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LONE STAR BREWING CELEBRATES CRAWFISH SEASON WITH A LIMITED EDITION "CRAWDILLO CLUB" MERCHANDISE LINE AND STATEWIDE EVENTS

 

SAN ANTONIO, March 24, 2022 /PRNewswire/ -- Lone Star Brewing is leaning into crawfish season in Texas with a new merchandise line and events this April in Houston and San Antonio. As a nod to Lone Star's iconic armadillo mascot, the new merchandise capsule features the armadillo wrestling a Lone Star beer away from a crawfish. The "Crawdillo Club" merchandise capsule includes a limited one-time print t-shirt, hat, bandana, and shop rag, all available online now until it sells out. All of the merchandise was produced in Texas with the help of Morgan Mercantile in Fort Worth.

As crawfish season has expanded throughout the state from backyard boils in Houston to festivals in some of the state's major cities farther west, Lone Star Brewing is embracing the Cajun delicacy by sponsoring several crawfish-focused events including: April 1-2, 2022: Big A** Crawfish Bash - Houston, TX Crawfish, live music, drinks, and more are available at the Big A** Crawfish Bash, sponsored by Lone Star Beer. This year's festival benefits Camp Hope, Texas Special Olympics, and various local education foundations. Advance "all you can eat" tickets are available online for $30. Onsite parking is also available for $20. April 9, 2022 - Crawdillo Club - Houston, TX Flint Field Tx is excited to present 'Crawdillo Club,' a celebration of Texas, mudbugs, and baseball at the Union HTX, featuring Lone Star Beer. The event will feature Viet-cajun crawfish from Saigon House, drinks, live music, vendors, and more. Guests will also have the opportunity to meet the local sandlot baseball team, the Texas Oil Dawgs. Tickets for the event are available for $40 a person (kids 12 and under are free) and can be purchased here. Tickets include a crawfish plate, non-alcoholic beverages, live music, and more. April 21, 2022 - Battle of the Boil - San Antonio, TX The second annual Battle of the Boil, benefitting Saint City Culinary Foundation, will be sponsored by Lone Star Beer. The event features 8 teams with chefs and contestants from Austin and San Antonio going head to head to see who has the best boil in south Texas. Live music from the Texases, and of course crawfish, are all included in the $45 ticket price. The event is 21 and up only.

Stone Brewing Defeats Molson Coors in Trademark Infringement Case

 

ESCONDIDO, Calif., March 25, 2022 /PRNewswire/ -- Today the San Diego federal court ruled in favor of Stone Brewing in a trademark dispute filed four years ago. Stone filed a lawsuit against MillerCoors (now Molson Coors) for illegal use of Stone's registered, incontestable STONE® trademark after the company rebranded its Keystone beer as STONE. During the time of infringement, Molson Coors sold more than $1.7 billion of Keystone beer branded as STONE. The three-week trial took place before U.S. District Judge Roger Benitez and an eight-person jury.

Stone Brewing is the nation's 9th largest craft brewery, yet in 2020 it produced 347,000 barrels of beer, only 0.5% of the volume of beer produced by Molson Coors. This underdog win is a victory for every craft brewery that prides itself on independence, valuing quality over all else. "From the moment our team saw Keystone's intentional theft of the STONE® trademark, we believed this day would come," explained Maria Stipp, Stone Brewing CEO. "We are committed to doing everything in our power to protect the incredible reputation of the Stone brand and the passionate team who built it. We'd like to thank the team at BraunHagey & Borden LLC for their representation of our case. They put their heart, souls, and talent into it, and we couldn't have asked for anything more than that." Stone Brewing Co-Founder Greg Koch added, "This is a historic day for Stone Brewing, and for the craft beer industry. Molson Coors threatened our heritage, but we stood up to that threat. They will put the 'Key' back in 'Keystone' ending their hostile 4-year co-op of the Stone name. Cheers to our legions of fans, friends, and supporters who believe in the good that craft beer brings. This is your win too."   Stone was represented by the law firm BraunHagey & Borden LLP, a litigation boutique based in San Francisco and New York.  About Stone Brewing:   The San Diego-based Stone Brewing is the 9th largest craft brewer in the United States and an industry leader in environmental sustainability. Stone operates breweries in Escondido, CA and Richmond, VA, plus seven taproom and bistro locations and one of the nation's largest craft-centric beverage distributors, Stone Distributing Co. To find Stone beers, visit find.stonebrewing.com. For more information on Stone Brewing visit stonebrewing.com, Facebook, Instagram , or Twitter.

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