Good Dogg Beverage Company Secures Distribution Across New Jersey

Good Dogg Beverage Company Signs Distribution Deal with Black River Traders, Inc, Bringing Good Dogg Premium Hard Seltzer to the state of New Jersey Beginning in June of 2022

MELBOURNE, Fla., May 25, 2022 /PRNewswire/ -- Good Dogg Beverage Company (Good Dogg) - a purpose-driven brand - has signed a new distribution agreement to bring its line of premium hard seltzers to the state of New Jersey beginning in June of 2022. The philanthropic efforts of the beverage company are seen through its Leverage the Beverage™ program, which provides funding for children with rare diseases to have access to the support of a trained service dog. The partnership with Black River Traders, Inc., a specialty beer and wine distributor based in Flanders, New Jersey, is the latest in a series of agreements securing distribution for Good Dogg Beverage's Premium Hard Seltzers across New Jersey. Mike Carleton, the Sales Director for Black River Traders, said about the partnership, "We are extremely excited to bring on a product like Good Dogg, which not only tastes and looks great but is also actively doing fantastic things for the community around them." "We are excited to expand our products into the great state of New Jersey this summer," said Good Dogg Beverage Company CEO and Founder, Tony Venturoso. "Our partnership with Black River Traders allows us to bring our premium products to New Jersey while creating the opportunity to give back." Good Dogg also aims to make a difference in the communities of New Jersey, helping pair children with rare diseases to service dogs to enhance their quality of life. The company is excited to partner with Black River Traders to make a difference in the communities Black River currently serves. "The unique way Good Dogg Beverage is already investing in local communities is exciting," says Jason Kane, CEO of Liquid Opportunities. "The partnership between Black River Traders and Good Dogg Beverage brings great seltzer to New Jersey and the opportunity to create a lot of good at the same time. There is a lot of excitement here." About Good Dogg Beverage Company Good Dogg Beverage Company is a purpose-driven, premium seltzer brand on a mission to make a difference in the lives of others through their Leverage the Beverage™ program. The company gives a portion of every sale of its hard seltzer and 100% of the profits of its merchandise sales to ensure children with rare diseases have access to service dogs. Good Dogg Premium Hard Seltzer, The Official Hard Seltzer of Dog Lovers™, comes in four flavors: Orange Mango, Black Cherry, Cucumber Lime, and Dragonfruit. Good Dogg seltzers have 90 calories, 0 carbs, 0 sugar, and are 4.5% ABV. Visit gooddoggbeverage.com to learn more about how you can join Good Dogg on its mission to Leverage the Beverage™.

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Two Roads Brewing Launches Line of Non-Alcoholic Beers

STRATFORD, Conn., April 29, 2022 /PRNewswire/ -- Two Roads Brewing Co. announced today the launch of a line of non-alcoholic beers under the Two Roads brand name. The Company, which is coming up on its 10th anniversary, has been at the forefront of "beyond beer" innovation in the Northeast, with everything from hard seltzers, RTD spirits-based cocktails and now a brand-new line of non-alcoholic beer offerings.

Two Roads plans to roll out a number of NA beers over the coming months, starting with a non-alcoholic version of a Juicy IPA. According to Director of Marketing, Collin Kennedy, "an NA (non-alcoholic) Juicy makes perfect sense from a trend standpoint. Juicy IPAs, and non-alc beers in general, continue to grow in popularity, making this entry a very logical first step." The Company has developed a 70-calorie, non-alcoholic liquid that lives up to its reputation for high quality, great tasting brews over the last decade. According to CEO Brad Hittle, "Two Roads' secret weapon all along has been Master Brewer Phil Markowski. Phil is one of the most creative and technically advanced brewers in the world. He has been professionally brewing since 1989 and has received countless accolades including numerous GABF medals and the renowned Russell Scherer Award for Innovation in Craft Brewing." Hittle went on to say "Phil's goal was to create an NA that would convince beer drinkers they are actually enjoying a full powered Juicy IPA and to no one's surprise, he developed an NA that's 'two good to be true!'" Reflecting on the R&D process, Markowski noted that "developing an NA beer has been one of the more interesting challenges in my brewing career. We'd already built a successful line of traditional, Juicy IPAs including Two Juicy, one of the most highly rated beers of this style, so the bar was set high in terms of nailing an NA. After about 18 months of trial and error I love where we've arrived. We have a flavorful, authentic tasting Juicy IPA that is non-alcoholic, but drinks like any of our other traditional Juicy IPA products." The bright, vibrant package graphics employ the familiar Two Roads logo while really standing out on the shelf versus other NAs."  Kennedy added, "It was important for us to leverage the significant consumer awareness of our brand and our reputation for innovation and quality that we've built over the last 10 years." Two Roads Non-Alcoholic Juicy IPA will launch this week in 12oz/6-Packs in CT, NY, MA and RI, with plans to expand as awareness and demand for the product increases. About Two Roads Brewing Co. Two Roads opened its doors in December 2012 having earlier acquired and renovated a 100-year-old vacant, brick factory building in Stratford, CT. Its name and philosophy are inspired by the Robert Frost Poem "The Road Not Taken"—a philosophy brought to life in the beers & beverages they create using the highest quality brewing and packaging equipment. Since opening, Two Roads has grown to become a Top 10 brewery in the northeast. Two Roads has two tasting rooms on its 10-acre campus including one at its Area Two Innovation Center.  For more information visit www.tworoadsbrewing.com.