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FROM DALLAS TO MIAMI, BLACK TAP CRAFT BURGERS & BEER IS EXPANDING TO MAJOR U.S. CITIES IN 2022-23

With three new locations opening by 2023 in Dallas, Nashville, and Miami, Black Tap will continue to bring its award-winning burgers and world-famous CrazyShake®  milkshakes to iconic U.S. destinations

NEW YORK, May 19, 2022 /PRNewswire/ -- Globally acclaimed burger joint, Black Tap Craft Burgers & Beer, owned by husband-and-wife duo Chris Barish and Julie Mulligan, is expanding within the United States, bringing their award-winning burgers and world famous CrazyShake® milkshakes to hungry fans in Dallas, Nashville, and Miami. The new outposts bring Black Tap to 21 locations globally, which will have the restaurant's portfolio spanning six U.S. states and nine countries around the globe by early 2023. "It's easy to be excited about these openings, all taking place in cities we have spent a lot of time in and fallen in love with," said Owner Chris Barish. "The decision of where to go next isn't a simple one though. We weigh many factors including where the current hot spots for growth are, what places are requested the most by our followers on social media and guests, and if we feel a genuine connection to the place. These cities hit all three." Overseeing each location's design, Owner Julie Mulligan agrees, "The Dallas, Nashville and Miami markets are all seeing strong growth and have thriving restaurant scenes. We've spent hundreds of hours exploring each one to ensure we could bring something fresh to each city. We're looking forward to sharing the Black Tap experience—from our craft burgers and New York vibes to our original artwork and murals and DJ-curated beats." Each location is currently under development, with openings slated for late 2022 and early 2023: Making its debut in the Lonestar state, Black Tap will open in late 2022, joining Dallas' Victory Park, a booming neighborhood in between uptown and the city's industrial-chic design district. Black Tap Dallas joins a unique collection of restaurants and retail, public art, and a one-acre park, in this immersive area that is also home to the American Airlines Center. Kicking up its heels in the land of country music, Black Tap will open its first Nashville location in late 2022. Located at 211 Commerce Street in the heart of downtown, Black Tap Nashville will be steps away from Broadway's infamous Honky Tonk Highway, the legendary Ryman Auditorium, and the Nashville Predators Bridgestone Arena. Sunglasses in hand, Black Tap makes its Florida debut in 2023 at Brickell City Centre, Miami's increasingly popular modern neighborhood hub. Once thought of strictly as a financial district, Brickell is now a thriving destination for locals and tourists alike with a dynamic and year-round restaurant, shopping, entertainment, and arts scene just off the Miami River. Black Tap started out as a 15-seat counter bar in New York's Soho neighborhood and now brings its downtown and hip NYC-inspired mixtape attitude to the global kitchen with multiple locations in NYC, the Vegas strip, Downtown Disney District® at Disneyland Resort, Bahrain, Singapore, Switzerland, and the UAE. With this U.S. expansion, each new location will draw on the brand's roots while featuring distinct art elements and collaborations that speak to what's unique in that locale. Menus will pair Black Tap favorites, like the most recent winner of New York City Wine & Food Festival's Burger Bash, the Wagyu Steakhouse Burger, and fan front-runner Korean BBQ Wings, with specials inspired by local flavors. To learn more about each new location and to stay up to date with the latest and tastiest monthly specials, follow @blacktapnyc and check out www.blacktap.com. ABOUT BLACK TAP Black Tap is the new take on a classic burger joint with a downtown New York vibe all its own. The menu offers something for everyone from signature burgers like the All-American, and the fan-favorite Texan Burger, along with chicken sandwiches, salads, wings, and snacks. Black Tap's burgers have won awards across the world, and they're now five-time winners at the New York City Wine & Food Festival's Burger Bash competition for the wagyu beef Greg Norman, Italian-American inspired Mulberry Street burger, and most recently The Wagyu Steakhouse Burger. Black Tap's famous CrazyShake® milkshakes have reached worldwide acclaim with their whimsical and over-the-top flavors such as The CakeShake® and the Cookies 'N Cream Supreme. Since opening its first 15-seat location in NYC's Soho neighborhood, Black Tap has expanded to the West Coast with locations in Las Vegas and Anaheim at the Downtown Disney District® at Disneyland Resort, and internationally to Dubai, Geneva, Zurich, Verbier, Singapore, Abu Dhabi, and Bahrain. Visit www.blacktap.com for more information. Black Tap’s Vegan Black ‘N White CakeShake [photo credit: Black Tap]

The Boston Beer Company Introduces TeaPot, A New Line of Cannabis-Infused Iced Teas

BOSTON, May 23, 2022 /PRNewswire/ -- The Boston Beer Company, Inc. (NYSE: SAM), maker of iconic, high-quality brands such as Samuel Adams, Truly Hard Seltzer and Twisted Tea, today announced the launch of TeaPot, a new line of cannabis-infused iced teas. TeaPot is the company's first infused beverage offering and will be available in select Canadian provinces beginning in July. TeaPot blends real tea with specific cannabis strains to enhance specific times of the day. The brand's first release is a Good Day Iced Tea, made with real lemon black tea and infused with Pedro's Sweet Sativa, a unique cultivar which is grown in Strathroy, Ontario by licensed producer Entourage Health Corp. (TSXV: ENTG; OTCQX: ETRGF) and sold exclusively in Canada under its retail brand Color Cannabis. Each 12-ounce (355mL) can of TeaPot contains 5mg of THC and is crafted to minimize any cannabis taste or aroma. TeaPot will introduce additional varietals in the coming months. "TeaPot purposefully pairs the right tea with the right pot for the right occasion," said Paul Weaver, Director, Head of Cannabis at The Boston Beer Company. "Each can is precisely dosed for social gatherings with friends and family. We think TeaPot is the best-tasting cannabis beverage on the market, and we can't wait for people to try it – we think they'll agree." Since 2020, Canada's infused beverage market share has increased by nearly 850%[1], according to Headset retail data, and is approximately twice the size of the U.S. cannabis beverage market. "Our goal is to be the most innovative consumer-focused beverage company on the planet," said Dave Burwick, CEO of The Boston Beer Company. "While beer is our middle name, we've also introduced successful hard teas, hard ciders, hard seltzers, and canned cocktails. We're encouraged by the continued growth of the cannabis beverage category and we believe it's one of the next innovation frontiers. As we await further progress on U.S. regulations, we'll continue to develop an exciting product pipeline in the federally regulated market of Canada." For more information, visit http://www.drinkteapot.com/ and follow @DrinkTeaPot on Instagram and Twitter to receive the latest updates. TeaPot is produced at Peak Processing Solutions (Windsor, Ontario) and distributed by Entourage Health Corp. (Toronto, Ontario). About The Boston Beer Company The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider and Dogfish Head Brewery as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. In 2021, the company established a Canadian-based subsidiary to serve as a dedicated research and innovation hub focused on non-alcoholic cannabis beverages. For more information, please visit our investor relations website at www.bostonbeer.com, which includes links to all our respective brand websites.

Bishop Cider has acquired two DFW breweries and is opening four new locations

DALLAS, May 23, 2022 /PRNewswire/ -- TexBev, a beverage co-packing company owned by Bishop Cider, will relocate operations from Dallas to Wild Acre's Fort Worth facility and expand its capacity and capabilities with the addition of the equipment from Bishop's Dallas cidery and Legal Draft's Arlington brewery. At the Fort Worth site, there is ample room for continued expansion, as the property comprises nearly 200,000 square feet of warehouse space and sits on 21 acres. The acquisition is expected to close by the end of May. Bishop will also be opening a one-of-a-kind entertainment concept at the site and details will be revealed in the fall. Wild Acre beer will continue to be produced at the facility, but the brand will be getting a refresh, investments will be made in QA/QC equipment, and recipes will be fine-tuned. "Rightfully so, Wild Acre has gained a lot of respect in Fort Worth. They have built a very impressive facility and the beer can hold its own against other local breweries, but I believe there is potential to compete on a larger stage," says Joel Malone, CEO of Bishop Cider. Grant Wood is coming alongside the new management team to ensure the liquid is world class. Grant Wood was most recently the Co-Founder and Brewmaster of Revolver Brewing, prior to the acquisition by Molson Coors in 2016. Previously, Grant spent 16 years at Boston Beer Company, finishing there as the Senior Brewing Manager. Bishop currently operates three locations of its Cidercade concept (Dallas, Austin, and Houston). Cidercade has dozens of taps of Bishop Cider, serves artisan food, and offers an "entertainment buffet" where patrons pay a nominal admission fee and the games and activities are free to play. Construction is currently underway on Cidercade Fort Worth, located just south of downtown. It will be the largest Cidercade to date at 25,000 square feet and is expected to open by the end of summer. Bishop acquired Legal Draft's assets for the equipment, as new equipment lead-times have grown exponentially in recent years. Bishop did not assume their liabilities and will not market beer bearing the Legal Draft brand. Bishop will, however, be opening a Cidercade location at the Arlington property around the end of the year, bringing the total number of Bishop's locations to seven. Bishop has also decided to relocate and drastically expand Cidercade Dallas, but it will remain open at its current location until construction has been completed at the new site. At 79,000 square feet, the new location is nearly 10 times larger. It will feature concepts, games, and activities that aren't offered anywhere else in Texas. The opening date has not been announced. BUSINESS OVERVIEW When Bishop Cider started in Dallas' Bishop Arts District a decade ago, Joel Malone and Laura Malone (husband and wife Co-Founders) owned a quaint 700 square foot cider bar, but Bishop has now grown into a leader in beverage manufacturing and beverage experiences. Their business now comprises three brands: TexBev provides beverage co-packing services for its clients with a focus on specialized processes such as tunnel pasteurization, hot fill, and retort sterilization. TexBev is a co-packer of canned cold brew coffee, tea, juice, energy drinks, wine, beer, and RTDs. Cidercade has dozens of taps of Bishop Cider, serves artisan food, and offers an "entertainment buffet" where patrons pay a nominal admission fee and the games and activities are free to play. Bishop Cider, the company's house brand of hard cider, is currently sold and distributed in Texas, Oklahoma, and select states in the northeast. Once the new locations come online, Bishop Cider will operate over 300,000 square feet of real estate, have seven on-premise locations, and employ approximately 265 employees (currently 140). Bishop has averaged over 100% revenue growth YOY, sustained profitability even in 2020 when entertainment venues were closed due to the pandemic, and welcomed nearly one million customers through Cidercade locations in 2021.

Urban Artifact Release World’s Most Expensive Alcohol

Cincinnati, OH – Urban Artifact didn't set out to create the world’s most expensive (and fruitiest) fermented beverage, but that is exactly what they have done with Astronaut Food Blackberry & Blueberry. “We love to explore, to pursue our creativity in innovative ways and reward the curious drinker,” says Bret Kollmann Baker, one of the brewery’s co-owners, “we’ve brewed beers with Yellow Mombin, an exotic fruit that only grows in the Amazon Rainforest; with Durian, the world’s stinkiest fruit; and the previously illegal purple-hulled Mangosteen.” These fruits command a high price, but none cost more than fruit that has been freeze-dried. Enter Astronaut Food, a Fruit Tart made with over 1,000 lbs of freeze-dried blackberries and blueberries. It takes roughly 11 pounds of fresh fruit to produce one pound of freeze-dried fruit, which creates the high price tag. The resulting fruit-dense Fruit Tart clocks in at an out-of-this-world cost of over $1,111 per barrel; and that’s just in ingredients. The average beer costs around $75 per barrel, wine is approximately $100. Even most spirits are around $500 per barrel after distillation. “When we first came up with the idea for Astronaut Food, it wasn't about the price. Our best ideas come from separating ourselves from constraints, and, in doing so, the question became how we could possibly fit more fruit in a can,” Kollmann Baker continues, “we realized that the limitation wasn't in the amount of fruit we could buy. It was because there’s too much water in fresh fruit.” Their answer became instantly clear: remove the water, and you can add a lot more fruit than before. With this epiphany, the brewery set out to source and make the world’s fruitiest, and most expensive, fermented beverage in the world— Astronaut Food. The Freeze-Dried Fruit Tart is intense, packing more fruit per drop than any other beverage in the world. It also comes in at an astounding 15% ABV due to the high sugar content of the fruit. Urban Artifact ferments that sugar out into a balanced, tart product that showcases the real fruit. “One thing we’ve always believed,” Scotty Hunter, the brewery’s CFO, adds, “is that great drinks don't need to be greatly expensive for you to enjoy. We could have easily charged $100 per 4-pack or more, but at the end of the day we want more people to enjoy our Fruit Tarts. At only $30 for a four pack of eight-ounce cans, it’s a hell of a deal. Our Fruit Tarts are designed to reward the curious and to cost no more than they need to.” Urban Artifact’s newest batch of Blackberry Blueberry Astronaut Food Blackberry & Blueberry is available starting on Monday May 23, 2022. It will be available at the brewery's Northside taproom, on their online store, and in select retailers.

Good Dogg Beverage Company Secures Distribution Across New Jersey

Good Dogg Beverage Company Signs Distribution Deal with Black River Traders, Inc, Bringing Good Dogg Premium Hard Seltzer to the state of New Jersey Beginning in June of 2022

MELBOURNE, Fla., May 25, 2022 /PRNewswire/ -- Good Dogg Beverage Company (Good Dogg) - a purpose-driven brand - has signed a new distribution agreement to bring its line of premium hard seltzers to the state of New Jersey beginning in June of 2022. The philanthropic efforts of the beverage company are seen through its Leverage the Beverage™ program, which provides funding for children with rare diseases to have access to the support of a trained service dog. The partnership with Black River Traders, Inc., a specialty beer and wine distributor based in Flanders, New Jersey, is the latest in a series of agreements securing distribution for Good Dogg Beverage's Premium Hard Seltzers across New Jersey. Mike Carleton, the Sales Director for Black River Traders, said about the partnership, "We are extremely excited to bring on a product like Good Dogg, which not only tastes and looks great but is also actively doing fantastic things for the community around them." "We are excited to expand our products into the great state of New Jersey this summer," said Good Dogg Beverage Company CEO and Founder, Tony Venturoso. "Our partnership with Black River Traders allows us to bring our premium products to New Jersey while creating the opportunity to give back." Good Dogg also aims to make a difference in the communities of New Jersey, helping pair children with rare diseases to service dogs to enhance their quality of life. The company is excited to partner with Black River Traders to make a difference in the communities Black River currently serves. "The unique way Good Dogg Beverage is already investing in local communities is exciting," says Jason Kane, CEO of Liquid Opportunities. "The partnership between Black River Traders and Good Dogg Beverage brings great seltzer to New Jersey and the opportunity to create a lot of good at the same time. There is a lot of excitement here." About Good Dogg Beverage Company Good Dogg Beverage Company is a purpose-driven, premium seltzer brand on a mission to make a difference in the lives of others through their Leverage the Beverage™ program. The company gives a portion of every sale of its hard seltzer and 100% of the profits of its merchandise sales to ensure children with rare diseases have access to service dogs. Good Dogg Premium Hard Seltzer, The Official Hard Seltzer of Dog Lovers™, comes in four flavors: Orange Mango, Black Cherry, Cucumber Lime, and Dragonfruit. Good Dogg seltzers have 90 calories, 0 carbs, 0 sugar, and are 4.5% ABV. Visit gooddoggbeverage.com to learn more about how you can join Good Dogg on its mission to Leverage the Beverage™.

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Two Roads Brewing Launches Line of Non-Alcoholic Beers

STRATFORD, Conn., April 29, 2022 /PRNewswire/ -- Two Roads Brewing Co. announced today the launch of a line of non-alcoholic beers under the Two Roads brand name. The Company, which is coming up on its 10th anniversary, has been at the forefront of "beyond beer" innovation in the Northeast, with everything from hard seltzers, RTD spirits-based cocktails and now a brand-new line of non-alcoholic beer offerings.

Two Roads plans to roll out a number of NA beers over the coming months, starting with a non-alcoholic version of a Juicy IPA. According to Director of Marketing, Collin Kennedy, "an NA (non-alcoholic) Juicy makes perfect sense from a trend standpoint. Juicy IPAs, and non-alc beers in general, continue to grow in popularity, making this entry a very logical first step." The Company has developed a 70-calorie, non-alcoholic liquid that lives up to its reputation for high quality, great tasting brews over the last decade. According to CEO Brad Hittle, "Two Roads' secret weapon all along has been Master Brewer Phil Markowski. Phil is one of the most creative and technically advanced brewers in the world. He has been professionally brewing since 1989 and has received countless accolades including numerous GABF medals and the renowned Russell Scherer Award for Innovation in Craft Brewing." Hittle went on to say "Phil's goal was to create an NA that would convince beer drinkers they are actually enjoying a full powered Juicy IPA and to no one's surprise, he developed an NA that's 'two good to be true!'" Reflecting on the R&D process, Markowski noted that "developing an NA beer has been one of the more interesting challenges in my brewing career. We'd already built a successful line of traditional, Juicy IPAs including Two Juicy, one of the most highly rated beers of this style, so the bar was set high in terms of nailing an NA. After about 18 months of trial and error I love where we've arrived. We have a flavorful, authentic tasting Juicy IPA that is non-alcoholic, but drinks like any of our other traditional Juicy IPA products." The bright, vibrant package graphics employ the familiar Two Roads logo while really standing out on the shelf versus other NAs."  Kennedy added, "It was important for us to leverage the significant consumer awareness of our brand and our reputation for innovation and quality that we've built over the last 10 years." Two Roads Non-Alcoholic Juicy IPA will launch this week in 12oz/6-Packs in CT, NY, MA and RI, with plans to expand as awareness and demand for the product increases. About Two Roads Brewing Co. Two Roads opened its doors in December 2012 having earlier acquired and renovated a 100-year-old vacant, brick factory building in Stratford, CT. Its name and philosophy are inspired by the Robert Frost Poem "The Road Not Taken"—a philosophy brought to life in the beers & beverages they create using the highest quality brewing and packaging equipment. Since opening, Two Roads has grown to become a Top 10 brewery in the northeast. Two Roads has two tasting rooms on its 10-acre campus including one at its Area Two Innovation Center.  For more information visit www.tworoadsbrewing.com.

Yuengling Launches Limited-Edition Team Red, White & Blue Camo Cans to Support Veterans

America's Oldest Brewery® partners with Lee Brice for limited-edition Yuengling Traditional Lager cans for its Stars & Stripes program

POTTSVILLE, Pa., May 3, 2022 /PRNewswire/ -- Today, D.G Yuengling & Son, Inc., America's Oldest Brewery®, announced the return of its limited-edition cans in partnership with military veteran nonprofit Team Red, White & Blue (Team RWB) as part of the brewery's Stars & Stripes program—Yuengling's year-round campaign supporting our nation's heroes. The special Team RWB cans, emblazoned with a unique desert camouflage print and Team RWB logo, mark just one of the many ways Yuengling continues to honor America's veterans. Starting this month, the limited-edition cans will be available across the brewery's 23-state footprint in 12pk/12oz and 24pk/12oz cans and single-serve 24oz cans until the end of the summer, available for purchase at fans' favorite stores, restaurants and bars. New to this year's limited-edition design, each can will feature a QR code co-branded with American country music star and official Yuengling Lager and Stars & Stripes program Brand Ambassador, Lee Brice. When scanned, the QR code will immerse consumers in a digital Stars & Stripes experience where they can watch Lee Brice's "More Beer" music video; learn about Yuengling's Stars & Stripes Free Summer Concert Celebration on July 9; shop in the brewery's virtual gift shop; enter to win tickets to see Brice on tour this summer; and donate to Team RWB. "As America's Oldest Brewery®, we take pride in our longstanding commitment to the U.S. military and are thankful to those who have made tremendous sacrifices to protect our country's freedom," said Jennifer Yuengling, Vice President of Operations and 6th generation family member. "Team RWB is an organization that shares our commitment to our nation's heroes, and we are excited to bring back our limited-edition cans that help raise awareness and support services for America's veterans." "We are fired up to partner with America's Oldest Brewery® again this year," said Mike Erwin, Executive Director of Team RWB. "Team RWB is forging America's leading health and wellness community for veterans and the donations from Yuengling's Stars & Stripes program and Team RWB cans empower us to enrich thousands of veterans' lives every day." Yuengling also recently announced the return of its annual, free summer festival highlighting the Stars & Stripes program where Team RWB cans will also be available to purchase. This year, the free concert will be headlined by Lee Brice on July 9 in Downtown Pottsville, PA. "I am excited to be back with Yuengling rolling out these limited-edition cans that support our friends at Team RWB," said Brice. "I can't wait to honor our military troops with Yuengling fans at this summer's Stars & Stripes Summer Celebration—you'll be sure to find me with a camo can in hand! For more information about Yuengling, and to stay up to date about all the latest Stars & Stripes summer activations, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com. About D.G. Yuengling & Son, Inc.   D.G. Yuengling & Son, Inc., America's Oldest Brewery®, is family-owned and operated since 1829. Now sold in 23 states, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Yuengling® Traditional Lager, Light Lager 99, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey's Chocolate Porter, FLIGHT by Yuengling, and Raging Eagle Mango. Get news, updates and access media images at https://www.yuengling.com/news.  About Team RWB  Team Red, White & Blue (Team RWB) is a nonprofit organization forging the nation's leading health and wellness community. Founded in 2010, Team RWB offers veterans real-life and virtual opportunities to build a healthier lifestyle. Team RWB believes that a strong focus on mental and physical health impacts every aspect of life and is essential for veterans to unlock their full potential. For more information about Team RWB and its 200,000 members visit teamrwb.org. About Lee Brice Curb Records recording artist Lee Brice is a GRAMMY nominee, a CMA and ACM award winner, and he's taken nine radio singles to Number One. Lee boasts over 3 billion on-demand streams, and over 3.6 billion spins on Pandora, while enjoying massive success at country radio, digital streaming services, and on the road. He recently reached #1 at Country Radio with "Memory I Don't Mess With" which consecutively follows three prior number one hit songs. Garth Brooks, Jason Aldean, Kenny Chesney and others have recorded his songs, and he's performed on numerous TV shows, including NBC's Today, ABC's The Bachelor, NBC's The Voice and FOX's Miss USA 2018. At the 54th Annual CMA Awards, Lee took home the prize for Musical Event of the Year. At the 56th ACM Awards he won Single of the Year and Music Event of the Year. Lee's latest album, Hey World, features new radio single "Soul." Editor's Note: Yuengling Stars & Stripes Celebration will be designed to best ensure a safe day of excitement for all attendees. Our top priority remains the health and safety of our employees, customers, partners, and amazing fans. We will continue to monitor and update event details based on recommendations and guidelines set forth by public health agencies, state and local officials.

GoTab Adds More Prestigious Craft Breweries to Operators Portfolio

ARLINGTON, Va., May 4, 2022 /PRNewswire/ -- Next-generation restaurant commerce platform GoTab further expands its presence across the craft beer industry with the addition of Other Half Brewing Company (Philadelphia, PA), Resident Culture Brewing Company (Charlotte, NC), Bier Station (Kansas City, MO) and Maui Brewing Company (Hawaii). The craft breweries join an impressive and diverse portfolio of established operators across the U.S., from Evil Genius Beer Company, Hop Lot Brewing Company, Altstadt Brewery, Stone Brewing, Ballast Point Brewing, Arts Brewing District Company, Lawless Brewing Company, Broxton Brewery, and many more. With deep roots in the beer world, some of GoTab's key features were incubated at Virginia-based microbrewery, Caboose Brewing Co., co-founded by GoTab CEO Tim McLaughlin. Started as a contactless ordering payment web service in 2016, GoTab deployed QR code ordering capabilities before the pandemic to help breweries eliminate long lines and improve service at crowded bars, operate large spaces with limited staff, turn tables faster, raise check averages, and ultimately raise revenue. At Resident Culture Brewing Company, the team recently adopted the GoTab POS at its new South End location, streamlining the ordering process and empowering guests to place their food and drink orders and pay via their own mobile device whenever they want. The result was a 15% increase in the average tab, prompting Resident Culture to implement GoTab at their original Plaza Midwood location immediately. "Since we've been using GoTab at our South End location, we can tell sales are increasing just by virtue of it being easier to order a drink," said Resident Culture Co-Founder Philip McLamb . "It's very clear to us that if we didn't have the QR code ordering capability and didn't have the logistics around getting food and drinks to people's tables, it would be physically impossible to handle the volume we are doing. For our customers, it's a light bulb moment when they realize: wait, I can order a drink, have it brought to me, and close my tab whenever I want to," he added. Resident Culture also takes advantage of GoTab's in-depth sales tracking, which allows breweries to track and compare sales in specific areas at any specific time of the day. GoTab also worked closely with Resident Culture to learn and understand each location's workflow in order to customize the layout of their GoTab POS. In Hawaii and with four locations spread out across Maui and Oahu, Maui Brewing Co. turned to GoTab to re-imagine its operations throughout the pandemic. "When we looked at our operating environment, we recognized technology would have to play a huge role in our new operational model," said Maui Brewing Co. General Manager and Partner Tony Ren. Having tried out various heritage POS models, they realized that a cloud-based system like GoTab provided the flexibility they needed to seamlessly transition from a table-service model to a full counter-service model. GoTab's exceptional customer service and willingness to adapt to the brewery's needs sealed the deal. "A lot of other vendors just said, 'Well, this is our platform and what we can offer for a majority of our clients, so you either fit into this box or you don't,'" said Ren. "We really liked that GoTab had the ability to grow with us, to change and bend themselves to service our needs and grow with us." Currently, Maui Brewing is using GoTab at its Kihei location, the brewery's flagship location on Maui. They plan to fully implement it at its Oahu restaurant and taprooms in Waikiki and Kailua starting in early May. "What we have seen so far is an increase in guest satisfaction," says Ren. "The fact that someone can get a drink at their table without waiting in line every time has been a huge bonus. It has certainly helped us re-establish ourselves as the community brewery we have always been." GoTab was designed to help breweries deliver the highest quality guest experience, giving guests the freedom and independence to choose how they want to order and pay. Its online ordering system significantly lowers labor costs to help improve profitability. Innovative menu management features allow breweries to customize and update digital menu displays in real time, and support full e-commerce capabilities. Guests browse branded, customized beer menus and submit orders from their device, with no mobile app downloads required. For breweries operating with food trucks, GoTab's cashless system makes it easy for them to serve guests safely and efficiently. Find out more about GoTab's capabilities for breweries, check out the latest case studies to hear directly from craft brewers, or join us at booth #342 during the Craft Brewers Conference. About GoTab, Inc. GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels and other venues run lean, profitable operations while making guests even more satisfied. It integrates with popular point-of-sale (POS) systems and allows patrons to order and pay through a server, order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its easy-to-use mobile POS, contactless ordering and payment features, and kitchen management systems (KMS). The guest never has to download a mobile app or create a password. Operators get flexible features that can be rapidly applied to access new revenue streams via dine-in, take-out and delivery, ghost kitchens, retail groceries, and more. Founded in 2016, GoTab processes over $250M transactions per year with operations across 35 U.S. states and growing.