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HEINEKEN USA's Second Behind the Label Report Dives into Inclusion and Belonging in the US Alcoholic Beverage Industry

Survey Findings Point to Transparency and Representation as Key Inclusion Factors

WHITE PLAINS, N.Y., Dec. 12, 2022 /PRNewswire/ -- Today, HEINEKEN USA announced the release of "Fostering Belonging & Inclusion in the Alcoholic Beverage Industry," the second report within its ongoing Behind the Label program. Expanding on last year's gender diversity findings, the report draws on alcoholic beverage employees' perspectives on bias and inclusion in the industry, and how organizations can address both to improve belonging across the workforce. In looking at employees' experiences, the research showed that a majority (86%) say they have experienced some type of personal bias during their time in the industry. These employees recognize that efforts are being made to address these issues and 70% say they are confident in their company's ability to improve inclusion and diversity. While they point to a variety of things that their organizations are doing, those surveyed indicate that focusing on authenticity, representation, and transparency in their day-to-day interactions will have the most impact on their sense of belonging. Inspired by Representation and Authenticity Connection and representation play an important role in the factors employees feel most inspired by and which influence how they behave. More than four in five (82%) employees belonging to underrepresented groups feel they must mirror their colleagues to "fit into" the industry. Those pressures can be lessened, though, by the programs that organizations offer. For example, close to half (43%) of respondents say that a greater focus on advancement opportunities such as mentorship has encouraged them to stay in the industry. This was closely followed by 40% of employees saying that access to Employee Resource Groups (ERGs) with diverse representation encouraged them to remain in the field. These advancement opportunities address the heart of a company's culture – they produce feelings of deeper belonging within employees as they encourage colleagues to work together through mutual trust and open communication. "Our industry is built on bringing people together – celebrating what makes each of us unique while enjoying the similarities that make us feel connected. This was part of the inspiration behind the second chapter of Behind the Label. We wanted to understand what people in the industry needed in order to feel like they belong and how we can best address those needs," said Maggie Timoney, CEO of HEINEKEN USA. "We want to foster an environment that encourages people to be their authentic selves, both in and out of the workplace, without fearing that they won't be accepted." Driving Greater Transparency While employees report being inspired by the connections they make with their managers and colleagues, they are also very focused on understanding the factors which influence their achievements in the workplace. Their responses show a strong desire for greater transparency from organizations. More than half (54%) believe there is a lack of pay equality in the workplace. What's more – leaders share these same worries. Senior executives (68%) were more likely to share concerns about a lack of pay equality than those at the mid-level or lower. More than a third (38%) of the employees surveyed ranked clear benchmarks for advancement as one of the most important factors for ensuring their success at work. This was followed closely by greater transparency on pay equity, which 37% of employees included in the top three changes they'd like to see the industry make. Employees want to better understand when they are succeeding, where they should focus their time to advance in their careers, and how such benchmarks are tied to their compensation. Through the multi-year Behind the Label program, HEINEKEN USA seeks to further explore the industry in order to strengthen the bonds between its people. By identifying the areas that will help to foster strong cultures of belonging in the industry, the organization aims to champion inclusion efforts for the good of its employees and others. To read the report and learn more about HEINEKEN USA'S Behind the Label initiative, visit HEINEKENUSA.com. Methodology On behalf of HEINEKEN USA (HUSA), in August 2022 Wakefield Research surveyed more than 500 US-based adults employed by alcoholic beverage manufacturers, with oversamples for 200 female, 100 Hispanic/Latino and 100 Black/African-American employees. The data has been weighted and the results of any sample are subject to sampling variation. In addition to the survey findings, the team synthesized research from several third-party resources, including Gallup, Gartner, Edelman, and EY. About HEINEKEN USA HEINEKEN USA Inc.is a subsidiary of HEINEKEN International N.V., the world's most international brewer. Key brands imported into the U.S. are Heineken® – the world's most international beer brand, Heineken® 0.0 – an alcohol-free beer innovation, the Dos Equis Franchise, and the Tecate Franchise. HEINEKEN USA also imports Amstel Light, Red Stripe, Strongbow Hard Apple Ciders, Bohemia, and more. For news and updates, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

Shocker, Another Beer Haul And More Beers Again

Genesee Bets on Brewery's Most Well-Known Beer to Attract New Drinkers

Genesee Cream Ale Gets Modern, Yet Familiar Look (Same, Original Recipe)

ROCHESTER, N.Y., Dec. 6, 2022 /PRNewswire/ -- The original Genesee Cream Ale has debuted a new look that harkens to the height of its popularity when the beer was a favorite across not only New York but throughout the U.S. "Genesee Cream Ale recipe remains the same and has become the style standard," said Jaime Polisoto, brand director for Genesee. "But now the packaging better connects to Genesee's heritage and with a fresh, clean look." First brewed in 1960, Genesee Cream Ale represents one of the only true styles of beer created in the U.S. When it came onto the scene in the 60s the new style piqued curiosity among beer drinkers, quickly rising in popularity and became Genesee's flagship beer. "At the time, Genesee Cream Ale was a completely new take on yellow beer," said Polisoto. "People loved the taste and the story behind the brewery. It became an overnight success." Since that time, Genesee Cream Ale has earned more than 14 major awards, including multiple gold medals from the World Beer Cup. And for a six-year period in the 70s and 80s, it was the best-selling domestically produced ale in the U.S. "While the beer business has changed significantly over the last six decades, appreciation for a well-brewed beer remains," said Polisoto. "We're re-launching the brand with new packaging to introduce Genesee Cream Ale to the next generation of beer drinkers." About Genesee Cream Ale Genesee is the original creator of the Cream Ale. The beer is fermented cold like a traditional lager but with an ale yeast, creating a crisp finish and a touch of sweetness. "Genesee drinkers can expect the same smooth flavor they love from Genesee Cream Ale," said Polisoto. "And now Cream Ale joins the rest of the classics with an old-school look that is authentic to the Genesee brand. The design highlights our New York roots and the rich heritage of the state's oldest brewery." Even though the look has changed over the years, Genesee still uses the original Genesee Cream Ale recipe in the Rochester, New York-based brewery today. Find Genesee beer near you using our Beer Finder. About the Genesee Brewery Established in 1878, the Genesee Brewery, New York state's oldest brewery, makes the classic Genesee Heritage line of beers, Genesee Specialty, Brewers Series, and Seagram's Escapes. Learn more at www.geneseebeer.com and on social media @GeneseeBrewery. Always drink responsibly. ROCHESTER, N.Y., Dec. 6, 2022 /PRNewswire/ -- The original Genesee Cream Ale has debuted a new look that harkens to the height of its popularity when the beer was a favorite across not only New York but throughout the U.S. "Genesee Cream Ale recipe remains the same and has become the style standard," said Jaime Polisoto, brand director for Genesee. "But now the packaging better connects to Genesee's heritage and with a fresh, clean look." First brewed in 1960, Genesee Cream Ale represents one of the only true styles of beer created in the U.S. When it came onto the scene in the 60s the new style piqued curiosity among beer drinkers, quickly rising in popularity and became Genesee's flagship beer. "At the time, Genesee Cream Ale was a completely new take on yellow beer," said Polisoto. "People loved the taste and the story behind the brewery. It became an overnight success." Since that time, Genesee Cream Ale has earned more than 14 major awards, including multiple gold medals from the World Beer Cup. And for a six-year period in the 70s and 80s, it was the best-selling domestically produced ale in the U.S. "While the beer business has changed significantly over the last six decades, appreciation for a well-brewed beer remains," said Polisoto. "We're re-launching the brand with new packaging to introduce Genesee Cream Ale to the next generation of beer drinkers." About Genesee Cream Ale Genesee is the original creator of the Cream Ale. The beer is fermented cold like a traditional lager but with an ale yeast, creating a crisp finish and a touch of sweetness. "Genesee drinkers can expect the same smooth flavor they love from Genesee Cream Ale," said Polisoto. "And now Cream Ale joins the rest of the classics with an old-school look that is authentic to the Genesee brand. The design highlights our New York roots and the rich heritage of the state's oldest brewery." Even though the look has changed over the years, Genesee still uses the original Genesee Cream Ale recipe in the Rochester, New York-based brewery today. Find Genesee beer near you using our Beer Finder. About the Genesee Brewery Established in 1878, the Genesee Brewery, New York state's oldest brewery, makes the classic Genesee Heritage line of beers, Genesee Specialty, Brewers Series, and Seagram's Escapes. Learn more at www.geneseebeer.com and on social media @GeneseeBrewery. Always drink responsibly.

Award-winning ABK Bavarian Beer reaches 3,250 venue milestone in the UK

Milestone reached with ABK Beer now available in the iconic German Gymnasium bar in King's Cross, London

LONDON, Dec. 2, 2022 /PRNewswire/ -- ROKiT Drinks, part of the ROKiT Group of Companies co-founded by Jonathan Kendrick and John Paul DeJoria, is delighted to announce that its ABK Beer is now available in 3,250 venues across the UK.  Founded in 1308 in Kaufbeuren, Bavaria, ABK Beer proudly continues to use the same locally grown Hallertau hops and grains from the same local farms, representing more than 700 years of Bavarian brewing heritage and tradition. Amongst a cabinet full of other trophies and medals won in recent years, ABK's Hell lager was awarded the title of 'World's Best Lager' at the prestigious International Beer Challenge in 2021, following blind tasting by 70 expert judges of hundreds of other beers. The German Gymnasium, built in 1865 as England's first purpose-built gymnasium funded solely by London's German community, now offers a stunning all-day Grand Café, a sophisticated first-floor Restaurant, two bars, and an outdoor terrace. Jonathan Kendrick commented "To achieve the milestone of 3,250 venues offering ABK Beer in the UK with the German Gymnasium is tremendously appropriate! We were stunned by the history and tradition of the ABK brewery and the quality of its beers when we discovered it in 2013, and to see its popularity grow in new markets outside Germany since then is immensely pleasing, as it's clear that those who appreciate the most outstanding beer love it as much as we do." For more information on the German Gymnasium and its specially created menu pairings with ABK Beer, please visit https://www.germangymnasium.com/event/bestselling-bites-abk-pints/ Photo: https://mma.prnewswire.com/media/1960723/ABK_German_Gym.jpg