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Survey Shows Better Health and Goal Setting as Top Reasons for Going Dry in January

Go Brewing helps beer lovers Go Dry with one of the first non-alcoholic taprooms and signature craft brews available nationwide

CHICAGO, Dec. 20, 2022 /PRNewswire/ -- Nearly 4 in 5 Americans who consume alcohol (79%) say they could be motivated to participate in Dry January in 2023, according to a new survey conducted online by The Harris Poll among over 1,200 Americans who consume alcohol, from Go Brewing, the Illinois-based company behind one of the country's first non-alcoholic and low-alcohol craft breweries. Top motivators for staying sober in January include a desire to be healthier (52%), losing weight (35%), and the ability to focus better on personal or work goals (33%). As Dry January grows in popularity each year, Go Brewing is making it easier to forego the alcohol with its Go Dry January Challenge, featuring a line-up of no- and low-alcohol craft beers, health and fitness events, special offers and more.  "Dry January is a perfect opportunity to reset, boost your wellness and challenge yourself to achieve your goals in the new year without the negative side effects of alcohol," says Joe Chura, president and founder of Go Brewing. "The survey results align with Go Brewing's mission to help people feel like their best selves. Using traditional craft brewing methods, we offer a line-up of beers that are better for you and deliver an authentic taste that makes it easier to moderate and have all the experiences with no regrets." Inside the Go Brewing Taproom Go Brewing opened in 2021 as the first non-alcoholic taproom in Illinois and has since grown into a nationwide online retailer and health and wellness community. The brewery, located in Naperville at 1665 Quincy Ave, Suite #155, is open to the public and offers lower-calorie, no- and low-alcohol craft beers on tap. For those outside the Chicagoland area, Go Brewing also has an online store with shipping available to 43 states. The online selection includes five of the brewer's most popular signature craft beers: Burn it Down IPA – A hoppy IPA with citrus and tropical notes (.48% abv | 56 cal) Prophets Hazy IPA – A smooth, hazy IPA with a fruity and creamy balance (.39% abv | 72 cal) Suspended in a Sunbeam Pilsner – A fresh, light pilsner with floral notes (.42% abv | 43 cal) Street Cred Nitro Bold – A smooth dark brew with espresso and cocoa (.35% abv | 60 cal) Head on Witbier – A clean and crisp witbier with orange and spice (.46% abv | 30 cal) "With more and more people declaring themselves 'sober curious,' non-alcoholic spaces like Go Brewing are quickly gaining traction," says Chura. "Much more than a tasting room, Go Brewing is a community hub where like-minded drinkers can gather in a social setting to enjoy great tasting beer without worrying about dealing with side effects the next day. Go Dry January Challenge at Go Brewing Beginning January 1, Go Brewing will be hosting a Go Dry January Challenge to encourage Americans to take a break from alcohol and feel their best in 2023. To join the challenge, anyone who texts "gobrewingdryjan" to +1 (331) 272-3577 will get daily texts with tips, exclusive access to virtual and in-person events, a discounted Go Brewing survival case featuring new brews, a downloadable "Go Dry Survival Kit," special offers and more. As part of the buzz-free challenge, Go Brewing will be presenting a wide range of health and wellness programming – both virtually and in-person – to help participants get through the month. For local residents, the Naperville taproom will be open six days a week with a full schedule of fitness events, cold plunges, breath training, live music and more. The taproom will also be available for remote workers looking for an alternative to working from home or a coffee shop. And, to start the year off right, the brewery will be offering a meal service as part of a partnership with Insainly Fit Meals. Out of towners can also join in the month-long festivities via virtual nutrition workshops, live streamed events, among others. "Maybe alcohol has always been 'one of those things' for you. Maybe you're sick of feeling foggy the morning after you go out. Maybe you're a parent and can't drink like you did in college. Whatever your motivation, we're excited to provide alternative options and helpful tools for people to continue enjoying the fun and flavor of beer while reaching their goals for the new year," concludes Chura.  For more information about Go Brewing and its Go Dry January Challenge, please visit https://gobrewing.com/pages/go-dry-january-challenge.  About the Survey The Dry January survey was conducted online between December 13-15, 2022, within the United States by The Harris Poll on behalf of Go Brewing among 1,963 U.S. adults ages 21 and older, of which 1,290 say they consume alcohol. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.8 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Claire Vartabedian at cvartabedian@lcwa.com. About Go Brewing Go Brewing is a non-alcoholic and low-alcohol craft beer brand that offers guilt-free drinking so that customers can achieve their dreams without the baggage of alcohol because Go Brewing knows that great stories come from realized goals. Every signature craft brew is handcrafted with traditional methods, with less calories, less alcohol and more productive tomorrows. For more information, visit https://gobrewing.com/.

Craft Beer Marketing Awards Announces Tattoo Category for Charity

Proceeds of new category entries to benefit The Michael James Jackson Foundation

MELVILLE, N.Y., Dec. 20, 2022 /PRNewswire/ -- In the spirit of giving, the Craft Beer Marketing Awards (CBMAS) has announced that 100% of all proceeds of its new category – "Best Beer/Brewing-related Tattoo" – will be donated to The Michael James Jackson Foundation (MJF), an organization that funds scholarship awards to black, indigenous, and people of color within the brewing and distilling trades for a more just, equitable, and dynamic future.  "We are helping literally change the face of American brewing," said Garrett Oliver, Founder/Chair, MJF and Brewmaster, The Brooklyn Brewery. "We sent more people of color to Siebel Institute of Technology last year, than had attended the entire previous decade. The MJF is all about genuine and lasting change."  The decision to create the category is because of the popularity of tattoos in the beer industry. "Tattoos are empowering, they look awesome, and they just make life cooler." said Jim McCune, CBMAS Co-Founder. "Tattoos and craft beer are synonymous. The CBMAS brand is covered in ink – from our judges to our graphics, and Crushie trophy!" The fourth annual CBMAS Awards Competition is now accepting beer-related marketing and design entries from around the globe (including hard seltzer, cider, mead, and RTD cocktails). The deadline for entries is January 27, 2023. Breweries, agencies, artists, and marketing partners are all invited to enter their best work. Additions this year include new categories, a redesigned Crushie award trophy, and plans for an in-person awards ceremony during the week of the 2023 Craft Brewers Conference in Nashville, TN. The CBMAs is the first worldwide awards program that focuses on excellence in the artistic and creative marketing and packaging efforts of breweries, designers, and agencies. It has become the industry's expert voice and hosts a marketing podcast – Marketing on Tap – sponsored by EGC Group. Houston-based Hillebrand Bev Pros returns as the presenting sponsor for the fourth year in a row. New sponsors this year include: WA-based Yakima Chief Hops, NY-based DWS Printing, AL-based Steel City Taps, and VA-based BarTrack. "As presenting sponsor over the years, we've seen the amazing work delivered from breweries and marketing professionals across the globe. We're even more convinced now of the incredible impact that great marketing has on our industry," said Prabh Hans, VP Domestic Services, Hillebrand North America. For more information visit https://craftbeermarketingawards.com/

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HEINEKEN USA's Second Behind the Label Report Dives into Inclusion and Belonging in the US Alcoholic Beverage Industry

Survey Findings Point to Transparency and Representation as Key Inclusion Factors

WHITE PLAINS, N.Y., Dec. 12, 2022 /PRNewswire/ -- Today, HEINEKEN USA announced the release of "Fostering Belonging & Inclusion in the Alcoholic Beverage Industry," the second report within its ongoing Behind the Label program. Expanding on last year's gender diversity findings, the report draws on alcoholic beverage employees' perspectives on bias and inclusion in the industry, and how organizations can address both to improve belonging across the workforce. In looking at employees' experiences, the research showed that a majority (86%) say they have experienced some type of personal bias during their time in the industry. These employees recognize that efforts are being made to address these issues and 70% say they are confident in their company's ability to improve inclusion and diversity. While they point to a variety of things that their organizations are doing, those surveyed indicate that focusing on authenticity, representation, and transparency in their day-to-day interactions will have the most impact on their sense of belonging. Inspired by Representation and Authenticity Connection and representation play an important role in the factors employees feel most inspired by and which influence how they behave. More than four in five (82%) employees belonging to underrepresented groups feel they must mirror their colleagues to "fit into" the industry. Those pressures can be lessened, though, by the programs that organizations offer. For example, close to half (43%) of respondents say that a greater focus on advancement opportunities such as mentorship has encouraged them to stay in the industry. This was closely followed by 40% of employees saying that access to Employee Resource Groups (ERGs) with diverse representation encouraged them to remain in the field. These advancement opportunities address the heart of a company's culture – they produce feelings of deeper belonging within employees as they encourage colleagues to work together through mutual trust and open communication. "Our industry is built on bringing people together – celebrating what makes each of us unique while enjoying the similarities that make us feel connected. This was part of the inspiration behind the second chapter of Behind the Label. We wanted to understand what people in the industry needed in order to feel like they belong and how we can best address those needs," said Maggie Timoney, CEO of HEINEKEN USA. "We want to foster an environment that encourages people to be their authentic selves, both in and out of the workplace, without fearing that they won't be accepted." Driving Greater Transparency While employees report being inspired by the connections they make with their managers and colleagues, they are also very focused on understanding the factors which influence their achievements in the workplace. Their responses show a strong desire for greater transparency from organizations. More than half (54%) believe there is a lack of pay equality in the workplace. What's more – leaders share these same worries. Senior executives (68%) were more likely to share concerns about a lack of pay equality than those at the mid-level or lower. More than a third (38%) of the employees surveyed ranked clear benchmarks for advancement as one of the most important factors for ensuring their success at work. This was followed closely by greater transparency on pay equity, which 37% of employees included in the top three changes they'd like to see the industry make. Employees want to better understand when they are succeeding, where they should focus their time to advance in their careers, and how such benchmarks are tied to their compensation. Through the multi-year Behind the Label program, HEINEKEN USA seeks to further explore the industry in order to strengthen the bonds between its people. By identifying the areas that will help to foster strong cultures of belonging in the industry, the organization aims to champion inclusion efforts for the good of its employees and others. To read the report and learn more about HEINEKEN USA'S Behind the Label initiative, visit HEINEKENUSA.com. Methodology On behalf of HEINEKEN USA (HUSA), in August 2022 Wakefield Research surveyed more than 500 US-based adults employed by alcoholic beverage manufacturers, with oversamples for 200 female, 100 Hispanic/Latino and 100 Black/African-American employees. The data has been weighted and the results of any sample are subject to sampling variation. In addition to the survey findings, the team synthesized research from several third-party resources, including Gallup, Gartner, Edelman, and EY. About HEINEKEN USA HEINEKEN USA Inc.is a subsidiary of HEINEKEN International N.V., the world's most international brewer. Key brands imported into the U.S. are Heineken® – the world's most international beer brand, Heineken® 0.0 – an alcohol-free beer innovation, the Dos Equis Franchise, and the Tecate Franchise. HEINEKEN USA also imports Amstel Light, Red Stripe, Strongbow Hard Apple Ciders, Bohemia, and more. For news and updates, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

Shocker, Another Beer Haul And More Beers Again

Genesee Bets on Brewery's Most Well-Known Beer to Attract New Drinkers

Genesee Cream Ale Gets Modern, Yet Familiar Look (Same, Original Recipe)

ROCHESTER, N.Y., Dec. 6, 2022 /PRNewswire/ -- The original Genesee Cream Ale has debuted a new look that harkens to the height of its popularity when the beer was a favorite across not only New York but throughout the U.S. "Genesee Cream Ale recipe remains the same and has become the style standard," said Jaime Polisoto, brand director for Genesee. "But now the packaging better connects to Genesee's heritage and with a fresh, clean look." First brewed in 1960, Genesee Cream Ale represents one of the only true styles of beer created in the U.S. When it came onto the scene in the 60s the new style piqued curiosity among beer drinkers, quickly rising in popularity and became Genesee's flagship beer. "At the time, Genesee Cream Ale was a completely new take on yellow beer," said Polisoto. "People loved the taste and the story behind the brewery. It became an overnight success." Since that time, Genesee Cream Ale has earned more than 14 major awards, including multiple gold medals from the World Beer Cup. And for a six-year period in the 70s and 80s, it was the best-selling domestically produced ale in the U.S. "While the beer business has changed significantly over the last six decades, appreciation for a well-brewed beer remains," said Polisoto. "We're re-launching the brand with new packaging to introduce Genesee Cream Ale to the next generation of beer drinkers." About Genesee Cream Ale Genesee is the original creator of the Cream Ale. The beer is fermented cold like a traditional lager but with an ale yeast, creating a crisp finish and a touch of sweetness. "Genesee drinkers can expect the same smooth flavor they love from Genesee Cream Ale," said Polisoto. "And now Cream Ale joins the rest of the classics with an old-school look that is authentic to the Genesee brand. The design highlights our New York roots and the rich heritage of the state's oldest brewery." Even though the look has changed over the years, Genesee still uses the original Genesee Cream Ale recipe in the Rochester, New York-based brewery today. Find Genesee beer near you using our Beer Finder. About the Genesee Brewery Established in 1878, the Genesee Brewery, New York state's oldest brewery, makes the classic Genesee Heritage line of beers, Genesee Specialty, Brewers Series, and Seagram's Escapes. Learn more at www.geneseebeer.com and on social media @GeneseeBrewery. Always drink responsibly. ROCHESTER, N.Y., Dec. 6, 2022 /PRNewswire/ -- The original Genesee Cream Ale has debuted a new look that harkens to the height of its popularity when the beer was a favorite across not only New York but throughout the U.S. "Genesee Cream Ale recipe remains the same and has become the style standard," said Jaime Polisoto, brand director for Genesee. "But now the packaging better connects to Genesee's heritage and with a fresh, clean look." First brewed in 1960, Genesee Cream Ale represents one of the only true styles of beer created in the U.S. When it came onto the scene in the 60s the new style piqued curiosity among beer drinkers, quickly rising in popularity and became Genesee's flagship beer. "At the time, Genesee Cream Ale was a completely new take on yellow beer," said Polisoto. "People loved the taste and the story behind the brewery. It became an overnight success." Since that time, Genesee Cream Ale has earned more than 14 major awards, including multiple gold medals from the World Beer Cup. And for a six-year period in the 70s and 80s, it was the best-selling domestically produced ale in the U.S. "While the beer business has changed significantly over the last six decades, appreciation for a well-brewed beer remains," said Polisoto. "We're re-launching the brand with new packaging to introduce Genesee Cream Ale to the next generation of beer drinkers." About Genesee Cream Ale Genesee is the original creator of the Cream Ale. The beer is fermented cold like a traditional lager but with an ale yeast, creating a crisp finish and a touch of sweetness. "Genesee drinkers can expect the same smooth flavor they love from Genesee Cream Ale," said Polisoto. "And now Cream Ale joins the rest of the classics with an old-school look that is authentic to the Genesee brand. The design highlights our New York roots and the rich heritage of the state's oldest brewery." Even though the look has changed over the years, Genesee still uses the original Genesee Cream Ale recipe in the Rochester, New York-based brewery today. Find Genesee beer near you using our Beer Finder. About the Genesee Brewery Established in 1878, the Genesee Brewery, New York state's oldest brewery, makes the classic Genesee Heritage line of beers, Genesee Specialty, Brewers Series, and Seagram's Escapes. Learn more at www.geneseebeer.com and on social media @GeneseeBrewery. Always drink responsibly.

Award-winning ABK Bavarian Beer reaches 3,250 venue milestone in the UK

Milestone reached with ABK Beer now available in the iconic German Gymnasium bar in King's Cross, London

LONDON, Dec. 2, 2022 /PRNewswire/ -- ROKiT Drinks, part of the ROKiT Group of Companies co-founded by Jonathan Kendrick and John Paul DeJoria, is delighted to announce that its ABK Beer is now available in 3,250 venues across the UK.  Founded in 1308 in Kaufbeuren, Bavaria, ABK Beer proudly continues to use the same locally grown Hallertau hops and grains from the same local farms, representing more than 700 years of Bavarian brewing heritage and tradition. Amongst a cabinet full of other trophies and medals won in recent years, ABK's Hell lager was awarded the title of 'World's Best Lager' at the prestigious International Beer Challenge in 2021, following blind tasting by 70 expert judges of hundreds of other beers. The German Gymnasium, built in 1865 as England's first purpose-built gymnasium funded solely by London's German community, now offers a stunning all-day Grand Café, a sophisticated first-floor Restaurant, two bars, and an outdoor terrace. Jonathan Kendrick commented "To achieve the milestone of 3,250 venues offering ABK Beer in the UK with the German Gymnasium is tremendously appropriate! We were stunned by the history and tradition of the ABK brewery and the quality of its beers when we discovered it in 2013, and to see its popularity grow in new markets outside Germany since then is immensely pleasing, as it's clear that those who appreciate the most outstanding beer love it as much as we do." For more information on the German Gymnasium and its specially created menu pairings with ABK Beer, please visit https://www.germangymnasium.com/event/bestselling-bites-abk-pints/ Photo: https://mma.prnewswire.com/media/1960723/ABK_German_Gym.jpg

The Bronx Brewery Opens Third Location in New York City at Hudson Yards

Innovative small craft brewery expands its growth and investment in community, creativity, inclusivity

NEW YORK, Nov. 18, 2022 /PRNewswire/ -- The Bronx Brewery has announced its third location will be at The Shops & Restaurants at Hudson Yards, 20 Hudson Yards, Level Two. The innovative small craft brewery --- dedicated to community, creativity, and inclusivity --- opens its doors today, November 18. Damian Brown, president and co-founder of The Bronx Brewery made the announcement. The new 1400 square-foot space is only the third operating brewery in Manhattan. The Bronx Brewery is a subsidiary of Tenth Avenue Holdings, LLC (TAH). TAH is a privately held, diversified holding company that operates and invests in founder-led businesses. "Hudson Yards is a tremendous opportunity for us to get our brand in front of an entirely new community of New Yorkers as well as international travelers and shoppers," said Brown. "It's a way to use our beer, physical location, events, and partnerships to introduce the Hudson Yards visitor to the dynamic culture, food, music, and creative community of the South Bronx."    The Bronx Brewery Hudson Yards location will be brewing onsite with a one-barrel pilot brew system, offering limited-release craft brews every few weeks that will only be available at that location. It will join the South Bronx and East Village locations to offer exclusive craft brew collaborations with local partners on a regular basis. Collaborations through its limited-release Y-Series beers will highlight a wide range of Bronx-based creatives and support community organizations in the South Bronx. There will also be partnerships with fellow Hudson Yards culinary, apparel, and lifestyle retailers, and partners in the Bronx will participate in merchandise activations most weekends. Those will include onsite print gun customizations of Bronx Brewery streetwear and apparel and custom screen-printing events to create a unique brand shopping experience. "What drew us to become a majority partner in The Bronx Brewery was Damian's deep knowledge of craft brewing and vision for the brand. We are aligned in our belief in the power of beer to build community and commitment to bringing people together while celebrating the rich and diverse cultural scene that is the South Bronx," said Joel Citron, co-founder, and co-CEO of TAH. "Since opening the first craft brewery in the Bronx in 2011 and first manufacturing facility in Manhattan at its East Village location in 2022, we have been looking for the right opportunity to help The Bronx Brewery grow its presence in New York City." The Bronx Brewery at Hudson Yards aesthetic incorporates photography, murals and graffiti from Bronx-based artists Andre Trenier and Francis Montoya. It is an elevated take on the industrial- and street art- forward look of its East Village location, which was designed by HapstakDemetriou+ from Washington, DC and Concept Design Group from New York City. There will be a beer garden called The Stoop on The Shop's concourse featuring vintage Octoberfest tables from Munich, character-worn planters, and light posts. "We're thrilled to welcome The Bronx Brewery to The Shops & Restaurants at Hudson Yards with this vibrant location that offers specialty craft beers brewed on-site exclusively for the neighborhood," said Stephanie Fink, senior vice president at Hudson Yards. "The Bronx Brewery makes an incredible addition to our robust food & beverage offerings and brings in a fresh, new location that's perfect for comfort dining and drinking." The Food: Bronx Street Style Comfort Menu "We are offering a relaxed, bar-focused environment, with an approachable menu for local residents, office workers, commuters, and visitors," explained Brown. "As office and residential density climbs in Hudson Yards, we're creating a casual spot to share drinks and an elevated but comfortable food menu with co-workers, clients, and friends. We want to be the guilty pleasure and escapism location amongst the elite boardrooms and luxury retailers." The Bronx Brewery menu incorporates a range of slow-cooked proteins served in signature cast-iron skillet nacho dishes, including vegetarian and vegan options. The food concept highlights Bronx street-style comfort food. The decadent yet casual food elevates traditional bar fare, maintaining accessibility and disrupting the existing Hudson Yards food scene. It is designed to accompany seasonable beer consumption and attract local clientele to hang out in a space traditionally associated with corporate offices and shopping. In addition to house-made snacks, selection of Señor Lechuga Hot Sauces, a sampling of the signature nachos skillets includes shredded beef short rib, Puerto Rican-style pulled pork, shredded chicken tinga, and slow-cooked black beans. Community. Creativity. Inclusivity. "Revolving around the pillars of community, creativity, and inclusivity, our goal each day is to create a diverse, vibrant culture that uses beer, art, food, and music to inspire, unite and drive positive change in our world," added Brown. "The Bronx Brewery has supported, worked with, or collaborated with over 75 community and philanthropic organizations. Every month, our Y-Series beer releases provide a platform for financial support and awareness to community organizations and initiatives that are meaningful to the artists and creatives we collaborate with on the recipe and label artwork.  Also, through our BeerKulture – Bronx Brewery Production Internship program, which we launched in March 2021, we look to provide populations historically under-represented in craft beer with the foundation of scientific and practical knowledge and networking needed to launch careers in this field and implement change both inside and outside of our own company." Understanding the value of internship programs and focusing on staff development is not new to The Bronx Brewery. The company's Lead Brewer, Manuel Salvatori, for example, began his brewing career as an intern at The Bronx Brewery. He was promoted to Lead Brewer after rising through the ranks as a packaging operator and shift brewer following his internship. He oversees a diverse team of brewers, recipe development, and collaborations with partners. Contrasting sharply with most of the industry, a sizable majority of the production team and company are women and people of color.  Follow @TheBronxBrewery or visit TheBronxBrewery.com to learn more. For information on booking onsite private events or offsite catering and pop-ups, please visit: https://thebronxbrewery.com/private-events-and-group-bookings/. About The Bronx Brewery: The Bronx Brewery believes in beer's power to build community. We're committed to using what we create and where we create it to bring people together, while celebrating the rich and diverse creative scene in our home borough and across New York City. Revolving around the pillars of Community, Creativity and Inclusivity, our goal each day is to create a diverse, vibrant culture that uses beer, art, food and music to inspire, unite and drive positive change in our world. Follow us @TheBronxBrewery on social to learn more. About Tenth Avenue Holdings: Tenth Avenue Holdings, LLC (TAH) is a privately held, diversified holding company that operates and invests in privately and publicly held businesses. It is the parent company of Tenth Avenue Commerce, LLC (TAC). TAH was founded in 2008 to combine the founders' close friendships with a shared desire to build an entity with enduring value. The company's passion is for long-term value creation rooted in relationships with founders and operators. TAH's current portfolio of private holdings and brands includes Big Barker, Bronx Brewery, Brook, and York, Caulipower, E- Garderobe, EQL by Kerrits, Eve's Addiction, FaceVase, fromyouflowers.com, H.Bloom, Horsemen's Pride, Jolly Pets, Kerrits, Kitty Kasas, Lula's Garden, Oughton, PackIt, sendflowers.com, The Gift Basket Store, Tusco Products, Under Your Skin. For more information about Tenth Avenue Holdings, visit www.tenave.com. About Hudson Yards: Hudson Yards is the newest neighborhood on Manhattan's West Side developed by Related Companies and Oxford Properties Group. A template for the future of cities, Hudson Yards is Manhattan's first LEED Gold Certified Neighborhood; home to leading retail brands in every category from luxury to fast fashion, including experiential concepts and first-ever stores from popular online retailers; restaurants and food experiences by world-renowned chefs and restaurateurs; dynamic cultural institutions; modern residences offering unparalleled amenities; more than five acres of public plazas, gardens and groves; the world's first Equinox Hotel; state-of-the-art commercial office space for industry leaders including Meta, Warner Bros. Discovery, BlackRock and more; and eventually a new 750-seat public school. For more information on Hudson Yards, please visit HudsonYardsNewYork.com.