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Swashbockler Sets Sail at Shippingport Brewing Company

LOUISVILLE, Ky., April 8, 2022 /PRNewswire/ -- Swashbockler, the first beer brewed to pair perfectly with Long John Silver's seafood, took its maiden voyage on April 4, 2022 at Shippingport Brewing Company just ahead of National Beer Day. Starting today, Long John Silver's fans in Louisville, KY can get a pint of the beer to commemorate the Lenten season.

Filled with notes of fresh bread, mild honey, and a hint of lemon, rounded out with the light, malted sweetness of Long John Silver's malt vinegar, the German-style Helles Bock beer serves as the perfect companion to wash down your crispy, crunchy, and fresh seafood dish. "Safe to say when first hearing of Long John Silver's creating a beer with its malt vinegar, there were some initial reservations. But truthfully, after the first sip, they were all washed aside," said Josh Johnson, The Kentucky Gent on Instagram. "The beer sips incredibly clean and refreshing with a slight acidic kick that makes it more of a robust beer than a traditional bock beer. And the tartness of the lemon makes for a refreshing sip – solo or alongside a fresh and crispy piece of Long John Silver's fish." "For over 50 years, Long John Silver's has provided fries, hushpuppies, and coleslaw that pairs perfectly with our hand battered Alaskan pollock. We're happy to add beer to that list as well," said Bentley McBentleson, Director of Marketing at Long John Silver's. "We're thrilled to have the opportunity to partner with a local brewery to create the Swashbockler beer for Long John Silver's fans and we hope this is just the start of several sea-themed beverages."  Swashbockler is available now on draft at Shippingport Brewing Company and Sallyforth Taproom in Louisville and can be found in select bars throughout Kentucky. Swashbockler is only available for a limited time, so set sail today to try this treasure of a beer. About Long John Silver's  Long John Silver's was founded in 1969 and has grown into the nation's largest quick-service seafood chain. With restaurants nationwide and delivery available from sea to mouth-watering sea, Long John Silver's continues building on a belief that the unique seafood experience from the coasts should be accessible to all. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram. About Shippingport Brewing Company  Shippingport Brewing Company and Sallyforth Taproom opened in 2021, becoming the only taproom and brewpub currently operating in the West End of Louisville, Ky. Founder and brew master Amelia Pillow was inspired to bring a taste of the Portland culture she fell in love with to the heart of Louisville. Today, Shippingport Brewing Company manufactures and sells a variety of house beers and collaborations with local makers and features deli-style sandwiches with warm sides and plant-based options. For more information, visit www.shippingportbrewing.com.

ESTRELLA JALISCO TEAMS UP WITH LOS ANGELES DODGERS

The beer brand invites fans to show off their team pride and win the ultimate fan experience at Dodger Stadium

LOS ANGELES, April 12, 2022  /PRNewswire-HISPANIC PR WIRE/ -- To kick off the 2022 baseball season, Estrella Jalisco, the beer brand with over 100 years of Mexican brewing tradition and the official cerveza sponsor of the Los Angeles Dodgers for 2022 is introducing a special-edition Dodgers Michelada — available in a ready-to-drink 25oz can. The refreshing balance of sweet, savory and spicy is perfect to enjoy while watching a game, celebrating wins, or simply showing off your Dodgers pride. In honor of the new special-edition Estrella Jalisco Dodgers Michelada, the brand is stepping up to the plate with legendary Dodgers baseball player and sports icon, Fernando Valenzuela. Known for his signature pitching style and unbeatable rookie year, Fernando is yet again rallying fans around the Los Angeles baseball team. Starting April 12, 2022, Estrella Jalisco is offering a chance to win the ultimate fan experience at Dodger Stadium. This once in a lifetime opportunity will feature a meet-and-greet with Fernando Valenzuela, the honorary first pitch at a game during the 2022 baseball season, and some signed memorabilia. To participate, fans can tag @estrellajalisco to share the craziest thing they have done to show their team pride with #contest. Submissions will be accepted through April 20, 2022. "After playing for more than a decade with the Dodgers, I learned that through daring to be yourself and learning your strengths, great things can happen," said Fernando Valenzuela. "The Dodger community is so passionate and committed - we have the best fans in the world. I look forward to seeing how they show off their Dodger pride and meeting the lucky winner of Estrella Jalisco's contest at the stadium." The news comes on the heels of Estrella Jalisco launching their latest advertising campaign, "Vive Tu Estrella," which spotlights the courage of Mexican Americans who dare to live their lives authentically. Now, Estrella Jalisco is on the search for the most passionate Dodgers fans to show their pride. "At Estrella Jalisco, we celebrate the bold, proud and courageous," says Kelsey Willis, Brand Director, Estrella Jalisco. "We're thrilled to be partnering with Fernando Valenzuela, a baseball legend who defied the odds by following his true passion and captivated fans in the process. There's no better partner to introduce our limited-edition Dodger Michelada." Find 25oz cans of the Estrella Jalisco Dodgers Michelada at your local retailer within the Dodgers Market, including the greater Los Angeles area and beyond. For more information, follow @EstrellaJalisco on Twitter, Facebook and Instagram. DODGERS MICHELADA CONTEST.  No Purchase Necessary. Open to US residents who are 21+.  Begins 4/12/22 and ends 4/20/22.  See Official Rules at www.estrellajalisco.com/rules for prize & details.  Msg & data rates may apply.  Void where prohibited. About Estrella Jalisco With more than 100 years of Mexican brewing tradition, Estrella Jalisco is a refreshing, authentic Mexican Lager beer from Guadalajara, Jalisco, and contains 4.5 percent alcohol by volume (ABV). Estrella Jalisco was launched in the U.S. in 2015 and it's quickly becoming a Mexican favorite among cerveza aficionados. Estrella Jalisco is available in bottles and foil top cans, in addition to canned Mango and Tropical Chamoy Micheladas for a colorful spin on a Mexican classic. About Anheuser-Busch For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.

Come On, Get Happy with New Lineup of Schöfferhofer Hefeweizen Beers

 Juicy Pineapple Coming This Summer 

Wild Cherry Makes Debut in Brand's First-Ever National Variety Pack

NORWALK, Conn., April 13, 2022 /PRNewswire/ -- Radeberger Gruppe USA, the #1 German beer importer in the United States, happily announces its new releases for 2022. Arriving in time for the bright days of spring and before the hot days of summer, Radeberger Gruppe USA is promising a new round of happiness with the debut of not one, but two new offerings: Schöfferhofer Juicy Pineapple and Schöfferhofer Wild Cherry, the latter within the brand's first-ever national variety pack, known affectionately as the Schöfferhofer "Happy Pack." Schöfferhofer Juicy Pineapple is the latest addition to the portfolio of award-winning German wheat beers which includes Grapefruit, Pomegranate, and Passion Fruit. This tropically delicious offering is a mix of authentic, unfiltered German hefeweizen beer with 50% pineapple juice and will be available in 11.2oz bottles (6-packs and cases), and in kegs for on-premise locations. Just like all beers in the Schöfferhofer family, Juicy Pineapple is a low alcohol offering at 2.5% ABV and will be available nationally in April 2022. To celebrate its arrival, Schöfferhofer plans an extensive digital marketing campaign including advertising, social media posts, in-store displays, and public relations efforts promoting the campaign theme, "Welcome to Our Ohana." Ohana is the native Hawaiian word for "family," and one grand prize winner will win a trip for two to Hawaii as part of this promotional effort. A website for contest entry will be supported with additional marketing efforts taking place throughout June and July, 2022.  A Wider Variety of Happiness Schöfferhofer Wild Cherry is a blend of crisp, slightly sweet-tart cherry juice and smooth German wheat beer creating a lip-smacking, refreshing experience. It will be packaged within the brand's first-ever variety pack. The Schöfferhofer "Happy Pack" will feature three each of Schöfferhofer Wild Cherry, Schöfferhofer Grapefruit, Schöfferhofer Pomegranate and Schöfferhofer Passion Fruit—a dozen reasons to be happy—all in convenient 11.2-ounce slim cans. "We listened closely to our consumers and did extensive research to see what was missing in the market and how we might be able to fill that void," said David Deuser, CEO of Sales and Marketing at Radeberger Gruppe USA. "Juicy Pineapple quickly rose to the top of the list and based on the consumer reaction at the EPCOT® Food and Wine festival, we knew Wild Cherry would also be extremely well received by consumers, distributors, and retail partners alike. 2022 will be an exciting time for us as we offer an even wider assortment of flavor options to make the most out of summer." About Radeberger Gruppe USA Radeberger Gruppe USA is the #1 German beer importer and the ambassadors for German beer culture in the United States and a subsidiary of its parent company, Radeberger Gruppe, Germany's largest brewery group belonging to the family business Dr. August Oetker KG in Bielefeld. With a wide assortment of German beer that reflects the European region known for its commitment and cultivation of beer, Radeberger USA is proudly committed to bringing an authentic taste of Germany to US audiences. Radeberger Gruppe USA's portfolio of German beers include the Schöfferhofer family of products (the #1 German beer import in the United States), Radeberger Pilsner and Zwickelbier, Sion Kölsch, DAB, Allgaüer Büble, BraufactuM, and the most awarded non-alcoholic beer in the world, Clausthaler.