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Mash Gang Launches in Wisconsin

Brewed locally in Wisconsin, the award-winning brand encourages you to "Get Mashed, Not Smashed" this January with the debut of four bold new brews in the Badger State

MILWAUKEE, Jan. 7, 2025 /PRNewswire/ -- Death to boring beer! Alcohol-free beer brand Mash Gang wants people to have more fun than ever during the first month of the year. Social circles are increasingly shifting towards alcohol-free choices, reflecting a seismic shift in drinking habits that don't need to come with compromises. Just in time, Mash Gang—the award-winning UK brewery making waves in the beer world—debuts in Wisconsin with trailblazing new releases: Chug, Glug, Journey Juice, and Lesser Evil. These exciting additions are set to complement Wisconsin's world-renowned beer scene, highlighting Mash Gang's signature blend of bold innovation and exceptional flavor. With head brewer Jordan Childs earning two nominations for UK Brewer of the Year in just four years, the brand continues to push the boundaries of what non-alcoholic beer can be. "Wisconsin, and Milwaukee in particular, has been the heart of Mash Gang's fast-paced growth in the United States. With its rich history of brewing excellence, it's an absolute privilege to spend time here and connect with so many amazing Midwesterners—many of whom I'm proud to call friends. I'm thrilled to finally bring our product to market and make it widely available right here in the state where it's brewed. This launch is all about our commitment to delivering a refreshing, high-quality beer that everyone can enjoy, no compromises." Mash Gang is proud to introduce: Chug: Bold Meets Smooth This juicy, hazy IPA brings all the flavor of a traditional craft beer but with just 0.5% ABV. Expect bold tropical hops, smooth bitterness, and a soft, fluffy mouthfeel. Brewed with premium hops like Galaxy, Citra, El Dorado, Amarillo, and Vic Secret, Chug is bursting with citrusy, tropical flavors in every sip. No wonder it's Mash Gang's best-selling pale ale. Glug: Tradition Meets Tropical Mash Gang reimagines the classic Cerveza. While some view light beers as simple or low on flavor, Mash Gang defies those expectations with a modern twist. Crafted with a blend of traditional and ultra-modern hops, Glug bursts with white grape and gooseberry notes that provide a refreshing, full-bodied drinking experience. Featuring a touch of corn for authentic Cerveza character, Glug blends tradition with innovation to create a beer that is not only crisp and refreshing but unapologetically bold. Your favorite Cerveza, amplified. Journey Juice: Sweet, Spicy, and Unforgettable For those looking for something adventurous, Journey Juice delivers. This sweet, sour, and spicy IPA highlights Mash Gang's mastery of mango-infused beers. Enhanced with a kick of chili, Journey Juice is perfect for all occasions—whether you're strolling through the city, hiking Colorado's scenic trails, or unwinding with friends at sunset. It's a beer that reflects Mash Gang's playful spirit while delivering bold, unforgettable flavors. Limited Edition Offering Launching in January // Lesser Evil: Decadent, Rich, and Guilt-Free For those seeking a luxurious winter treat, Lesser Evil delivers in style. This chocolate cherry stout showcases Mash Gang's artistry, blending decadent chocolate, creamy oats, and the bold tang of sweet and sour cherry juice. At just 0.5% alcohol, this surprisingly low-calorie indulgence is perfect for cozy evenings, holiday celebrations, or curling up by the fire. Completely dairy-free and vegan, its supernatural creaminess will enchant all palates. Lesser Evil isn't just a beer—it's a guilt-free celebration of richness and flavor for the coldest of nights. Disruptive brands like Mash Gang are rewriting the rules and setting new benchmarks in the non-alcoholic beer category. With U.S. demand for non-alcoholic beer surging 32% in 2023, according to NielsenIQ data, the thirst for flavor without compromise is at an all-time high. Mash Gang leads this charge, offering craft beer lovers a bold new alternative. "Mash Gang is about bringing people together—whether you're a beer lover cutting back on alcohol or just looking for something new and exciting," says Childs. "We're not here to replace tradition; we're here to expand it—and we're here to say, death to boring beer! What better time to "Get Mashed, Not Smashed?" Chug, Glug, and Journey Juice join the Mash Gang lineup in both on-premise and off-premise locations throughout Wisconsin. Lesser Evil is a limited-time offering. All are crafted with the same care and quality that have earned Mash Gang awards and a devoted following worldwide. To learn more about Mash Gang's mission and products, visit mashgang.com and follow @mash__gang on social media. About Mash Gang Mash Gang began as a homebrewing experiment during the pandemic and has grown into one of the most respected non-alcoholic breweries in the world. With a focus on bold flavors, premium ingredients, and a supportive community, Mash Gang has redefined the craft beer experience. Backed by DioniLife and Invus, Mash Gang is a key player in revolutionizing the adult beverage industry.

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Appreciate Breweries When You Can Or They May Be Gone

This past weekend here in Cincinnati, we had the closing of another local brewery spot. This made me think about the importance of enjoying breweries when possible and being there to help show support. It is so easy nowadays for us to not do so and take things for granted.

The post-Covid life has more people enjoying things from home and away from the hustle and bustle of the past social lifestyles to which we were acclimated. This is understandable, but when we don’t get out and about we do run the risk of losing these great spots from around our communities.

In this situation, we saw the closing down of Taft’s Brewing Brewpourium here in Cincinnati. Now granted this was my first time visiting this location, however, I had visited the one in the past that had been in the area we call OTR. That one had been closed previously which was also sad to hear at the time.

One thing to also note is that I am not sure of all of the reasons that may have led up to this, as we have just relocated back to Cincinnati after being gone for 3 years and being in Baltimore. But this is still something that has been seen in various areas across the country. Even here in Cincinnati, it makes me think of the old Blank Slate Brewery as just one other example.

We often forget the importance of showing up for these locations because we get so many of their beers now through retail outlets, but going to the source can go a long way. Something to think about: If you enjoy a brewery, make sure to visit from time to time to let them know as well. If enough folks do this, it can go a long way to keeping them going and keeping some great pillars of our communities going even further.

Cheers!

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Anheuser-Busch Invests $10M in its Jacksonville Brewery to Drive Local Economic Growth

Leading Domestic Manufacturer and Brewer Continues Ongoing Investments in its Communities, Building on $2 Billion Spend Over Last 5 Years

JACKSONVILLE, Fla., Dec. 2, 2024 /PRNewswire/ -- Anheuser-Busch (NYSE:BUD), a leading domestic manufacturer and brewer of Michelob ULTRA, Busch Light, Budweiser, and Bud Light, today announced a new $10 million investment in its Jacksonville brewery. Over the last 5 years, Anheuser-Busch has invested nearly $2 billion in its facilities across the country to help create and sustain jobs and drive economic prosperity in the communities where it operates and its employees call home.  Brendan Whitworth, CEO of Anheuser-Busch, stated, "Investing in the communities where our people live and work is part of who we are. At Anheuser-Busch, we've been producing high quality, great tasting products for generations, and through continued investments in our facilities like our Jacksonville brewery, we're improving our capabilities and also contributing to the prosperity of the communities we serve."  Key Highlights of the Investment:  Facility upgrades to maintain industry-leading quality standards and maximize efficiency Updates to the critical manufacturing equipment that make beer production possible Upgrades to critical plant infrastructure at the brewery The Jacksonville brewery, a cornerstone of Anheuser-Busch's U.S. operations since 1969, has played a crucial role in the $490 million capital investments the brewer has made in Florida to date. Anheuser-Busch operates more than 120 facilities across the country and, with its distributor partners, employs 65,000 hardworking Americans. As the nation's leading brewer, Anheuser-Busch has the unique ability to create U.S. jobs and drive economic prosperity at this scale.  Craig Tomeo, Senior General Manager of the Anheuser-Busch Jacksonville Brewery, remarked, "We have been proud to brew in Jacksonville for the last 55 years, and this new $10 million investment will not only improve our local facility here but also provide a positive economic impact to our Duval County community. Anheuser-Busch's investments in its facilities, including our brewery here in Jacksonville, ensures that we are able to continue showing up locally as an employer and community partner while brewing at the highest quality and efficiency standards."  With almost 1,000 employees across four facilities in Florida, Anheuser-Busch remains dedicated to being a key economic driver in the state and maintaining its position as the leader in the American brewing industry.  For more on Anheuser-Busch's economic impact visit www.anheuser-busch.com/community/economic-impact or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.  ABOUT ANHEUSER-BUSCH  At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.  Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America's most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Busch Light, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation's military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that's who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.