WHITE PLAINS, N.Y., July 18, 2024 /PRNewswire/ -- Paulaner USA, the importer of the iconic Paulaner and Hacker Pschorr brands, is reporting strong first half results and anticipates a record breaking 2024 Oktoberfest season. Paced by strong chain store commitments and accelerating independent channel distribution gains, the importer reported 1st half depletion results of +16.0% for the Paulaner Brand Family. "Our spring resets in both chain grocery and big box retailers were instrumental in this result. What is particularly noteworthy however were our distribution gains in both chains and independent retailers which were up 7% for the brand family," stated Steve Hauser, President and CEO of Paulaner USA. Consumer pull through as measured by IRI indicates that PUSA's retail distribution progress bodes well for the Paulaner Family moving forward. "Our IRI totals are keeping pace with our depletion and distribution gains at +9.4% through June," continued Hause. ...

YAKIMA, Wash., July 15, 2024 /PRNewswire/ -- Yakima Chief Hops (YCH), a grower-owned global hop supplier, proudly announces the launch of HyperBoost™! Previously known as YCH 701 Trial, HyperBoost™ is the latest innovation to come out of YCH's Research and Development Program. Designed to easily pour in the fermenter as a dry-hop addition, HyperBoost™ excels at amplifying hop aroma and increasing final beer yield. It can be used anywhere pellets are normally used, including cold-side applications. Technical Marketing Manager Tessa Schilaty also runs FWD, a new program by YCH and Yakima Chief Ranches (YCR) that engages brewery partners in trialing innovative products. The inaugural cohort of 68 breweries located across 21 different countries received HyperBoost™ as their first trial product. "It's been thoroughly battle-tested by our brewing partners. The positive feedback confirms that we have achieved something exceptional," says S...

CINCINNATI (July 2024) –  Cincinnati's own MadTree Brewing has claimed the prestigious title of "#1 IPA on the planet" cementing its place among the world's brewing elite.  At the esteemed Tasting Alliance World Beer Competition their seasonal masterpiece, Holly Days, a spruce tip IPA, triumphed over thousands of entries to secure the top spot, as reported by  Forbes Magazine ! "This isn't just a win for MadTree; it's a win for Cincinnati and the entire Midwest brewing scene," says Kenny McNutt, MadTree Co-Founder.  “This award is also a testament to the passion, creativity, and skill of our brewers." While beer enthusiasts will have to wait until October to taste the champion Holly Days, MadTree isn't resting on its laurels. Their year-round offering, Seeing Colors, is currently the fastest-growing IPA in Greater Cincinnati, giving locals a taste of MadTree's award-winning craftsmanship any day of the year. Behind this success is a dyna...

COPENHAGEN, Denmark , July 25, 2024 /PRNewswire/ --  Carlsberg  has created a brand new beer, using drought resistant fonio crops, in collaboration with Brooklyn Brewery. The Fonio beer is created using Carlsberg yeast and fonio grains, without the use of any bittering hops or barley, demonstrating what can be achieved when new brewing techniques and ingredients meet curiosity, a mindset that has been at the forefront of everything Carlsberg has done since it opened the brewery doors in 1847.   The new Fonio beer was brewed in collaboration with Brooklyn Brewery as part of its 'Brewing for Impact' campaign. The campaign was launched by Brooklyn Brewmaster, Garrett Oliver, to celebrate 30 years with the Brewery. Its aim is to spotlight the ancient West African grain and its untapped brewing potential and ability to drive positive change in the industry.  The resulting limited-edition lager, brewed in the Carlsberg Research Laboratory, is clean, wit...

The 2024 CHUGGIE AWARDS from Canada and beautiful Niagara Falls, Ontario.