ESTRELLA JALISCO TEAMS UP WITH LOS ANGELES DODGERS

The beer brand invites fans to show off their team pride and win the ultimate fan experience at Dodger Stadium

LOS ANGELES, April 12, 2022  /PRNewswire-HISPANIC PR WIRE/ -- To kick off the 2022 baseball season, Estrella Jalisco, the beer brand with over 100 years of Mexican brewing tradition and the official cerveza sponsor of the Los Angeles Dodgers for 2022 is introducing a special-edition Dodgers Michelada — available in a ready-to-drink 25oz can.

The refreshing balance of sweet, savory and spicy is perfect to enjoy while watching a game, celebrating wins, or simply showing off your Dodgers pride.

In honor of the new special-edition Estrella Jalisco Dodgers Michelada, the brand is stepping up to the plate with legendary Dodgers baseball player and sports icon, Fernando Valenzuela. Known for his signature pitching style and unbeatable rookie year, Fernando is yet again rallying fans around the Los Angeles baseball team.

Starting April 12, 2022, Estrella Jalisco is offering a chance to win the ultimate fan experience at Dodger Stadium. This once in a lifetime opportunity will feature a meet-and-greet with Fernando Valenzuela, the honorary first pitch at a game during the 2022 baseball season, and some signed memorabilia. To participate, fans can tag @estrellajalisco to share the craziest thing they have done to show their team pride with #contest. Submissions will be accepted through April 20, 2022.

"After playing for more than a decade with the Dodgers, I learned that through daring to be yourself and learning your strengths, great things can happen," said Fernando Valenzuela. "The Dodger community is so passionate and committed - we have the best fans in the world. I look forward to seeing how they show off their Dodger pride and meeting the lucky winner of Estrella Jalisco's contest at the stadium."

The news comes on the heels of Estrella Jalisco launching their latest advertising campaign, "Vive Tu Estrella," which spotlights the courage of Mexican Americans who dare to live their lives authentically. Now, Estrella Jalisco is on the search for the most passionate Dodgers fans to show their pride.

"At Estrella Jalisco, we celebrate the bold, proud and courageous," says Kelsey Willis, Brand Director, Estrella Jalisco. "We're thrilled to be partnering with Fernando Valenzuela, a baseball legend who defied the odds by following his true passion and captivated fans in the process. There's no better partner to introduce our limited-edition Dodger Michelada."

Find 25oz cans of the Estrella Jalisco Dodgers Michelada at your local retailer within the Dodgers Market, including the greater Los Angeles area and beyond.

For more information, follow @EstrellaJalisco on TwitterFacebook and Instagram.

DODGERS MICHELADA CONTEST.  No Purchase Necessary. Open to US residents who are 21+.  Begins 4/12/22 and ends 4/20/22.  See Official Rules at www.estrellajalisco.com/rules for prize & details.  Msg & data rates may apply.  Void where prohibited.

About Estrella Jalisco

With more than 100 years of Mexican brewing tradition, Estrella Jalisco is a refreshing, authentic Mexican Lager beer from Guadalajara, Jalisco, and contains 4.5 percent alcohol by volume (ABV). Estrella Jalisco was launched in the U.S. in 2015 and it's quickly becoming a Mexican favorite among cerveza aficionados. Estrella Jalisco is available in bottles and foil top cans, in addition to canned Mango and Tropical Chamoy Micheladas for a colorful spin on a Mexican classic.

About Anheuser-Busch

For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedInTwitterFacebook and Instagram.

Come On, Get Happy with New Lineup of Schöfferhofer Hefeweizen Beers

 Juicy Pineapple Coming This Summer 

Wild Cherry Makes Debut in Brand's First-Ever National Variety Pack

NORWALK, Conn., April 13, 2022 /PRNewswire/ -- Radeberger Gruppe USA, the #1 German beer importer in the United States, happily announces its new releases for 2022. Arriving in time for the bright days of spring and before the hot days of summer, Radeberger Gruppe USA is promising a new round of happiness with the debut of not one, but two new offerings: Schöfferhofer Juicy Pineapple and Schöfferhofer Wild Cherry, the latter within the brand's first-ever national variety pack, known affectionately as the Schöfferhofer "Happy Pack."

Schöfferhofer Juicy Pineapple is the latest addition to the portfolio of award-winning German wheat beers which includes Grapefruit, Pomegranate, and Passion Fruit. This tropically delicious offering is a mix of authentic, unfiltered German hefeweizen beer with 50% pineapple juice and will be available in 11.2oz bottles (6-packs and cases), and in kegs for on-premise locations. Just like all beers in the Schöfferhofer family, Juicy Pineapple is a low alcohol offering at 2.5% ABV and will be available nationally in April 2022.

To celebrate its arrival, Schöfferhofer plans an extensive digital marketing campaign including advertising, social media posts, in-store displays, and public relations efforts promoting the campaign theme, "Welcome to Our Ohana." Ohana is the native Hawaiian word for "family," and one grand prize winner will win a trip for two to Hawaii as part of this promotional effort. A website for contest entry will be supported with additional marketing efforts taking place throughout June and July, 2022. 

A Wider Variety of Happiness

Schöfferhofer Wild Cherry is a blend of crisp, slightly sweet-tart cherry juice and smooth German wheat beer creating a lip-smacking, refreshing experience. It will be packaged within the brand's first-ever variety pack. The Schöfferhofer "Happy Pack" will feature three each of Schöfferhofer Wild Cherry, Schöfferhofer Grapefruit, Schöfferhofer Pomegranate and Schöfferhofer Passion Fruit—a dozen reasons to be happy—all in convenient 11.2-ounce slim cans.

"We listened closely to our consumers and did extensive research to see what was missing in the market and how we might be able to fill that void," said David Deuser, CEO of Sales and Marketing at Radeberger Gruppe USA. "Juicy Pineapple quickly rose to the top of the list and based on the consumer reaction at the EPCOT® Food and Wine festival, we knew Wild Cherry would also be extremely well received by consumers, distributors, and retail partners alike. 2022 will be an exciting time for us as we offer an even wider assortment of flavor options to make the most out of summer."

About Radeberger Gruppe USA

Radeberger Gruppe USA is the #1 German beer importer and the ambassadors for German beer culture in the United States and a subsidiary of its parent company, Radeberger Gruppe, Germany's largest brewery group belonging to the family business Dr. August Oetker KG in Bielefeld. With a wide assortment of German beer that reflects the European region known for its commitment and cultivation of beer, Radeberger USA is proudly committed to bringing an authentic taste of Germany to US audiences. Radeberger Gruppe USA's portfolio of German beers include the Schöfferhofer family of products (the #1 German beer import in the United States), Radeberger Pilsner and Zwickelbier, Sion Kölsch, DAB, Allgaüer Büble, BraufactuM, and the most awarded non-alcoholic beer in the world, Clausthaler.

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Teatulia Teas Does it again with Tea and Botanical Flavor Innovations - Cider Collaboration with Stem Cider

DENVER, April 27, 2022 /PRNewswire/ -- Premier organic tea maker Teatulia recently collaborated with Stem Ciders as an ingredient provider for their new botanical cider: "Leaves." At only 100 calories and zero grams of added sugar per 12 oz. serving, the Stem Cider flavor is part of the botanical cider series, focusing on fresh, botanical ingredients. Serving as perfect examples of how tea and botanicals can transform any craft brew for the better, Teatulia is excited to explore more collaborations at the upcoming Craft Brewers Conference in Minneapolis, May 2-5.

"Tea and botanicals have not traditionally been looked at as ingredients in the cider, beer or alcohol industry, but we're well on the way to changing that," said Tim Bradley, Teatulia's CEO. Added Chris Olsen, Chief Business Development Officer: "We are proud to help provide ingredients for Stem Cider's new recipes, as they are a fantastic example of the talent and artistry that goes into craft brewing. We look forward to working with Patrick Combs and his team again – they are really breaking new ground by using tea to expand flavor profiles."

Botanical Ciders Featuring Teatulia Tea

"Our new botanical cider series was designed as a way for us to explore new boundaries of cider and how it relates to better-for-you beverages," explains Patrick Combs, Director of Innovation and Quality for Stem Ciders. "We're continuing to experiment with other botanicals and hope to expand the series by utilizing functional ingredients in a very flavorful way."

  • "Leaves" – Following the notes of a classic Arnold Palmer, with features of rich Oolong leaves, Chinese Black Fanning tea, and hand-picked, organic Lemongrass. A lemon verbena and Stevia leaf layer on top of a dry cider base, "Leaves" is an earthy, tart, citrus-forward cider with a clean, refreshing, and sweet finish.

"The craft brewing community has embraced a whole new tea-cabinet of delicious ingredients to work with and we're thrilled we can help establish tea and botanicals as keynote ingredients in this incredible craft market. We continue to supply tea to the majority of top US kombucha and hard kombucha brewers," Olsen said, "as well as select, breweries and seltzer makers."

To learn more about upcoming products, future collaborations with craft brewers, and craft brew conference appearances, follow Teatulia on social media: InstagramFacebookYouTubePinterest

About Teatulia Organic Teas

Teatulia is a grower, producer, and seller of fine teas and botanicals ethically sourced across the world. Grounded in one simple principle, every cup Teatulia cultivates supports the land and its people to build a world where everyone thrives. Teatulia tea and botanicals have the kind of clean, fresh taste that comes from doing less to interfere with what the earth does best. Known for their garden-direct sourcing, Teatulia's tea and botanicals never sit in long-term warehouse storage or wait around to be blended by a third party. The result is fresh, great-tasting teas and botanicals that are better for the land, the people, and the environment.

Teatulia a Public Benefit Corporation is always mindful of how its actions impact worldwide communities and actively supports ethical organizations like the Whole Planet Foundation, Rainforest Alliance, and B Corporation. Teatulia is also proud of its exquisite, clean, and smooth-tasting teas that support education, business, and health initiatives – demonstrating a thorough commitment to sustainability. Learn more about the growing tea varieties and exciting creative collaborations at: www.Teatulia.com.

Warped Wing Brewing Company Teams Up With Columbus Distributing

Warped Wing Brewing Company partners with Columbus Distributing to serve the greater Columbus market 


DAYTON, OH (April 27, 2022) – Warped Wing Brewing Company, a Dayton, Ohio-based brewery, has signed a partnership agreement with Columbus Distributing to sell their

beers and service accounts in the greater Columbus area. Warped Wing has helped pioneer the resurgence of local craft beer in Southern Ohio since 2014 and continues to bring an award-winning, quality-focused program to the neighboring Columbus market.


The partnership with Columbus Distributing officially begins May 2nd and you can expect to see events related to the launch beginning in Columbus around that time. “Warped Wing is a staple Ohio craft brand, we have been following their success in the industry for many years. We are thrilled to add them to our craft portfolio here at Columbus Distributing and can’t wait to see what we can accomplish together”, said Kelsey Egyhazi, Craft Manager at Columbus Distributing.


"We are thrilled to be partnering with the team at Columbus Distributing!”, said Nick

Bowman VP of Sales and Marketing at Warped Wing. “They have been selling beer and

making friends in Columbus for almost 100 years. Their expertise, intimate knowledge

of the market, and long-standing relationships will help us grow to the next level and

beyond.......Our teams share similar approaches and visions for the business. It's the

perfect partnership!”, said Bowman.


Warped Wing Brewing Co. is a Dayton craft brewery inspired by Ohio’s rich history of

innovation and invention. We are committed to carrying that spirit forward by brewing

new proprietary beer styles along with original “warped” interpretations.


COMBUSTION CLINTONVILLE!

COMBUSTION BREWERY & TAPROOM IS EXPANDING INTO THE CLINTONVILLE NEIGHBORHOOD IN 2022!

Combustion Brewery will open their second location this summer. Clintonville customers can expect to enjoy a wide variety of fresh craft beer and cider all made by Combustion Brewery. Combustion, who celebrates their 5-year anniversary in Pickerington on April 16th, is excited to bring their award winning beers to the Clintonville neighborhood at 2971 N High St, Columbus, OH 43202.

“We are moving into the space currently occupied by Lineage Brewing as they move on to pursue other opportunities. We wish them well and are thrilled to bring our beer and cider to the Clintonville community this summer,” says co-owner Sarah Jackson.

“Our focus has always been to deliver the freshest and highest quality beer to our customers,” says co-owner Keith Jackson. “We will uphold this promise as we expand into the Clintonville Taproom.” The Taproom will maintain a wide variety of beer and cider on tap, 16oz 4-pack cans to go, and 32oz crowler cans of specialty beers to-go.

Follow the brewery on social media for updates on opening plans!

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