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Latino Founders Debut Rum Based Hard Seltzer that Pays Homage to Latino Culture

 

MIAMI, March 8, 2022 /PRNewswire-HISPANIC PR WIRE/ -- Casalú, a rum-based hard seltzer focused on delivering a feeling of home and heritage while inviting others to share Latino culture, is set to launch across Miami later this month. Made with dark-aged rum, 5.9% abv./vol, Casalú will be available with an SRP of $12.99 per 4-pack of 12oz cans. Crisp and balanced with the perfect amount of buzz, Casalu's first offering, "Limón", brings authentic Latino roots to the hard seltzer market. The name stands for the company's vision. Casa, a sense of home and heritage. Salú, an open door to all who want to share Latino culture.

"From day one, it was clear that something was missing in the seltzer market. Despite all the noise about new brands appearing, none seemed able to truly speak on behalf of Latino culture and express it authentically. Casalú was born to pay homage to our culture and invite everyone to share it. We took dark aged rum, our spirit of choice, and used it as a base. We had not seen it widely used in the seltzer space, which for us didn't make any sense. Using rum as our base, we created a refreshing and crisp seltzer that both the new generation of drinkers and our grandparents can enjoy together. That's why we are so proud to bring Casalú to the world," says Ricardo Sucre, co-founder of Casalú. Sucre, who was born in the United States and then lived in Venezuela for 20 years, along with Casalú co-founders Gabriel Gonzalez of Venezuela and Gustavo Darquea of Ecuador, first met while attending North Carolina State University. Sucre and Darquea received degrees in Industrial Engineering and Gonzalez in Business & Entrepreneurship. It was throughout college that the three friends began sharing their drink of choice: rum.  "The idea for Casalú began with Ricardo and his dislike for beer. Since we've known each other, Ricardo looked for any option that wasn't beer and when the seltzer boom started, he found his drink. Although, none spoke to him and used rum the way he liked it. Ricardo started experimenting at home with dark-aged rum and a SodaStream and the first version of Casalú was born. He gave it to everyone, and I was one of the first to try it. It just clicked. For us, it didn't make any sense that we could identify a brand with clear Latin roots in every alcohol and liquor category, but none that resonated in the seltzer space. So a few months after I tried the earliest version of Casalú we decided to finally get together and launch the company to bring an authentically Latino seltzer to the market," says co-founder Gabriel Gonzalez.   There are 60 million Latinos in the US alone. As the biggest minority in the country, they are having more impact on pop culture than ever. Casalú aims to represent the roots of these consumers and bridge the gap between them and the hard seltzer market.  Casalú's founders have deep ties to the music, arts & entertainment, sports, and fashion industries. The brand will be supported in the market with an impactful marketing campaign featuring out-of-home advertising, social media marketing, traditional public relations, events, and influencer marketing. To start, Casalú will be self-distributed in the Miami market. The US-based company and founders are headquartered in Miami and are supported by a team of entertainment and drinks industry veterans. Further information on Casalú will be announced in the coming weeks. In the meantime, for additional information and updates please visit www.drinkcasalu.com and follow the brand on Instagram @DrinkCasalu.  Photo - https://mma.prnewswire.com/media/1761996/Casalu__Can_Front.jpg Photo - https://mma.prnewswire.com/media/1761995/Casalu___packaging.jpg

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MadTree Branches Out & Launches Canned Cocktail Line

CINCINNATI (March 2, 2022) – Sway by MadTree will be hitting store shelves beginning Monday, March 7th in two delicious flavor combinations; Strawberry + Guava and Grapefruit + Ginger. With a 4.5% ABV, 90 calories, one carb, zero sugar, and gluten-free, swaying the day away will be a breeze with these 4-packs of 12-ounce slim cans.

MadTree has a successful house-made cocktail program they implemented a few years ago in their Oakley taproom, and has an even larger cocktail program planned for their new Cincinnati OTR location opening on March 8 called Alcove. Sway by MadTree will be their first cocktail available in distribution and they see it as an opportunity to connect with consumers beyond beer.

“We’ve seen how the market has grown in the seltzer and canned cocktail categories over the past few years and it’s very appealing and exciting. But, we also wanted to make a product in our own MadTree style,” said Brady Duncan, Co-Owner. “This means doing our research, creating a quality product, listening to what consumers want, and building a phenomenal brand to tie it all together.”

Part of the research process led the way for Sway by MadTree to be crafted with local vodka from Northside Distilling.

“As we were testing different vodkas, Northside’s kept performing very well in blind tastings and melded really, really nicely with the flavors too,” said Head Brewer Ryan Blevins. “Once Northside confirmed their ability to produce the vodka in the quantities we needed, it was a no-brainer to partner with them.”

MadTree has always been about working with local businesses and giving back by donating 1% of all sales to non-profit organizations. Sway by MadTree is an exciting and tasty way to introduce more people to their brand which thrives on connecting people to each other.

Stagnaro Distributing and Bonbright Distributors, who both distribute MadTree’s beer, are also the distribution partners for MadTree’s cocktail line. Look for Sway by MadTree on store shelves beginning the week of March 7th throughout Cincinnati, Dayton, and Northern Kentucky.

About MadTree Brewing Company

MadTree puts purpose in every pour. Founded in 2013, MadTree has always been driven to craft great beer - but more importantly - to build something bigger than themselves and the high-quality beer they produce. Since the beginning, MadTree has cared deeply about creating meaningful connections with their communities. They embrace their namesake and work to celebrate and protect nature while reducing their impact on the environment. They are proud members of 1% for the Planet with a commitment to donate 1% of sales to non-profits focused on environmental sustainability. The craftspeople at MadTree wake up every day to connect people to nature and each other. MadTree. Inspiring Madness. Rooted in Purpose.

MILLER LITE AND J BALVIN LAUNCH NEW LIMITED-EDITION 'ES JOSE TIME' PINTS

CHICAGO, March 3, 2022 /PRNewswire/ -- Miller Lite's iconic packaging is getting a neon glow-up, thanks to J Balvin. Drinkers can now start seeing the new limited-edition Miller Lite aluminum pints available nationwide featuring J Balvin's signature lightning bolt, bright electric hues, and whimsical sketches - plus, they come with a chance to hang with Jose himself.

The pint packaging collaboration is part of Miller Lite and J Balvin's partnership, which was announced last year with the rallying cry of "Es Jose Time", a play on the beer's long-standing "Miller Time" concept inspiring drinkers to drop the BS and enjoy a beer as their true selves with their real friends. The partnership kicked off with an exclusive run of J Balvin inspired cans. The cans were so well received, Miller Lite and J Balvin chose to make the design available nationwide with the new limited-edition aluminum pints. "We had a lot of fun working with J Balvin on this collaboration. He really tapped into his creativity, and we merged it with our classic Miller Lite packaging," said Sofia Colucci, Vice President, Miller Family of Brands. "The goal of the collaboration is to celebrate authenticity and inspire others to celebrate themselves." As part of the limited-edition pint launch, Miller Lite and J Balvin are giving fans a chance* to enjoy Miller Time through a virtual meet-and-greet with Jose, plus a year's worth of Miller Lite**. Now until 4/15, fans can scan the QR code on packaging to enter for a chance to win* this ultimate Es Jose Time package.   "I'm so proud of these pints," said Balvin. "Miller Lite already has my favorite beer, and it's amazing to be able to give the brand a J Balvin look. I wanted to take something classic, like a pint of Miller Lite, and make it bright and unexpected with my signature neon colors." The limited-edition pints will be sold nationally in 15- and 9-packs starting in February until May. To find the pints near you, visit www.EsJoseTime.com/buy-now (or www.EsJoseTime.com/es/compraya for Spanish-speakers). For more updates on Miller Lite and J Balvin's partnership, fans should follow @MillerLite on Instagram, Twitter and Facebook. About Miller Brewing Company Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter, YouTube.com/MillerLite) was introduced nationally in 1975 and is among the top-five selling beers in the United States. The brewery's oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and still is brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company is part of the North America business unit of Molson Coors Beverage Company. Learn more at MolsonCoors.com, at Facebook.com/Molsoncoors or Instagram and Twitter through @MolsonCoors. *NO PURCHASE NECESSARY. Promotion begins at or about 12:00 PM CT on 1/31/22 and ends at 11:59:59 PM CT on 4/15/22. Includes a sweepstakes and instant win game. Open only to legal residents of the 50 US/DC who are 21 years or older. Click Here for Official Rules, including how to enter, odds, prize details, and restrictions. Void where prohibited. Msg&data rates may apply. This Promotion is in no way sponsored, endorsed, or administered by, or associated with Venmo or PayPal, Inc.    **Awarded as $500

Sam Adams Partners with People Working Cooperatively

 People Working Cooperatively and Samuel Adams Cincinnati Taproom Partner for Homebrew Competition

Registration is now open for teams to brew for a good cause and raise money for those in need

CINCINNATI (Feb. 23, 2022) – The People Working Cooperatively (PWC) Emerging Leaders Board and the Samuel Adams Cincinnati Taproom invite homebrewers of Greater Cincinnati to brew their best for a good cause during the first annual Boards & Brews Homebrew Competition. Teams are encouraged to register by March 13 to compete for a chance to have their beer brewed and released at the Taproom during the Boards & Brews main event this summer.

“The PWC Emerging Leaders Board is a group of dynamic individuals that are dedicated to helping others in the community,” said PWC President Jock Pitts. “We are excited to collaborate with Samuel Adams Cincinnati Taproom for the inaugural Homebrew Competition as an innovative way to engage the community and grow the awareness of PWC’s mission to provide critical home repair and modification services to neighbors in need.”

Registration is $150 per beer entry and includes a $50 stipend for brewing ingredients, as well as entry for up to five team members to the kickoff event on March 13 at the Taproom (1727 Logan St., Cincinnati). Attendees of the kickoff event will have the opportunity to meet with Sam Adam’s Head Brewer Chris Siegman and tour the Taproom brewery facilities. 

“Cincinnati boasts a vibrant brewing culture – one that we happily support through unique collaborations, like this one with our friends at PWC,” Sam Adams Cincinnati Taproom General Manager Keith McEly said. “This homebrew competition is the perfect way for us to celebrate our city’s love of innovative beer while providing meaningful help to the community.” 

Registration for the Homebrew Competition is open through March 13 and can be completed online at http://www.pwchomerepairs.org/brew. Teams are allowed to submit more than one entry but must pay the registration fee for each. The winning homebrew team will brew their recipe with Head Brewer Chris Siegman on-site at the Taproom for release at the Boards & Brews main event to be held Aug. 7. 

All proceeds from Boards & Brews Homebrew Competition benefit the programs and mission of People Working Cooperatively. To learn more about People Working Cooperatively, or to find out who qualifies for services, visit pwchomerepairs.org or call (513) 351-7921.

 

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About People Working Cooperatively
Incorporated in 1975, People Working Cooperatively (PWC) is a non-profit organization serving low-income, elderly, and disabled homeowners in 21 counties of southwest Ohio, Dayton, northern Kentucky and southeast Indiana. PWC strengthens communities by providing professional, critical home repair, weatherization, and modification services to help residents stay safely in their homes. In the last 46 years, PWC’s staff of licensed, trained employees and dedicated corps of 3,000 volunteers have assisted more than 320,000 individuals. For more information, visit pwchomerepairs.org or call (513) 351-7921.

 

About The Samuel Adams Cincinnati Taproom

The Cincinnati Samuel Adams Taproom opened in November 2018 and is located near the historic Findlay Market and across the street from the Samuel Adams Brewery in Over-the-Rhine. It serves as a meeting place for beer drinkers, local Cincinnatians, and visitors alike where core, seasonal and even exclusive, experimental beers are available thanks to the proximity of the Brewery and the Taproom’s on-site research and development nano-brewery.