Yuengling Launches Limited-Edition Team Red, White & Blue Camo Cans to Support Veterans

America's Oldest Brewery® partners with Lee Brice for limited-edition Yuengling Traditional Lager cans for its Stars & Stripes program

POTTSVILLE, Pa., May 3, 2022 /PRNewswire/ -- Today, D.G Yuengling & Son, Inc., America's Oldest Brewery®, announced the return of its limited-edition cans in partnership with military veteran nonprofit Team Red, White & Blue (Team RWB) as part of the brewery's Stars & Stripes program—Yuengling's year-round campaign supporting our nation's heroes. The special Team RWB cans, emblazoned with a unique desert camouflage print and Team RWB logo, mark just one of the many ways Yuengling continues to honor America's veterans. Starting this month, the limited-edition cans will be available across the brewery's 23-state footprint in 12pk/12oz and 24pk/12oz cans and single-serve 24oz cans until the end of the summer, available for purchase at fans' favorite stores, restaurants and bars. New to this year's limited-edition design, each can will feature a QR code co-branded with American country music star and official Yuengling Lager and Stars & Stripes program Brand Ambassador, Lee Brice. When scanned, the QR code will immerse consumers in a digital Stars & Stripes experience where they can watch Lee Brice's "More Beer" music video; learn about Yuengling's Stars & Stripes Free Summer Concert Celebration on July 9; shop in the brewery's virtual gift shop; enter to win tickets to see Brice on tour this summer; and donate to Team RWB. "As America's Oldest Brewery®, we take pride in our longstanding commitment to the U.S. military and are thankful to those who have made tremendous sacrifices to protect our country's freedom," said Jennifer Yuengling, Vice President of Operations and 6th generation family member. "Team RWB is an organization that shares our commitment to our nation's heroes, and we are excited to bring back our limited-edition cans that help raise awareness and support services for America's veterans." "We are fired up to partner with America's Oldest Brewery® again this year," said Mike Erwin, Executive Director of Team RWB. "Team RWB is forging America's leading health and wellness community for veterans and the donations from Yuengling's Stars & Stripes program and Team RWB cans empower us to enrich thousands of veterans' lives every day." Yuengling also recently announced the return of its annual, free summer festival highlighting the Stars & Stripes program where Team RWB cans will also be available to purchase. This year, the free concert will be headlined by Lee Brice on July 9 in Downtown Pottsville, PA. "I am excited to be back with Yuengling rolling out these limited-edition cans that support our friends at Team RWB," said Brice. "I can't wait to honor our military troops with Yuengling fans at this summer's Stars & Stripes Summer Celebration—you'll be sure to find me with a camo can in hand! For more information about Yuengling, and to stay up to date about all the latest Stars & Stripes summer activations, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com. About D.G. Yuengling & Son, Inc.   D.G. Yuengling & Son, Inc., America's Oldest Brewery®, is family-owned and operated since 1829. Now sold in 23 states, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Yuengling® Traditional Lager, Light Lager 99, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey's Chocolate Porter, FLIGHT by Yuengling, and Raging Eagle Mango. Get news, updates and access media images at https://www.yuengling.com/news.  About Team RWB  Team Red, White & Blue (Team RWB) is a nonprofit organization forging the nation's leading health and wellness community. Founded in 2010, Team RWB offers veterans real-life and virtual opportunities to build a healthier lifestyle. Team RWB believes that a strong focus on mental and physical health impacts every aspect of life and is essential for veterans to unlock their full potential. For more information about Team RWB and its 200,000 members visit teamrwb.org. About Lee Brice Curb Records recording artist Lee Brice is a GRAMMY nominee, a CMA and ACM award winner, and he's taken nine radio singles to Number One. Lee boasts over 3 billion on-demand streams, and over 3.6 billion spins on Pandora, while enjoying massive success at country radio, digital streaming services, and on the road. He recently reached #1 at Country Radio with "Memory I Don't Mess With" which consecutively follows three prior number one hit songs. Garth Brooks, Jason Aldean, Kenny Chesney and others have recorded his songs, and he's performed on numerous TV shows, including NBC's Today, ABC's The Bachelor, NBC's The Voice and FOX's Miss USA 2018. At the 54th Annual CMA Awards, Lee took home the prize for Musical Event of the Year. At the 56th ACM Awards he won Single of the Year and Music Event of the Year. Lee's latest album, Hey World, features new radio single "Soul." Editor's Note: Yuengling Stars & Stripes Celebration will be designed to best ensure a safe day of excitement for all attendees. Our top priority remains the health and safety of our employees, customers, partners, and amazing fans. We will continue to monitor and update event details based on recommendations and guidelines set forth by public health agencies, state and local officials.

GoTab Adds More Prestigious Craft Breweries to Operators Portfolio

ARLINGTON, Va., May 4, 2022 /PRNewswire/ -- Next-generation restaurant commerce platform GoTab further expands its presence across the craft beer industry with the addition of Other Half Brewing Company (Philadelphia, PA), Resident Culture Brewing Company (Charlotte, NC), Bier Station (Kansas City, MO) and Maui Brewing Company (Hawaii). The craft breweries join an impressive and diverse portfolio of established operators across the U.S., from Evil Genius Beer Company, Hop Lot Brewing Company, Altstadt Brewery, Stone Brewing, Ballast Point Brewing, Arts Brewing District Company, Lawless Brewing Company, Broxton Brewery, and many more. With deep roots in the beer world, some of GoTab's key features were incubated at Virginia-based microbrewery, Caboose Brewing Co., co-founded by GoTab CEO Tim McLaughlin. Started as a contactless ordering payment web service in 2016, GoTab deployed QR code ordering capabilities before the pandemic to help breweries eliminate long lines and improve service at crowded bars, operate large spaces with limited staff, turn tables faster, raise check averages, and ultimately raise revenue. At Resident Culture Brewing Company, the team recently adopted the GoTab POS at its new South End location, streamlining the ordering process and empowering guests to place their food and drink orders and pay via their own mobile device whenever they want. The result was a 15% increase in the average tab, prompting Resident Culture to implement GoTab at their original Plaza Midwood location immediately. "Since we've been using GoTab at our South End location, we can tell sales are increasing just by virtue of it being easier to order a drink," said Resident Culture Co-Founder Philip McLamb . "It's very clear to us that if we didn't have the QR code ordering capability and didn't have the logistics around getting food and drinks to people's tables, it would be physically impossible to handle the volume we are doing. For our customers, it's a light bulb moment when they realize: wait, I can order a drink, have it brought to me, and close my tab whenever I want to," he added. Resident Culture also takes advantage of GoTab's in-depth sales tracking, which allows breweries to track and compare sales in specific areas at any specific time of the day. GoTab also worked closely with Resident Culture to learn and understand each location's workflow in order to customize the layout of their GoTab POS. In Hawaii and with four locations spread out across Maui and Oahu, Maui Brewing Co. turned to GoTab to re-imagine its operations throughout the pandemic. "When we looked at our operating environment, we recognized technology would have to play a huge role in our new operational model," said Maui Brewing Co. General Manager and Partner Tony Ren. Having tried out various heritage POS models, they realized that a cloud-based system like GoTab provided the flexibility they needed to seamlessly transition from a table-service model to a full counter-service model. GoTab's exceptional customer service and willingness to adapt to the brewery's needs sealed the deal. "A lot of other vendors just said, 'Well, this is our platform and what we can offer for a majority of our clients, so you either fit into this box or you don't,'" said Ren. "We really liked that GoTab had the ability to grow with us, to change and bend themselves to service our needs and grow with us." Currently, Maui Brewing is using GoTab at its Kihei location, the brewery's flagship location on Maui. They plan to fully implement it at its Oahu restaurant and taprooms in Waikiki and Kailua starting in early May. "What we have seen so far is an increase in guest satisfaction," says Ren. "The fact that someone can get a drink at their table without waiting in line every time has been a huge bonus. It has certainly helped us re-establish ourselves as the community brewery we have always been." GoTab was designed to help breweries deliver the highest quality guest experience, giving guests the freedom and independence to choose how they want to order and pay. Its online ordering system significantly lowers labor costs to help improve profitability. Innovative menu management features allow breweries to customize and update digital menu displays in real time, and support full e-commerce capabilities. Guests browse branded, customized beer menus and submit orders from their device, with no mobile app downloads required. For breweries operating with food trucks, GoTab's cashless system makes it easy for them to serve guests safely and efficiently. Find out more about GoTab's capabilities for breweries, check out the latest case studies to hear directly from craft brewers, or join us at booth #342 during the Craft Brewers Conference. About GoTab, Inc. GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels and other venues run lean, profitable operations while making guests even more satisfied. It integrates with popular point-of-sale (POS) systems and allows patrons to order and pay through a server, order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its easy-to-use mobile POS, contactless ordering and payment features, and kitchen management systems (KMS). The guest never has to download a mobile app or create a password. Operators get flexible features that can be rapidly applied to access new revenue streams via dine-in, take-out and delivery, ghost kitchens, retail groceries, and more. Founded in 2016, GoTab processes over $250M transactions per year with operations across 35 U.S. states and growing.

Mill Street Brewery Partners with Canadian Drag Queen, Lemon, to Release Tea Time Lemon Wheat in Support of Rainbow Railroad

In celebration of this launch and Pride month, the brand donated $20,000 to Rainbow Railroad and supporting its mission to help LGBTQI+ individuals access life, free from persecution

TORONTO, May 11, 2022 /CNW/ - For the second year in a row, Mill Street Brewery is partnering with Canadian Drag Queen, Lemon, to release its limited-edition beer Tea Time Lemon Wheat, in support of Pride month. In celebration of this launch and pride month, the brand donated $20,000 to Rainbow Railroad – an organization that helps LGBTQI+ individuals escape violence and persecution. "Working with Mill Street Brewery again to release not only a delicious beer, but one made with purpose that specifically supports such an important cause, is incredibly special to me," said Lemon, Canadian Drag Queen. "This year, I also had the honour of sitting down with two sisters who received support from Rainbow Railroad to seek safety in Canada, and their first-hand experience gave me a greater perspective on the profound impact that Rainbow Railroad provides to members of the LGBTQI+ community." Captured in an emotional and raw two-minute video, Lemon sat down with Kena and Sanchia, who share the retelling of their journey from the Caribbean to Canada, with support from Rainbow Railroad. The sisters' experience is just one of more than 8,400 personal stories of persecution that Rainbow Railroad received in 2021 as a global not-for-profit organization. "With Pride month around the corner, we're thrilled to be once again partnering with Mill Street Brewery and Toronto drag icon, Lemon, as their support for our organization extends beyond just a financial contribution," said Dane Bland, Rainbow Railroad Director of Development and Communications. "The added awareness our organization receives from brands and public figures – like Mill Street Brewery and Lemon – is instrumental in building new awareness and support of our organization, and its work. Together, it's also an exceptionally easy way for Ontario-based fans of great craft beer to support an amazing cause." Brewed in the heart of Toronto and inspired by Lemon's effervescent personality, Tea Time Lemon Wheat is a refreshing wheat beer with natural flavour – infused with a blend of decaffeinated Orange Pekoe and Earl Grey teas, and with natural lemon puree – making it the perfect addition to any drag brunch or day out in the sunshine. This limited-edition product is available for purchase at the LCBO, on the Mill Street Brewery e-commerce website, and will be served at the Mill Street Brewpubs in Ottawa and Toronto, while supplies last. Features of Mill Street Brewery's Tea Time Lemon Wheat include: A pour with a light amber colour that surprises the palate with its sweetness, sublime tea flavour and subtle lemon twist that fades into a tea aftertaste An ABV of 5% and IBU of 22 "Tea Time Lemon Wheat was limited to our Brewpubs last year, so for year two we're proud to be bringing this product to more consumers across Ontario, and in turn raise more awareness and support for Rainbow Railroad," said Emma Barrett, Head of Marketing Mill Street Brewery. "As a brand, we feel it's important to continue to learn how to be an effective ally for the LGBTQI+ community by working with dedicated organizations in this space, who act with purpose to help drive meaningful change." To celebrate the launch, Mill Street Brewery will be hosting two 'Tea Time Drag Brunch with Lemon' events at the Toronto Brewpub on Saturday, May 21st and Saturday, June 18th, which will feature performances from Lemon and two special guests. One hundred per cent of ticket sales will be donated to Rainbow Railroad and guests can cheers with a Tea Time Lemon Wheat beer while watching an energetic performance. Tickets are on sale now at www.millstreetdelivery.com/collections/events. For more information on how to support Rainbow Railroad, head to rainbowrailroad.org and be sure to follow along on social for more updates: Mill Street Brewery on Instagram and Twitter, Lemon on Instagram and Twitter, and Rainbow Railroad on Instagram and Twitter. About Mill Street Brewery Mill Street Brewery was founded in Toronto's historic Distillery District in December 2002. With brewpub locations in Toronto and Ottawa, Mill Street has a unique selection of craft beers available year-round at liquor stores, bars and restaurants across Canada, including: Original Organic Lager, Hazy Organic IPA, Belgian Organic White, Cobblestone Organic Stout, Organic Sangria-Style and the latest release, Blue Wave. About Rainbow Railroad Rainbow Railroad is an international charitable organization with headquarters in New York and Toronto that helps LGBTQI+ people seeking safe haven from state-enabled violence and persecution in countries where same-sex intimacy and diverse gender expressions and sex characteristics are criminalized. Rainbow Railroad is a registered Canadian charity and 501(c)3 organization in the USA. For more on Rainbow Railroad, visit www.rainbowrailroad.org.

Gruvi's Golden Lager Awarded Best Non-Alcoholic Beer in the World at 2022 World Beer Cup

DENVER, May 11, 2022 /PRNewswire/ -- Gruvi, a line of non-alcoholic social beverages led by a dynamic sister and brother duo, proudly announces that Gruvi's Golden Lager has been awarded the Gold Medal for the Non-Alcoholic category at the 2022 World Beer Cup Awards. Gruvi Golden is  officially the best non-alcoholic beer in the world.

Known as "the Olympics of Beer," the World Beer Cup is the most prestigious beer competition in the world, held in conjunction with the Craft Brewers Conference® & BrewExpo America®. Beating out 123 other non-alcoholic beer submissions, Gruvi's non-alcoholic Golden Lager was selected as the best non-alcoholic beer on the market by a panel of judges from around the world. Each judge on the panel is considered a leader in the craft beer industry and undergoes an intensive vetting process prior to the competition. "When industry professionals acknowledge the excellence in products from around the market, the beer drinker can be sure that those brands are the finest available," says Chris Swersey, World Beer Cup competition director. Light, crisp, and perfectly balanced in terms of flavor, the Golden Lager is vegan and gluten-reduced (less than 20 PPM) with a robust yet palatable flavor profile that's developed during a 8+ week fermentation process. The mildly complex flavor profile is made up of a combination of natural ingredients, including honey, citrus, and Mosaic hops, which lend a pleasant bitterness to the brew, while maintaining its clean finish. With less than 0.5% ABV, 0 grams of sugar and just 58 calories per serving, this American favorite is ideal for all day drinking. "What makes this beer so special is its lengthy and unique brewing process" says Niki Sawni, Co-Founder of Gruvi. "From grain to glass, this beer takes almost 8 weeks and is one of the only craft non-alcoholic beers that go through a full lagering. After the beer has finished lagering, the alcohol is gently removed and a final fermentation occurs to bring back all the great aroma and flavors." Gruvi launched in 2019 with funding from friends and family, and was one of the first non-alcoholic beverage brands to exist in the space. Gruvi continues to be a leader in the industry, and has seen an escalated growth of over 400% over the last 12 months. Gruvi is now sold in 2,000 retail locations across the U.S., Canada and Australia including Total Wine & More, Whole Foods, BevMo, Safeway, Target, Thrive Market, Fresh Thyme Market and more. Gruvi recently secured $2.0 million seed funding to scale their production and invest in product innovation. Founded with a mission to challenge the status quo of the alcohol-free space, Gruvi focuses on creating a wide variety of delicious alc-free social beverages that elevate all of life's moments from brunch with friends to BBQ's with the family. As a brand, Gruvi considers itself hyper-consumer-centric, inviting its community to participate in the development process through collaborative projects like the Discovery Series. "We're extremely proud of our brewing team and it's incredibly exciting to receive the highest recognition in beer." says Anika Sawni, Co-Founder of Gruvi and Forbes 30 Under 30 Winner. "Our goal with the Golden Lager was to showcase the quality of Gruvi's beer by creating something classic and familiar. This American lager is clean, refreshing and absolutely delicious." The Golden Lager is now available for purchase on getgruvi.com. For more information about Gruvi please visit www.getgruvi.com or follow Gruvi on Instagram at @getgruvi.

2022 Craft Beer Marketing Awards' "Crushie" Winners Announced

Breweries, Designers and Agencies from Around the Globe Recognized in Global Awards Program

NEW YORK, May 12, 2022 /PRNewswire/ -- The 2022 Craft Beer Marketing Awards (CBMAs) "Crushie" winners were announced recently in two ceremonies. Most of the winners were announced in a virtual awards ceremony on Facebook LIVE and the final winners were announced on stage at the Craft Brewers Conference in Minneapolis, MN.   For the first time since its founding in 2019 and the pandemic restrictions canceling many events, CBMAS was able to present a live in person marketing panel discussion "Marketing 3.0: Newest Trends and Tactics" and announce some of the awards in person at the Craft Brewers Conference.   "After having to do virtual awards ceremonies for 2020 and 2021 because of the pandemic, it was really exciting for the CBMAS to take the stage to present the awards in the most popular categories," said CBMAS Co-Founder Jackie DiBella-Curry. "It was a wonderful experience to meet so many of our winners in person at the ceremony, everyone was so excited!" A wide range of entries were received from every region of the world. All winning entries can be viewed on the CBMAs websites' 2022 Winners Gallery. "We were so impressed by the sheer creativity, innovation, and caliber of marketing displayed in entries from around the world in every category," said CBMAs Co-Founder Jim McCune, "More than 500 Judges from around the world had their work cut out for them this year. Critiquing nearly 40 Categories for each of 5 Global Regions. The Judges had it tough, they really had to split hairs!" Most notable for the 2022 awards season is the expansion of judges panel from 300 last year to over 500 industry professional judges this year in 24 countries. The CBMAS' presenting sponsor for the third year in a row is Hillebrand-GORI. Other major sponsors include Arryved, Inx and the EGC Group. The CBMAs is the first awards program of its kind. It is a worldwide competition that focuses specifically on excellence in the artistic and creative marketing and packaging efforts of breweries, designers and agencies craft beer that play an increasingly critical role in differentiating brands in the retail marketplace.  A total of 250 awards were presented to winning brewers, designers, and marketing agencies from throughout the world. This year there are 89 Platinum Crushie winners, 135 Gold Crushie winners and 26 Global Crushie winners. Early-Bird entries for the 2023 CBMAS awards season and judge recruitment will start being accepted September 12th. For additional information, visit craftbeermarketingawards.com

BEERMKR: The Ultimate Gift for Dad This Father's Day

BOULDER, Colo. , May 12, 2022 /PRNewswire/ -- Looking for the perfect gift for Dad? BEERMKR has you covered; it is the gift that keeps on giving! BEERMKR is the first all-in-one craft beer making machine that is easy enough for anyone to use, but is also completely customizable. Whether Dad is already a brewer, or just loves his craft beer, BEERMKR is the ultimate gift for this Father's Day! BEERMKR was designed by Dads, for Dads. "Between kids and work, I just didn't have hours and hours to spend in the garage on a brew day, but I missed brewing beer!" says founder and CEO, Aaron Walls. "We created BEERMKR to take out all boring and tedious steps like cleaning, sanitizing, and watching wort boil, but leave in the fun steps like picking ingredients and customizing styles." BEERMKR takes just minutes to set up, and is easy enough for anyone to use. Its automatic temperature control system takes your beer through brewing and fermentation all on its own. When it's time to pitch yeast or add hops, the BEERMKR app sends a notification with precise and easy to follow instructions on what to do next. No matter the style, BEERMKR brews it! Whether the Dad in your life is a fan of IPAs, Stouts, Pale Ales, or Lagers, BEERMKR can brew it all. BEERMKR has MKRKITs in a variety of styles that include everything you need to make a delicious 12-pack of craft beer. Grains, hops, and yeast are all pre-measured and packed, so just follow the instructions, and Dad will be brewing in no time. What if Dad already knows how to brew? No problem! BEERMKR is fully customizable so brewers can use their own their recipes and ingredients or make tweaks to our MKRKITs to make them their own. How the BEERMKR Works 1. Set up Your Brew – Fill the machine with water, add your grains, and hit start! 2. Pitch Yeast and Add Hops – After getting a perfectly timed notification that the brew is complete, simply remove the grains then pitch your yeast and add hops! 3. Fermentation – BEERMKR precisely monitors and controls the fermentation temperature of your beer to eliminate all those weird "homebrew" flavors and give you commercial quality beer. 4. Carbonation – When BEERMKR detects your beer has finished fermentation, you simply move the entire BeerBag from the BEERMKR to the BEERTAP and screw in the included CO2 cartridge. 5. Enjoy! – After a day in the fridge, your beer is ready to drink. So grab a frosty glass, and enjoy fresh craft beer right from your fridge! The brewing system comes with a BEERTAP and one MKRKIT and has a suggested retail price of $649. It can be purchased on the BEERMKR website. BEERMKR is manufactured and marketed by BEERMKR Inc., a privately held company based in Boulder, CO. Founded in 2013, BEERMKR Inc. is a trusted manufacturer of tools and appliances used by home brewers, craft breweries, and brewing schools around the world. BEERMKR is the company's newest offering designed to bring home brewing out of the basement and into the kitchen.

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