American Hop Supplier Honors Veterans with Annual Hop Blend

YAKIMA, Wash., June 24, 2024 /PRNewswire/ -- Yakima Chief Hops (YCH), a 100% grower-owned global hop supplier, opens the 7th Annual Veterans Blend pre-sale! Veterans Blend is a collaborative hop product supporting former U.S. military service members. YCH will donate $3 from every pound sold to Stop Soldier Suicide, a nonprofit organization that works to reduce the number of suicide deaths among Veterans. Brewers are encouraged to place their orders between June 24th and August 26th.

The blend is curated and selected by military Veterans working in the beer industry. This year's blend will be comprised of Ekuanot®, Citra®, El Dorado®, Simcoe®, and Crystal, and is expected to offer big berry notes, complimented by tropical citrus, and an underlying herbal character. This compelling combination of hops promises to be an excellent addition to any style of beer. Along with choosing the hops they want to feature in this impact-driven blend, they also nominate and vote for the nonprofit organization the blend will be raising funds for. This year, YCH is proud to announce its partnership with Stop Soldier Suicide. By focusing on care and research that is specific to suicide reduction, Stop Soldier Suicide's mission is to create a future where Veterans are at no greater risk for suicide than any other American. YCH Regional Sales Manager Southeast, and Marine Veteran, Jonathan Sikes adds, "They are helping in an area that is often overlooked or unseen until it's too late. We are honored to help them in their cause providing invaluable support to Veterans who are often hesitant or averse to opening up or seeking help." Veterans are at 72% higher risk of suicide than those who haven't served. Each year, over 6,000 United States military Veterans die by suicide. Stop Soldier Suicide is aggressively working to reduce the military suicide rate by 40% no later than 2030. Brewers traditionally use this blend to create something unique for Veterans Day, Memorial Day, or other occasions to honor those who have served. Those who use this hop blend are encouraged to help maximize the impact by donating to an organization that supports Veterans or involve the Veterans in their community with their brew. Purchase this year's Veteran's Blend here before August 26th, learn more about Stop Soldier Suicide, and raise a pint for our dedicated service members. Yakima Chief Hops YCH is a 100% grower-owned global hop supplier with a mission to connect brewers with family hop farms. Operating for more than 30 years, we have become leaders in innovation, quality, and customer service. We are a resource for brewers, providing industry-leading research and products. We are advocates of sustainability and meaningful social causes, working to support the communities around us. https://www.yakimachief.com/

Voodoo Ranger Helps Beer Drinkers Find the Can of Their Dreams

America's Top Selling IPA Brand Launches Tall Boys Only Campaign to Match You with Something Tall, Cold and Single

FORT COLLINS, Colo., June 24, 2024 /PRNewswire/ -- Let's face it, the dating scene can feel bleak. For people tired of mixed signals, ghosting, and bread crumbing, Voodoo Ranger has launched TallBoysOnly.com, the #1 dating site for finding the 19.2oz can of your dreams, also known as a Tall Boy.

Highlighting the brand's variety of 19.2oz IPA Tall Boy cans, Voodoo Ranger's new singles-seeking-singles destination includes everything you need to know about your favorite beers with profiles worth swiping right on. Whether you're into sweet Juice Force, irresistible Imperial or have your eye on smooth Tropic Force, finding a Tall Boy to crush is now easier than ever. 

 Voodoo Ranger is stepping in to make sure no matter how your date goes, you have a good night with the Voodoo Ranger Bad Date Hotline.  Just before heading out the door, consumers can text 'BAD DATE' to 1-231-2-RANGER, and Voodoo Ranger will call you with an "emergency" phone call, and a wild excuse to ditch your date if it's going south quickly. Once the escape has been made Voodoo Ranger, in partnership with Cash App, will randomly select bad date runaways to gift $5 to treat themselves to a Voodoo Ranger Tall Boy in place of that dud of a date.

"Whether it's dates gone wrong or endless swiping on apps, finding your match can be rough," said Voodoo Ranger Sr. Brand Manager Michelle Robertson. "Voodoo Ranger is bringing fun back to the dating scene, replacing bad dates with the can of your dreams."

Consumers can also attract their IPA BAE with Voodoo Ranger's limited-edition Eau De Hops. Inspired by the flavor notes of Voodoo Ranger, this exclusive IPA-scented cologne is specially formulated to attract beer lovers. The Eau De Hops will be available for purchase ($50) while supplies last at the Voodoo Ranger Vootique.

For more information, visit TallBoysOnly.com. Must be 21+ to purchase. Live Rangerously, Drink Responsibly.

About Voodoo Ranger

Voodoo Ranger, made by New Belgium Brewing, is the fastest growing and #1 IPA brand in craft beer. Initially launched as three beers in 2017, Voodoo Ranger has released over 20 beers in the past few years including the flagship Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, and Voodoo Ranger Juicy Haze IPA, along with recent releases like Juice Force IPA and Tropic Force IPA. For more information and a Rangerously good time, follow @voodooranger on Instagram. To learn more about the Voodoo Ranger portfolio, visit voodooranger.com.

Visit Tallboysonly.com

Visit Tallboysonly.com

Visit Tallboysonly.com

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Coors Light® Refreshes the Game with New Chill Jersey for Passionate Soccer Fans

As the official beer of the Leagues Cup tournament, Coors Light is helping fans choose chill through all of summer's soccer moments

CHICAGO, June 17, 2024 /PRNewswire/ -- As the official beer of Leagues Cup, the landmark soccer club tournament to feature every team from Major League Soccer (MLS) and LIGA MX, Coors Light is going all-in on soccer with "Refresh the Game," a new campaign that will reach soccer fans throughout the summer. As part of its campaign, Coors Light is encouraging soccer fans to Choose Chill with its limited-edition smart Coors Light Chill Jersey, which will help fans keep their cool during upcoming intense soccer matches. "Anyone who has watched a soccer match knows how heated it can get, especially as your favorite teams go head to head," said Katie Feldman, director of marketing for the Coors Family of Brands. "Between the second Leagues Cup tournament to soccer events happening across the globe, Coors Light is here to keep fans chill and with their favorite beer and a jersey that keeps them cool." Coors Light is bringing its mountain cold refreshment to soccer fans across the country with the Coors Light Chill Jersey, the first-ever smart jersey designed to keep you cool when the game heats up. Built-in thermal sensors detect when your body temperature rises and activate a cooling system to keep you chill during any soccer match, literally. In addition to keeping fans physically chill, each jersey will have a Captain's Beer Band to keep a crisp Coors Light within arm's reach. "At Leagues Cup, we're thrilled to partner with Coors Light on the 'Refresh the Game' campaign. The Coors Light Chill Jersey embodies the excitement and intensity of the most unique soccer tournament in the world while ensuring fans can stay cool and enjoy every moment of the action. This innovative jersey not only showcases the spirit of the game but also brings a new level of engagement to our passionate soccer community." Added Sana Shuaib, Senior Vice President, Partnership Marketing, Integrated Marketing Solutions & Commercial Insights at SUM/MLS. For a limited time, soccer fans looking to maintain their chill with a Chill Jersey can head over to www.thechilljersey.com to buy a jersey for $50. Quantities are limited with 90 total jerseys available with a limited amount releasing each day in drops. The first drop will run from June 17 to June 21 starting at 12PM EST, with 18 jerseys available on June 17, 14 jerseys on June 18, 10 jerseys on June 19, and eight each on June 20 and June 21. The second Chill Jersey drop will take place from July 16 to July 19 starting at 12PM EST, with eight jerseys available per day while supplies last. Soccer continues to grow in popularity across the globe, especially with younger, diverse fans and drinkers. As a fan of the sport, Coors Light is proud to continue its partnership with Leagues Cup and cultivate moments of chill for the most passionate fans of the sport. Throughout the summer, Coors Light is furthering its commitment to soccer fans with thematic packaging and a sweepstakes to win a trip to the Leagues Cup championship match. Soccer fans can enter to win at www.thechilljersey.com. Plus, Coors Light has partnered with reigning MLS MVP Luciano Acosta and soccer star Alan Pulido to spread the word about this game-changing jersey and connect with soccer fans. Coors Light is also rolling out a new creative campaign that taps into soccer excitement and helps fans stay refreshed while they watch their favorite teams compete. The campaign was developed in partnership with Alma, "The Ungeneral Agency." Watch the new creative here. In addition, Coors Light is working with Soccer United Marketing to create custom Coors Light fan interactive spaces during five Leagues Cup tournament matches that will literally bring chill to fans during the heat of intense soccer moments throughout the summer. 7/26/24 – LAFC vs. Club Tijuana @ BMO Stadium in LA (Leagues Cup kick-off day) 7/30/24 – LAFC vs. Vancouver @ BMO Stadium in LA 8/4/24 – Guadalajara (Chivas) vs. LA Galaxy @ Dignity Health Sports Park in LA 8/9/24 – Club America vs TBC @Snapdragon Stadium in San Diego 8/25/24 – Final TBC Leagues Cup is a tournament in which all 47 MLS and LIGA MX clubs pause their respective league seasons and compete in the official Concacaf competition each summer. The second annual Leagues Cup tournament will run July 26 to August 25. For more information on Leagues Cup, please visit LeaguesCup.com. Tickets for all matches are available on LeaguesCup.com and are also available to fans via the hosting MLS club. MLS club season ticket holders should contact their club representative for more information or visit LeaguesCup.com and follow @LeaguesCup on social. ABOUT MOLSON COORS BEVERAGE COMPANY For more than two centuries, Molson Coors has brewed beverages that unite people for all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands in the beverage industry. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com. ABOUT LEAGUES CUP   Leagues Cup represents a monumental new chapter for North American soccer. Since 2023, Major League Soccer and LIGA MX pause their regular seasons each summer and all 47 first division professional clubs in both leagues will compete in the World Cup-style, official Concacaf sanctioned tournament, which will qualify the top three finishers to the Concacaf Champions Cup. In 2023, MLS' Inter Miami CF became the first-ever Leagues Cup champion. Leagues Cup 2024 will kick off Friday, July 26 and will feature 77 games hosted at stadiums throughout the U.S. and Canada, with the Final taking place on Sunday, August 25. Fans in over 100 countries and regions will be able to watch Leagues Cup on MLS Season Pass on the Apple TV app. MLS Season Pass is available on billions of devices through the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, as well as on the web at tv.apple.com. Fans can also access MLS Season Pass from the Apple TV app on Apple Vision Pro, where they can watch games alongside other apps in their physical space; within an Environment, so the screen feels 100 feet wide; and in Spatial Audio for an even more immersive viewing experience.  In addition, TelevisaUnivision, FOX Sports, TSN and RDS will be the linear broadcast home for select Leagues Cup matches.

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CNC x Heineken Silver Releases "Best Bubs Box" Featuring Limited- Edition Marvel Studios' "Deadpool & Wolverine" Collectibles

Fans and best bubs alike can enter the sweepstakes to win the kits through Aug. 4

LOS ANGELES, June 12, 2024 /PRNewswire/ -- Today, CNC Agency and Heineken Silver, introduces the exclusive "Best Bubs Box," brimming with special collectible items, in anticipation of the eagerly anticipated theatrical release of Marvel Studios' "Deadpool & Wolverine", in U.S. theaters July 26. As an extension of Heineken Silver's new summer campaign with the film, the kit is poised to become one of the season's most sought-after items, with consumers having the opportunity to enter for a chance to win through August 4. This summer, Heineken Silver and Marvel Studios' "Deadpool & Wolverine" are teaming up to put bitter feuds aside over a crisp and refreshing Heineken Silver. The Best Bubs Box aims to cement this truce, designed to be shared with a Best Bub. Quantities are limited, but each exclusive kit features an array of epic merchandise: Deadpool & Wolverine Official Deadpool Funko Pop® Deadpool & Wolverine-inspired Friendship Necklace Deadpool-themed custom zip-up koozie Deadpool & Wolverine-themed fanny pack Heineken Silver bucket hat Heineken Silver water bottle Two pairs of socks (one themed Deadpool and one to Wolverine) Two enamel pins (one themed Deadpool and one to Wolverine) The Best Bubs Box was made in partnership with CNC Agency (Coffee 'n Clothes), an award-winning creative experience agency. The CNC Merch division specializes in crafting branded merchandise and promotional products that transform giveaways into immersive experiences. Renowned for their expertise, they are celebrated for their creation and execution of highly engaging influencer seeding kits across the globe. "We're thrilled to team up with Heineken and Marvel Studios' 'Deadpool & Wolverine' to create something truly unique for their fans," said CEO and Founder of CNC Agency, Ryan Glick. "The 'Best Bubs Box' not only celebrates the fun and irreverence of 'Deadpool & Wolverine', but also offers our consumers a chance to own a piece of one of the most iconic Super Hero crossovers in movie history." Consumers aged 21 and over can enter for the chance to win the limited-edition kit through the website starting June 11 through August 4. CNC Agency is a new breed of marketing agency that creates physical-first experiences for brands that shift culture. They infuse strategy, creativity, in-house production and technology to develop physical connections with digital layers. The award-winning creative experience agency was born out of the Coffee 'n Clothes legacy which started as a hashtag on Instagram in 2014 (#coffeenclothes). CNC Agency, a full-service experiential collective, offers experiential and retail, mobile tours, live events, branded merchandise, partnerships and collaborations and more. For more information on the creative experience agency, please follow them on Instagram or LinkedIn. About Heineken® USA HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International N.V., the world's most international brewer. Key brands imported into the U.S. are Heineken® – the world's most international beer brand, Heineken® 0.0 – an alcohol-free beer innovation, Heineken® Silver – a new lower-carb, lower-cal world-class light beer, the Dos Equis Franchise, and the Tecate Franchise. HEINEKEN USA also imports Amstel Light, Red Stripe, Strongbow Hard Apple Ciders, Bohemia and more. For news and updates, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com. About MARVEL STUDIOS' DEADPOOL & WOLVERINE Marvel Studios' "Deadpool & Wolverine" delivers the ultimate, iconic, cinematic team-up throwdown in U.S. theaters July 26. CNC Agency (Coffee 'n Clothes)

Jason & Travis Kelce Join Forces for The First Time as Owners and Operators of Garage Beer

The Brothers Join Team as the Largest Investors in the Fast-Growing Independent Light Beer Brand

COLUMBUS, Ohio, June 12, 2024 /PRNewswire/ -- For the first time, Jason and Travis Kelce are teaming up as significant owners and operators of a business – and of course, it is with one of the fastest growing beer brands in the country, Garage Beer! The small batch brewed, classic light beer was founded in their home state of Ohio and has been growing rapidly across the country. The Kelce brothers are passionate about beer and business and have talked for years about partnering together in the category. With this passion, they wanted to be thoughtful and find the right opportunity with the highest quality brewery and brand that aligned with their values of how a business should be run. And most importantly, a company built to serve the customer. Jason and Travis believe that beer should be fun, and they want to partner with a brand that embodies the spirit of a neighborhood feel, a light beer all will enjoy. Serendipitously, through a prior relationship, the Kelces' learned about Garage Beer and for the past two years have been laying the groundwork to join forces with the company. The brothers join Garage as significant investors, partners, owners, and operators. Jason and Travis will be involved in every aspect of the business, including brewing, distribution, sales, marketing, and national expansion efforts. Retail displays will be in stores shortly along with social content, billboards, and other promotional activities. The Garage Beer recipe was originally created in Cincinnati, Ohio (where Jason and Travis both played college football for the Cincinnati Bearcats) and the business headquarters is now just north in Columbus, Ohio. The beer is currently sold in Ohio, Kentucky, Tennessee, Indiana, Pennsylvania, Wisconsin, Michigan, Illinois, Missouri, West Virginia, Idaho, Montana, and New Jersey… with planned expansion into dozens of new states this year. "People crave quality and simplicity, and Garage Beer nails both for me. We are light beer drinkers and Garage is the best light beer," said Jason Kelce. "For me, the brand fits my lifestyle, and having a few beers is a great excuse to get the neighbors together." "It comes down to quality for me. I think everyone knows I like to have a couple beers now and then, so being an owner of Garage Beer and heavily involved in making the best light beer is exciting, man! There is nothing better to bring people together than an ice-cold beer, and for Jason and me that is what beer is all about – friends, family and fun. I have worked with Andy for years and I really trust the team and their approach to running the business. We look forward to taking Garage Beer to the next level," added Travis Kelce. "We want a beer that tastes like beer and one that keeps the stories alive in the neighborhood. Garage prides ourselves on small batch brewing and a commitment to quality. Ever since our first conversation with Travis and Jason, it was clear we had similar opinions about beer, but they also had brilliant, and very funny, business sensibility. Our team better be on their toes now," quipped Garage Beer co-owner Andy Sauer. "The garage is a symbol for building stronger communities one beer at a time, and I think we can all use more time with friends, family, and neighbors to talk, smile, laugh, and enjoy that time together." Garage Beer is a 4% ABV, 95 Calories and 3g Carbohydrate light lager beer served in two varieties: classic regular and lime. Merchandise store and beer finder. Garage Instagram and Twitter. Jason Kelce and Travis Kelce team up as significant owners and operators of Garage Beer

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THC-SELTZER TRIPLE CONTINUES GROWTH WITH GOLD MEDAL TITLES AND EXPANDED DISTRIBUTION

The brand outperforms competitors as a they grow in distribution across the US

MIAMI, June 4, 2024 /PRNewswire/ -- Triple, a THC-infused seltzer that hit the market in January 2024, has continued to make waves in the industry receiving multiple top medal awards alongside its substantial sales growth throughout the country. The popular brand recently received accolades from both the Denver International Spirits Awards and the Seltzer Nation Awards, two highly sought-after competitions in the beverage space. Both competitions showcase the best of best within the industry, utilizing expert panels to choose the medal winners. The Denver International Spirits Awards select a prestigious panel of spirits experts who blind rank a wide variety of drinks, leading to unbiased winners chosen for the world-famous beverage competition. Seltzer Nation is the leading authority on seltzers, providing news, insight, and reviews to consumers for the finest seltzer options. In Denver, Triple earned gold medals for all three flavors offered by the brand – grapefruit, cherry lemon and lime. Even more impressive, Triple received the title of "Best THC Beverage Overall," as well as a double gold score, for all three flavors in the Seltzer Nation Awards. The multiple titles showcase Triple's superior taste when compared to other brands in the market and highlight the brand's dedication to offering an exceptional user experience. Triple's proprietary THC is formulated to mimic the strength of a standard beer or seltzer, creating a delicious sessionable and social drink that allows consumers to control and build their buzz. As Triple continues to collect recognition for their high-quality flavor profiles and commitment to health-conscious offerings, they've also grown substantially as a newcomer among THC beverage brands. Originally created in St. Louis, Missouri, the brand is not only available nationwide on their website, but also sold in bars, restaurants, liquor stores, and convenience stores through Missouri, Kansas, and Florida. In the coming weeks, Triple will continue to expand through additional states including Iowa, Kentucky, Georgia, Texas, Louisiana and Wisconsin. With a focus in popular cities and college towns, Triple has seen massive growth in distribution across the country in the short period since launch. The rapid growth is a testament to the demand among distributors and consumers alike, attributed to the superior taste as evidenced by recent awards and the overall lifestyle promoted by the brand. Led by younger generations, as alcohol consumption continues to lessen amongst the public, Triple offers a new social experience with their bubbly and refreshing seltzers. "As we expand our offerings to consumers, it's exciting to see our hard work pay off with respected award recognition," said Will Spartin, Founder & COO. "We're just getting started, and we're eager to bring Triple to every state," said Lambo Perkins, Founder & CMO. The brand previously was announced as a three-time winner in the esteemed L.A. High Spirits Awards, a competition that exclusively highlights the best brands in the THC-infused beverage industry. Triple took home a gold medal and two silvers. About Triple Triple is a bubbly, refreshing THC-infused seltzer that's as delicious as your favorite cocktail, but without the calories or the hangover. Triple gives you the buzz you're looking for in a social beverage, without the commonly associated side effects of traditional cannabis. With the perfect amount of THC, Triple is a drink you can consume all day or night to party with friends or unwind at home. For more information, go to www.drinktriple.com