Strong 1st Half Sets Paulaner USA Up for a Robust Oktoberfest Season in 2024

WHITE PLAINS, N.Y., July 18, 2024 /PRNewswire/ -- Paulaner USA, the importer of the iconic Paulaner and Hacker Pschorr brands, is reporting strong first half results and anticipates a record breaking 2024 Oktoberfest season.

Paced by strong chain store commitments and accelerating independent channel distribution gains, the importer reported 1st half depletion results of +16.0% for the Paulaner Brand Family. "Our spring resets in both chain grocery and big box retailers were instrumental in this result. What is particularly noteworthy however were our distribution gains in both chains and independent retailers which were up 7% for the brand family," stated Steve Hauser, President and CEO of Paulaner USA. Consumer pull through as measured by IRI indicates that PUSA's retail distribution progress bodes well for the Paulaner Family moving forward. "Our IRI totals are keeping pace with our depletion and distribution gains at +9.4% through June," continued Hause. "We now rank among the Top 10 European imports, and we posted the fastest growth rate among that group during the first 6 months of 2024." With Oktoberfest season already beginning at retail, the importer anticipates strong demand for its Paulaner Brand family, which is the leading seller of beer at the world-famous Munich Oktoberfest. "We already have a record number of orders and are almost sold out on our most popular sku's of this year's Oktoberfest products. While we hope to satisfy all our distributors and retailers demands, we certainly are pleased with our progress," concluded Hauser. More information about can be found at www.paulanerusa.com or follow us on: Paulaner USA Instagram: @Paulanerusa https://www.instagram.com/paulanerusa/ Paulaner USA Facebook: @Paulanerusa www.facebook.com/paulanerusa About Paulaner USA Paulaner USA is headquartered in White Plains, New York, and imports Paulaner, Hacker-Pschorr, Tsingtao and Fuller's. More information can be found at http://paulanerusa.com. About Paulaner The Paulaner Brewery is one of the largest breweries in Munich, Bavaria in Germany and is part of the Paulaner Brewery Group. The Paulaner Brewery Group unites the brands Paulaner, Hacker-Pschorr, Auer Bräu, Hopf and Thurn and Taxis. Since 1634, Paulaner has represented the finest brewing tradition for top quality crafted beer specialties in Germany and world-wide. Founded (and still being brewed) in Munich, Paulaner and Hacker-Pschorr are two of the six brands allowed to be served at the world-famous Oktoberfest.

Yakima Chief Hops Introduces Groundbreaking High Oil Hop Extract to Intensify Aroma Profile of Beer

YAKIMA, Wash., July 15, 2024 /PRNewswire/ -- Yakima Chief Hops (YCH), a grower-owned global hop supplier, proudly announces the launch of HyperBoost™! Previously known as YCH 701 Trial, HyperBoost™ is the latest innovation to come out of YCH's Research and Development Program. Designed to easily pour in the fermenter as a dry-hop addition, HyperBoost™ excels at amplifying hop aroma and increasing final beer yield. It can be used anywhere pellets are normally used, including cold-side applications.

Technical Marketing Manager Tessa Schilaty also runs FWD, a new program by YCH and Yakima Chief Ranches (YCR) that engages brewery partners in trialing innovative products. The inaugural cohort of 68 breweries located across 21 different countries received HyperBoost™ as their first trial product. "It's been thoroughly battle-tested by our brewing partners. The positive feedback confirms that we have achieved something exceptional," says Schilaty of her direct work with brewers trialing HyperBoost™ in different applications. She adds, "HyperBoost™ is one of the most exciting product launches that I've worked on. It fills such an important need in the industry right now – a product that can increase beer yield and improve flavor." Concentrated at 40-70% oil through an inventive supercritical CO2 extraction technique, HyperBoost™ delivers a high concentration of survivable compounds in variety-specific aroma attributes. Currently, HyperBoost™ is ready to ship in 100g and 1kg aluminum bottles in Citra®, Simcoe®, Mosaic®, and more. Dosing will vary by process, equipment, and desired outcome. Most brewers are using HyperBoost™ in the fermenter as an active or post-fermentation dry hop addition, but it can also be used in the whirlpool. Contact your YCH sales representative about HyperBoost™ and take the aroma and flavor profile of your beer (or hop water) to the next level! Reach out to us at brewinghelp@yakimachief.com with questions on utilization, storage, product specifications, or any other inquiries. Yakima Chief Hops   YCH is a 100% grower-owned global hop supplier with a mission to connect brewers with family hop farms. Operating for more than 30 years, we have become leaders in innovation, quality, and customer service. We are a resource for brewers, providing industry-leading research and products. We are advocates of sustainability and meaningful social causes, working to support the communities around us. https://www.yakimachief.com/

CINCINNATI BREWERY CROWNED GLOBAL IPA CHAMPION: MADTREE'S 'HOLLY DAYS' NAMED #1 IPA WORLDWIDE

CINCINNATI (July 2024) – Cincinnati's own MadTree Brewing has claimed the prestigious title of "#1 IPA on the planet" cementing its place among the world's brewing elite.  At the esteemed Tasting Alliance World Beer Competition their seasonal masterpiece, Holly Days, a spruce tip IPA, triumphed over thousands of entries to secure the top spot, as reported by Forbes Magazine!

"This isn't just a win for MadTree; it's a win for Cincinnati and the entire Midwest brewing scene," says Kenny McNutt, MadTree Co-Founder.  “This award is also a testament to the passion, creativity, and skill of our brewers."

While beer enthusiasts will have to wait until October to taste the champion Holly Days, MadTree isn't resting on its laurels. Their year-round offering, Seeing Colors, is currently the fastest-growing IPA in Greater Cincinnati, giving locals a taste of MadTree's award-winning craftsmanship any day of the year.

Behind this success is a dynamic duo reshaping MadTree's future:

• Brittany Frey, newly promoted Head Brewer, is one of Ohio's few female head brewers in a male-dominated industry. A Cincinnati State Brewing Science honors graduate, Frey is not only crafting award-winning beers but also championing diversity in brewing through initiatives like International Women's Day celebrations and Pink Boots Society collaborations. Earlier this year, she was also recognized in “Modern Brewsters,” a portrait series of female craft brewers in Ohio by Kaitlin Owens.

• Ryan Blevins, elevated to Brewing Operations Director, has been with MadTree since day one. His expertise will drive production and innovation, ensuring MadTree remains at the forefront of craft brewing.

"We're not just making beer; we're crafting experiences and challenging perceptions," says Frey. "At MadTree, we're proving that we can create beers that stand toe-to-toe with the best in the world."

As MadTree continues to grow, they invite everyone to visit their taproom and experience firsthand why they're making waves in the global brewing scene. With a commitment to quality, innovation, and community, MadTree is not just a local favorite – they're now a world-renowned brewing powerhouse.

For more information, to plan your visit or host an event, check out madtree.com.

 

About MadTree Brewing Company

Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven to craft great beer - but more importantly - to build a business dedicated to doing good, MadTree protects and celebrates nature while reducing impact on the environment. MadTree is a B Corp certified company and proud member of 1% for the Planet with a commitment to donate 1% of sales to local, sustainable nonprofits. MadTree strives to create warm and welcoming experiences, exceed expectations, and most importantly, plant a better community. They put purpose in every pour, and raise a glass to doing things differently. Cheers.

CARLSBERG AND BROOKLYN BREWERY LAUNCH FIRST EVER LAGER WHERE ALL BARLEY IS REPLACED WITH DROUGHT-RESISTANT FONIO GRAIN

COPENHAGEN, Denmark , July 25, 2024 /PRNewswire/ -- Carlsberg has created a brand new beer, using drought resistant fonio crops, in collaboration with Brooklyn Brewery.

The Fonio beer is created using Carlsberg yeast and fonio grains, without the use of any bittering hops or barley, demonstrating what can be achieved when new brewing techniques and ingredients meet curiosity, a mindset that has been at the forefront of everything Carlsberg has done since it opened the brewery doors in 1847.   The new Fonio beer was brewed in collaboration with Brooklyn Brewery as part of its 'Brewing for Impact' campaign. The campaign was launched by Brooklyn Brewmaster, Garrett Oliver, to celebrate 30 years with the Brewery. Its aim is to spotlight the ancient West African grain and its untapped brewing potential and ability to drive positive change in the industry.  The resulting limited-edition lager, brewed in the Carlsberg Research Laboratory, is clean, with soft aromas of apricots, white peaches, and melon with an underlying sweetness and lingering bitterness giving a vibrant and delicate finish. The unique Fonio bottle design was created by Kevin Bongang, a commercial muralist, designer and painter who was born in Cameroon, West Africa, with each of the bottles of Fonio beer having a unique section of the artwork included on the iconic Carlsberg hop leaf. Zoran Gojkovic, Director of Brewing Science & Technology, Carlsberg said, "Carlsberg is constantly working to invigorate curiosity and I firmly believe that all progress in the world starts with a spark of curiosity. When Garrett Oliver, Brewmaster at Brooklyn Brewery, approached me to discuss what we could create with fonio, the first thing I thought was why has no one made a beer that is completely fonio? Pairing this innovative brew with such a unique menu, created by an incredible chef, demonstrates the potential of this grain. Not only for the beer industry, but beyond." To launch the new brew, Carlsberg has teamed up with Michelin starred chef, Adejoké Bakare of London's Chishuru restaurant to create a unique five course tasting menu, showcasing the lager's impressive pairing capabilities whilst paying homage to fonio's West African roots. Carlsberg's Fonio beer will be available in limited quantities from the Home of Carlsberg in Copenhagen from August.

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