Paulaner USA Announces Its 'Big Cans For Big Heroes' Campaign

Paulaner USA Salutes Our Military Through A New Partnership With The Non-Profit Organization, Operation Homefront

NEW YORK, May 1, 2024 /PRNewswire/ -- Paulaner USA, the exclusive importer of the legendary Paulaner in the United States, is excited to announce its Big Cans for Big Heroes national campaign in support of Operation Homefront, a non-profit organization dedicated to building strong, stable and secure military families. From May 1st through June 30th, Paulaner USA will contribute a portion of its sales to the non-profit organization, while rallying its dedicated fanbase to join in supporting Operation Homefront's mission. This initiative coincides with the continuing roll-out of the Paulaner Münchner Lager 19.2 oz large can, a fan-favorite at concerts, sporting events, as well as at military bases nationwide. Supporting the military and first responders is a longstanding tradition for Paulaner USA, with a proud history of honoring those who have served in the military or contributed to their local communities. Steve Hauser, CEO, and President of Paulaner USA, says, "As we approach Memorial Day, we feel it's important to recognize the overall significance of this holiday and honor our military men and women who serve our country, and not just celebrate the kickoff of summer." Hauser continues, "Paulaner USA's support of Operation Homefront underscores our dedication to making a meaningful difference in the lives of military families across the nation. Our Big Cans for Big Heroes campaign was designed with this goal in mind and we are proud to partner with an incredible organization such as Operation Homefront, which provides vital assistance to those who have served their country selflessly." "Operation Homefront is immensely grateful for this partnership with Paulaner USA. While the month of May is traditionally marked by celebrations honoring the dedication and sacrifice of our nation's military service members and their families, the support generated through the Big Cans for Big Heroes campaign will allow Operation Homefront to provide critical programming and other vital resources to this special and deserving group of our fellow citizens year-round, ensuring we are there for them in their time of need for all they have done for all of us in our nation's time of need," says Brig Gen Robert Thomas, USAF, Retired, President and COO of Operation Homefront.  Operation Homefront has proudly served America's military families since 2002, offering relief and recurring family support programs to help these individuals overcome short-term difficulties so they don't become long-term hardships. Through an array of valuable and life-changing programs that address the specific immediate and ongoing support needs they experience, Operation Homefront is able to help military families successfully navigate many of the unique challenges inherent in military life. The Paulaner Münchner Lager 19.2 oz cans made its official debut late last year and has since exploded in popularity, becoming a favorite at minor league baseball stadiums and sports arenas nationwide. The new, taller can offers the ultimate convenience factor for consumers looking for a great quality bier that they can grab, go, and enjoy. Plus, it is Paulaner's first ever 19.2 oz can. On the topic of firsts, Paulaner Münchner Lager was among the first bier that German brewmasters brought to the city's Bavarian taps. It's a true classic, with its clear gold sparkling hue and crowned by a pure white head. A bier which always goes down well: mild, elegant malts, with a hint of sweetness and hops in the background. This Munich bier is ideal to accompany spareribs and spicy dishes. Since 1634, Paulaner has been dedicated to the art of brewing and strictly follows the Reinheitsgebot, Germany's beer purity law. Today, Paulaner continues to offer a wide array of beer styles, including the Paulaner Münchner Lager, all created using a handful of select, high quality ingredients. More information about can be found at www.paulanerusa.com or follow us on: Paulaner USA Instagram: @Paulanerusa https://www.instagram.com/paulanerusa/ Paulaner USA Facebook: @Paulanerusa www.facebook.com/paulanerusa For more information on how to get involved and support Operation Homefront, visit www.OperationHomefront.org. About Paulaner USA Paulaner USA is headquartered in White Plains, New York, and imports Paulaner, Hacker-Pschorr, Tsingtao and Fuller's. More information can be found at http://paulanerusa.com. About Paulaner The Paulaner Brewery is one of the largest breweries in Munich, Bavaria in Germany and is part of the Paulaner Brewery Group. The Paulaner Brewery Group unites the brands Paulaner, Hacker-Pschorr, Auer Bräu, Hopf and Thurn and Taxis. Since 1634, Paulaner has represented the finest brewing tradition for top quality crafted beer specialties in Germany and world-wide. Founded (and still being brewed) in Munich, Paulaner and Hacker-Pschorr are two of the six brands allowed to be served at the world-famous Oktoberfest. About Operation Homefront: Operation Homefront is a national nonprofit organization whose mission is to build strong, stable, and secure military families so that they can thrive – not simply struggle to get by – in the communities they have worked so hard to protect. Recognized for superior performance by leading independent charity oversight groups, 83 percent of Operation Homefront expenditures go directly to programs that support tens of thousands of military families each year. Operation Homefront provides critical financial assistance, transitional and permanent housing, and family support services to prevent short-term needs from turning into chronic, long-term struggles. Thanks to the generosity of our donors and the support from thousands of volunteers, Operation Homefront proudly serves America's military families. For more information, visit OperationHomefront.org.

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Lark Brewing Co. Opens New Farm Brewery in Aldie, VA

ALDIE, Va., April 17, 2024 /PRNewswire/ -- Lark Brewing Co. is thrilled to announce the grand opening of its highly anticipated farm brewery in Aldie, VA. Beer lovers, food enthusiasts, wine aficionados, and community members are invited to experience the vibrant atmosphere and exceptional offerings at their newly launched establishment in Loudoun County, Virginia.

Situated just off Route 15 (24205 James Monroe Hwy) in Aldie, VA, Lark Brewing Co. is poised to become a cherished destination for locals and visitors alike. With a dedication to crafting outstanding craft beers and providing a welcoming and memorable experience for all, the brewery promises an unforgettable experience from the moment you step through our doors. "At Lark Brewing Co., we're passionate about creating more than just great beer; we're dedicated to fostering a sense of community and family," says Kat Huff, Director of Operations and Hospitality. "Our team has poured their hearts into every aspect of this brewery, from the carefully curated beer and wine selections to the inviting atmosphere. We can't wait to share it with our guests." Highlights of Lark Brewing Co. include: Exceptional Beverages: Explore our diverse selection of craft beers, Virginia-inspired wines, ciders and seltzers. Delectable Food Menu: Indulge in a mouthwatering array of dishes thoughtfully crafted to complement our beer, wine and cider offerings, such as spicy garlic wings, Lark Burger, Hot Honey Pepperoni Flatbread, OCR Chicken Sandwich and much more! Inviting Atmosphere: Relax and unwind in our spacious tap room, featuring cozy fireplaces, ample seating, and a warm, welcoming ambiance that makes you feel right at home. Our two outdoor pavilions, firepits and open spaces allow for guests to enjoy special moments with their friends, family and co-workers. Family and Pet-Friendly Environment: Lark Brewing Co. welcomes guests of all ages, including furry companions, ensuring that everyone can enjoy the festivities together. After all, family is everything. Community Support: Each quarter, Lark Brewing will select a local charity to support. A portion of sales of a certain beer will be directed to charity. The first quarter of 2024, the charity partner is the Friends of Homeless Animals in Loudoun County, Virginia (www.Foha.org). As Lark Brewing Co. opens its doors to the public (open daily at 11:00 AM), the team looks forward to serving as a hub for the local community and beyond. For more information about Lark Brewing Co. and to plan your visit, please visit our website at www.larkbrewingco.com.

Yakima Chief Hops Unveils DynaBoost™, a Flowable Whirlpool Extract to Elevate Beer Aroma

YAKIMA, Wash., April 17, 2024 /CNW/ -- Yakima Chief Hops (YCH), a grower-owned global hop supplier, is proud to present DynaBoost™! Formerly known as YCH 702, DynaBoost™ sets itself apart as an exceptionally flowable variety-specific hop extract. Designed for whirlpool use, DynaBoost™ was created using a proprietary process, capturing true-to-type hop aroma attributes and delivering them to your beer in an easy-to-pour bottle.

"It's rewarding to introduce a product that encapsulates our research into a practical, innovative solution for brewers," says Tessa Schilaty, Technical Marketing Manager at YCH. "DynaBoost™ not only enhances the sensory palate with its high concentration of beer-soluble hop compounds but also addresses logistical and economic challenges modern breweries face." DynaBoost™'s key strength is its extreme pourability, flowing effortlessly at room temperature with no hot water bath required. Used as a hassle-free replacement for T-90 pellets in the whirlpool, this highly soluble product can increase hot-side yields by up to 5%. Just 1kg of DynaBoost™ can replace 10kg of T-90 pellets, saving costs on freight and space in your cooler. "We explored a name that would capture how dynamic this product is," says YCH Director of Marketing, Pascal Fritz. "Based on internal trials, and feedback from our brewing partners, we realized this extract was exceptional. Aside from its pourability, it can boost the hop profile of beer in ways that other products cannot." DynaBoost™ is currently available in Simcoe®, Citra®, Mosaic®, Sabro®, and Centennial, with more coming soon! This remarkable flowable extract is ready to ship in 1kg and 10kg graduated, recyclable HDPE bottles. Schilaty adds "This product is a testament to our commitment to quality and efficiency, providing brewers with a tool that elevates both the art and science of brewing. DynaBoost™ is a game-changer for brewing operations, large and small." Boost your brewing adventures to enchanted heights with DynaBoost™! Learn more about Dynaboost™ and its applications here. Yakima Chief Hops YCH is a 100% grower-owned global hop supplier with a mission to connect brewers with family hop farms. Operating for more than 30 years, we have become leaders in innovation, quality, and customer service. We are a resource for brewers, providing industry-leading research and products. We are advocates of sustainability and meaningful social causes, working to support the communities around us. https://www.yakimachief.com/.

2024 Craft Beer Marketing Awards' "Crushie" Winners Announced LIVE on Facebook

MELVILLE, N.Y., April 19, 2024 /PRNewswire/ -- The 2024 Craft Beer Marketing Awards (CBMAs) "Crushie" winners were announced recently in an online ceremony streamed on Facebook (https://www.facebook.com/TheCrushies). The winning entries can be viewed on the 2024 Winners Gallery.

This year, multiple craft beverage types were invited to enter across the 20+ categories: seltzer, ready-to-drink cocktails, non-alcoholic, cider, mead, and of course, beer. A total of 227 award wins were presented to brewers, designers, and marketing agencies from around the world. This year there are 90 Platinum Crushie wins, 96 Gold Crushie wins and 41 Global Crushie wins. The US states with the most wins this season was Pennsylvania with 23 winners, followed by California with 18, Florida with 16, Texas with 13, and Washington and New York with 12. In addition, there are significant wins in the United Kingdom, Canada, Australia, Brazil, Guatemala, Ecuador, Scotland, and the Ukraine. One notable win this year is for Celebrity Chef Guy Fieri and Two Roads Brewing Company in Stratford, CT who launched Flavortown Spiked Fruit Punch in 2023 won 3 Crushies! The CBMAs is the first awards program of its kind. It is a worldwide competition that focuses specifically on excellence in the artistic and creative marketing and packaging efforts of breweries, drink makers, designers, and agencies that continue to play an increasingly critical role in differentiating brands in a heavily-saturated beverage retail marketplace.  "After five years of fine tuning the CBMAS into a highly successful world-class awards program, we're excited to further commit to our inclusion of multiple craft beverage types by announcing a slight, but important, change in our name," said CBMAs Co-Founder, Jackie DiBella-Curry. "For our 2025 season, we'll officially be known as the Craft Beverage Marketing Awards, hoping to attract even more amazing work across the craft industry." DHL's BevPros returned as the returning sponsor again this year. Additional sponsors include Isuzu Commercial Truck of America, Steel City Taps, and EGC Group Craft Beverage Marketing. "DHL is proud to sponsor CBMAS for the fifth consecutive year and recognize those bringing great brands and marketing to life in the beverage industry," said Prabh Hans, DHL BevPros, Head of Kegs & Domestic Services. Early-Bird entries for the 2025 CBMAS awards season and judge recruitment will start being accepted in October. For additional information, visit craftbeveragemarketingawards.com.