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MICHELOB ULTRA ZERO TO MAKE ITS DEBUT IN CANADA

Labatt builds on portfolio momentum with another non-alcoholic beer, enhancing moderation options for Canadians TORONTO, Oct. 2, 2025 /CNW/ - Today, Canada's leading brewer, Labatt Breweries of Canada, announced the launch of Michelob ULTRA Zero, a non-alcoholic beer brewed for an active lifestyle. With 0.0% alc./vol. and 30 calories per can (355mL), Michelob ULTRA Zero is the newest addition to the rapidly expanding non-alcohol beer category, crafted to give adults of legal drinking age more choice in social occasions. With Corona Cero already ranked as the number one non-alcoholic beer in Canada*, this innovation expands Labatt's portfolio of moderation-driven choices. "Labatt's commitment to Canadian consumers drives us to innovate and expand in categories where we see demand growing," said Doug Port, Vice President, Ready-To-Drink and Non-Alcoholic Beverages, Labatt Breweries of Canada. "With the non-alcohol beer segment continuing to gain momentum in Can...

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