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Wicked Weed Brewing Launches "You Deserve An Upgrade" Contest

Nominate Someone In Your Life For a $10K Grand Prize, Inspired By Wicked Weed's Award-Winning Pernicious IPA ASHEVILLE, N.C., June 18, 2025 /PRNewswire/ -- This summer, Wicked Weed Brewing is raising the bar on generosity and good times with the launch of its newest initiative: the  "You Deserve An Upgrade" Contest . Wicked Weed is inviting fans to nominate someone they know who they believe deserves a big upgrade. Maybe it's a local artist whose home or studio could use an upgrade, or someone planning a wedding and could use a little extra help? Or an educator that goes above and beyond for the community, or someone who played a big role in disaster relief but could use an upgrade in their personal life? From now through July 9, you can nominate an individual who you believe could use a little extra magic in their lives. Wicked Weed will select one lucky winner to receive an upgrade valued at $10,000 — all fueled by the power of generosity and co...
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Yakima Chief Hops Unveils DynaBoost™, a Flowable Whirlpool Extract to Elevate Beer Aroma

YAKIMA, Wash., April 17, 2024 /CNW/ -- Yakima Chief Hops (YCH), a grower-owned global hop supplier, is proud to present DynaBoost™! Formerly known as YCH 702, DynaBoost™ sets itself apart as an exceptionally flowable variety-specific hop extract. Designed for whirlpool use, DynaBoost™ was created using a proprietary process, capturing true-to-type hop aroma attributes and delivering them to your beer in an easy-to-pour bottle.

"It's rewarding to introduce a product that encapsulates our research into a practical, innovative solution for brewers," says Tessa Schilaty, Technical Marketing Manager at YCH. "DynaBoost™ not only enhances the sensory palate with its high concentration of beer-soluble hop compounds but also addresses logistical and economic challenges modern breweries face."

DynaBoost™'s key strength is its extreme pourability, flowing effortlessly at room temperature with no hot water bath required. Used as a hassle-free replacement for T-90 pellets in the whirlpool, this highly soluble product can increase hot-side yields by up to 5%. Just 1kg of DynaBoost™ can replace 10kg of T-90 pellets, saving costs on freight and space in your cooler.

"We explored a name that would capture how dynamic this product is," says YCH Director of Marketing, Pascal Fritz. "Based on internal trials, and feedback from our brewing partners, we realized this extract was exceptional. Aside from its pourability, it can boost the hop profile of beer in ways that other products cannot."

DynaBoost™ is currently available in Simcoe®, Citra®, Mosaic®, Sabro®, and Centennial, with more coming soon! This remarkable flowable extract is ready to ship in 1kg and 10kg graduated, recyclable HDPE bottles.

Schilaty adds "This product is a testament to our commitment to quality and efficiency, providing brewers with a tool that elevates both the art and science of brewing. DynaBoost™ is a game-changer for brewing operations, large and small."

Boost your brewing adventures to enchanted heights with DynaBoost™! Learn more about Dynaboost™ and its applications here.

Yakima Chief Hops

YCH is a 100% grower-owned global hop supplier with a mission to connect brewers with family hop farms. Operating for more than 30 years, we have become leaders in innovation, quality, and customer service. We are a resource for brewers, providing industry-leading research and products. We are advocates of sustainability and meaningful social causes, working to support the communities around us. https://www.yakimachief.com/.





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