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Wormtown Brewery Announces Brand Refresh

WORCESTER, Mass., Feb. 23, 2024 /PRNewswire/ -- Wormtown Brewery announces the launch of their brand refresh. The brewery's upgraded look represents their mission to embrace their community, celebrate each day, and provide approachable drinks for everyone to enjoy. Be Hoppy, the IPA we all know and love, can now be found on the shelf alongside Be Smooth and Be Fearless, two new IPAs from the brewery.

"The original concept of the smiley face for Be Hoppy was the inspiration behind the brand refresh. This beer already had the attention of our customers, so this seemed like the natural progression." says Dan Marc-Aurele, Senior Graphic Designer at Wormtown. "Be Hoppy is known for its smiley face, so we made that smiley face the focal point of the design. Now, if you're looking for 'the beer with the smiley face,' it's that much easier to find." "We were incredibly pleased with Be Fearless & Be Smooth's trial performance in the IPA Variety Packs last year and listened to customer feedback calling for their consistent availability." Says Misty Campbell, Regional Sales & Chain Account Manager for Wormtown. "The refreshed packaging is clean and calls out the style, ABV and brewery name in large print. Wormtown has become synonymous with the smiley face and assigning each beer their own version gives the core lineup a cohesive look." Wormtown's marketing team took the success of the "Be You" Variety Packs as inspiration for the new look and performed a deep dive into the brewery's brand identity, target audience, and branding goals. "After a lot of exploration, we narrowed it down to three areas of focus for the brewery's mission which turned into a mantra we use internally: "your day, your sip, your smile." Says Avanah Weix, Brand Strategist for Wormtown. "These missions are accomplished through thoughtful beer names, expressive smiley faces, and making the style of the beer larger on the front of the can. Additionally, the new cans have QR codes that bring you detailed information about the beer. In an effort to be more connected to our community, we launched the "Be Here" campaign on the side of all our beer cans. This encourages people to take photos of where they are drinking their beer to be shared on social media." You can now find Wormtown's new look and new beers at liquor stores, bars and restaurants across their New England footprint. The brewery is also releasing refreshed looks for their seasonal line up which will include another new beer, Beach Fix which is a Kolsch Summer Ale. Additionally, their local releases, collaborative brews, and specialty beers will all be adopting an upgraded look as they are released throughout the year. Wormtown Brewery Avanah Weix: 774.420.5792 avanah@wormtownbrewery.com

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Yuengling Brings Back Bock as Seasonal Offering for 195th Anniversary

The Oldest Brewery in America to Release Yuengling Bock in Select Markets, the Pottsville Museum & Gift Shop, and at the Tampa Yuengling Draft Haus & Kitchen

POTTSVILLE, Pa., Feb. 20, 2024 /PRNewswire/ -- In honor of the 195 years of brewing great beers milestone, D.G. Yuengling & Son, Inc. is bringing back a late winter and spring favorite, Yuengling Bock. The limited release will be available to legal drinking age customers in PA, NJ, DE, MD, WV, OH, IN, KY, NY Yuengling Bock will be available in 12-pack (12 oz) cans, and on draft in ¼ barrels in select markets starting mid-February, until supplies last.  Yuengling Bock has a deep brown color and flavorful malt-forward taste, while balanced with European Noble hops. For inspiration, the brewery reached into its archives and based this all-new label and package design on the Yuengling Bock labels from the early 1940's. "Bock beer is a nod to our rich German heritage," said Jennifer Yuengling, 6th generation family member of D.G. Yuengling & Son, Inc. "As long ago as the 1400s, bock beer was brewed in the Northern German city of Einbeck. This rich, malty beer started gaining popularity and is now enjoyed broadly across the globe, especially during cooler months." Yuengling Bock was previously re-launched in 2008 as a draft-only seasonal offering. It was the first time a Bock beer was produced by Yuengling in nearly 40 years. It returned the following year in draft and package in 2009, in conjunction with Yuengling's 180th Anniversary. The brand was retired in 2014 and is now back after 10 years to be enjoyed for the brewery's 195th Anniversary. "Yuengling Bock is one of our most popular beer styles from our past, and we continue to receive requests to bring it back. We expect this limited time offering will surprise and delight our loyal Yuengling beer drinkers," said Jennifer Yuengling. PA and FL "First Pour" Tasting Events: Starting later this week, Yuengling Bock fans in Pennsylvania and Florida can attend "First Pour" tasting events and stock up on Yuengling Bock, just as this limited time item first becomes available. Yuengling Museum & Gift Shop, Pottsville PA On Fri. Feb. 23, join us from 5 – 7 p.m. to enjoy Yuengling Bock on the day it first becomes available for draft sale and for the purchase of cases of 12-pack (12 oz) cans. There will be live music, soft pretzels, and limited-edition Bock tee shirts for sale to celebrate this exclusive 195th Anniversary release with fellow Yuengling Bock fans. Check our website for hours of operation to take a free Brewery Tour of America's Oldest Brewery and explore our Yuengling Brewery Museum & Gift Shop. Yuengling Draft Haus & Kitchen, Tampa FL Newly opened in 2023, the Yuengling Draft Haus & Kitchen, located on the grounds of the Yuengling Tampa Brewery, will be the only location in Florida to purchase and enjoy Yuengling Bock. Join the fun on Thurs. Feb. 29, 4 – 9 p.m., for a special 'Leap Year" beer celebration. Guests are encouraged to make a reservation for dining and to join us for a draft at the bar. Visit the Draft Haus Gift Shop to purchase 12-pack (12 oz) cans to go and limited-edition Bock tee shirts. About D.G. Yuengling & Son, Inc. D.G. Yuengling & Son, Inc., the oldest brewery in America, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey's Chocolate Porter, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states. Experience Yuengling in Pottsville, PA by taking a free tour of America's Oldest Brewery and visiting our Museum & Gift Shop. Also dine, shop, and enjoy our year- round and seasonal-selection of beers at the Yuengling Draft Haus & Kitchen in Tampa, FL. For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com. Contact: Paul Capelli, 508-728-1271, pcapelli@yuengling.com,

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North Coast Brewing Company Announces the Release of its First Ever 19.2-Ounce Beer Cans

FORT BRAGG, Calif., Feb. 1, 2024 /PRNewswire/ -- Leaving "Damp January" behind, North Coast Brewing Company (NCBC) announces the release of its first-ever 19.2 beer cans. When a 12 or 16 ounce isn't enough, consumers have another choice. Scrimshaw and Old Rasputin are now available in 19.2-ounce cans. NCBC will also continue to offer these beers on draft and in bottles.

"Our brew team continues the tradition of making quality craft beer the way our founder and original brewmaster Mark Ruedrich intended," said CEO/CFO Jennifer Owen, "With the addition of our 19.2 cans, our devoted and new fans alike will be able to hit the trails with a convenient size they can share with a friend or enjoy all by themselves." NCBC's Scrimshaw and Old Rasputin are the North Coast Brewery's best-selling beers, and fans come from all over the world to the coastal town of Fort Bragg, CA to try them on tap at the Pub at North Coast Brewing Company. Scrimshaw and Old Rasputin have been brewed and distributed as North Coast Brewing's core beer brands for years - Scrimshaw since 1988 and Old Rasputin since 1995. While they will soon be available across 47 U.S. states and internationally, the new cans are available now in California and Oregon. NCBC's website beer locator can be used to find specific locations. Scrimshaw was the first beer from NCBC to be made available in cans, Old Rasputin followed, and the company plans to release more styles in cans in the future.  Scrimshaw or as fans lovingly say, "Scrim" and Old Rasputin continue to have a cult-like following with consumers. The convenience of 19.2-ounce cans is something to celebrate. Scrimshaw details: 4.5% ABV, 22 IBUs; Old Rasputin details: 9% ABV, 75 IBUs About North Coast Brewing Company: Founded in 1988, NCBC, a certified B Corp, crafts a wide range of exceptional, award-winning beers, including Scrimshaw, Old Rasputin Russian Imperial Stout, PranQster, Le Merle, and Brother Thelonious. NCBC beers are available in 47 U.S. states and internationally. NCBC's mission: "Making the World a Better Place, One Pint at a Time." Follow North Coast Brewing Company on Instagram @NorthCoastBrewingCompany, Twitter @NoCoastBrewCo and Facebook @NorthCoastBrewingCompany