805 Beer Raises a Cold One to What Lasts
Firestone Walker has officially unveiled a new national campaign for 805 Beer titled “Long Live Cold Beer,” and from the details alone, it feels like a thoughtful nod to what beer has always done best—show up at the right moment. I haven’t seen the campaign yet, but after reading through the announcement, this looks less like a flashy rebrand and more like a statement of values. Long Live Cold Beer positions beer not as something that needs reinvention, but as a reward—earned, shared, and enjoyed without pretense. The focus is on simplicity: cold beer after honest work, meaningful moments, and connection rather than spectacle. The campaign makes its national debut during X Games broadcasts on ABC and ESPN , with a broader rollout across World Surf League platforms , including Pipeline. From there, it expands into out-of-home placements, retail, and live experiences nationwide—very much meeting people where beer culture already exists. One of the most interesting creative choices is t...
