PORTLAND, Maine, Sept. 16, 2024 /PRNewswire/ -- Kit NA Brewing, a leading non-alcoholic craft beer brand, is excited to announce the launch of its 'Under Your Own Influence Sober October' program. A quarter of Americans participated in Dry January this year, and 'Under Your Own Influence Sober October' is the perfect opportunity to engage with that mindful audience. Kit invites consumers to engage in this dry month, take a break from alcohol, and embrace the idea of being under your own influence. October is more than just a month—it's an opportunity to reset, recharge, and prepare for the approaching holiday season ahead. With Kit's 'Under Your Own Influence Sober October' campaign, Kit NA Brewing is encouraging individuals to engage in Sober October with a beer that is true to them, and without compromising on personal preferences. Whether it's for a night, a week, or the entire month, Kit's non-alcoholic beers are the perfect companion on this...

The beverage company expands its commitment to the growing non-alc category in 2025 CHICAGO, Sept. 11, 2024 /PRNewswire/ -- Molson Coors continues to premiumize their portfolio across the beverage aisle, expanding their offerings in the non-alcoholic category. Today, the company announced a strategic partnership with Naked Life, the No.1 non-alc RTD cocktail company in Australia, to bring its products to the U.S. market in 2025. Naked Life provides a better-for-you non-alc cocktail option, transforming classic cocktails and mixed drinks into versions that deliver unmistakable taste without the alcohol. "Consumers want more than just an alternative," says Kevin Nitz, vice president of non-alc beverages for Molson Coors. "They want a sophisticated, great-tasting option that aligns with their lifestyle. Naked Life provides a high-quality non-alc cocktail, delivering an experience of the best alc based versions," said Nitz. "After you taste Naked Life, I d...

  Ohio Pint Day Returns for Fifth Year More than 180 Ohio breweries offering collectible pint glasses to benefit the state's brewing industry advocates. COLUMBUS, Ohio – Ohio's small and independent breweries are gearing up for the fifth annual  Ohio Pint Day , to be held on Tuesday, Sept. 24, 2024. Starting that day, more than 180 breweries across the state will offer this year's limited edition, collectible pint glass in their taprooms as a fundraiser for the non-profit  Ohio Craft Brewers Association . Approximately 14,500 Ohio Pint Day glasses will be available exclusively at participating breweries. Demand for the collectible Ohio Pint Day glass has been consistently high year-over-year, with many breweries distributing all of their glassware within hours of making it available. “Ohio Pint Day is still running strong after five years because everybody wins,” said Ohio Craft Brewers Association executive director Mary MacDonald. “Craft beer fans get to add a beau...

Local Franchisees Introduce Self-Pour Bar and Tasting Room to Bourbon Country LEXINGTON, Ky., Sept. 5, 2024 /PRNewswire/ --  Tapster , the premier self-pour tasting room franchise, is headed to Kentucky with the signing of a new franchise agreement for development in Lexington. Led by locals Dr. David Swedler and his wife, Amanda, the expansion brings the innovative Tapster concept to the heart of Bourbon Country. Located at 401 West Main Street, Unit 101, across the street from Rupp Arena in The Square, Tapster Lexington will offer residents a unique and interactive drinking experience to complement the city's rich heritage of spirits. Meet the Local Entrepreneurs: David and Amanda Swedler The couple is poised to contribute a new way for the community to experience the Bluegrass State's booming craft beer scene, new distilleries, wine culture, vibrant nightlife, and deep-rooted love of bourbon. David, an Akron, Ohio nativ...