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Two Roads Brewing Launches Line of Non-Alcoholic Beers

STRATFORD, Conn., April 29, 2022 /PRNewswire/ -- Two Roads Brewing Co. announced today the launch of a line of non-alcoholic beers under the Two Roads brand name. The Company, which is coming up on its 10th anniversary, has been at the forefront of "beyond beer" innovation in the Northeast, with everything from hard seltzers, RTD spirits-based cocktails and now a brand-new line of non-alcoholic beer offerings.

Two Roads plans to roll out a number of NA beers over the coming months, starting with a non-alcoholic version of a Juicy IPA. According to Director of Marketing, Collin Kennedy, "an NA (non-alcoholic) Juicy makes perfect sense from a trend standpoint. Juicy IPAs, and non-alc beers in general, continue to grow in popularity, making this entry a very logical first step." The Company has developed a 70-calorie, non-alcoholic liquid that lives up to its reputation for high quality, great tasting brews over the last decade. According to CEO Brad Hittle, "Two Roads' secret weapon all along has been Master Brewer Phil Markowski. Phil is one of the most creative and technically advanced brewers in the world. He has been professionally brewing since 1989 and has received countless accolades including numerous GABF medals and the renowned Russell Scherer Award for Innovation in Craft Brewing." Hittle went on to say "Phil's goal was to create an NA that would convince beer drinkers they are actually enjoying a full powered Juicy IPA and to no one's surprise, he developed an NA that's 'two good to be true!'" Reflecting on the R&D process, Markowski noted that "developing an NA beer has been one of the more interesting challenges in my brewing career. We'd already built a successful line of traditional, Juicy IPAs including Two Juicy, one of the most highly rated beers of this style, so the bar was set high in terms of nailing an NA. After about 18 months of trial and error I love where we've arrived. We have a flavorful, authentic tasting Juicy IPA that is non-alcoholic, but drinks like any of our other traditional Juicy IPA products." The bright, vibrant package graphics employ the familiar Two Roads logo while really standing out on the shelf versus other NAs."  Kennedy added, "It was important for us to leverage the significant consumer awareness of our brand and our reputation for innovation and quality that we've built over the last 10 years." Two Roads Non-Alcoholic Juicy IPA will launch this week in 12oz/6-Packs in CT, NY, MA and RI, with plans to expand as awareness and demand for the product increases. About Two Roads Brewing Co. Two Roads opened its doors in December 2012 having earlier acquired and renovated a 100-year-old vacant, brick factory building in Stratford, CT. Its name and philosophy are inspired by the Robert Frost Poem "The Road Not Taken"—a philosophy brought to life in the beers & beverages they create using the highest quality brewing and packaging equipment. Since opening, Two Roads has grown to become a Top 10 brewery in the northeast. Two Roads has two tasting rooms on its 10-acre campus including one at its Area Two Innovation Center.  For more information visit www.tworoadsbrewing.com.

Yuengling Launches Limited-Edition Team Red, White & Blue Camo Cans to Support Veterans

America's Oldest Brewery® partners with Lee Brice for limited-edition Yuengling Traditional Lager cans for its Stars & Stripes program

POTTSVILLE, Pa., May 3, 2022 /PRNewswire/ -- Today, D.G Yuengling & Son, Inc., America's Oldest Brewery®, announced the return of its limited-edition cans in partnership with military veteran nonprofit Team Red, White & Blue (Team RWB) as part of the brewery's Stars & Stripes program—Yuengling's year-round campaign supporting our nation's heroes. The special Team RWB cans, emblazoned with a unique desert camouflage print and Team RWB logo, mark just one of the many ways Yuengling continues to honor America's veterans. Starting this month, the limited-edition cans will be available across the brewery's 23-state footprint in 12pk/12oz and 24pk/12oz cans and single-serve 24oz cans until the end of the summer, available for purchase at fans' favorite stores, restaurants and bars. New to this year's limited-edition design, each can will feature a QR code co-branded with American country music star and official Yuengling Lager and Stars & Stripes program Brand Ambassador, Lee Brice. When scanned, the QR code will immerse consumers in a digital Stars & Stripes experience where they can watch Lee Brice's "More Beer" music video; learn about Yuengling's Stars & Stripes Free Summer Concert Celebration on July 9; shop in the brewery's virtual gift shop; enter to win tickets to see Brice on tour this summer; and donate to Team RWB. "As America's Oldest Brewery®, we take pride in our longstanding commitment to the U.S. military and are thankful to those who have made tremendous sacrifices to protect our country's freedom," said Jennifer Yuengling, Vice President of Operations and 6th generation family member. "Team RWB is an organization that shares our commitment to our nation's heroes, and we are excited to bring back our limited-edition cans that help raise awareness and support services for America's veterans." "We are fired up to partner with America's Oldest Brewery® again this year," said Mike Erwin, Executive Director of Team RWB. "Team RWB is forging America's leading health and wellness community for veterans and the donations from Yuengling's Stars & Stripes program and Team RWB cans empower us to enrich thousands of veterans' lives every day." Yuengling also recently announced the return of its annual, free summer festival highlighting the Stars & Stripes program where Team RWB cans will also be available to purchase. This year, the free concert will be headlined by Lee Brice on July 9 in Downtown Pottsville, PA. "I am excited to be back with Yuengling rolling out these limited-edition cans that support our friends at Team RWB," said Brice. "I can't wait to honor our military troops with Yuengling fans at this summer's Stars & Stripes Summer Celebration—you'll be sure to find me with a camo can in hand! For more information about Yuengling, and to stay up to date about all the latest Stars & Stripes summer activations, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com. About D.G. Yuengling & Son, Inc.   D.G. Yuengling & Son, Inc., America's Oldest Brewery®, is family-owned and operated since 1829. Now sold in 23 states, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Yuengling® Traditional Lager, Light Lager 99, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey's Chocolate Porter, FLIGHT by Yuengling, and Raging Eagle Mango. Get news, updates and access media images at https://www.yuengling.com/news.  About Team RWB  Team Red, White & Blue (Team RWB) is a nonprofit organization forging the nation's leading health and wellness community. Founded in 2010, Team RWB offers veterans real-life and virtual opportunities to build a healthier lifestyle. Team RWB believes that a strong focus on mental and physical health impacts every aspect of life and is essential for veterans to unlock their full potential. For more information about Team RWB and its 200,000 members visit teamrwb.org. About Lee Brice Curb Records recording artist Lee Brice is a GRAMMY nominee, a CMA and ACM award winner, and he's taken nine radio singles to Number One. Lee boasts over 3 billion on-demand streams, and over 3.6 billion spins on Pandora, while enjoying massive success at country radio, digital streaming services, and on the road. He recently reached #1 at Country Radio with "Memory I Don't Mess With" which consecutively follows three prior number one hit songs. Garth Brooks, Jason Aldean, Kenny Chesney and others have recorded his songs, and he's performed on numerous TV shows, including NBC's Today, ABC's The Bachelor, NBC's The Voice and FOX's Miss USA 2018. At the 54th Annual CMA Awards, Lee took home the prize for Musical Event of the Year. At the 56th ACM Awards he won Single of the Year and Music Event of the Year. Lee's latest album, Hey World, features new radio single "Soul." Editor's Note: Yuengling Stars & Stripes Celebration will be designed to best ensure a safe day of excitement for all attendees. Our top priority remains the health and safety of our employees, customers, partners, and amazing fans. We will continue to monitor and update event details based on recommendations and guidelines set forth by public health agencies, state and local officials.

GoTab Adds More Prestigious Craft Breweries to Operators Portfolio

ARLINGTON, Va., May 4, 2022 /PRNewswire/ -- Next-generation restaurant commerce platform GoTab further expands its presence across the craft beer industry with the addition of Other Half Brewing Company (Philadelphia, PA), Resident Culture Brewing Company (Charlotte, NC), Bier Station (Kansas City, MO) and Maui Brewing Company (Hawaii). The craft breweries join an impressive and diverse portfolio of established operators across the U.S., from Evil Genius Beer Company, Hop Lot Brewing Company, Altstadt Brewery, Stone Brewing, Ballast Point Brewing, Arts Brewing District Company, Lawless Brewing Company, Broxton Brewery, and many more. With deep roots in the beer world, some of GoTab's key features were incubated at Virginia-based microbrewery, Caboose Brewing Co., co-founded by GoTab CEO Tim McLaughlin. Started as a contactless ordering payment web service in 2016, GoTab deployed QR code ordering capabilities before the pandemic to help breweries eliminate long lines and improve service at crowded bars, operate large spaces with limited staff, turn tables faster, raise check averages, and ultimately raise revenue. At Resident Culture Brewing Company, the team recently adopted the GoTab POS at its new South End location, streamlining the ordering process and empowering guests to place their food and drink orders and pay via their own mobile device whenever they want. The result was a 15% increase in the average tab, prompting Resident Culture to implement GoTab at their original Plaza Midwood location immediately. "Since we've been using GoTab at our South End location, we can tell sales are increasing just by virtue of it being easier to order a drink," said Resident Culture Co-Founder Philip McLamb . "It's very clear to us that if we didn't have the QR code ordering capability and didn't have the logistics around getting food and drinks to people's tables, it would be physically impossible to handle the volume we are doing. For our customers, it's a light bulb moment when they realize: wait, I can order a drink, have it brought to me, and close my tab whenever I want to," he added. Resident Culture also takes advantage of GoTab's in-depth sales tracking, which allows breweries to track and compare sales in specific areas at any specific time of the day. GoTab also worked closely with Resident Culture to learn and understand each location's workflow in order to customize the layout of their GoTab POS. In Hawaii and with four locations spread out across Maui and Oahu, Maui Brewing Co. turned to GoTab to re-imagine its operations throughout the pandemic. "When we looked at our operating environment, we recognized technology would have to play a huge role in our new operational model," said Maui Brewing Co. General Manager and Partner Tony Ren. Having tried out various heritage POS models, they realized that a cloud-based system like GoTab provided the flexibility they needed to seamlessly transition from a table-service model to a full counter-service model. GoTab's exceptional customer service and willingness to adapt to the brewery's needs sealed the deal. "A lot of other vendors just said, 'Well, this is our platform and what we can offer for a majority of our clients, so you either fit into this box or you don't,'" said Ren. "We really liked that GoTab had the ability to grow with us, to change and bend themselves to service our needs and grow with us." Currently, Maui Brewing is using GoTab at its Kihei location, the brewery's flagship location on Maui. They plan to fully implement it at its Oahu restaurant and taprooms in Waikiki and Kailua starting in early May. "What we have seen so far is an increase in guest satisfaction," says Ren. "The fact that someone can get a drink at their table without waiting in line every time has been a huge bonus. It has certainly helped us re-establish ourselves as the community brewery we have always been." GoTab was designed to help breweries deliver the highest quality guest experience, giving guests the freedom and independence to choose how they want to order and pay. Its online ordering system significantly lowers labor costs to help improve profitability. Innovative menu management features allow breweries to customize and update digital menu displays in real time, and support full e-commerce capabilities. Guests browse branded, customized beer menus and submit orders from their device, with no mobile app downloads required. For breweries operating with food trucks, GoTab's cashless system makes it easy for them to serve guests safely and efficiently. Find out more about GoTab's capabilities for breweries, check out the latest case studies to hear directly from craft brewers, or join us at booth #342 during the Craft Brewers Conference. About GoTab, Inc. GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels and other venues run lean, profitable operations while making guests even more satisfied. It integrates with popular point-of-sale (POS) systems and allows patrons to order and pay through a server, order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its easy-to-use mobile POS, contactless ordering and payment features, and kitchen management systems (KMS). The guest never has to download a mobile app or create a password. Operators get flexible features that can be rapidly applied to access new revenue streams via dine-in, take-out and delivery, ghost kitchens, retail groceries, and more. Founded in 2016, GoTab processes over $250M transactions per year with operations across 35 U.S. states and growing.

Mill Street Brewery Partners with Canadian Drag Queen, Lemon, to Release Tea Time Lemon Wheat in Support of Rainbow Railroad

In celebration of this launch and Pride month, the brand donated $20,000 to Rainbow Railroad and supporting its mission to help LGBTQI+ individuals access life, free from persecution

TORONTO, May 11, 2022 /CNW/ - For the second year in a row, Mill Street Brewery is partnering with Canadian Drag Queen, Lemon, to release its limited-edition beer Tea Time Lemon Wheat, in support of Pride month. In celebration of this launch and pride month, the brand donated $20,000 to Rainbow Railroad – an organization that helps LGBTQI+ individuals escape violence and persecution. "Working with Mill Street Brewery again to release not only a delicious beer, but one made with purpose that specifically supports such an important cause, is incredibly special to me," said Lemon, Canadian Drag Queen. "This year, I also had the honour of sitting down with two sisters who received support from Rainbow Railroad to seek safety in Canada, and their first-hand experience gave me a greater perspective on the profound impact that Rainbow Railroad provides to members of the LGBTQI+ community." Captured in an emotional and raw two-minute video, Lemon sat down with Kena and Sanchia, who share the retelling of their journey from the Caribbean to Canada, with support from Rainbow Railroad. The sisters' experience is just one of more than 8,400 personal stories of persecution that Rainbow Railroad received in 2021 as a global not-for-profit organization. "With Pride month around the corner, we're thrilled to be once again partnering with Mill Street Brewery and Toronto drag icon, Lemon, as their support for our organization extends beyond just a financial contribution," said Dane Bland, Rainbow Railroad Director of Development and Communications. "The added awareness our organization receives from brands and public figures – like Mill Street Brewery and Lemon – is instrumental in building new awareness and support of our organization, and its work. Together, it's also an exceptionally easy way for Ontario-based fans of great craft beer to support an amazing cause." Brewed in the heart of Toronto and inspired by Lemon's effervescent personality, Tea Time Lemon Wheat is a refreshing wheat beer with natural flavour – infused with a blend of decaffeinated Orange Pekoe and Earl Grey teas, and with natural lemon puree – making it the perfect addition to any drag brunch or day out in the sunshine. This limited-edition product is available for purchase at the LCBO, on the Mill Street Brewery e-commerce website, and will be served at the Mill Street Brewpubs in Ottawa and Toronto, while supplies last. Features of Mill Street Brewery's Tea Time Lemon Wheat include: A pour with a light amber colour that surprises the palate with its sweetness, sublime tea flavour and subtle lemon twist that fades into a tea aftertaste An ABV of 5% and IBU of 22 "Tea Time Lemon Wheat was limited to our Brewpubs last year, so for year two we're proud to be bringing this product to more consumers across Ontario, and in turn raise more awareness and support for Rainbow Railroad," said Emma Barrett, Head of Marketing Mill Street Brewery. "As a brand, we feel it's important to continue to learn how to be an effective ally for the LGBTQI+ community by working with dedicated organizations in this space, who act with purpose to help drive meaningful change." To celebrate the launch, Mill Street Brewery will be hosting two 'Tea Time Drag Brunch with Lemon' events at the Toronto Brewpub on Saturday, May 21st and Saturday, June 18th, which will feature performances from Lemon and two special guests. One hundred per cent of ticket sales will be donated to Rainbow Railroad and guests can cheers with a Tea Time Lemon Wheat beer while watching an energetic performance. Tickets are on sale now at www.millstreetdelivery.com/collections/events. For more information on how to support Rainbow Railroad, head to rainbowrailroad.org and be sure to follow along on social for more updates: Mill Street Brewery on Instagram and Twitter, Lemon on Instagram and Twitter, and Rainbow Railroad on Instagram and Twitter. About Mill Street Brewery Mill Street Brewery was founded in Toronto's historic Distillery District in December 2002. With brewpub locations in Toronto and Ottawa, Mill Street has a unique selection of craft beers available year-round at liquor stores, bars and restaurants across Canada, including: Original Organic Lager, Hazy Organic IPA, Belgian Organic White, Cobblestone Organic Stout, Organic Sangria-Style and the latest release, Blue Wave. About Rainbow Railroad Rainbow Railroad is an international charitable organization with headquarters in New York and Toronto that helps LGBTQI+ people seeking safe haven from state-enabled violence and persecution in countries where same-sex intimacy and diverse gender expressions and sex characteristics are criminalized. Rainbow Railroad is a registered Canadian charity and 501(c)3 organization in the USA. For more on Rainbow Railroad, visit www.rainbowrailroad.org.