists. Teak, the brewery's Tropical American Fruit Tart, has exploded in popularity this year, landing a spot in Craft Beer & Brewing's Top 20 editor's picks for 2022; but that's not all. The magazine gave Teak a score of 99 points, praising the American Fruit Tart for its balance and "boatload of complexity." The praise for Urban Artifact didn't stop with Teak, though. Craft Beer & Brewing asked its readers "Who Brews it Best?", a ranking of the best breweries by style. The survey placed Urban Artifact in the top 10 sour breweries in the world. The brewery will be celebrating all week in their Northside taproom; Teak will be flowing into glasses for thirsty drinkers ready to explore what makes the brewery among the best in the world. Urban Artifact is a Cincinnati, Ohio brewery dedicated to producing world-class Fruit Tarts. Since 2015, the brewery has operated out of the historic St. Patrick's Church in Cincinnati's Northside Neighborhood; offering a taproom, full bar, live music venue, and event space. Inspired by their culture and community, Urban Artifact has a singular focus—to reward the curious.

Links To Best Of Lists: Teak Rating & Review Editors' Picks: The Best 20 Beers in 2022 Reader's Choice: Who Brews it Best? About Urban Artifact   Urban Artifact is a Cincinnati, Ohio brewery dedicated to producing world-class Fruit Tarts. Since 2015, the brewery has operated out of the historic St. Patrick's Church in Cincinnati's Northside Neighborhood; offering a taproom, full bar, live music venue, and event space. Inspired by their culture and community, Urban Artifact has a singular focus—to reward the curious.

Keurig Dr Pepper Invests in Non-Alcoholic Beer Leader Athletic Brewing Company

Investment to support Athletic Brewing's continued growth across North America

BURLINGTON, Mass. and FRISCO, Texas, Nov. 9, 2022 /PRNewswire/ -- Keurig Dr Pepper Inc. (NASDAQ: KDP) today announced a minority stake in Athletic Brewing Company, America's leading non-alcoholic craft beer maker. The transaction represents KDP's latest move into rapidly emerging beverage categories, following its acquisition of non-alcoholic ready-to-drink cocktail brand Atypique.   The $50 million investment by KDP provides the Company with an equity stake in Athletic Brewing that is comparable to other lead investors, namely TRB Advisors and Alliance Consumer Growth.  KDP will have a seat on the company's Board of Directors.  Further terms of the deal were not disclosed. Athletic Brewing was founded in 2017 by Bill Shufelt and John Walker and is a top-20 U.S. craft brewer, according to Nielsen. In 2022, Athletic Brewing was ranked as the 26th fastest-growing private company in America by Inc. Magazine and was also named to Time Magazine's "100 Most Influential Companies" list. Non-alcoholic beer in the U.S. grew almost 20% in retail dollars over the past year1, with the craft segment, where Athletic Brewing holds a 55% market share, far outpacing total category growth. Athletic Brewing has a lineup of more than 40 brews.  Non-alcoholic beer accounts for over 85% of total sales1 in the fast-growing category of non-alcoholic beer, wine and spirits, as an increasing number of consumers moderate their alcohol consumption. "Athletic Brewing is a winning brand in a rapidly growing beverage segment. Our investment reflects our interest and ability to move into exciting white spaces, including in the blurring of the alcoholic and non-alcoholic categories" said Keurig Dr Pepper Executive Chairman Bob Gamgort. "We look forward to partnering with the Athletic Brewing team to help them scale the business." "We're thrilled to welcome Keurig Dr Pepper as an investor and strategic partner," Shufelt said. "Their team brings a tremendous amount of expertise and truly embraces our mission of brewing great-tasting non-alcoholic beers that are fit for all times.  This investment will enable Athletic Brewing to further accelerate our growth across North America." 1NielsenIQ Scan Off Premise Channels; latest 52-week ending 08/20/2022 KDP Contacts Steve Alexander (Investors) T: 972-673-6769 / steve.alexander@kdrp.com Chethan Mallela (Investors) T: 646-620-8761 / chethan.mallela@kdrp.com Katie Gilroy (Media) T: 781-418-3345 / katie.gilroy@kdrp.com Athletic Brewing Contacts Chris Furnari chris.furnari@athleticbrewing.com About Keurig Dr Pepper Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue approaching $13 billion and approximately 27,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company's portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. For more information, visit www.keurigdrpepper.com. About Athletic Brewing Company Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is America's leading producer of non-alcoholic craft beer. In 2022, Athletic was ranked as the 26th fastest-growing private company in America by Inc. Magazine and named to TIME's "100 Most Influential Companies" list. Athletic was also selected as one of Ad Age's Top 20 Hottest Brands of 2022 and featured on Fast Company's "Brands That Matter" list in 2021. The company has won over five dozen prestigious brewing awards, including Gold & Silver for its Run Wild and Free Wave IPAs in the 2022 US Open of Beer Championships. Athletic has custom breweries on the east and west coasts, and its "Two for the Trails" initiative donates 2% of all sales to trail and park cleanups and maintenance. Plus, as a part of its IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up. As of 2022, Athletic Brewing is proudly a Certified B Corporation™. Its full-flavored non-alcoholic brews and hop-infused sparkling waters are available for purchase on www.athleticbrewing.com. FORWARD LOOKING STATEMENTS Certain statements contained herein are "forward-looking statements" within the meaning of applicable securities laws and regulations. These forward-looking statements can generally be identified by the use of words such as "outlook," "guidance," "anticipate," "expect," "believe," "could," "estimate," "feel," "forecast," "intend," "may," "plan," "potential," "project," "should," "target," "will," "would," and similar words. Forward-looking statements by their nature address matters that are, to different degrees, uncertain. These statements are based on the current expectations of KDP's management, are not predictions of actual performance, and actual results may differ materially.

Coors Banquet Named the Official Beer Partner of Paramount Network's "Yellowstone" Season 5

To celebrate the partnership announcement, Coors Banquet is sending one lucky fan and three friends to a Montana ranch to "Live Like a Dutton".

GOLDEN, Colo., Nov. 9, 2022 /PRNewswire/ -- Coors Banquet, the beer proudly born and brewed in Golden, Colorado, since 1873, is partnering with TV's #1 show "Yellowstone" as the official beer integration and retail partner of the upcoming fifth season. The highly anticipated season five premiers Sunday, November 13 on Paramount Network, and will prominently feature Coors Banquet's iconic stubby bottles and yellow jacket cans throughout episodes, as it's done in episodes since 2018. Now, to celebrate this first retail and integration partnership Coors Banquet is also giving fans and viewers the ultimate "Yellowstone" experience. "Creating immersive experiences for brands that feel like a natural extension to the show is an amazing way to enhance the power of storytelling for our partners," said Dario Spina, Chief Marketing Officer, Paramount Brand Studio, Paramount. "We're thrilled to bring together Yellowstone and Coors Banquet through this full circle partnership that will further elevate our connections to our mutual fans." Now through the first of January fans can enter for the chance to win* the "Live Like a Dutton" experience where Coors Banquet will send one winner and three friends on a paid trip to a Montana ranch. The trip is complete with horseback riding, roping, and family style dinners along with your favorite beer. Plus, the winner will receive all the gear needed to enjoy a Coors Banquet in true Dutton style courtesy of western outfitter, Seager. More details and official rules can be found at BanquetYellowstoneGiveaway.com. Fans will also see "Yellowstone" and Coors Banquet branding showing up at retail, online through ecommerce retailers, in out of home advertising and more throughout the end of the year. The popular cowboy series is a powerhouse, with the "Yellowstone" Season 4 finale ranked as the most-watched entertainment release telecast since 2017**, pulling in more viewers than the competing pro-football game. At the same time, the 149-year old beer brand is one of the fastest-growing beers in the country, and is gaining share of the total beer year-to-date per IRI multi-outlet and convenience data. "With both brands containing synergetic grit, Western edge and ingenuity, it just makes sense for Coors Banquet and 'Yellowstone' to form an official, authentic partnership," says Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands. "Since Coors Banquet was born and brewed in the West, fans of the show enjoy the seamless integration of this beloved beer – it just works." Stock up on Coors Banquet beer for the "Yellowstone" Season 5 premiere on Paramount Network airing November 13 by using the product locator at www.coors.com/where-to-buy or getting it delivered straight to your door on Instacart.  *NO PURCHASE NECESSARY. Sweepstakes begins at or about 12:00 PM CT on 11/2/22 and ends at 11:59:59 PM CT on 1/1/23. Open to legal residents of the 50 US/DC who are 21 years or older. Any and all other costs or expenses not expressly set forth in the Official Rules are not included in a prize. Click Here for Official Rules, including how to enter, odds, prize details, and restrictions. Void where prohibited. Msg&data rates may apply. **Per internal Paramount Data About Molson Coors  For more than two centuries, Molson Coors has been brewing beverages that unite people to celebrate all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy Hard Seltzer, Leinenkugel's Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. Our Environmental, Social and Governance strategy is focused on People and Planet with a strong commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment. Learn more about Molson Coors Beverage Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on Twitter through @MolsonCoors. About Paramount  Paramount Global is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution, and advertising solutions. SOURCE Molson Coors Beverage Company

Coors Banquet (PRNewsfoto/Coors Banquet)

 

Provi Forges New Industry Partnerships, Furthering Commitment to Beverage Alcohol Industry's Three Tier System

CHICAGO, Nov. 9, 2022 /PRNewswire/ -- Provi, the largest online marketplace for the beverage alcohol industry, today announced its commitment to supporting the three-tier system through partnerships with key associations and organizations at the local and national levels. This enhanced support is a result of the company's new corporate and industry affairs division which is composed of beverage industry veterans and former executives from Constellation Brands, Distilled Spirits Council, and Beverage Media Group.

Currently, the company is a proud supporter of state associations across the country including New York, Massachusetts, Texas, Tennessee, Illinois, and Colorado; a sponsor of wholesaler organizations such as Wine and Spirits Wholesalers of America (WSWA) and National Beer Wholesalers of America (NBWA); and an active member of the Distilled Spirits Council (DISCUS). In addition to sharing education around digital solutions within beverage alcohol, Provi will support initiatives around social responsibility which focus on the betterment of the industry, such as "We Don't Serve Teens." "The hospitality industry has been greatly impacted by the pandemic, resulting in challenges to reach profitability due to ongoing labor shortages and inflation," stated Melissa Fleischut, President and CEO of the New York State Restaurant Association. "Having supporters, like Provi, is important as we learn about new ways to help our members take on the day-to-day challenges they face." In addition to associations whose members consist of businesses across each tier, Provi is also expanding its commercial partnerships with companies that share a similar ethos. Earlier this year, Provi announced a partnership with BevStrat to support growth for emerging brands. Leading these partnership initiatives for Provi is Andrew Levy who will now serve as Provi's SVP Strategy and Corporate Affairs, David Wojnar will act as SVP, Industry Affairs and Social Responsibility, and Ian Griffith who has moved into the role of VP, Industry Affairs, State & Local. "Having been with Provi for close to two years and part of the beverage alcohol industry for nearly two decades, I've seen significant growth results when companies collaborate and support each other," stated Levy. "We're excited to further embed Provi into the industry and support the three-tier system." Over the last several months, Provi has increased its efforts to support organizations aimed to generate growth for on- and off-premise retailers. At the state level, Provi supports the New York State Restaurant Association, New York Association of Convenience Stores, Empire State Restaurant and Tavern Association, NY State Liquor Store Association, Metro Package Store Association, The Retailers Alliance, NYC Hospitality Alliance, Massachusetts Restaurant Association, Massachusetts Package Store Association, Texas Restaurant Association, Texas Package Store Association, Hospitality Tennessee, Illinois Restaurant Association and Colorado Restaurant Association. "Through our association partnerships, Provi has been able to support the beverage alcohol and hospitality communities," added Wojnar. "These groups are the heartbeat of the industry and Provi is proud to support them. We're looking forward to expanding our efforts at a continued local and national scale" Throughout 2023, Provi will be further developing its industry partnerships and actively becoming members and supporters throughout the beverage alcohol industry, in addition to other sectors such as technology, CPG, and food, among others. To learn more about Provi visit: https://www.provi.com/ About Provi (www.provi.com) Provi is the largest online marketplace that simplifies the complex process of ordering wholesale alcohol by connecting buyers, distributors, and suppliers. Active in key markets throughout the U.S., Provi's robust, online marketplace improves communication and efficiency for on- and off-premise buyers, distributors and suppliers. As of 2022, 10 percent of licensed retailers in the U.S. are on the marketplace. Founded in 2016 and headquartered in Chicago, Provi has received a total of $125 million in funding, is valued at $750 million and has recently been named an Emerging Unicorn by Crunchbase. The company also received Built In Chicago's Best Places to Work recognition in 2022. In 2022, Provi joined forces with SevenFifty.

Miller Lite Taps into the Holiday Spirit with New Gift Collection and Christmas Tree Keg Stands for Beer Lovers

'Tis Miller Time with new knitwear, bigger Beernaments and a new way to drink Miller Lite straight from your evergreen tree.

CHICAGO, Nov. 2, 2022 /PRNewswire/ -- As family and friends gather this holiday season, Miller Lite has you covered with the perfect gifts to put under any beer lover's tree. Miller Lite's new holiday collection features everything from cozy beer-inspired knitwear and festive can-holder ornaments to the world's first Holiday Tree Keg Stand, so you can drink draft Miller Lite straight from your evergreen tree. Back by popular demand, Miller Lite has updated its signature knitwear line with new seasonal designs along with its second batch of decorative can-holding tree ornaments, better known as Beernaments. Now supporting 12 oz cans of beer, Beernaments fit snugly around Miller Lite cans and ship in sets of six for sharing (with your 21+ friends). Once enjoyed, Beernaments can be hung on Christmas trees for all to behold by simply using the tab and a hook. But that's not all. Miller Lite is also releasing the Christmas Tree Keg Stand, the ultimate way to enjoy the original great-tasting light pilsner beer this season. Perfect for keeping your tree fresh and beer cold, the Christmas Tree Keg Stand is a fully-functioning tree stand designed to fit perfectly around a quarter barrel keg of Miller Lite. Great for gatherings with friends and family, the limited-edition Christmas Tree Keg Stand is compatible with up to a five-foot tree and will be available for purchase in limited quantities while supplies last. "This season there's truly no better gift to leave under a beer lover's tree than the tree stand itself!" said Sofia Colucci, Global VP of Miller family of brands. "Last year, we decorated the tree with Beernaments and this year, we're literally putting the gift of Miller Time right under the tree with the Christmas Tree Keg Stand." On November 10th at 9am CT, drinkers can buy knitwear, Beernaments and the Christmas Tree Keg Stand at treekegstand.com for $49.99, while supplies last. The tree and Miller Lite keg are not included with purchase. To purchase knitwear and beernaments, visit shop.millerlite.com. For more information, follow Miller Lite on Instagram, Facebook and Twitter. About Miller Brewing Company Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter, YouTube.com/MillerLite) was introduced nationally in 1975 and is among the top-five selling beers in the United States. The brewery's oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and still is brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company is part of the North America business unit of Molson Coors Beverage Company. Learn more at MolsonCoors.com, at Facebook.com/Molsoncoors or Instagram and Twitter with @MolsonCoors.

Saucey Launches Alcohol Delivery in New Jersey

App will bring easy alcohol delivery to 3,000,000+ households in New Jersey metropolitan areas

HOBOKEN, N.J., Nov. 2, 2022 /PRNewswire/ -- Saucey, a leading alcohol delivery platform that offers scheduled deliveries straight to your doorstep, announced recently the launch of its service into New Jersey. The expansion brings the alcohol delivery app to over 28 zip codes, including cities like Newark, Hoboken, and Fairfield. This new service area will extend their already existing zoning in New York City, and the company plans to continue growing their service capabilities throughout New Jersey and Rochester. Residents of the New Jersey area are now invited to browse Saucey's menu for a wide-range of liquor and convenience store items to be delivered within a chosen scheduled timeframe. Selections include ice-cold beer, spirits, packs of cigarettes, vapes, and snacks & mixers like chips, ice cream, and margarita mix. "We're thrilled to expand into New Jersey," said Saucey's VP of Operations, Chris Shon. "It's an important market and carries a uniqueness from New York where a wider variety of categories can be offered, like beer. We're looking forward to bringing these new opportunities to adults in New Jersey, so they too can experience top-notch on-demand delivery with Saucey." Over the last two years, Saucey has expanded its national footprint and moved into a variety of different-sized markets. Today, it operates in over 1,000 cities and 19 states including areas like Miami, Florida and Arlington, Virginia. Going forward, the company is focused on maintaining its one-of-a-kind customer experience while expanding its service into various cities of Colorado, Missouri, and expanding further into Texas. To try out Saucey delivery in New Jersey, shop now at https://saucey.com/alcohol-delivery-new-jersey. About Saucey Since its launch in 2014, Saucey has transformed the alcohol-delivery industry through its dedication to offering top-notch customer service, the latest in proprietary last-mile logistics technology, and an unparalleled mountain of consumer insights that guide the way major alcohol players can reach new, untapped audiences. Currently available in major cities across the U.S., and rapidly expanding in additional markets throughout the country, Saucey not only provides for its customers, but also supports the independently-owned liquor and convenience stores that act as the sellers on its platform. Shop now at https://saucey.com.