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Samuel Adams and American Giant Come Together to Celebrate Good Company This Independence Day
The “Cheers to Good Company” collaboration includes a one-of-a-kind lager beer, made with domestically sourced hops, and a limited-edition apparel line
SAN FRANCISCO, Calif., June 28, 2021 -- American Giant, the USA-made apparel company famously known for the “greatest hoodie ever made,” and Samuel Adams, a leading American brewer with a knack for reimagining craft beer, today are releasing a limited-edition lager – American Crafted – made with domestically sourced ingredients to kick off the Independence Day celebrations.
As we turn a new leaf, this summer marks the first time in over a year that many of us are reuniting with family, friends, and loved ones. In the spirit of gathering again with the people who make life enjoyable, American Giant and Samuel Adams are teaming up in honor of the nation’s birthday with their “Cheers to Good Company” collaboration – a celebration of community, friendship, and shared bonds.
Samuel Adams has perfected the art of making a lager, approaching the process thoughtfully to create a delicate, yet refreshing craft beer. Brewed in collaboration with American Giant, American Crafted is made with domestically sourced hops from Michigan and malt from Malteurop Malting Company in Milwaukee and Valley Malt in Hadley, MA. The lager features a deep-gold color with a balanced hop and malt character – a refreshingly unfiltered lager made for the holiday weekend. American Crafted retails for $16 for a 4-pack of 16oz cans, and is available at Samuel Adams’ Massachusetts and Cincinnati taprooms and for online order pick-up at samueladams.com/american-giant
“In the spirit of Independence Day, we’re keeping good company with American Giant and coming together to bring drinkers a delicious limited-edition lager to complement any summer gathering,” said Rich Ferrell, Samuel Adams Brewer. “When brewing American Crafted, we wanted to channel the lager tradition to create a balanced yet elevated unfiltered Kellerbier style with grassy notes, spicy noble hops and herbal aromatics for a flavorful beer that captures the essence of meaningful summer celebrations this season, and that can bring our communities together through our shared commitment to quality, creativity and innovation.”
To complement the lager, American Giant has designed a high quality, limited-edition T-shirt and Classic Full Zip Sweatshirt, a silhouette which has come to be known as “the greatest hoodie ever made.” The limited-edition gear – in true American Giant fashion – is 100% sourced and produced in the USA, and is available today at the Samuel Adams e-store, Samuel Adams Massachusetts and Cincinnati Taprooms, American Giant website, and American Giant retail locations.
American Giant’s attitude toward making apparel goes hand-in-hand with Samuel Adams’ approach to brewing. Both brands share a common thread in their respect for and commitment to innovation and creativity, while pulling inspiration from their heritage to rethink the ordinary.
“American Giant and Samuel Adams are all about two things: quality and values. Simple as that,” said Bayard Winthrop, CEO and Founder of American Giant. “Using the highest quality ingredients is of the utmost importance – whether for a classic sweatshirt that can be passed down for generations, or a carefully crafted beer. We’re proud to work with Samuel Adams, a company that shares our commitment to quality and craft.”
Craft Brewers Tap New Board President
Ohio Craft Brewers Tap New Board Members
COLUMBUS, Ohio – The member breweries of the Ohio Craft Brewers Association elected six representatives to the eleven-member board of directors. Alan Szuter of Wolf’s Ridge Brewing in Columbus was chosen by the association’s members to succeed Seventh Son Brewing’s Collin Castore as board president. Szuter was appointed to the board in 2018 and subsequently elected to a full two-year term the following summer.
"Like a lot of Ohio craft breweries, we joined the Ohio Craft Brewers Association very soon after we opened,” Szuter remarked. “At every stage of our growth and development, the OCBA has been instrumental in supporting us, from helping us get exposure to customers, navigate regulatory questions, find local suppliers, provide educational opportunities for our team, and in myriad other ways. I look forward to continuing growing and evolving the OCBA to meet the needs of the incredible Ohio craft brewing industry.”
Szuter will become the Ohio Craft Brewers Association’s fifth president since its founding in 2007, following Castore, Chris Alltmont of Fat Head’s Brewery, Eric Bean of Columbus Brewing Company and John Najeway of Thirsty Dog Brewing. Castore is term-limited after serving on the board for six years, the last four as president.
“We have proven that when we unite – through effective advocacy, through effective fundraising, through effective messaging – when we listen to each other and when we speak with a unified voice, we can change things,” Castore said in remarks to Ohio Craft Brewers Association members earlier this month. “Both our new and returning board members are creative, intelligent, compassionate and thoughtful. I am 100% confident that their new ideas and fresh thoughts will continue Ohio craft beer’s progress in years to come.”
Upon assuming the president’s seat on the board, Szuter will take over Castore’s duties as a public advocate for the Ohio craft brewing industry, in addition to leading the board’s work behind the scenes.
“I'd also like to thank Collin Castore for his years of selfless service,” Szuter said. “Collin's thoughtful and considered approach has set an example, and I've come to view him as an inspiration and a true friend. We wish him good luck and continued success."
Down the ballot, Garrett Hickey of Streetside Brewery was re-elected for his second full term and will again serve as board secretary. Fifty West Brewing Company’s Bobby Slattery was re-elected to his current at-large seat, his second term on the board of directors.
Three new board members were elected for the first time and will be seated on the board in August: Melissa Dallas of Upside Brewing in Sylvania, Carmone Macfarlane of The Phoenix Brewing Company in Mansfield and Chris Shields of Rhinegeist in Cincinnati.
Each of the six elected members of the board of directors will serve a two-year term expiring in August 2023.
Founded in 2007, the Ohio Craft Brewers Association is a nonprofit guild that exists to promote, preserve, diversify and unify Ohio’s craft brewing industry. We aspire to be recognized as the industry leader at both state and national levels for preserving the art of making high-quality, unique craft beer; to serve as the unified voice for craft brewers across the state; to advocate on behalf of the Ohio craft beer industry; to contribute to systemic, local community development by driving economic and job growth, while creating experiences that bring people together; to promote safe, responsible enjoyment of Ohio craft beer; and to serve as a beacon for local production and manufacturing through craft beer, resulting in diverse choices for consumers.
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