Pilsner Urquell: The Original Beer Experience opens in Central Prague

PRAGUE, April 27, 2023 /CNW/ -- Located on Prague's Wenceslas Square, the venue delivers a visitor experience of a kind not seen before in the Czech Republic. Visitors discover the nation's famous beer culture and learn all about its most beloved brand, Pilsner Urquell, in an innovative sensory tour full of technologies to entertain. Pilsner Urquell, the world's first golden Pilsner lager, was first created in the city of Plzeň in 1842. The Pilsner beer style now accounts for 70% of beer drunk worldwide, but Pilsner Urquell remains in a class of its own and is brewed exclusively in Plzeň, Czechia. The new brand home brings this amazing story to visitors to Prague, now established among Europe's top tourist destinations. "The Experience will make a big contribution to entertainment in Prague," said Nick Penny, General Manager at The Original Experience Company. "It's a dream come true to bring to life this dynamic, educational and fun visitor attraction paying homage to a true Czech icon." The Original Tour takes guests on a multimedia journey through the story behind the original Pilsner and how it is brewed, including a 360° interactive game zone and Pilsner Urquell beer tasting in the Beer Hall. State-of-the-art audio guides provide an entertaining narrative in the main languages used by tourists in Prague including Czech, English, French, German, Spanish, Italian, Japanese and Mandarin. Other tour options include the Tapster Academy, where visitors learn the art of pouring the perfect Pilsner the Czech way. There is also a stylish street taproom operating independently of the visitor tours. Entry for the Original Tour starts at CZK 490 (approx. €21), while entry for the Tapster Academy starts at CZK 659 (€27.90). Designed by experience design and production company BRC Imagination Arts, the brand home is managed by The Original Experience Company, an official license holder from the brewery Plzeňský Prazdroj a.s. "The first batch of Pilsner Urquell was brewed on 5 October 1842. Now, 180 years later, we are bringing the full story of Pilsner lager to Prague through the Pilsner Urquell Experience," says Rudolf Šlehofer, Craft and Heritage Director at Plzeňský Prazdroj. Video - https://www.youtube.com/watch?v=x9GFXegLOUw Pilsner Urquell: The Original Beer Experience, a new brand home for Pilsner Urquell, just opened in the heart of Prague. This immersive Experience tells the story of the world's first Pilsner beer, celebrating Pilsner Urquell's central place in Czech history and culture.

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Dacha Beer Garden™ Targets East Coast for Franchise Launch

DC's Most Beloved Beer Gardens Offer Franchise Owners a Model for Success

WASHINGTON, April 10, 2023 /PRNewswire/ -- Dacha Beer Garden, one of DC's most popular destinations for locals and tourists alike with two iconic locations, announced it is speaking with investors and potential franchisees about territories for the brand's expansion on the East Coast. Co-owners Dmitri Chekaldin and Ilya Alter said the timing is ideal for high-net-worth investors seeking a successful franchise model, unlimited support, and potentially high profit margins. "Location is everything, so we will be working to help franchisees secure prime spaces in high traffic areas," said Alter. "We are initially targeting areas along the East Coast, including Virginia, Delaware, South Carolina, North Carolina, Georgia, and Florida. We are also interested in underserved regions in booming coastal cities such as St. Augustine, for example. In addition, although we are targeting the East Coast, we aren't ruling out other desirable locations across the country." Consistently voted as among the top 5 Best Beer Gardens in the U.S. by USA Today, Dacha is renowned for its Bavarian-style beer gardens with an extensive world-class selection of beers, ciders, wines, spirits, and traditional Bavarian-inspired food. The brand's successful locations in DC's Shaw neighborhood and Navy Yard regularly host crowds who gather for lively events, fundraisers for social causes, special occasions, and an atmosphere that keeps regulars returning for more. All year long, Dacha dials up the fun with everything from doggy birthday parties to events featuring local vendors and fundraisers for charities and causes. Alter said he and his team will be working with franchisees to help them recreate a unique Dacha experience in their own neighborhoods. He mentioned Dacha's two gigantic murals at each of its current locations as an example. "At our Shaw location, we have an eye-catching mural of Elizabeth Taylor, while our Navy Yard Location features a mural of Jackie Onassis," Alter said. "Both gigantic murals are striking works of art outside the restaurants that have made our locations unforgettable landmarks. We will be working with new franchise owners to ensure their locations are also big, bold, and extraordinary." Since owners Chekaldin and Alter opened their first Dacha Beer location in DC's Shaw neighborhood in 2013, they have experienced remarkable success in just 10 years. Capitalizing on year-over-year growth and profit margins, they opened a second sprawling location in 2019 at Navy Yard, directly across from Nats Park, home of the Washington Nationals major league baseball team. During the pandemic when many restaurants and bars were struggling, Dacha's unwavering sales prompted them to acknowledge franchising with their proven playbook would be the perfect way to scale the business. "We talked about supporting franchisees and entrepreneurs who would recognize the opportunity to build a prosperous business that would be able to thrive even during unstable economic times," said Chekaldin. "By the time we opened the second location at Navy Yard, we knew we had an exceptional concept and track record, so we made the decision to franchise and offer our expertise and support to investors." To learn more about Dacha Beer Garden and franchising opportunities, visit www. Dachabeergardenfranchise.com ABOUT DACHA BEER GARDEN As a fixture in DC neighborhoods since 2013, Dacha combines the charm of a classic German beer garden with a modern American bar. With locations in DC's Shaw neighborhood and Navy Yard, the locations feature a lively atmosphere for families, friends, and pets alike with a delicious Bavarian-inspired menu, amazing cocktails, and an unrivaled world-class beer program and Beer Club. Dacha Beer Garden is committed to giving back to the communities it serves and to social causes to make a difference. For more information, visit www.dachabeergarden.com

How Does a Small Handcrafted Beer Become a Big Batch Brewers Series Beer?

ROCHESTER, N.Y., April 6, 2023 /PRNewswire/ -- The Genesee brewing team is bringing another premium beer to the market with the release of its Helles lager, which will be on shelves later this week. The Genesee Brewers Series, which launched last year with Imperial Stout, features premium beers that showcase the craftsmanship of Genesee's brewing team. Brewmaster for the Genesee Brew House, Dean Jones and Brewmaster for Genesee Brewing Company, Matt James teamed up, knowing that a Helles lager would be perfect for spring.

In the pilot brewery, Dean Jones brews award-winning craft beer on a small scale. Dean, a German beer traditionalist, created the Genesee Brew House Helles lager that won the Governor's Cup Award, recognized as the best beer in New York, at the NYS Craft Beer Competition in March. On the heels of its success, Dean worked with Genesee's bigger brewery to make a great beer in its image. "There are very few ingredients in this Helles and every subtle change in the brewing process affects the final product. There's a lot at play here, bigger batches of beer require major adjustments in ingredients and processing, especially when taking a beer from the pilot brewery and scaling it up to the main brewery" said Dean Jones, Brewmaster for the Genesee Brew House. "I'm thrilled with the way the Genesee Brew House Helles came out. I can't wait to try the Brewers Series Helles lager!" Beers selected for the Brewers Series represent styles that the brewers enjoy drinking and aren't often made in the large brewery. The Helles, like all Brewers Series beers, is brewed with high-end ingredients. When it was time to scale up the Genesee Brew House Helles for Genesee's larger brewery, Matt James played an integral role. "Brew scaling starts with scaling by volume, but that doesn't give you the whole picture, it's simply a starting point," said Matt James, Brewmaster for Genesee Brewing Company. "From that starting point, we account for the brew size, percentage of fermentable ingredients, hops, even boiling time. It's a labor of love, but we know Genesee fans are really going to enjoy this Helles lager." The Genesee Brewers Series Helles lager will hit shelves next week. Always drink responsibly.

Whetstone Beer Co. launches "Pints for Parks" May 6 supporting VT State Parks

BRATTLEBORO, Vt., April 11, 2023 /PRNewswire/ -- "Brewing up adventure," isn't just a motto for Whetstone Beer Co., it's a way of life. Partners David Hiler, Tim and Amy Brady were brought together by their love of beer and adventure. Their years exploring the beauty of Vermont state parks has led them to launch Pints for Parks, a partnership benefiting Vermont State Parks.

Pints for Parks is a collaboration between Whetstone Beer Co. and Vermont State Parks where twice each year Whetstone will create a unique, limited-edition beer celebrating a different state park. Like all Whetstone Beer cans, this special release incorporates a collectible sticker in the label. Proceeds from Pints for Parks beer sales will support Vermont Parks Forever, Vermont State Parks' supporting foundation.  Pints for Parks launches with the limited-edition "Jamaica State Park Kolsch," inspired by the park's iconic Hamilton Falls. The event coincides with the Whitewater Release on May 6, 12 - 4 pm at Jamaica State Park. "We are excited about the Pints for Parks program and the opportunity to partner with Whetstone Beer Co. This program is a terrific way to celebrate Vermont's amazing state park system and encourage folks to get outside," said Nate McKeen, Director of Vermont State Parks. "Whetstone is a terrific company to work with who understands the value of outdoor recreation and connecting people to parks." "Jamaica State Park is the perfect place to showcase a Kolsch," said Whetstone partner Tim Brady.  "This spring style beer is warm-fermented – a nod to the tropical island which shares the park's name, and is cold conditioned like the West River, fed by the park's Hamilton Falls. This Kolsch is well-balanced and subtle, perfect for a warm day after whitewater rafting or exploring your favorite state park."  "We are grateful for this creative partnership that will showcase Vermont's beautiful state parks and raise awareness of Vermont Parks Forever (VPF), the foundation for Vermont's state parks," said Sarah Alberghini Winters, Executive Director, Vermont Parks Forever. "The support from Whetstone Beer Co. will bolster VPF's efforts to expand nature education in the parks and provide more free entry through the Park Access Fund. Thanks, Whetstone!"  Follow the Pints for Parks project at whetstonebeer.com/parks.

Beerwork.com Unveils Groundbreaking Mobile App For Beer Industry Job-Seekers On Google Play

Pioneering beer-industry employment website Beerwork.com broadens its reach with the innovative Beerwork mobile app, now available for Android users on Google Play, enhancing accessibility for job posters and seekers alike.

LA HABRA, Calif., April 18, 2023 /PRNewswire/ -- Following the successful launch of the Beerwork app on the Apple App Store, Beerwork.com is excited to extend its cutting-edge job search technology to the Android community with the Beerwork mobile app on Google Play. This app empowers breweries, as well as associated companies, vendors, and suppliers, to promptly connect with skilled industry candidates via in-app job postings and geo-targeted notifications. Meanwhile, job-seekers can freely explore hundreds of nationwide listings. "We're delighted to introduce the Beerwork app to Google Play, further expanding our reach within the craft beer industry and cultivating enduring relationships between breweries and industry candidates," says David Mora, founder and CEO of Beerwork.com. "Our job postings are highly customizable, addressing the diverse needs of modern human resources teams." The Beerwork app's unique features and value-added differentiators include: For Employers: Free standard job postings indexed by Google Private employer dashboard access for managing profiles, jobs, and applicants Cost-effective sponsored job postings Secure, hassle-free payments processed via Stripe For Job-Seekers: Free access to listings via Beerwork.com and mobile app User-friendly mobile interface Instant results with filter options for keywords, job type, category, or location Beerwork streamlines the process for employers and job-seekers by removing the need to navigate and post brewery jobs on major job-search websites. Its free and featured job listings make the platform accessible to breweries of various sizes and budgets. Successful job postings on Beerwork.com have included companies such as Allagash Brewing, Bottle Logic Brewing, JuneShine, Smog City Brewing, and Yakima Chief Hops since its 2022 inception. ABOUT BEERWORK: Established in 2022, Beerwork.com aims to be the top employment marketplace for the booming U.S. beer industry. The website and its mobile app employ advanced technology and intuitive design to offer job seekers a seamless search experience, while providing employers with an affordable listing platform. The Beerwork app is currently accessible via the Apple App Store and Google Play. For additional information on Beerwork, visit beerwork.com and follow the company on Instagram, Twitter, and Facebook (@beerworkdotcom).

Ohio Breweries Unite in Collaboration

From the Heart: Volume 3 IPA to be brewed and served by more than 60 Ohio breweries this May.

COLUMBUS, Ohio – For the third year in a row, breweries around the state are collaborating on a beer to raise funds for the Ohio Craft Brewers Association. Starting this week, breweries are making their versions of From the Heart: Volume 3, to be released in conjunction with American Craft Beer Week from May 15-21.

This year's version of From the Heart is a Cold IPA, a style fermented at cooler temperatures than traditional ales to give the beer a crisp finish. The recipe was devised by Jack Kephart, award-winning brewmaster at The Brew Kettle, and Whitney Thompson of Origin Malt, an Ohio-based ingredient supplier that donated the base barley malt for the project.

The flagship batch of From the Heart: Volume 3 was brewed at The Brew Kettle on Monday, April 17 by Kephart and Thompson, along with brewers from The Phoenix Brewing Company in Mansfield and Upside Brewing in Sylvania. The brewing system used at The Brew Kettle Production Works in Middleburg Heights was formerly installed at Tröegs Independent Brewing in Hershey, Pennsylvania, and was used by Thompson while she was employed as a brewer there.

In addition to the barley donated by Origin Malt, the beer also features Belma, Strata and Zappa hops donated by Crosby Hops. The blend was carefully chosen by Kephart and Thompson to show off deep aromas and bursting flavors of mango, strawberry, citrus and spice.

Brewers participating in the From the Heart collaboration are allowed the freedom to put their own particular spins on the beer by using additional ingredients or different brewing and fermenting processes. Each beer will vary slightly based on the brewers' choices, allowing drinkers the opportunity to compare and contrast versions from multiple breweries.

"The growth of the craft brewing industry in Ohio is a direct result of the creativity and innovative spirit of our brewers," said Mary MacDonald, executive director of the Ohio Craft Brewers Association. "Our organization works to ensure that Ohio breweries have the support they need to continue crafting bold, new, captivating beers for consumers to enjoy."

The Ohio Craft Brewers Association counts more than three-quarters of Ohio’s 422 independently-owned craft breweries among its membership, ranging from large production breweries in city centers to small scale taproom breweries in suburban and rural communities. The association is led by a volunteer board of 11 brewery owners and employees from around the state, as well as three full-time staffers. This small team provides a wide range of member services, including legislative advocacy at the Ohio Statehouse, brewery marketing through programs like the Ohio On Tap passport app, technical and educational conferences and seminars, and community-building connections between breweries and the businesses that support the industry.

From the Heart: Volume 3 is slated to be released by participating breweries in advance of American Craft Beer Week, celebrated May 15-21. Many of the breweries will also be offering limited edition From the Heart pint glasses, while supplies last. A limited number of breweries will offer From the Heart: Volume 3 in cans, though most will have it available on draft in their taprooms.

Branding and packaging support for the collaboration was donated by Blue Label Packaging Company, Hankscraft/AJS Tap Handles and Lemon Grenade Creative.

More info on the From the Heart: Volume 3 collaboration is available online at ohiocraftbeer.org/fromtheheart


Founded in 2007, the Ohio Craft Brewers Association is a nonprofit guild that exists to promote, preserve, diversify and unify Ohio’s craft brewing industry. We aspire to be recognized as the industry leader at both state and national levels for preserving the art of making high-quality, unique craft beer; to serve as the unified voice for craft brewers across the state; to advocate on behalf of the Ohio craft beer industry; to contribute to systemic, local community development by driving economic and job growth, while creating experiences that bring people together; to promote safe, responsible enjoyment of Ohio craft beer; and to serve as a beacon for local production and manufacturing through craft beer, resulting in diverse choices for consumers.

PREAKNESS 148 PARTNERS WITH BALTIMORE'S GUINNESS OPEN GATE BREWERY ON LIMITED EDITION ALE

Exclusive "Preakness Ale" Beer will be available at Preakness 148, Guinness Open Gate Brewery and Select Baltimore Area Locations

BALTIMORE, April 18, 2023 /PRNewswire/ -- Preakness 148 announces a unique partnership with Baltimore's Guinness Open Gate Brewery to launch a first-of-its-kind "Preakness Ale". The limited edition collaboration beer brewed with blood orange and hibiscus will debut on May 11 on draft and in cans to-go at Guinness Open Gate Brewery, at select Baltimore area bars while supplies last and at 1/ST's Pimlico Race Course during Preakness 148 weekend. In honor of Preakness 148, the "Preakness Ale" was brewed exclusively at Guinness Open Gate Brewery in their 10-barrel innovation brewery, where Irish brewing experience meets American beer creativity. At a 5% ABV with a ruby red hue, the fruit-forward beer brings bold flavor and aroma to those raising a pint to Preakness 148. The Guinness Open Gate Brewery will also serve a special beer cocktail inspired by the iconic Black-Eyed Susan incorporating Preakness Ale and a fresh pineapple-based mixer. On Monday, May 15, the Guinness Open Gate Brewery will open with special hours to host the Preakness 148 Post-Position Draw, which will be free and open to the public from 5:30pm-7:30pm. The Post-Position Draw is a time-honored tradition and the official kick-off to the Preakness 148 celebrations. "The partnership between the Preakness and Guinness represents the pairing of two iconic brands coming together to celebrate Baltimore," said Nick Hines, SVP of Business Development & Experience at 1/ST. "We are thrilled to be collaborating with the Guinness Open Gate Brewery, a local brand who shares our commitment to excellence."  "It is very exciting to create something special for Preakness, given how integral to Baltimore's culture the race is," said Oliver Gray, Guinness Open Gate Brewery, Marketing Manager. "From the Guinness gates to the Preakness Stakes, this is the beer to enjoy while celebrating the occasion. We can't wait to welcome the community to the brewery for the Preakness 148 Post-Position Draw event – an entirely new way to engage in Preakness festivities in a different space."  The Preakness Stakes, the middle jewel of the coveted Triple Crown, returns on May 20 for its 148th running with the finest contenders in Thoroughbred horse racing competing for a total of $3.5 million in purse winnings as part of the two-day race program. Preakness weekend will kick off on Black-Eyed Susan Day on May 19 with a full day race card ending in the running of the 98th George E. Mitchell Black-Eyed Susan Stakes. Preakness 148 hospitality experiences offer something for everyone. Tickets for all Preakness 148 areas are on sale now at www.preakness.com/tickets and start at $30 for General Admission. For more information about Preakness 148 please visit www.preakness.com or follow the excitement on social media @PreaknessStakes and #Preakness.

Urban Artifact Brewery marks 8th Anniversary with Unearthed Artifacts and Treasured Tarts!

 Urban Artifact Brewery Celebrates Eight Years with Unearthed Artifacts and Treasured Tarts

Cincinnati, OH - Urban Artifact Brewery is thrilled to announce its eighth anniversary celebration on Saturday, April 29, 2023. The festivities will include a range of activities, from tasting dinos unearthed from the brewery's cellar to enjoying live music from some of Cincinnati's most talented musicians.

"We're thrilled to celebrate eight years of brewing at Urban Artifact," said Scott Hand, Co-Founder of Urban Artifact. "It's been an amazing journey, and we couldn't have done it without the support of our community. This event is our way of saying thank you to everyone who has been part of our story."

As part of the anniversary celebration, Urban Artifact Brewery has brewed three throwback fruit tarts after consulting with their Small Batch Society club members. Guests will also have the opportunity to purchase special party glassware and new merchandise items all released for the event.

Live music will take place in the Radio Artifact Studio throughout the day, featuring performances by Kyle Hackett & Matt Waters from 1-4pm, Chandler Carter at 8pm, Our Misery’s End at 9pm, and Devin Burgess & Friends feat. Siri Imani, Tiger Good & More at 10pm.

In addition to the music, everyone can enjoy a variety of snacks, food, and good cheer.

The anniversary celebration will take place at Urban Artifact Brewery located at 1660 Blue Rock St, Cincinnati, OH 45223 on Saturday, April 29, 2023, from 1 pm to midnight.

For more information about the event, visit Urban Artifact Brewery's website or follow them on social media.

Genesee Brewery's Tropical Pineapple Kolsch Returns

ROCHESTER, N.Y., April 25, 2023 /PRNewswire/ -- The Captain delivers… again! Tropical Pineapple Kolsch is now available in stores. Genesee Brewery's Tropical Pineapple Kolsch celebrates its second year, after scoring the number one spot in the Brand-New Category in Upstate New York* in 2022. With its tropical pineapple flavor, this bright golden ale has quickly become the perfect companion to Genesee's modern classic, Ruby Red Kolsch. Tropical Pineapple Kolsch is available in 12-packs of 12-ounce cans and on draft at select locations.

"When we launched Tropical Pineapple Kolsch, we worried that it would cannibalize sales of Ruby Red Kolsch. But the exact opposite happened," said Inga Grote-Ebbs, Genesee brand director. "Fans purchased Tropical Pineapple Kolsch right alongside Ruby Red Kolsch, leading to the creation of a brand-new beer dubbed the "Captain's Mix." The Ultimate "Captain's Mix" After the launch of Tropical Pineapple Kolsch, Genesee fans started combining Tropical Pineapple and Ruby Red Kolsch to create what Genesee now calls the "Captain's Mix." Fans became their own brewmaster, combining both Kolsches into one glass. The amount of each Kolsch added is up to the individual, but the result is the same for everyone; a personally customized and balanced tropical summer beer. The Genesee Brew House recently adopted the consumer trend. People can now try a "Captain's Mix," at the Brew House. While there, consumers can also pick up new Genesee Kolsch swag featuring the quirky, boat-loving, pipe-smoking captain. Tropical Pineapple Kolsch merchandise is available for purchase. *Source: IRI Unify, Upstate NY – MULO, $ Sales for new brand launches, L4W ending 5-15-22, TTL Beer, FMB, & Cider. About Tropical Pineapple Kolsch Tropical Pineapple Kolsch has a perfect addition of tropical pineapple flavor to complement this bright golden ale's bready malt body and mild hop bitterness. In 19th century Germany, a new style of beer began to appear around the ports of Cologne. Inspired by our German brewing lineage, we set out to brew a new and just-as-refreshing companion to our modern classic, Ruby Red Kolsch. Prost! About Genesee Brewing Company Established in 1878, the Genesee Brewery—New York state's oldest brewery—makes the classic Genesee line of beers, Cream Ale and the Original Honey Brown Lager, as well as Seagram's Escapes. For more information, visit www.geneseebeer.com Always drink responsibly.

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