Samuel Adams Calls on Craft Breweries to Become Safer and More Inclusive Spaces for All

BOSTON, June 1, 2022 /PRNewswire/ -- As Pride celebrations make a hopeful return, Samuel Adams is reinforcing its commitment to creating safe and inclusive spaces that bring people together to share a beer, celebrate Pride, and support the LGBTQ+ community. Now more than ever, Samuel Adams recognizes the importance of implementing actionable resources for coworkers, drinkers, and LGBTQ+ community members at large, which is why the brewer is prioritizing inclusivity and taking its active allyship a step further. In partnership with GLAAD, Samuel Adams has identified, committed and signed the Safe Bars P.A.C.T. (Promise of Awareness, Compassion, and Trust) – a code of conduct for professional beverage organizations, trade associations, and non-professional beverage groups to sign and commit to – and is now calling on other craft breweries to do the same.  "Beer has a powerful way of bringing people together, and with that power comes responsibility. I believe craft brewers can play a critical role in providing safe and inclusive spaces for everyone to enjoy great beer, starting with our own taprooms and breweries," says Jim Koch, Samuel Adams Founder and Brewer. "Known for our revolutionary spirit, Samuel Adams is calling on craft breweries everywhere to join us in signing the Safe Bars P.A.C.T. so we can show our Pride everyday." Samuel Adams will also donate $100,000 to Safe Bars* to further support the organization's P.A.C.T. initiative and training programs in bars and craft breweries nationwide, with the goal of creating welcoming spaces for guests and safe and respectful workplaces for staff. "It's human nature to come together and celebrate. Everyone deserves to do that where they're safe, respected, and valued," says Lauren R. Taylor, Director of Safe Bars. "Safe Bars exists to train the hospitality industry in making nightlife safer and more inclusive, and we're thrilled to partner with Boston Beer and GLAAD to strengthen the craft beer community. Cheers to our diversity, and cheers to our pride." Boston Beer Company, makers of Samuel Adams, has already begun implementing Safe Bars de-escalation and bystander trainings as part of the Safe Bars P.A.C.T. commitment across its local breweries and taprooms. With continued support from GLAAD and Safe Bars, Samuel Adams invites all drinkers, no matter who they are, who they love, or how they express themselves, to celebrate Pride in bars and on parade routes across the country. "Gathering with community, laughing, dreaming, and enjoying a beer has the ability to change the world. As LGBTQ communities gather in safe spaces with our friends and allies, we recognize how our community has come through so much, with so much more work ahead of us," says Ross Murray, Vice President of the GLAAD Media Institute. "GLAAD is proud to join with Samuel Adams and Safe Bars to ensure that those gatherings are safe and welcoming." Craft breweries looking to commit to the Safe Bars P.A.C.T. can learn more by visiting www.safebarspact.com. BREWED BY AND FOR THE LGBTQ+ COMMUNITY: LOVE CONQUERS ALE First created by Samuel Adams LGBTQ+ coworkers and allies in 2017, Love Conquers Ale is brewed annually as a way to represent and showcase Samuel Adams' Pride, serving as a platform for togetherness, love, and inclusion wherever it is enjoyed and whoever it is shared with. This year's Love Conquers Ale brew is a welcoming beer with hints of hibiscus and yuzu for bright citrus and prickly pear creating a bold, pinkish hue that captures the joy and expression of Pride. Starting June 1 through August 31, Love Conquers Ale will be available in 6-pack 12oz cans for drinkers to purchase in select key markets including Boston, Cincinnati, Chicago, Washington, D.C., New York, and Philadelphia. The brew will also be available on tap at the following locations: Samuel Adams Boston Brewery Samuel Adams Boston Tap Room Samuel Adams Cincinnati Tap Room Also starting in June, Samuel Adams and Safe Bars will be hosting local kickoff events in cities where Love Conquers Ale is available, including around DC's Queer Beer Fest and Chicago's Pride in the Park, to welcome drinkers back to bars and encourage safe and welcoming Pride celebrations. To learn more and find Love Conquers Ale in a city near you, visit: www.samueladams.com/loveconquersale ABOUT SAMUEL ADAMS Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation's founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world's most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com or follow @SamuelAdamsBeer. ABOUT SAFE BARS Safe Bars was born to help make bars, restaurants, breweries, other alcohol-serving establishments safe and welcoming for patrons, and safe, respectful workplaces for staff, ultimately changing industry culture. Drawing on our cadre of expert instructors with experience in hospitality and in ending gender-based violence, Safe Bars trains hospitality and alcohol professionals to prevent and interrupt sexual harassment and other violence. Safe Bars programs become part of the fabric of a community's nightlife — creating safe, welcoming, and fun spaces. Safe Bars does that by offering training in three areas: active bystander skills, empowerment and self-defense, and de-escalation. For more information, visit www.safebars.org or @safebarshq on Twitter, Instagram, and Facebook. ABOUT GLAAD GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love. For more information, please visit www.glaad.org or connect with @GLAAD on Facebook and Twitter. *Donations are from Samuel Adams to Safe Bars. Safe Bars is a Section 501(c)(3) charitable organization under U.S. law. For more information on Safe Bars, please visit https://safebars.org/.

Labatt USA Celebrates 75th Anniversary of Michigan Boating by Donating Portion of Summer Sales

Department of Natural Resources to Receive $1 for Each Labatt Case Sold; Community Will Vote Online to Fund Improvements of Michigan's Trails and Waterways

BUFFALO, N.Y. , June 6, 2022 /PRNewswire/ --  L­abatt USA today announced that it will donate a portion of its summer sales of Labatt Blue and Labatt Blue Light to support cleanup efforts and improvements around boat launches, harbors and water trails throughout Michigan. From June 1 to August 31, 2022, Labatt USA will donate $1.00 per case from every 15-pack and 24-pack and $0.50 from every 16 oz pint, up to $15,000, of Labatt Blue and Labatt Blue Light purchased in the state of Michigan to the Michigan Department of Natural Resources. "For nearly 15 years, Labatt has supported local nonprofit and community improvement projects in Michigan," said Scott Suppes, trade marketing manager, Labatt USA.  "Our Labatt team is committed to bringing families and friends together while positively impacting the environment in local communities that we serve."  The summer of 2022 is the 75th anniversary of the Michigan State Waterways Commission, which has been integral to providing safe, public access to Michigan's freshwaters since 1947. The Labatt donation will support boating-specific sustainability efforts throughout the state. By visiting Michigan.gov/DNR/CelebrateBoating, people can vote to designate these funds to specific areas of need including: Community grants to support paddling improvements Improved water trail signage Aquatic invasive species removal On-the-go recycling at boating access sites "Labatt has been a great partner in years past, and this is just another example of how the brand and the employees fully embrace the importance of clean and accessible public lands and waters," said Maia Turek, engagement and innovations specialist for the MDNR. "We are also excited to host Labatt staff during a river clean-up volunteer event and are humbled by the donation that will make a big impact for boaters, no matter how the votes are tallied." About Labatt's Commitment to Michigan From financially supporting state park clean-ups to providing meals to families in need, Labatt has a longstanding commitment across Michigan. In past years, Labatt has partnered with the Michigan Department of Natural Resources to launch the "Great State of Mine" campaign to support the upkeep of Michigan state parks, trails and waterways. The brand has teamed with the Detroit Red Wings to provide volunteer manpower and financial support to renovating ice hockey rinks. Labatt has also invested in the Grand Traverse Baykeeper's efforts to preserve the water quality of Grand Traverse Bay's watershed. And, in the wake of the lead crisis in Flint, Labatt invested in The Community Foundation of Greater Flint and local Michigan nonprofits along with partnering with area wholesalers to provide 77,000 meals to families in need. Anyone interested in participating in or donating to Michigan's boating program can visit Michigan.gov/DNR/CelebrateBoating. About FIFCO USA Triple Bottom Line Commitment FIFCO USA, parent company of Labatt USA, is a triple bottom line company committed to impacting the community and environment. In partnership with its stakeholders, FIFCO USA seeks opportunities to create sustainable impact in the areas where we operate. The company focuses on promoting smart consumption; building strong communities; improving waterways, trails and parks, and workforce development. Additionally, FIFCO USA partners with grassroots, charitable organizations that create sustainable impact. Visit https://www.fifcousa.com/smart-consumption/ to learn more or to submit a program or project for consideration. About Labatt USA Proudly headquartered in Buffalo, New York, Labatt USA has imported Labatt Blue and Labatt Blue Light from Canada since 1951. Today, Labatt Blue is America's top-selling Canadian beer. With a clean, refreshing taste, good balance and slight hop aroma, Labatt Blue has become the premier Canadian pilsener in the Great Lakes region. First brewed in Canada in 1847, Labatt continues to carry on the tradition and heritage of the great outdoors.

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FROM DALLAS TO MIAMI, BLACK TAP CRAFT BURGERS & BEER IS EXPANDING TO MAJOR U.S. CITIES IN 2022-23

With three new locations opening by 2023 in Dallas, Nashville, and Miami, Black Tap will continue to bring its award-winning burgers and world-famous CrazyShake®  milkshakes to iconic U.S. destinations

NEW YORK, May 19, 2022 /PRNewswire/ -- Globally acclaimed burger joint, Black Tap Craft Burgers & Beer, owned by husband-and-wife duo Chris Barish and Julie Mulligan, is expanding within the United States, bringing their award-winning burgers and world famous CrazyShake® milkshakes to hungry fans in Dallas, Nashville, and Miami. The new outposts bring Black Tap to 21 locations globally, which will have the restaurant's portfolio spanning six U.S. states and nine countries around the globe by early 2023. "It's easy to be excited about these openings, all taking place in cities we have spent a lot of time in and fallen in love with," said Owner Chris Barish. "The decision of where to go next isn't a simple one though. We weigh many factors including where the current hot spots for growth are, what places are requested the most by our followers on social media and guests, and if we feel a genuine connection to the place. These cities hit all three." Overseeing each location's design, Owner Julie Mulligan agrees, "The Dallas, Nashville and Miami markets are all seeing strong growth and have thriving restaurant scenes. We've spent hundreds of hours exploring each one to ensure we could bring something fresh to each city. We're looking forward to sharing the Black Tap experience—from our craft burgers and New York vibes to our original artwork and murals and DJ-curated beats." Each location is currently under development, with openings slated for late 2022 and early 2023: Making its debut in the Lonestar state, Black Tap will open in late 2022, joining Dallas' Victory Park, a booming neighborhood in between uptown and the city's industrial-chic design district. Black Tap Dallas joins a unique collection of restaurants and retail, public art, and a one-acre park, in this immersive area that is also home to the American Airlines Center. Kicking up its heels in the land of country music, Black Tap will open its first Nashville location in late 2022. Located at 211 Commerce Street in the heart of downtown, Black Tap Nashville will be steps away from Broadway's infamous Honky Tonk Highway, the legendary Ryman Auditorium, and the Nashville Predators Bridgestone Arena. Sunglasses in hand, Black Tap makes its Florida debut in 2023 at Brickell City Centre, Miami's increasingly popular modern neighborhood hub. Once thought of strictly as a financial district, Brickell is now a thriving destination for locals and tourists alike with a dynamic and year-round restaurant, shopping, entertainment, and arts scene just off the Miami River. Black Tap started out as a 15-seat counter bar in New York's Soho neighborhood and now brings its downtown and hip NYC-inspired mixtape attitude to the global kitchen with multiple locations in NYC, the Vegas strip, Downtown Disney District® at Disneyland Resort, Bahrain, Singapore, Switzerland, and the UAE. With this U.S. expansion, each new location will draw on the brand's roots while featuring distinct art elements and collaborations that speak to what's unique in that locale. Menus will pair Black Tap favorites, like the most recent winner of New York City Wine & Food Festival's Burger Bash, the Wagyu Steakhouse Burger, and fan front-runner Korean BBQ Wings, with specials inspired by local flavors. To learn more about each new location and to stay up to date with the latest and tastiest monthly specials, follow @blacktapnyc and check out www.blacktap.com. ABOUT BLACK TAP Black Tap is the new take on a classic burger joint with a downtown New York vibe all its own. The menu offers something for everyone from signature burgers like the All-American, and the fan-favorite Texan Burger, along with chicken sandwiches, salads, wings, and snacks. Black Tap's burgers have won awards across the world, and they're now five-time winners at the New York City Wine & Food Festival's Burger Bash competition for the wagyu beef Greg Norman, Italian-American inspired Mulberry Street burger, and most recently The Wagyu Steakhouse Burger. Black Tap's famous CrazyShake® milkshakes have reached worldwide acclaim with their whimsical and over-the-top flavors such as The CakeShake® and the Cookies 'N Cream Supreme. Since opening its first 15-seat location in NYC's Soho neighborhood, Black Tap has expanded to the West Coast with locations in Las Vegas and Anaheim at the Downtown Disney District® at Disneyland Resort, and internationally to Dubai, Geneva, Zurich, Verbier, Singapore, Abu Dhabi, and Bahrain. Visit www.blacktap.com for more information. Black Tap’s Vegan Black ‘N White CakeShake [photo credit: Black Tap]

The Boston Beer Company Introduces TeaPot, A New Line of Cannabis-Infused Iced Teas

BOSTON, May 23, 2022 /PRNewswire/ -- The Boston Beer Company, Inc. (NYSE: SAM), maker of iconic, high-quality brands such as Samuel Adams, Truly Hard Seltzer and Twisted Tea, today announced the launch of TeaPot, a new line of cannabis-infused iced teas. TeaPot is the company's first infused beverage offering and will be available in select Canadian provinces beginning in July. TeaPot blends real tea with specific cannabis strains to enhance specific times of the day. The brand's first release is a Good Day Iced Tea, made with real lemon black tea and infused with Pedro's Sweet Sativa, a unique cultivar which is grown in Strathroy, Ontario by licensed producer Entourage Health Corp. (TSXV: ENTG; OTCQX: ETRGF) and sold exclusively in Canada under its retail brand Color Cannabis. Each 12-ounce (355mL) can of TeaPot contains 5mg of THC and is crafted to minimize any cannabis taste or aroma. TeaPot will introduce additional varietals in the coming months. "TeaPot purposefully pairs the right tea with the right pot for the right occasion," said Paul Weaver, Director, Head of Cannabis at The Boston Beer Company. "Each can is precisely dosed for social gatherings with friends and family. We think TeaPot is the best-tasting cannabis beverage on the market, and we can't wait for people to try it – we think they'll agree." Since 2020, Canada's infused beverage market share has increased by nearly 850%[1], according to Headset retail data, and is approximately twice the size of the U.S. cannabis beverage market. "Our goal is to be the most innovative consumer-focused beverage company on the planet," said Dave Burwick, CEO of The Boston Beer Company. "While beer is our middle name, we've also introduced successful hard teas, hard ciders, hard seltzers, and canned cocktails. We're encouraged by the continued growth of the cannabis beverage category and we believe it's one of the next innovation frontiers. As we await further progress on U.S. regulations, we'll continue to develop an exciting product pipeline in the federally regulated market of Canada." For more information, visit http://www.drinkteapot.com/ and follow @DrinkTeaPot on Instagram and Twitter to receive the latest updates. TeaPot is produced at Peak Processing Solutions (Windsor, Ontario) and distributed by Entourage Health Corp. (Toronto, Ontario). About The Boston Beer Company The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider and Dogfish Head Brewery as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. In 2021, the company established a Canadian-based subsidiary to serve as a dedicated research and innovation hub focused on non-alcoholic cannabis beverages. For more information, please visit our investor relations website at www.bostonbeer.com, which includes links to all our respective brand websites.

Bishop Cider has acquired two DFW breweries and is opening four new locations

DALLAS, May 23, 2022 /PRNewswire/ -- TexBev, a beverage co-packing company owned by Bishop Cider, will relocate operations from Dallas to Wild Acre's Fort Worth facility and expand its capacity and capabilities with the addition of the equipment from Bishop's Dallas cidery and Legal Draft's Arlington brewery. At the Fort Worth site, there is ample room for continued expansion, as the property comprises nearly 200,000 square feet of warehouse space and sits on 21 acres. The acquisition is expected to close by the end of May. Bishop will also be opening a one-of-a-kind entertainment concept at the site and details will be revealed in the fall. Wild Acre beer will continue to be produced at the facility, but the brand will be getting a refresh, investments will be made in QA/QC equipment, and recipes will be fine-tuned. "Rightfully so, Wild Acre has gained a lot of respect in Fort Worth. They have built a very impressive facility and the beer can hold its own against other local breweries, but I believe there is potential to compete on a larger stage," says Joel Malone, CEO of Bishop Cider. Grant Wood is coming alongside the new management team to ensure the liquid is world class. Grant Wood was most recently the Co-Founder and Brewmaster of Revolver Brewing, prior to the acquisition by Molson Coors in 2016. Previously, Grant spent 16 years at Boston Beer Company, finishing there as the Senior Brewing Manager. Bishop currently operates three locations of its Cidercade concept (Dallas, Austin, and Houston). Cidercade has dozens of taps of Bishop Cider, serves artisan food, and offers an "entertainment buffet" where patrons pay a nominal admission fee and the games and activities are free to play. Construction is currently underway on Cidercade Fort Worth, located just south of downtown. It will be the largest Cidercade to date at 25,000 square feet and is expected to open by the end of summer. Bishop acquired Legal Draft's assets for the equipment, as new equipment lead-times have grown exponentially in recent years. Bishop did not assume their liabilities and will not market beer bearing the Legal Draft brand. Bishop will, however, be opening a Cidercade location at the Arlington property around the end of the year, bringing the total number of Bishop's locations to seven. Bishop has also decided to relocate and drastically expand Cidercade Dallas, but it will remain open at its current location until construction has been completed at the new site. At 79,000 square feet, the new location is nearly 10 times larger. It will feature concepts, games, and activities that aren't offered anywhere else in Texas. The opening date has not been announced. BUSINESS OVERVIEW When Bishop Cider started in Dallas' Bishop Arts District a decade ago, Joel Malone and Laura Malone (husband and wife Co-Founders) owned a quaint 700 square foot cider bar, but Bishop has now grown into a leader in beverage manufacturing and beverage experiences. Their business now comprises three brands: TexBev provides beverage co-packing services for its clients with a focus on specialized processes such as tunnel pasteurization, hot fill, and retort sterilization. TexBev is a co-packer of canned cold brew coffee, tea, juice, energy drinks, wine, beer, and RTDs. Cidercade has dozens of taps of Bishop Cider, serves artisan food, and offers an "entertainment buffet" where patrons pay a nominal admission fee and the games and activities are free to play. Bishop Cider, the company's house brand of hard cider, is currently sold and distributed in Texas, Oklahoma, and select states in the northeast. Once the new locations come online, Bishop Cider will operate over 300,000 square feet of real estate, have seven on-premise locations, and employ approximately 265 employees (currently 140). Bishop has averaged over 100% revenue growth YOY, sustained profitability even in 2020 when entertainment venues were closed due to the pandemic, and welcomed nearly one million customers through Cidercade locations in 2021.

Urban Artifact Release World’s Most Expensive Alcohol

Cincinnati, OH – Urban Artifact didn't set out to create the world’s most expensive (and fruitiest) fermented beverage, but that is exactly what they have done with Astronaut Food Blackberry & Blueberry. “We love to explore, to pursue our creativity in innovative ways and reward the curious drinker,” says Bret Kollmann Baker, one of the brewery’s co-owners, “we’ve brewed beers with Yellow Mombin, an exotic fruit that only grows in the Amazon Rainforest; with Durian, the world’s stinkiest fruit; and the previously illegal purple-hulled Mangosteen.” These fruits command a high price, but none cost more than fruit that has been freeze-dried. Enter Astronaut Food, a Fruit Tart made with over 1,000 lbs of freeze-dried blackberries and blueberries. It takes roughly 11 pounds of fresh fruit to produce one pound of freeze-dried fruit, which creates the high price tag. The resulting fruit-dense Fruit Tart clocks in at an out-of-this-world cost of over $1,111 per barrel; and that’s just in ingredients. The average beer costs around $75 per barrel, wine is approximately $100. Even most spirits are around $500 per barrel after distillation. “When we first came up with the idea for Astronaut Food, it wasn't about the price. Our best ideas come from separating ourselves from constraints, and, in doing so, the question became how we could possibly fit more fruit in a can,” Kollmann Baker continues, “we realized that the limitation wasn't in the amount of fruit we could buy. It was because there’s too much water in fresh fruit.” Their answer became instantly clear: remove the water, and you can add a lot more fruit than before. With this epiphany, the brewery set out to source and make the world’s fruitiest, and most expensive, fermented beverage in the world— Astronaut Food. The Freeze-Dried Fruit Tart is intense, packing more fruit per drop than any other beverage in the world. It also comes in at an astounding 15% ABV due to the high sugar content of the fruit. Urban Artifact ferments that sugar out into a balanced, tart product that showcases the real fruit. “One thing we’ve always believed,” Scotty Hunter, the brewery’s CFO, adds, “is that great drinks don't need to be greatly expensive for you to enjoy. We could have easily charged $100 per 4-pack or more, but at the end of the day we want more people to enjoy our Fruit Tarts. At only $30 for a four pack of eight-ounce cans, it’s a hell of a deal. Our Fruit Tarts are designed to reward the curious and to cost no more than they need to.” Urban Artifact’s newest batch of Blackberry Blueberry Astronaut Food Blackberry & Blueberry is available starting on Monday May 23, 2022. It will be available at the brewery's Northside taproom, on their online store, and in select retailers.