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Historic Spoetzl Brewery Announces New Distillery

The Original Texas Brewery to Distill Craft Spirits

SHINER, Texas, May 9, 2023 /PRNewswire/ -- Today, the Spoetzl Brewery, the family-owned and independent craft brewer of the iconic Shiner Bock, announces the addition of a new onsite distillery, the K. Spoetzl Distilling Company, which will distill a line of Shiner Craft Spirits.

After over 114 years of crafting unique and innovative brews, Spoetzl is pushing the boundaries of its Shiner family of brands with the introduction of a new line of craft spirits. Now, the storied Texas brewery is opening a distillery to bring spirits fans expertly crafted spirits including Vodka, Gin and Moonshine—also known as "Shiner Shine"—with barrel-aged spirits to follow.

"The town of Shiner and surrounding areas have a colorful history of distilling that dates back to before Prohibition and ties into Shiner's rich brewing heritage," says Tom FiorenziDirector of Brewery and Distillery Operations. "We believe our brewing experience crafting award-winning beers uniquely positions us to similarly craft the highest quality spirits for the demanding spirits consumer. The entire process – from grain to glass – will all be done by our team right here in Shiner; after all, great beer is the basis for great spirits."

Nestled in one of the oldest cellars of the historic brewery, Shiner commissioned a world-class distillation system, including a copper pot still and copper rectifying columns hand-crafted in Scotland. As an ode to the past, each batch of spirits passes through the collection vessel copper grant designed by Shiner's legendary Brewmaster Kosmos Spoetzl in 1947. "The copper from Kosmos' grant refines the batch prior to its introduction to the still," says Jessica Michalec, Spoetzl Distillery Manager. "From there, each batch receives the same care and attention from our distillers that our brewers would apply to our craft beers."

Visitors are invited to tour the distillery and sample spirits seven days a week. The distillery also has a menu of craft cocktails, each tailored to incorporate the local heritage and flavors. Bottles of spirits are also available for purchase exclusively from the hospitality room for at-home enjoyment.

"The incredible support from Shiner Beer fans over the years led us to this point where Shiner begins a new chapter distilling unique craft spirits that deliver on quality while paying homage to the brewery's historic past," says Nick Weiland, Shiner's Director of Marketing.

About Shiner, the K. Spoetzl Brewery, and the K. Spoetzl Distillery: The K. Spoetzl Brewery was founded in Shiner, Texas (population 2,127), in 1909, by Czech and German immigrants brewing beer with old-world traditions and recipes for South Central Texas. Since then, the brewery has grown to be one of the largest independent craft brewers in the country with beers available in all 50 states, Puerto Rico, Mexico, and U.S. military bases around the world. In 2023, the Spoetzl Brewery expanded to include the K. Spoetzl Distillery with its line of Shiner Craft Spirits. To this day, every drop of the award-winning beer is brewed right in Shiner, TX, where it all started 114 years ago.

TeaPot™ Introduces Newest Style of Cannabis-Infused Iced Tea - Mango Green Tea

Boston Beer Company's cannabis-infused iced tea brand continues its expansion across Canada

BOSTON, May 15, 2023 /PRNewswire/ -- TeaPot, the cannabis-infused iced tea beverage brand from The Boston Beer Company, Inc. (NYSE: SAM), has announced the launch of its newest flavor, Mango Green Tea. After Teapot made its debut in Canada in late 2022, Lemon Black Tea garnered the esteemed title of Best New Product, as voted by Canadian consumers. TeaPot continues to showcase its expertise in pairing the perfect tea with the perfect strain, ensuring that every occasion is accompanied to elevate the tea-drinking experience.

TeaPot is made with real tea and infused with Pedro's Sweet Sativa, an award-winning cannabinoid-rich cultivar distributed exclusively by Entourage Health Corp. under the Color Cannabis adult-use brand. Each 355ml (12-ounce) can of TeaPot Mango Green Tea contains 5mg of THC, is non-carbonated, and is formulated to minimize any cannabis taste or aroma.

"We are excited to expand the TeaPot line with the introduction of Mango Green Tea," said Paul Weaver, Head of Cannabis for The Boston Beer Company. "Our team has worked hard to create an amazingly smooth, lightly sweetened green tea that complements the natural effects of Pedro's Sweet Sativa. We call it a Good Day Iced Tea and it pairs perfectly with a relaxing weekend by the lake."

TeaPot's Mango Green Tea will debut in Ontario, Manitoba and Saskatchewan throughout May and is available for purchase at select cannabis retail outlets and online.

TeaPot is produced at Peak Processing Solutions (Windsor, Ontario) and distributed by Entourage Health Corp. (Aylmer, Ontario).

For more information, visit www.drinkteapot.com or follow @DrinkTeaPot on Instagram and Twitter to receive the latest updates.

About The Boston Beer Company

The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider and Dogfish Head Brewery as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. In 2021, the company established a Canadian-based subsidiary (BBCCC, Inc.) to serve as a dedicated research and innovation hub focused on non-alcoholic cannabis beverages. For more information, please visit our investor relations website at www.bostonbeer.com, which includes links to all our respective brand websites.

About TeaPot

TeaPot is the first cannabis-infused product line from BBCCC Inc., a direct subsidiary of The Boston Beer Company. The brand expertly pairs the right tea with the right pot for the right occasion, delivering a consistent and enjoyable experience for drinkers. Each style of TeaPot contains 5mg of THC per 355mL can, and is made with real tea and premium single-source cannabis strains. For more information, visit www.drinkteapot.com.

 

TeaPot Mango Green Tea pairs perfectly with a relaxing weekend by the lake in cottage country.


Dos Equis® Introduces New Products -- Its First Non-Alcoholic Beverage, A Classic Mexican Drink, & A Conveniently Canned Cocktail

A Next Step in Innovation, Satisfying Consumers' Demand for Spirit-Based Cocktails & Unique Beverage Options

WHITE PLAINS, N.Y., May 9, 2023 /PRNewswire/ -- Following its successful introduction to the popular ready-to-drink category last year, Dos Equis® is once again expanding its product portfolio with Dos Equis® Lime & Salt ZERO non-alcoholic, Dos Equis® Michelada and Dos Equis® Mango Margarita.

Just in time for summer celebrations, the brand is bringing exciting and unexpected options to shelves across the country. The new Dos Equis beverages are making it easy to enjoy your favorite bar and restaurant beverages at home and on the go this season, just by opening the fridge (or a cooler!).

  • Dos Equis Lime & Salt ZERO: With the growing interest in non-alcoholic beverages, Dos Equis is introducing its first product in the category. With the refreshing addition of lime and salt, this smooth-tasting non-alcoholic beverage gives people a choice during social occasions when they can't or don't want to drink alcohol. Available in a 6 pack, each 12 oz can contains less than 0.5% ABV.
  • Dos Equis Michelada: Offering the authentic savory taste of the classic Mexican drink, the Michelada combines flavors of tomato, lime, spice and a hint of salt, with the refreshment of crisp beer. The convenient single serve 24 oz can delivers a genuine Michelada experience, without having to mix all the ingredients. Additionally, Dos Equis Mango Chelada will be hitting shelves this fall. Available in a single serve 24 oz can, each serving contains 4.1% ABV.
  • Dos Equis Mango Margarita: Joining the Dos Equis Classic Lime Margarita, the ready-to-drink margarita blends Blanco Tequila from Jalisco, México with mango juice and high-quality ingredients, giving you the craft cocktail experience at the crack of a can. Available in a 4 pack, each 12 oz can contain 10% ABV.

"As we continue to grow the Dos Equis portfolio, we are taking a look at what our customers are choosing to drink and creating products inspired by those choices," said Ligia Patrocinio, Senior Brand Director, Dos Equis, HEINEKEN USA. "With the summer months approaching and more occasions to celebrate, we know that ready-to-drink products are what people are seeking to share with family and friends. We are also looking forward to introducing Dos Equis Lime & Salt ZERO to market, giving consumers another option for when they can't or don't want to drink."

Also, on shelves and ready to be enjoyed this summer, is Dos Equis Ranch Water Hard Seltzer, inspired by the flavors of the classic West Texas refreshment, Dos Equis Lager Especial, a golden pilsner-style beer, Dos Equis Ambar Especial, a Vienna-style lager, and Dos Equis Lime & Salt, the Dos Equis Lager beer with a touch of lime and salt, and the inspiration for Dos Equis Lime & Salt ZERO.

HEINEKEN USA, the nation's leading high-end beer importer, is continuing to focus on Dos Equis' innovation portfolio, which kicked off last year with the successful launch of the Dos Equis Classic Lime Margarita. As the brand introduces these new products and looks ahead, the goal is to create offerings that meet consumers' needs and provide a choice of alcoholic and non-alcoholic beverages.

To find Dos Equis® products near you visit https://dosequis.com/beer-finder/.

Link to media assets 

About Dos Equis® 

Wilhelm Haase founded Dos Equis® in 1897, when he brewed a beer called Siglo XX, the beer we now know as Dos Equis®. Today, Dos Equis® sees continued growth and expansion driven by a robust portfolio of offerings and new product innovations. In the past two years alone, Dos Equis® has more than doubled the size of its portfolio with several new brands leaning into top consumer trends.

The Dos Equis® portfolio includes Dos Equis® Lager, Dos Equis® Ambar, Dos Equis® Lager Lime & Salt, Dos Equis® Ranch Water Hard Seltzer, and Dos Equis® Margarita Classic Lime. Dos Equis® Lime & Salt is a take on the classic Lager but with a crisp, refreshing touch of lime and salt and is also available in pineapple, watermelon, and cucumber flavors. Dos Equis® Ranch Water Hard Seltzer is a hard seltzer with country soul and is inspired by the flavors of the classic West Texas refreshment. Dos Equis® Margarita Classic Lime, the brand's first spirits-based offering, is a ready-to-drink margarita cocktail that blends Blanco Tequila and high-quality ingredients to create the perfectly mixed cocktail. In 2023, Dos Equis expanded its product portfolio once again with Dos Equis® Mango Margarita, Dos Equis® Lime & Salt ZERO non-alcoholic, and Dos Equis® Michelada, making it easy to enjoy popular bar and restaurant cocktails at home and on the go.

Dos Equis® is imported into the US by HEINEKEN USA Inc., the nation's leading high-end beer importer, which is a subsidiary of Heineken International N.V., the world's most international brewer. For news and updates, follow us on Twitter & Instagram @DosEquis, or visit www.dosequis.com.




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