Leading Non-Alcoholic Craft Beer Maker Athletic Brewing and JetBlue Strike First-of-Its-Kind Partnership

JetBlue becomes the first major U.S. airline to serve non-alcoholic beer in the skies

MILFORD, Conn. and SAN DIEGO, May 1, 2023 /PRNewswire/ -- Athletic Brewing Company, America's leading producer of non-alcoholic craft beer, today announced that JetBlue will become the first major U.S. airline to sell non-alcoholic beer at 35,000 feet. Beginning in May 2023, JetBlue customers will be able to enjoy Athletic Brewing's award-winning Upside Dawn Golden on all domestic flights. "We're excited to take flight with JetBlue and allow flyers to relax at 35,000 feet with a great-tasting alternative to full-strength brews," said Bill Shufelt, Athletic Brewing co-founder & CEO. "This is a huge milestone for Athletic and a key partnership for us in the travel industry." According to a recent survey, one-third of Americans are trying to consume less alcohol in 20231. At the same time, year-to-date dollar sales of non-alcoholic beer are up 34%2. Athletic Brewing is the second-largest non-alcoholic beer brand in the U.S., with dollar sales growing 94%3. As the demand for non-alcoholic beverage options continues to grow, Athletic Brewing's Upside Dawn will provide a refreshing alternative for JetBlue customers who want to enjoy a brew without the effects of alcohol. "In our continued effort to provide customers with an onboard experience customized to their needs and preferences, JetBlue is proud to be the first major U.S. airline to serve non-alcoholic beer," said Mariya Stoyanova, director of product development, JetBlue. "We're thrilled to partner with industry leader Athletic Brewing to offer our customers the refreshing, balanced taste of a classic craft Golden without the alcohol." Upside Dawn is a bright and light-bodied brew that has been crafted to remove gluten4. Crisp with floral and earthy notes, it is made with premium Vienna malt and a combination of English and American hops. Upside Dawn contains just 45 calories and 10 grams of carbohydrates5. JetBlue customers can enjoy this new offering as part of the airline's commitment to providing high-quality, delicious food and beverage offerings for diverse palates. Athletic Brewing is the most decorated non-alcoholic brewer in the world, and Upside Dawn has won over a dozen international brewing awards for taste and quality. Launched in 2018, Athletic Brewing developed a proprietary brewing method to craft its award-winning non-alcoholic beers. The company doesn't rely on any alcohol removal techniques and fully ferments its brews to be less than 0.5% ABV, which is the legal limit for non-alcoholic beer in the U.S. Notes: 1 NCSolutions consumer sentiment survey of 1,000 Americans. 2,3 NielsenIQ, Total US xAOC + Liq Plus + Conv, CYTD ending 3/25/23. 4 This product is fermented from grains containing gluten and crafted to remove gluten. The gluten content of this product cannot be verified, and this product may contain gluten. 5 Average Analysis per 12 fl. oz. - Calories 45, Carbohydrates 10 g, Protein <1 g, Fat 0g. About Athletic Brewing Company Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is the 13th largest craft brewer in America and the leading producer of non-alcoholic craft beer. The company's brews, which launched commercially in 2018, are now distributed in all 50 states and available at 50,000 retail stores nationwide. In 2023, Athletic was ranked as the 4th fastest-growing company in the Americas by Financial Times. Athletic was also ranked as the fastest-growing U.S. beverage manufacturer by Inc. Magazine in 2022, and named one of TIME's "100 Most Influential Companies." The company has won over 70 prestigious brewing awards, including Gold & Silver for its Run Wild and Free Wave IPAs in the 2022 US Open of Beer Championship. It was also named the North American Brewer of the Year at the 2022 International Beer Challenge. Athletic has custom breweries in Milford, Connecticut, and San Diego, and donates up to $2 million of all sales to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Plus, as a part of its IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up. Athletic Brewing is proudly a Certified B Corporation™. Its full-flavored near beers and hop-infused sparkling waters are available on www.athleticbrewing.com. About JetBlue JetBlue is New York's Hometown Airline®️, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers to more than 100 cities throughout the United States, Latin America, Caribbean, Canada, and United Kingdom. For more information and the best fares, visit jetblue.com.

Asia's largest beer festival returns from 22 - 25 June at new festival grounds in Singapore

With its largest exhibitor line-up yet, the 13th edition of Beerfest Asia takes place at Kallang offering over 600 varieties of local and regional craft brews

SINGAPORE, May 18, 2023 /PRNewswire/ -- Award-winning local brewers RedDot BrewHouse, Brewlander, Sunbird Brewing Company and Lion Brewery Co are among the headlining brands of Singapore-made craft beers at Beerfest Asia 2023, taking place from 22 – 25 June on new festival grounds at the Kallang Outdoor Arena, the open carpark space outside Leisure Park Kallang. With over 600 varieties of beer from around the world, the 13th edition of Beerfest Asia will feature the largest line-up of exhibitors ever at the event, with over 100 booths offering top-selling brews, fresh new flavours and a special curation of gourmet food over four days for beer enthusiasts and festival-goers. Highlights include top-rated Australian craft breweries Range, Mountain Culture, One Drop and Deeds, Vault City from Scotland, Sudden Death from Germany, Overtone, Tartarus and North Brewing from the United Kingdom, Jing A from Beijing and Young Master Ale from Hong Kong. Beerfest Asia also welcomes the local breweries joining the festival for the first time such as Rye and Pint, Ollie Hard Seltzer and Alive Brewing. Expect a buzzing entertainment line-up with more than 30 musical acts across four days. Look out for international tribute bands headlined by festival favourites Killer Queen Experience from Australia and local tribute bands The Unfortunate Sons (tribute to Creedence Clearwater Revival ) and Peep Show (tribute to Guns & Roses and Muse), popular homegrown musicians including 53A and Supersonic, party powerhouse Blackout Agency presenting stalwarts of the local underground electronic music scene Brendon P, Tony Tay and Kaye, as well as an all-female roster with DJ Sakura, DJ Red and DJ Nicole spinning hard-hitting EDM beats. The much-anticipated BJCP-certified Asia Beer Awards will also be returning to the festival, celebrating the best tasting brews across 13 categories. The judging panel comprises esteemed judges and brewers from Singapore, Hong Kong and Thailand, led by Founder & Yeast Whisperer at Brewlander John Wei. An event of Constellar, Beerfest Asia is returning physically for the first time after a three-year hiatus. Ian Lim, Event Director at Constellar, said: "As one of the hardest hit during the pandemic, the industry has been thirsting to reconvene and connect with consumers directly at the vibrant festival atmosphere we've become known for. With an overwhelming number of returning and new exhibitors we're excited to welcome everyone to our largest and most electrifying Beerfest Asia to-date." Early bird tickets for Beerfest Asia 2023 are now on sale starting from S$28.00. Get tickets and the latest updates on the Beerfest Asia website, and follow us on Facebook and Instagram Media Assets can be downloaded here About Beerfest Asia Beerfest Asia is co-owned by Constellar and lifestyle company Timbre Group. With a vision to become the largest beer festival in Southeast Asia, Beerfest is a tribute to the experimentation process of discovering and enjoying beers that consumers may not otherwise have come across locally. It is also the premier beer marketplace in Asia offering the industry a vibrant platform for knowledge exchange, connections and product showcases. About Constellar Constellar connects a global eco-system of event partners and consumers through a holistic portfolio of intellectual property (IP) in the Meetings, Incentives, Conventions and Exhibitions (MICE) industry. As Asia's partner of reference for curating innovative event and venue experiences, Constellar activates impactful networks to bring global markets, businesses and consumers together for sustainable growth. With our expertise and dedication, we are invested in helping you build trusted relationships with stakeholders for the long term and enabling cross-industry collaboration through world-class audience engagement solutions. Visit constellar.co for more information.

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Three new promotional packs from LandShark Canada will help you celebrate the new season

KITCHENER, ON, May 4, 2023 /CNW/ -

HIGHLIGHTS: LandShark Canada is celebrating the warmer weather with three new promotional packs: Fin to Win Sweepstakes, Margaritaville Trip Giveaway and T-Shirt In Case These promotional packs provide Fin Fans with the chance to win free LandShark gear and a LandShark tropical getaway LandShark is available wherever you buy beer in Ontario Put on your sunscreen and pop the lid off your LandShark! LandShark Canada is celebrating the warmer weather with three new promotional packs: Fin to Win Sweepstakes, a Margaritaville Trip Giveaway and every Fin Fan's favourite – T-Shirt In Case. In late May, specially marked 24x355ml bottle cases of LandShark Lager will contain 1 of 5 limited edition LandShark t-shirts. For the sixth year in a row, LandShark has new designs for Fin Fans to collect. These shirts will have you looking spiffy for that summer beach vacation you've been day-dreaming about. "LandShark T-Shirt in case is always a fan favourite. We're so excited to see Fin Fans sporting these new designs as the weather gets warmer," said Kim Mannerow, Senior Marketing Manager at Carlsberg Canada. To go with your new T-Shirt, Fin Fans can also enter to win 1 of 1000 limited edition LandShark prizes by entering the code found in specially marked 24x355ml Big Shore 2-4 can packs of LandShark Lager. A variety of prizes are available to be won, including LandShark sunnies, bucket hats, pool floaties, or even a stand-up paddle board. If that wasn't enough, specially marked 15x355ml can Kickback Packs and 6x473ml can packs also feature a code to enter an exclusive contest for your chance to win 1 of 10 trips for two to Margaritaville, Hollywood Beach Resort in sunny Florida. "We're always looking for new ways to engage with Fin Fans, and this year, we really wanted to reward their loyalty with several different opportunities to win," said Michael Villani, Director of Sales, Ontario at Carlsberg Canada. The following promotional packs will be available this May at a variety of retailers including the Waterloo Brewing Beer Store, the LCBO, The Beer Store and select grocery. So fins up to a great summer full of LandShark freebies – it doesn't get much better than that! About Waterloo Brewing Founded in 1984, Waterloo Brewing Ltd. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Waterloo Brewing has complemented its Waterloo premium beers with the popular Laker brand. In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers, and in 2015 secured the exclusive Canadian rights to both LandShark® and Margaritaville®. In addition, Waterloo Brewing utilizes its leading-edge brewing, blending, and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders.  The Company is a regional brewer of award-winning premium and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production.  Since March 2023, Waterloo Brewing has been a part of the Carlsberg Group, which is one of the largest brewing companies in the world. The Group's purpose is brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.

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"Feed your wild side" With Laker's New Promotional Packs

KITCHENER, ON, May 10, 2023 /CNW/ -

HIGHLIGHTS: Laker Beer is excited to be partnering with Jack Link's this spring and summer by featuring a coupon for $5 off a selection of Jack Link's products in 24x341ml bottle packs of Laker Lager and Laker Light Additionally, 24x355ml can packs of Laker Ice and Laker Lager will be featuring a pin code for your chance to win 1 of 25 inflatable kayaks These promotional packs will be available at the Waterloo Brewing Beer Store, select LCO stores and The Beer Store This spring and summer, Laker drinkers will be able to "Feed Their Wild Side" when they buy specially marked 24x341ml bottle packs of Laker Lager and Laker Light. Inside each case, beer lovers will find a coupon for $5 off a selection of Jack Link's products – bringing together quality beer and quality jerky! Jack Link's dedication to quality made for an obvious partnership with Laker Beer. In 2022, Laker Lager and Laker Ice took home gold by Monde Selection; Monde Selection is an internationally recognized quality organization that rigorously evaluates consumer products from around the world. This echoes the Jack Link's commitment to using quality ingredients like carefully selected lean cuts of 100% premium beef. "Laker Beer is determined to make great quality beer at an affordable price. We often seek partners with similar values to us, so we are proud to be offering this excellent promotion with Jack Link's," said Kim Mannerow, Senior Marketing Manager for Carlsberg Canada. "Jack Link's feels strongly about supporting Canadian Businesses and bringing the great outdoors to you through our high-quality meat snacks. Through this collaboration with Laker Beer, we can bring both together. Cheers to your wild side!" said Curtis Davison, Vice President General Manager at Jack Link's Canada. Additionally, this spring and summer, Laker lovers will be able to find a pin code for their chance to win 1 of 25 inflatable kayaks in 24x355ml can packs of Laker Ice and Laker Lager. Laker Beer is looking forward to giving beer drinkers the ultimate summer this year – from delicious beer, to tasty snacks, to their very own kayak to take to the lake. Keep an eye out for specially marked 24x341ml bottle packs of Laker Lager and Laker Light, and 24x355ml can packs of Laker Ice and Laker Lager in early May. These promotional packs will be available at the Waterloo Brewing Beer Store, select LCO stores and The Beer Store. It's going to be a great summer to spend lakeside! About Waterloo Brewing Founded in 1984, Waterloo Brewing Ltd. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Waterloo Brewing has complemented its Waterloo premium beers with the popular Laker brand. In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers, and in 2015 secured the exclusive Canadian rights to both LandShark® and Margaritaville®. In addition, Waterloo Brewing utilizes its leading-edge brewing, blending, and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders.  The Company is a regional brewer of award-winning premium and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production.  Since March 2023, Waterloo Brewing has been a part of the Carlsberg Group, which is one of the largest brewing companies in the world. The Group's purpose is brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.

Founded in 1873 - Coors Celebrates 150th Anniversary

In honor of its 150th anniversary, Coors Banquet will give away $150,000 to deserving businesses to kick start their own legacies

GOLDEN, Colo., May 10, 2023 /PRNewswire/ -- Coors Brewing Company is celebrating a historic milestone — 150 years of beer brewing in Golden, Colorado. To honor the momentous occasion, the brand's most storied beer, Coors Banquet, is celebrating in a big way with a new global campaign, Start Your Legacy. The campaign is a year-long celebration including a new commercial featuring the iconic voice of Cole Hauser, commemorative 150th limited-edition packaging available nationwide, and culminates in a huge anniversary party in Golden, Colo. this September. The Coors legacy began in 1873, founded with ingenuity, grit and a commitment to quality. Originally brewed for Colorado gold and silver miners to enjoy after a hard day's work, Coors Banquet has been a part of history and pop culture for a century and a half. The iconic stubby bottle was even smuggled across the country before it became available east of the Mississippi in 1981. A known favorite among rock stars, actors, cowboys and presidents, Coors Banquet honors the same brewing tradition since its start 150 years ago — without compromise — still brewed only in Golden with 100% Rocky Mountain water. "It's an honor and a privilege to be a part of a legacy that spans 150 years," said David Coors, fifth generation Coors family member and Molson Coors executive. "We credit our longevity to our incredible employees, loyal supporters, our unwavering commitment to quality and constant evolution. From our legendary Coors Banquet brew, to our new arrivals, Barmen 1873 and Five Trail Whiskey, we plan to continue to find ways to ensure Coors is around for the next 150." Coors continues to build on its lasting legacy by looking to the future, with comprehensive improvements to the Coors brewery underway — an investment into both the Coors operations and the Clear Creek Valley in Golden. "You can't be afraid to modernize your legacy," said Peter Coors, fifth generation Coors family member and director of the Coors brewery modernization project. "Through this upgrade, we'll become one of the most efficient breweries in the world, and at the same time, stay committed to Colorado and our heritage." In celebration of Coors Banquet's long-standing brewing legacy and to help other businesses create their own, Banquet is daring business owners to "Kick Start Your Legacy" through the first-ever Coors Banquet Legacy Fund, just in time for National Small Business Day on May 10th. Through this fund, Coors Banquet will give away a total of $150,000 to entrepreneurial small businesses pursuing their own lasting legacies. "We found only roughly 50%** of crowdfunded projects actually reach their funding goal, and that's a lot of legacies that never had the chance to get started," said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. "The Coors Banquet Legacy Fund will help entrepreneurs of the next generation get one step closer toward their goals by providing funds to help make their business dreams a reality."  Coors Banquet will accept U.S.-based submissions that meet the criteria and uphold the brand's values, like the willingness to persevere through hardships and a commitment to making a positive impact in the community. Not only will the brand help businesses secure resources with the Coors Banquet Legacy Fund, where 15 entrepreneurs will receive $10,000,* but they'll also help business owners celebrate with beer* for them and their backers. Starting today, entrepreneurs can apply and submit their businesses at www.coors.com/kickstartyourlegacy for consideration. Submissions close on May 24, 2023 at 11:59pm CDT. Owners of U.S.-based businesses must be 21+ to submit. Void where prohibited. Msg&data rates may apply. *NO PURCHASE NECESSARY. Owners of new businesses operating/located 50 U.S./D.C., Owners must be 21+. Enter by 5/24/23. See Official Rules for eligibility and entry details, at coors.com/kickstartyourlegacy. Beer money fulfilled as a $500 check. **SkyQuest Technology Consulting About Molson Coors Beverage Company  For more than two centuries, Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Trademark, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more. Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

Happi Goes Big in Lone Star State with Bayou City Hemp Company

The cannabis-infused seltzer will be the first national brand to distribute in Texas

BIRMINGHAM, Mich., May 10, 2023 /PRNewswire/ -- Texas, get ready to get Happi. Just in time for the hot summer months, Happi is launching its refreshing, cannabis-infused seltzers in the Lone Star state in partnership with Bayou City Hemp Company and 8th Wonder Brewery, who will formulate, manufacture and package Happi locally. Distributed by Flood Independent Distributors, Happi will be the first national brand to launch in Texas. Texans can find a Happi for any occasion in bars, restaurants, liquor stores, and other retail locations throughout the state by early summer. Happi is bringing its best selling flavors to Texas, including Glow and Nightcap, the first cannabis-infused functional beverages made with minor cannabinoids, along with reishi and lion's mane mushroom. Glow helps you find clarity and focus, and is available in a bright, crisp blood orange ginger flavor. Nightcap helps soothe you into more restful slumber, and is available in a subtly sweet and spicy Turkish apple tea flavor. Stay tuned for new additions to the Happi lineup in Texas! Happi Glow 30 calories, 5mg THC, 5mg CBD, 3mg CBG, 2mg CBNCarbonated Water, Organic Orange Juice, Organic Agave Nectar, Organic Blood Orange Juice, Natural Flavors, Hemp Extract, Organic Lion's Mane Mushroom Extract, Vitamin C, Potassium Sorbate Happi Nightcap 30 calories, 5mg THC, 5mg CBNCarbonated Water, Organic Apple Juice, Organic Orange Juice, Organic Honey, Natural Flavors, Hemp Extract, Vitamin C, Organic Reishi Mushroom Extract, Potassium Sorbate Lime Wild Mint 25 calories, 5mg THCCarbonated Water, Organic Agave Nectar, Organic Lime Juice, Organic Pomegranate Juice, Natural Flavors, Hemp Extract, Potassium Sorbate, Vitamin C Founded in 2021, Happi got its start on dispensary shelves in Michigan and quickly expanded to additional states. In 2023, the brand launched its first hemp-derived direct-to-consumer sales online with shipping to 32 states, making it that much easier to find your Happi place. "They say everything is bigger in Texas, and this launch is no different. It's a huge milestone for Happi to become the first national cannabis beverage brand in Texas," said Lisa Hurwitz, President and Co-Founder of Happi. "Collaborating with the team at 8th Wonder and Bayou City to locally produce Happi has really made us feel at home here." "Happi is the perfect addition to our portfolio, including their functional beverages, which are a first for Texas. We think Texans are really going to love these infused seltzers and their light buzz," said Joel Canada, VP of Sales, Bayou City Hemp Company. "We're really looking forward to introducing cannabis-infused options like Happi to Texas." Look for Happi on shelves in Texas by early summer. To get Happi delivered to your door today, visit https://happihourdrink.com/.  ABOUT BAYOU CITY HEMP COMPANY Launched in 2019, Bayou City Hemp Company is Texas' leading vertically integrated cannabis company with a world-class facility and team that is scaled to ensure the highest standards, services, and goods are met from seed-to-shelf. The company has produced award-winning consumer packaged goods for its customers from gummy edibles and nano-shots to vape pens, additives, and seltzers. With a science based approach, Bayou City's nano-emulsion technology is the core of their products' innovation. The organization's nano molecules are 1000x smaller than traditional cannabis distillate, which results in better taste, efficacy, and faster onset/bioavailability. Bayou City is focused on being the trusted source in creating and providing the highest quality and most reliable cannabis-derived products in the world, while maintaining a commitment to innovation, quality, and collaboration with its partners. As leaders and stewards of the cannabis industry in Texas, Bayou City strives to normalize and legitimize the industry through education and awareness. For more information, visit www.bayoucityhemp.com. ABOUT HAPPI Happi is an all-natural, cannabis-infused seltzer that changed the cannabis beverage game when it debuted in 2021. There's a Happi for any occasion with multiple flavors made with organic fruit and a range of dosages from 2.5-10mg, depending on the state. Happi is currently available in select states and online. Find your Happi at happihourdrink.com.